Wills Financial Group LLC — 13F Holdings & Portfolio
CIK 2059579 · latest 13F-HR filed 2026-08-14
Wills Financial Group LLC manages $274.8M in 13F-reported U.S. long-equity assets across 82 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are BRK.B (7.80%), AAPL (5.92%), PANW (5.61%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 8 new positions, exited 1, added to 30, and trimmed 19.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
RICHMOND, VA 23226
$274.8M
Long-equity book
82
Distinct positions
2026-06-30
Filed 2026-08-14
+8 / −1 / ↑30 / ↓19
vs 2026-03-31
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- PALO ALTO NETWORKS INC$4.1M +36.6%
- MOOG INC$1.8M +36.2%
- JPMORGAN CHASE & CO$756.6K +13.8%
- ATLANTIC UN BANKSHARES CORP$587.6K +20.3%
- NETAPP INC$561.2K +29.3%
Top Trims
- ALPHABET INC-$2.4M -17.3%
- ISHARES GOLD TR-$1.9M -15.0%
- AMAZON COM INC-$1.2M -12.1%
- MICROSOFT CORP-$1.2M -8.1%
- CHEVRON CORPORATION-$794.4K -10.3%
New Positions
- BADGER METER INC$3.0M
- XYLEM INC$2.7M
- DECKERS OUTDOOR CORP$1.4M
- HONEYWELL AEROSPACE INC$1.2M
- HONEYWELL INTL INC$1.0M
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | BERKSHIRE HATHAWAY INC DEL | BRK.B | 084670702 | $21.4M | 7.80% | 42,803 | SH |
| 2 | APPLE INC | AAPL | 037833100 | $16.3M | 5.92% | 56,193 | SH |
| 3 | PALO ALTO NETWORKS INC | PANW | 697435105 | $15.4M | 5.61% | 45,182 | SH |
| 4 | MICROSOFT CORP | MSFT | 594918104 | $13.1M | 4.78% | 35,189 | SH |
| 5 | ALPHABET INC | GOOGL | 02079K305 | $11.4M | 4.15% | 31,936 | SH |
| 6 | ISHARES GOLD TR | IAU | 464285204 | $11.0M | 3.99% | 145,131 | SH |
| 7 | LOCKHEED MARTIN CORP | LMT | 539830109 | $10.4M | 3.80% | 20,488 | SH |
| 8 | AMAZON COM INC | AMZN | 023135106 | $8.9M | 3.25% | 37,496 | SH |
| 9 | J P MORGAN EXCHANGE TRADED F | JPST | 46641Q837 | $8.5M | 3.08% | 167,437 | SH |
| 10 | PROCTER & GAMBLE CO | PG | 742718109 | $7.3M | 2.67% | 49,959 | SH |
| 11 | UNION PAC CORP | UNP | 907818108 | $7.1M | 2.57% | 25,959 | SH |
| 12 | CHEVRON CORPORATION | CVX | 166764100 | $6.9M | 2.50% | 41,517 | SH |
| 13 | MOOG INC | MOG.A | 615394202 | $6.8M | 2.48% | 16,077 | SH |
| 14 | PEPSICO INC | PEP | 713448108 | $6.8M | 2.46% | 49,929 | SH |
| 15 | JPMORGAN CHASE & CO | JPM | 46625H100 | $6.2M | 2.27% | 19,047 | SH |
| 16 | BROADCOM INC | AVGO | 11135F101 | $6.2M | 2.26% | 16,459 | SH |
| 17 | ESSENTIAL UTILS INC | WTRG | 29670G102 | $5.8M | 2.12% | 152,307 | SH |
| 18 | DANAHER CORP DEL | DHR | 235851102 | $5.4M | 1.97% | 28,431 | SH |
| 19 | SHERWIN WILLIAMS CO | SHW | 824348106 | $5.1M | 1.84% | 14,670 | SH |
| 20 | DOMINION ENERGY INC | D | 25746U109 | $5.0M | 1.83% | 73,643 | SH |
| 21 | KIMBERLY-CLARK CORP | KMB | 494368103 | $5.0M | 1.83% | 45,692 | SH |
| 22 | SOUTHERN CO | SO | 842587107 | $4.2M | 1.53% | 44,018 | SH |
| 23 | PFIZER INC | PFE | 717081103 | $4.1M | 1.51% | 172,222 | SH |
| 24 | ALPS ETF TR | AMLP | 00162Q452 | $4.0M | 1.47% | 77,709 | SH |
| 25 | CF INDUSTRIES HOLD | CF | 125269100 | $3.6M | 1.33% | 33,640 | SH |
| 26 | MARATHON PETE CORP | MPC | 56585A102 | $3.5M | 1.28% | 13,704 | SH |
| 27 | ATLANTIC UN BANKSHARES CORP | AUB | 04911A107 | $3.5M | 1.27% | 82,148 | SH |
| 28 | BADGER METER INC | BMI | 056525108 | $3.0M | 1.10% | 20,301 | SH |
| 29 | NEXTERA ENERGY INC | NEE | 65339F101 | $3.0M | 1.09% | 34,000 | SH |
| 30 | J P MORGAN EXCHANGE TRADED F | JMST | 46641Q654 | $2.9M | 1.06% | 57,124 | SH |
| 31 | XYLEM INC | XYL | 98419M100 | $2.7M | 1.00% | 23,135 | SH |
| 32 | VERIZON COMMUNICATIONS INC | VZ | 92343V104 | $2.7M | 0.97% | 63,155 | SH |
| 33 | BRADY CORP | BRC | 104674106 | $2.6M | 0.94% | 28,063 | SH |
| 34 | GOLDMAN SACHS ETF TR | GSST | 381430230 | $2.5M | 0.91% | 49,345 | SH |
| 35 | ISHARES TR | ICSH | 46434V878 | $2.5M | 0.91% | 49,217 | SH |
| 36 | NETAPP INC | NTAP | 64110D104 | $2.5M | 0.90% | 16,009 | SH |
| 37 | VISA INC | V | 92826C839 | $2.5M | 0.89% | 7,144 | SH |
| 38 | MERCK & CO INC | MRK | 58933Y105 | $2.3M | 0.84% | 17,931 | SH |
| 39 | SCHWAB STRATEGIC TR | SCHD | 808524797 | $2.0M | 0.73% | 63,280 | SH |
| 40 | NORFOLK SOUTHN CORP | NSC | 655844108 | $1.8M | 0.67% | 5,823 | SH |
| 41 | ISHARES TR | IVV | 464287200 | $1.7M | 0.60% | 2,219 | SH |
| 42 | TRACTOR SUPPLY CO | TSCO | 892356106 | $1.6M | 0.59% | 51,346 | SH |
| 43 | ELI LILLY & CO | LLY | 532457108 | $1.6M | 0.57% | 1,315 | SH |
| 44 | ALPHABET INC | GOOG | 02079K107 | $1.5M | 0.53% | 4,143 | SH |
| 45 | EXXON MOBIL CORP | XOM | 30231G102 | $1.4M | 0.52% | 10,500 | SH |
| 46 | DECKERS OUTDOOR CORP | DECK | 243537107 | $1.4M | 0.50% | 13,764 | SH |
| 47 | FIRST TR EXCHANGE TRADED FD | RDVY | 33738R506 | $1.3M | 0.49% | 16,483 | SH |
| 48 | JOHNSON & JOHNSON | JNJ | 478160104 | $1.3M | 0.47% | 5,035 | SH |
| 49 | DUKE ENERGY CORP NEW | DUK | 26441C204 | $1.3M | 0.46% | 10,030 | SH |
| 50 | TARGET CORP | TGT | 87612E106 | $1.2M | 0.45% | 9,455 | SH |
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-06-30 | 2026-08-14 | $274.8M | 82 | 0002059579-26-000005 |
| 2026-03-31 | 2026-05-14 | $265.3M | 75 | 0002059579-26-000002 |
| 2025-12-31 | 2026-02-11 | $261.7M | 73 | 0002059579-26-000001 |
| 2025-09-30 | 2025-11-14 | $243.8M | 67 | 0002059579-25-000007 |