Top Institutional Investors

Asset Advisory Group, Inc. — 13F Holdings & Portfolio

CIK 2110402 · latest 13F-HR filed 2026-10-20

Backtest portfolio

Asset Advisory Group, Inc. manages $231.7M in 13F-reported U.S. long-equity assets across 121 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are AAPL (9.18%), VCSH (5.11%), BRK.B (4.93%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 2 new positions and exited 6; 28 existing positions rose in reported value and 36 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$231.7M

Long-equity book

Holdings
121

Distinct positions

Period
2026-09-30

Filed 2026-10-20

Q/Q Activity
+2 / −6 / ↑28 / ↓36

vs 2026-06-30

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q3 26
AAPL9.2% · -1%VCSH5.1% · +2%BRK.B4.9% · -1%KEY4.2% · 0%DFAC4.1% · +2%VUG3.9% · -0%VIG3.7% · +1%SCHD3.4% · -0%SPY3.2% · -2%JPIE3.1% · +5%SCHB2.9% · +0%PYLD2.9% · -1%XLK2.6% · +1%QQQ2.2% · +1%MSFT2.1% · -0%AMZN1.9% · 0%TSLA1.6% · 0%GOOGL1.5% · -1%VTV1.5% · +35%VXUS1.4% · +8%GOOG1.4% · -0%VNQ1.4% · +3%IEFA1.3% · -2%JPM1.2% · 0%META1.1% · -0%NVDA1.1% · -0%FNDX1.1% · +0%URTH1.1% · -8%VTI1.0% · +0%JNJ0.8% · -0%IWM0.8% · -2%DFAS0.7% · +12%CAT0.7% · -1%DE0.7% · 0%HD0.7% · 0%XOM0.6% · 0%DVY0.6% · +0%DFIC0.6% · +4%PFF0.6% · +0%PM0.5% · 0%IWR0.4% · -0%COR0.4% · 0%BMY0.4% · -5%INTC0.4% · 0%VO0.4% · -2%LMT0.4% · 0%DINO0.4% · 0%MRK0.4% · 0%AMGN0.3% · 0%DFAX0.3% · +0%PSA0.3% · 0%MTD0.3% · 0%TJX0.3% · +0%CRWD0.3% · +305%PEP0.3% · -4%NUE0.3% · 0%ROK0.3% · 0%WMT0.3% · 0%IYW0.3% · -4%PG0.3% · 0%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q2 26 → Q3 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

4 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 44.7%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

Name Title / Status Ownership Type

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

Show all 28 →

Top Trims

Show all 36 →

New Positions

Show all 2 →

Exited Positions

Show all 6 →

Asset Advisory Group, Inc. Holdings (2026-09-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 APPLE INC AAPL 037833100 $21.3M 9.18% 63,898 SH
2 VANGUARD SCOTTSDALE FDS VCSH 92206C409 $11.8M 5.11% 153,175 SH
3 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $11.4M 4.93% 22,958 SH
4 KEYCORP KEY 493267108 $9.6M 4.15% 479,123 SH
5 DIMENSIONAL ETF TRUST DFAC 25434V708 $9.5M 4.11% 214,282 SH
6 VANGUARD INDEX FDS VUG 922908736 $9.1M 3.92% 100,903 SH
7 VANGUARD SPECIALIZED FUNDS VIG 921908844 $8.5M 3.66% 36,308 SH
8 SCHWAB STRATEGIC TR SCHD 808524797 $7.9M 3.39% 241,689 SH
9 STATE STR SPDR S&P 500 ETF T SPY 78462F103 $7.3M 3.16% 9,589 SH
10 J P MORGAN EXCHANGE TRADED F JPIE 46641Q159 $7.1M 3.08% 159,080 SH
11 SCHWAB STRATEGIC TR SCHB 808524102 $6.8M 2.92% 230,913 SH
12 PIMCO ETF TR PYLD 72201R585 $6.7M 2.87% 262,124 SH
13 SELECT SECTOR SPDR TR XLK 81369Y803 $6.0M 2.57% 30,474 SH
14 INVESCO QQQ TR QQQ 46090E103 $5.0M 2.17% 6,788 SH
15 MICROSOFT CORP MSFT 594918104 $5.0M 2.14% 9,669 SH
16 AMAZON COM INC AMZN 023135106 $4.3M 1.86% 17,254 SH
17 TESLA INC TSLA 88160R101 $3.8M 1.63% 10,674 SH
18 ALPHABET INC GOOGL 02079K305 $3.5M 1.53% 10,274 SH
19 VANGUARD INDEX FDS VTV 922908744 $3.4M 1.46% 15,709 SH
20 VANGUARD STAR FDS VXUS 921909768 $3.3M 1.44% 39,298 SH
21 ALPHABET INC GOOG 02079K107 $3.2M 1.38% 9,369 SH
22 VANGUARD INDEX FDS VNQ 922908553 $3.2M 1.36% 35,232 SH
23 ISHARES TR IEFA 46432F842 $3.0M 1.30% 31,069 SH
24 JPMORGAN CHASE & CO JPM 46625H100 $2.7M 1.16% 8,142 SH
25 META PLATFORMS INC META 30303M102 $2.6M 1.13% 3,610 SH
26 NVIDIA CORPORATION NVDA 67066G104 $2.6M 1.12% 11,337 SH
27 SCHWAB STRATEGIC TR FNDX 808524771 $2.6M 1.11% 82,013 SH
28 ISHARES INC URTH 464286392 $2.5M 1.09% 12,298 SH
29 VANGUARD INDEX FDS VTI 922908769 $2.3M 0.99% 6,124 SH
30 JOHNSON & JOHNSON JNJ 478160104 $1.9M 0.83% 7,306 SH
31 ISHARES TR IWM 464287655 $1.8M 0.77% 6,395 SH
32 DIMENSIONAL ETF TRUST DFAS 25434V500 $1.7M 0.74% 22,144 SH
33 CATERPILLAR INC CAT 149123101 $1.6M 0.71% 2,026 SH
34 DEERE & CO DE 244199105 $1.5M 0.67% 2,296 SH
35 HOME DEPOT INC HD 437076102 $1.5M 0.65% 5,323 SH
36 EXXONMOBIL HOLDINGS CORP XOM 30233Q108 $1.4M 0.62% 8,810 SH
37 ISHARES TR DVY 464287168 $1.4M 0.61% 9,225 SH
38 DIMENSIONAL ETF TRUST DFIC 25434V799 $1.4M 0.59% 36,234 SH
39 ISHARES TR PFF 464288687 $1.3M 0.56% 44,133 SH
40 PHILIP MORRIS INTL INC PM 718172109 $1.3M 0.55% 6,623 SH
41 ISHARES TR IWR 464287499 $1.0M 0.44% 9,523 SH
42 CENCORA INC COR 03073E105 $986.0K 0.43% 3,284 SH
43 BRISTOL-MYERS SQUIBB CO BMY 110122108 $951.9K 0.41% 15,254 SH
44 INTEL CORP INTC 458140100 $940.7K 0.41% 7,824 SH
45 VANGUARD INDEX FDS VO 922908629 $878.9K 0.38% 11,207 SH
46 LOCKHEED MARTIN CORP LMT 539830109 $848.5K 0.37% 1,666 SH
47 HF SINCLAIR CORP DINO 403949100 $848.3K 0.37% 7,904 SH
48 MERCK & CO INC MRK 58933Y105 $837.7K 0.36% 5,765 SH
49 AMGEN INC AMGN 031162100 $801.7K 0.35% 1,902 SH
50 DIMENSIONAL ETF TRUST DFAX 25434V880 $770.6K 0.33% 20,816 SH
Filing History
Period Filed AUM Holdings Accession
2026-09-30 2026-10-20 $231.7M 121 0002063364-26-000354
2026-06-30 2026-07-09 $228.8M 125 0002063364-26-000193
2026-03-31 2026-04-16 $199.3M 116 0002063364-26-000095
2025-12-31 2026-02-12 $200.2M 120 0002063364-26-000070
Filer Information
Address
170 KINNELON ROAD, SUITE 3
KINNELON, NJ 07405
Phone
(973) 492-0808
Filing Manager
Asset Advisory Group, Inc.
KINNELON, NJ
Signatory
Jim Cullen
Filing Agent