Wills Financial Group LLC — 13F Holdings & Portfolio
CIK 2059579 · latest 13F-HR filed 2026-05-14
Wills Financial Group LLC manages $265.3M in 13F-reported U.S. long-equity assets across 75 reported positions as of its 2026-03-31 13F-HR filing. Its largest disclosed positions are BRK.B (8.06%), AAPL (6.33%), MSFT (5.38%). Quarter over quarter (versus its 2025-12-31 filing) the fund opened 7 new positions, exited 5, added to 39, and trimmed 15.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
$265.3M
Long-equity book
75
Distinct positions
2026-03-31
Filed 2026-05-14
+7 / −5 / ↑39 / ↓15
vs 2025-12-31
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- PALO ALTO NETWORKS INC$2.3M +26.3%
- APPLE INC$1.4M +9.2%
- AMAZON COM INC$1.3M +14.8%
- CHEVRON CORPORATION$1.3M +20.4%
- PFIZER INC$1.2M +45.6%
Top Trims
- DANAHER CORP DEL-$3.3M -38.6%
- MICROSOFT CORP-$2.9M -16.7%
- BERKSHIRE HATHAWAY INC DEL-$1.2M -5.3%
- VISA INC-$1.0M -30.4%
- KIMBERLY-CLARK CORP-$379.9K -7.8%
New Positions
- ISHARES TR$2.6M
- GOLDMAN SACHS ETF TR$2.5M
- TARGET CORP$972.3K
- COSTCO WHOLESALE CORPORATION$296.3K
- VANGUARD INDEX FDS$248.4K
Exited Positions
- S&P GLOBAL INC$4.5M
- GE HEALTHCARE TECHNOLOGIES I$4.4M
- OAKTREE SPECIALTY LENDING CO$3.8M
- BLACKSTONE INC$881.9K
- LULULEMON ATHLETICA INC$348.3K
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | BERKSHIRE HATHAWAY INC DEL | BRK.B | 084670702 | $21.4M | 8.06% | 44,072 | SH |
| 2 | APPLE INC | AAPL | 037833100 | $16.8M | 6.33% | 56,201 | SH |
| 3 | MICROSOFT CORP | MSFT | 594918104 | $14.3M | 5.38% | 35,261 | SH |
| 4 | ALPHABET INC | GOOGL | 02079K305 | $13.8M | 5.20% | 34,282 | SH |
| 5 | ISHARES GOLD TR | IAU | 464285204 | $12.9M | 4.86% | 146,271 | SH |
| 6 | PALO ALTO NETWORKS INC | PANW | 697435105 | $11.3M | 4.25% | 49,507 | SH |
| 7 | LOCKHEED MARTIN CORP | LMT | 539830109 | $10.7M | 4.04% | 20,625 | SH |
| 8 | AMAZON COM INC | AMZN | 023135106 | $10.2M | 3.83% | 37,654 | SH |
| 9 | J P MORGAN EXCHANGE TRADED F | JPST | 46641Q837 | $8.7M | 3.27% | 171,644 | SH |
| 10 | CHEVRON CORPORATION | CVX | 166764100 | $7.7M | 2.89% | 41,270 | SH |
| 11 | PEPSICO INC | PEP | 713448108 | $7.4M | 2.81% | 49,883 | SH |
| 12 | PROCTER & GAMBLE CO | PG | 742718109 | $7.1M | 2.67% | 49,726 | SH |
| 13 | BROADCOM INC | AVGO | 11135F101 | $6.9M | 2.60% | 16,566 | SH |
| 14 | UNION PAC CORP | UNP | 907818108 | $6.7M | 2.54% | 25,429 | SH |
| 15 | ESSENTIAL UTILS INC | WTRG | 29670G102 | $5.8M | 2.18% | 152,897 | SH |
| 16 | JPMORGAN CHASE & CO | JPM | 46625H100 | $5.5M | 2.06% | 18,245 | SH |
| 17 | DANAHER CORP DEL | DHR | 235851102 | $5.2M | 1.97% | 31,426 | SH |
| 18 | MOOG INC | MOG.A | 615394202 | $5.0M | 1.88% | 16,245 | SH |
| 19 | DOMINION ENERGY INC | D | 25746U109 | $4.6M | 1.74% | 73,521 | SH |
| 20 | SHERWIN WILLIAMS CO | SHW | 824348106 | $4.5M | 1.71% | 14,785 | SH |
| 21 | KIMBERLY-CLARK CORP | KMB | 494368103 | $4.5M | 1.69% | 46,172 | SH |
| 22 | CF INDUSTRIES HOLD | CF | 125269100 | $4.2M | 1.58% | 33,509 | SH |
| 23 | SOUTHERN CO | SO | 842587107 | $4.2M | 1.57% | 44,711 | SH |
| 24 | ALPS ETF TR | AMLP | 00162Q452 | $4.0M | 1.52% | 75,773 | SH |
| 25 | PFIZER INC | PFE | 717081103 | $4.0M | 1.49% | 152,471 | SH |
| 26 | MARATHON PETE CORP | MPC | 56585A102 | $3.4M | 1.29% | 13,721 | SH |
| 27 | NEXTERA ENERGY INC | NEE | 65339F101 | $3.3M | 1.23% | 34,363 | SH |
| 28 | J P MORGAN EXCHANGE TRADED F | JMST | 46641Q654 | $3.0M | 1.15% | 59,849 | SH |
| 29 | VERIZON COMMUNICATIONS INC | VZ | 92343V104 | $3.0M | 1.11% | 62,585 | SH |
| 30 | ATLANTIC UN BANKSHARES CORP | AUB | 04911A107 | $2.9M | 1.09% | 79,169 | SH |
| 31 | ISHARES TR | ICSH | 46434V878 | $2.6M | 0.97% | 50,907 | SH |
| 32 | GOLDMAN SACHS ETF TR | GSST | 381430230 | $2.5M | 0.96% | 50,465 | SH |
| 33 | VISA INC | V | 92826C839 | $2.3M | 0.87% | 7,223 | SH |
| 34 | BRADY CORP | BRC | 104674106 | $2.1M | 0.78% | 28,353 | SH |
| 35 | SCHWAB STRATEGIC TR | SCHD | 808524797 | $2.0M | 0.75% | 63,009 | SH |
| 36 | HONEYWELL INTL INC | HON | 438516106 | $2.0M | 0.75% | 9,098 | SH |
| 37 | NETAPP INC | NTAP | 64110D104 | $1.9M | 0.72% | 16,161 | SH |
| 38 | MERCK & CO INC | MRK | 58933Y105 | $1.9M | 0.71% | 16,616 | SH |
| 39 | NORFOLK SOUTHN CORP | NSC | 655844108 | $1.9M | 0.70% | 5,992 | SH |
| 40 | ALPHABET INC | GOOG | 02079K107 | $1.7M | 0.66% | 4,385 | SH |
| 41 | EXXON MOBIL CORP | XOM | 30231G102 | $1.7M | 0.63% | 11,043 | SH |
| 42 | ISHARES TR | IVV | 464287200 | $1.7M | 0.63% | 2,243 | SH |
| 43 | DUKE ENERGY CORP NEW | DUK | 26441C204 | $1.2M | 0.45% | 9,656 | SH |
| 44 | JOHNSON & JOHNSON | JNJ | 478160104 | $1.2M | 0.44% | 5,105 | SH |
| 45 | FIRST TR EXCHANGE TRADED FD | RDVY | 33738R506 | $1.2M | 0.44% | 15,854 | SH |
| 46 | TRACTOR SUPPLY CO | TSCO | 892356106 | $1.1M | 0.42% | 37,164 | SH |
| 47 | ELI LILLY & CO | LLY | 532457108 | $1.0M | 0.39% | 1,019 | SH |
| 48 | TARGET CORP | TGT | 87612E106 | $972.3K | 0.37% | 8,004 | SH |
| 49 | NVIDIA CORPORATION | NVDA | 67066G104 | $906.0K | 0.34% | 4,012 | SH |
| 50 | CME GROUP INC | CME | 12572Q105 | $839.4K | 0.32% | 2,825 | SH |
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-03-31 | 2026-05-14 | $265.3M | 75 | 0002059579-26-000002 |
| 2025-12-31 | 2026-02-11 | $261.7M | 73 | 0002059579-26-000001 |
| 2025-09-30 | 2025-11-14 | $243.8M | 67 | 0002059579-25-000007 |