Asset Advisory Group, Inc. — 13F Holdings & Portfolio

CIK 2110402 · latest 13F-HR filed 2026-04-16

Asset Advisory Group, Inc. manages $199.3M in 13F-reported U.S. long-equity assets across 116 reported positions as of its 2026-03-31 13F-HR filing. Its largest disclosed positions are AAPL (8.34%), BRK.B (5.62%), VCSH (5.61%). Quarter over quarter (versus its 2025-12-31 filing) the fund opened 1 new position, exited 5, added to 43, and trimmed 35.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Loading holdings…
AUM

$199.3M

Long-equity book

Holdings

116

Distinct positions

Period

2026-03-31

Filed 2026-04-16

Q/Q Activity

+1 / −5 / ↑43 / ↓35

vs 2025-12-31

Firm Profile & Key People
Name Title / Status Ownership Type

Top Adds (vs prior quarter)

  • VANGUARD SCOTTSDALE FDS$1.4M +14.3%
  • PIMCO ETF TR$1.0M +18.3%
  • SCHWAB STRATEGIC TR$955.9K +14.9%
  • J P MORGAN EXCHANGE TRADED F$754.2K +13.3%
  • VANGUARD INDEX FDS$594.3K +51.9%
Show all 43

Top Trims

  • APPLE INC-$1.2M -7.0%
  • MICROSOFT CORP-$920.4K -20.4%
  • TESLA INC-$830.5K -17.3%
  • VANGUARD INDEX FDS-$778.4K -9.5%
  • META PLATFORMS INC-$286.5K -11.7%
Show all 35

New Positions

  • FEDEX CORP$225.8K
Show all 1

Exited Positions

  • BLACKSTONE INC$551.0K
  • SHOPIFY INC$274.0K
  • KKR & CO INC$213.9K
  • ISHARES TR$213.1K
  • DISNEY WALT CO$205.9K
Show all 5
All Holdings

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 APPLE INC AAPL 037833100 $16.6M 8.34% 65,462 SH
2 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $11.2M 5.62% 23,358 SH
3 VANGUARD SCOTTSDALE FDS VCSH 92206C409 $11.2M 5.61% 140,978 SH
4 KEYCORP KEY 493267108 $9.6M 4.83% 480,272 SH
5 VANGUARD SPECIALIZED FUNDS VIG 921908844 $7.5M 3.78% 35,032 SH
6 VANGUARD INDEX FDS VUG 922908736 $7.4M 3.73% 17,030 SH
7 DIMENSIONAL ETF TRUST DFAC 25434V708 $7.4M 3.70% 189,814 SH
8 SCHWAB STRATEGIC TR SCHD 808524797 $7.4M 3.70% 240,243 SH
9 PIMCO ETF TR PYLD 72201R585 $6.7M 3.34% 254,064 SH
10 J P MORGAN EXCHANGE TRADED F JPIE 46641Q159 $6.4M 3.22% 139,081 SH
11 STATE STR SPDR S&P 500 ETF T SPY 78462F103 $6.3M 3.19% 9,764 SH
12 SCHWAB STRATEGIC TR SCHB 808524102 $5.8M 2.93% 232,632 SH
13 TESLA INC TSLA 88160R101 $4.0M 1.99% 10,674 SH
14 SELECT SECTOR SPDR TR XLK 81369Y803 $3.8M 1.93% 28,890 SH
15 MICROSOFT CORP MSFT 594918104 $3.6M 1.80% 9,712 SH
16 INVESCO QQQ TR QQQ 46090E103 $3.6M 1.80% 6,219 SH
17 AMAZON COM INC AMZN 023135106 $3.3M 1.64% 15,694 SH
18 ALPHABET INC GOOGL 02079K305 $3.0M 1.49% 10,327 SH
19 ISHARES TR IEFA 46432F842 $2.8M 1.43% 31,383 SH
20 VANGUARD INDEX FDS VNQ 922908553 $2.8M 1.42% 31,842 SH
21 ALPHABET INC GOOG 02079K107 $2.5M 1.25% 8,700 SH
22 ISHARES INC URTH 464286392 $2.4M 1.21% 13,380 SH
23 JPMORGAN CHASE & CO JPM 46625H100 $2.4M 1.20% 8,142 SH
24 SCHWAB STRATEGIC TR FNDX 808524771 $2.3M 1.14% 81,804 SH
25 VANGUARD STAR FDS VXUS 921909768 $2.3M 1.14% 29,417 SH
26 META PLATFORMS INC META 30303M102 $2.2M 1.08% 3,772 SH
27 NVIDIA CORPORATION NVDA 67066G104 $2.0M 1.00% 11,422 SH
28 VANGUARD INDEX FDS VTI 922908769 $2.0M 0.99% 6,150 SH
29 JOHNSON & JOHNSON JNJ 478160104 $1.8M 0.90% 7,326 SH
30 HOME DEPOT INC HD 437076102 $1.8M 0.89% 5,394 SH
31 VANGUARD INDEX FDS VTV 922908744 $1.7M 0.87% 8,866 SH
32 ISHARES TR IWM 464287655 $1.6M 0.82% 6,596 SH
33 EXXON MOBIL CORP XOM 30231G102 $1.5M 0.75% 8,804 SH
34 CATERPILLAR INC CAT 149123101 $1.5M 0.73% 2,055 SH
35 DEERE & CO DE 244199105 $1.4M 0.70% 2,489 SH
36 ISHARES TR DVY 464287168 $1.4M 0.70% 9,165 SH
37 ISHARES TR PFF 464288687 $1.3M 0.67% 43,721 SH
38 DIMENSIONAL ETF TRUST DFIC 25434V799 $1.2M 0.59% 33,169 SH
39 PHILIP MORRIS INTL INC PM 718172109 $1.1M 0.55% 6,622 SH
40 LOCKHEED MARTIN CORP LMT 539830109 $1.0M 0.51% 1,666 SH
41 BRISTOL-MYERS SQUIBB CO BMY 110122108 $973.7K 0.49% 16,054 SH
42 ISHARES TR IWR 464287499 $928.5K 0.47% 9,550 SH
43 TJX COS INC NEW TJX 872540109 $890.6K 0.45% 5,577 SH
44 PEPSICO INC PEP 713448108 $861.7K 0.43% 5,549 SH
45 VANGUARD INDEX FDS VO 922908629 $818.0K 0.41% 2,848 SH
46 MCDONALDS CORP MCD 580135101 $814.8K 0.41% 2,622 SH
47 DIMENSIONAL ETF TRUST DFAS 25434V500 $799.6K 0.40% 11,241 SH
48 WALMART INC WMT 931142103 $791.3K 0.40% 6,367 SH
49 DIMENSIONAL ETF TRUST DFAX 25434V880 $736.0K 0.37% 21,665 SH
50 MERCK & CO INC MRK 58933Y105 $693.5K 0.35% 5,765 SH
Filing History
Period Filed AUM Holdings Accession
2026-03-31 2026-04-16 $199.3M 116 0002063364-26-000095
2025-12-31 2026-02-12 $200.2M 120 0002063364-26-000070