Heritage Wealth Management, Inc. /CA/ — 13F Holdings & Portfolio
CIK 2012170 · latest 13F-HR filed 2026-07-22
Heritage Wealth Management, Inc. /CA/ manages $263.2M in 13F-reported U.S. long-equity assets across 115 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are AVLV (7.89%), SPY (7.69%), SPY (5.62%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 9 new positions, exited 4, added to 59, and trimmed 13.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
STE 390
SAN DIEGO, CA 92127
$263.2M
Long-equity book
115
Distinct positions
2026-06-30
Filed 2026-07-22
+9 / −4 / ↑59 / ↓13
vs 2026-03-31
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- AMERICAN CENTY ETF TR$2.6M +14.5%
- SCHWAB STRATEGIC TR$2.1M +19.2%
- VANGUARD MUN BD FDS$1.7M +116.4%
- INTEL CORP$1.6M +220.7%
- APPLE INC$1.2M +17.1%
Top Trims
- ISHARES TR-$2.1M -14.0%
- PALANTIR TECHNOLOGIES INC-$857.9K -20.2%
- CHEVRON CORPORATION-$101.4K -18.3%
- QUALCOMM INC-$98.2K -15.6%
- EXXON MOBIL CORP-$94.4K -17.6%
New Positions
- APPLIED MATLS INC$443.2K
- LAM RESEARCH CORP$304.6K
- CORNING INC$298.9K
- CROWDSTRIKE HLDGS INC$248.0K
- ABBVIE INC$234.3K
Exited Positions
- RBB FD INC$498.6K
- NETFLIX INC.$224.9K
- SEMPRA$205.1K
- HALLIBURTON CO$201.7K
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | AMERICAN CENTY ETF TR | AVLV | 025072349 | $20.8M | 7.89% | 227,848 | SH |
| 2 | STATE STR SPDR S&P 500 ETF T Call | SPY | 78462F103 | $20.2M | 7.69% | 27,100 | SH |
| 3 | STATE STR SPDR S&P 500 ETF T Call | SPY | 78462F103 | $14.8M | 5.62% | 19,800 | SH |
| 4 | VANGUARD SCOTTSDALE FDS | VGSH | 92206C102 | $13.6M | 5.18% | 234,382 | SH |
| 5 | SCHWAB STRATEGIC TR | SCHG | 808524300 | $13.2M | 5.00% | 389,301 | SH |
| 6 | ISHARES TR | SGOV | 46436E718 | $12.6M | 4.79% | 125,255 | SH |
| 7 | STATE STR SPDR S&P 500 ETF T Call | SPY | 78462F103 | $8.7M | 3.29% | 11,600 | SH |
| 8 | APPLE INC | AAPL | 037833100 | $7.9M | 3.01% | 27,352 | SH |
| 9 | VANGUARD BD INDEX FDS | BND | 921937835 | $6.3M | 2.39% | 85,762 | SH |
| 10 | DIMENSIONAL ETF TRUST | DFAC | 25434V708 | $5.6M | 2.15% | 127,308 | SH |
| 11 | BROADCOM INC | AVGO | 11135F101 | $5.6M | 2.14% | 14,934 | SH |
| 12 | SCHWAB STRATEGIC TR | SCHR | 808524854 | $5.6M | 2.11% | 225,147 | SH |
| 13 | STATE STR SPDR S&P 500 ETF T Put | SPY | 78462F103 | $4.9M | 1.84% | 6,500 | SH |
| 14 | ISHARES TR | LQD | 464287242 | $4.2M | 1.58% | 38,147 | SH |
| 15 | STATE STR SPDR S&P 500 ETF T Put | SPY | 78462F103 | $4.1M | 1.56% | 5,500 | SH |
| 16 | ISHARES TR | AGG | 464287226 | $3.8M | 1.45% | 38,673 | SH |
| 17 | ISHARES TR | CMF | 464288356 | $3.6M | 1.37% | 62,383 | SH |
| 18 | SPDR SERIES TRUST | MDYG | 78464A821 | $3.6M | 1.36% | 31,931 | SH |
| 19 | ISHARES TR | GOVT | 46429B267 | $3.5M | 1.33% | 153,705 | SH |
| 20 | VANGUARD INDEX FDS | VBK | 922908595 | $3.5M | 1.31% | 9,457 | SH |
| 21 | PALANTIR TECHNOLOGIES INC | PLTR | 69608A108 | $3.4M | 1.29% | 29,086 | SH |
| 22 | ISHARES TR | IJJ | 464287705 | $3.4M | 1.28% | 22,890 | SH |
| 23 | AMERICAN CENTY ETF TR | AVUV | 025072877 | $3.4M | 1.28% | 27,009 | SH |
| 24 | SSGA ACTIVE ETF TR | TOTL | 78467V848 | $3.3M | 1.26% | 84,336 | SH |
| 25 | VANGUARD MUN BD FDS | VTEB | 922907746 | $3.1M | 1.18% | 61,257 | SH |
| 26 | SCHWAB STRATEGIC TR | SCHO | 808524862 | $3.0M | 1.15% | 125,000 | SH |
| 27 | ISHARES TR | TLT | 464287432 | $2.9M | 1.10% | 33,453 | SH |
| 28 | DIMENSIONAL ETF TRUST | DFAE | 25434V302 | $2.8M | 1.05% | 68,819 | SH |
| 29 | ISHARES TR | SHY | 464287457 | $2.6M | 0.98% | 31,508 | SH |
| 30 | INTEL CORP | INTC | 458140100 | $2.4M | 0.90% | 17,059 | SH |
| 31 | ISHARES TR | HYG | 464288513 | $2.3M | 0.88% | 29,097 | SH |
| 32 | SSGA ACTIVE ETF TR | SRLN | 78467V608 | $2.3M | 0.88% | 57,620 | SH |
| 33 | NVIDIA CORPORATION | NVDA | 67066G104 | $2.3M | 0.88% | 11,590 | SH |
| 34 | ALPHABET INC | GOOGL | 02079K305 | $2.2M | 0.84% | 6,203 | SH |
| 35 | DIMENSIONAL ETF TRUST | DFNM | 25434V849 | $2.2M | 0.84% | 45,500 | SH |
| 36 | STATE STR SPDR S&P 500 ETF T Call | SPY | 78462F103 | $2.2M | 0.82% | 2,900 | SH |
| 37 | DIMENSIONAL ETF TRUST | DFAI | 25434V203 | $2.2M | 0.82% | 52,258 | SH |
| 38 | SPDR SERIES TRUST | HYMB | 78464A284 | $2.1M | 0.79% | 81,774 | SH |
| 39 | MICROSOFT CORP | MSFT | 594918104 | $2.0M | 0.74% | 5,255 | SH |
| 40 | ISHARES TR | IUSG | 464287671 | $1.8M | 0.67% | 9,418 | SH |
| 41 | INVESCO QQQ TR | QQQ | 46090E103 | $1.7M | 0.64% | 2,299 | SH |
| 42 | META PLATFORMS INC | META | 30303M102 | $1.6M | 0.60% | 2,816 | SH |
| 43 | VANGUARD INDEX FDS | VOO | 922908363 | $1.6M | 0.60% | 2,301 | SH |
| 44 | AMAZON COM INC | AMZN | 023135106 | $1.6M | 0.59% | 6,542 | SH |
| 45 | DIMENSIONAL ETF TRUST | DFAX | 25434V880 | $1.5M | 0.58% | 41,299 | SH |
| 46 | WALMART INC | WMT | 931142103 | $1.4M | 0.53% | 12,273 | SH |
| 47 | AMERICAN CENTY ETF TR | AVUS | 025072885 | $1.2M | 0.47% | 9,731 | SH |
| 48 | ELI LILLY & CO | LLY | 532457108 | $1.2M | 0.46% | 1,008 | SH |
| 49 | STATE STR SPDR S&P 500 ETF T Call | SPY | 78462F103 | $1.2M | 0.45% | 1,600 | SH |
| 50 | MICRON TECHNOLOGY INC | MU | 595112103 | $1.2M | 0.45% | 1,025 | SH |
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-06-30 | 2026-07-22 | $263.2M | 115 | 0001420506-26-001271 |
| 2026-03-31 | 2026-05-11 | $181.3M | 96 | 0001420506-26-000911 |
| 2025-12-31 | 2026-02-04 | $157.4M | 91 | 0001420506-26-000168 |
| 2025-09-30 | 2025-11-05 | $149.3M | 92 | 0001420506-25-003005 |