Heritage Wealth Management, Inc. /CA/ — 13F Holdings & Portfolio
CIK 2012170 · latest 13F-HR filed 2026-02-04
Heritage Wealth Management, Inc. /CA/ manages $157.4M in 13F-reported U.S. long-equity assets across 91 reported positions as of its 2025-12-31 13F-HR filing. Its largest disclosed positions are AVLV (10.41%), SCHG (7.34%), VGSH (4.69%). Quarter over quarter (versus its 2025-09-30 filing) the fund opened 8 new positions, exited 9, added to 28, and trimmed 18.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
$157.4M
Long-equity book
91
Distinct positions
2025-12-31
Filed 2026-02-04
+8 / −9 / ↑28 / ↓18
vs 2025-09-30
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- AMERICAN CENTY ETF TR$1.6M +10.7%
- VANGUARD BD INDEX FDS$1.3M +38.0%
- ISHARES TR$1.2M +68.5%
- ISHARES TR$1.0M +25.4%
- ISHARES TR$700.2K +37.5%
Top Trims
- VANGUARD INDEX FDS-$773.1K -44.6%
- HIMS & HERS HEALTH INC-$390.7K -42.8%
- ORACLE CORP-$305.7K -30.3%
- COUPANG INC-$292.0K -26.7%
- META PLATFORMS INC-$193.9K -9.7%
New Positions
- SCHWAB STRATEGIC TR$1.9M
- RBB FD INC$1.4M
- MICRON TECHNOLOGY INC$344.8K
- ADVANCED MICRO DEVICES INC$254.8K
- AMCOR PLC$240.2K
Exited Positions
- SCHWAB STRATEGIC TR$865.4K
- SCHWAB STRATEGIC TR$470.0K
- VANGUARD INDEX FDS$285.6K
- ISHARES INC$250.6K
- DIMENSIONAL ETF TRUST$248.3K
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | AMERICAN CENTY ETF TR | AVLV | 025072349 | $16.4M | 10.41% | 216,227 | SH |
| 2 | SCHWAB STRATEGIC TR | SCHG | 808524300 | $11.6M | 7.34% | 354,124 | SH |
| 3 | VANGUARD SCOTTSDALE FDS | VGSH | 92206C102 | $7.4M | 4.69% | 125,686 | SH |
| 4 | APPLE INC | AAPL | 037833100 | $7.2M | 4.54% | 26,313 | SH |
| 5 | DIMENSIONAL ETF TRUST | DFAC | 25434V708 | $5.2M | 3.31% | 131,673 | SH |
| 6 | PALANTIR TECHNOLOGIES INC | PLTR | 69608A108 | $5.2M | 3.29% | 29,101 | SH |
| 7 | ISHARES TR | SGOV | 46436E718 | $5.2M | 3.28% | 51,409 | SH |
| 8 | BROADCOM INC | AVGO | 11135F101 | $5.1M | 3.26% | 14,840 | SH |
| 9 | SCHWAB STRATEGIC TR | SCHR | 808524854 | $5.1M | 3.26% | 204,474 | SH |
| 10 | VANGUARD BD INDEX FDS | BND | 921937835 | $4.6M | 2.93% | 62,201 | SH |
| 11 | ISHARES TR | LQD | 464287242 | $3.9M | 2.47% | 35,212 | SH |
| 12 | ISHARES TR | AGG | 464287226 | $2.9M | 1.83% | 28,873 | SH |
| 13 | SSGA ACTIVE ETF TR | TOTL | 78467V848 | $2.9M | 1.81% | 70,926 | SH |
| 14 | ISHARES TR | CMF | 464288356 | $2.8M | 1.79% | 48,987 | SH |
| 15 | SPDR S&P 500 ETF TR Call | SPY | 78462F103 | $2.7M | 1.74% | 26,500 | SH |
| 16 | ISHARES TR | TLT | 464287432 | $2.7M | 1.71% | 30,930 | SH |
| 17 | ISHARES TR | IJJ | 464287705 | $2.6M | 1.65% | 19,710 | SH |
| 18 | SPDR SERIES TRUST | MDYG | 78464A821 | $2.6M | 1.64% | 27,998 | SH |
| 19 | ISHARES TR | GOVT | 46429B267 | $2.6M | 1.63% | 111,425 | SH |
| 20 | AMERICAN CENTY ETF TR | AVUV | 025072877 | $2.5M | 1.58% | 24,408 | SH |
| 21 | VANGUARD INDEX FDS | VBK | 922908595 | $2.5M | 1.58% | 8,214 | SH |
| 22 | MICROSOFT CORP | MSFT | 594918104 | $2.4M | 1.50% | 4,872 | SH |
| 23 | DIMENSIONAL ETF TRUST | DFAE | 25434V302 | $2.3M | 1.43% | 69,184 | SH |
| 24 | ISHARES TR | HYG | 464288513 | $2.1M | 1.33% | 25,908 | SH |
| 25 | SSGA ACTIVE ETF TR | SRLN | 78467V608 | $2.1M | 1.31% | 50,034 | SH |
| 26 | NVIDIA CORPORATION | NVDA | 67066G104 | $2.0M | 1.24% | 10,507 | SH |
| 27 | DIMENSIONAL ETF TRUST | DFAI | 25434V203 | $1.9M | 1.22% | 50,361 | SH |
| 28 | SCHWAB STRATEGIC TR | SCHO | 808524862 | $1.9M | 1.19% | 77,000 | SH |
| 29 | ALPHABET INC | GOOGL | 02079K305 | $1.9M | 1.19% | 5,967 | SH |
| 30 | META PLATFORMS INC | META | 30303M102 | $1.8M | 1.15% | 2,739 | SH |
| 31 | ISHARES TR | IUSG | 464287671 | $1.6M | 1.04% | 9,735 | SH |
| 32 | DIMENSIONAL ETF TRUST | DFNM | 25434V849 | $1.6M | 1.00% | 32,625 | SH |
| 33 | SPDR SERIES TRUST | HYMB | 78464A284 | $1.5M | 0.95% | 59,650 | SH |
| 34 | RBB FD INC | TBIL | 74933W452 | $1.4M | 0.92% | 29,000 | SH |
| 35 | VANGUARD INDEX FDS | VOO | 922908363 | $1.4M | 0.91% | 2,296 | SH |
| 36 | INVESCO QQQ TR | QQQ | 46090E103 | $1.4M | 0.89% | 2,271 | SH |
| 37 | DIMENSIONAL ETF TRUST | DFAX | 25434V880 | $1.4M | 0.87% | 42,053 | SH |
| 38 | AMAZON COM INC | AMZN | 023135106 | $1.3M | 0.80% | 5,459 | SH |
| 39 | WALMART INC | WMT | 931142103 | $1.2M | 0.74% | 10,424 | SH |
| 40 | ELI LILLY & CO | LLY | 532457108 | $1.0M | 0.67% | 976 | SH |
| 41 | VANGUARD INDEX FDS | VTV | 922908744 | $959.7K | 0.61% | 5,025 | SH |
| 42 | HOME DEPOT INC | HD | 437076102 | $935.0K | 0.59% | 2,717 | SH |
| 43 | QUALCOMM INC | QCOM | 747525103 | $870.5K | 0.55% | 5,089 | SH |
| 44 | DIMENSIONAL ETF TRUST | DFAR | 25434V823 | $863.2K | 0.55% | 37,692 | SH |
| 45 | STRYKER CORPORATION | SYK | 863667101 | $859.0K | 0.55% | 2,444 | SH |
| 46 | AMERICAN CENTY ETF TR | AVUS | 025072885 | $852.4K | 0.54% | 7,626 | SH |
| 47 | COUPANG INC | CPNG | 22266T109 | $800.1K | 0.51% | 33,916 | SH |
| 48 | ORACLE CORP | ORCL | 68389X105 | $703.6K | 0.45% | 3,610 | SH |
| 49 | SPDR S&P 500 ETF TR | SPY | 78462F103 | $666.2K | 0.42% | 977 | SH |
| 50 | INTEL CORP | INTC | 458140100 | $643.3K | 0.41% | 17,432 | SH |
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2025-12-31 | 2026-02-04 | $157.4M | 91 | 0001420506-26-000168 |
| 2025-09-30 | 2025-11-05 | $149.3M | 92 | 0001420506-25-003005 |