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HEIDI O'NEILL

CIK 1585322 · PRES: CONSUMER, PRODCT & BRAND · last filed 2026-06-16

HEIDI O'NEILL is a PRES: CONSUMER, PRODCT & BRAND who has filed 59 SEC Form 4 insider transactions across 5 companies since 2013. The most recent filing, for H, was dated Jun 16, 2026. Across all open-market trades the lifetime net is −$27.5M, making them a net seller over the disclosed history. Current disclosed insider exposure totals $9.3M across reported positions. 21 SEC filings were submitted jointly with Hyatt Hotels Corp.

"Disclosed insider exposure" sums this person's most-recently-reported share counts across each company they're an insider in, multiplied by the current underlying price. It is not net worth — it misses retail holdings, private investments, real estate, index funds, and any company where the person isn't an SEC-reporting insider. For informational purposes only.

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Disclosed Exposure

$9.25M

Companies

5

Total Filings

59

Lifetime Open-Market Net

-$27.45M

Filer Profile

Reported Address
C/O SKULLCANDY, INC.
1441 WEST UTE BOULEVARD, SUITE 250
PARK CITY, UT 84098
Related Filers
Hyatt Hotels Corp — 21 joint filings, latest 2026-06-16
LITHIA MOTORS INC — 3 joint filings, latest 2026-05-01
Profile details as reported on the filer's SEC submissions — for individual insiders the address is often in care of the issuer. Related filers are identified from jointly filed SEC submissions and shared reported addresses. View filings on SEC EDGAR.

Holdings By Company

Latest on-record share count from this person's most recent non-derivative Form 4 transaction in each company. Disclosed exposure = shares × current underlying price.
Symbol Role Shares Price Disclosed Exposure Lifetime OM Net Filings Latest Filed
H Director 3,008 $163.07 $490.5K $0 20 2026-06-16
SPOT Director 10,060 $525.75 $5.29M $0 1 2026-05-29
LAD Director 1,424 $358.02 $509.8K $0 2 2026-05-01
NKE PRES: CONSUMER, PRODCT & BRAND 80,492 $36.80 $2.96M -$27.49M 26 2025-02-12
SKULLCANDY, INC. (SKUL) Delisted Director 0 — — $41.4K 5 2016-10-03

Recent Filings

59 filings
Insider activity across all companies, newest first. Form 4 rows are post-trade confirmations (buys, sells, grants, exercises). Notice (144) rows are pre-trade notices of intent to sell restricted or control stock under Rule 144 — they may not all execute. Compare adjacent dates to see which notices became actual sales.
Filed Symbol Action Net Shares Net $ Link
2026-06-16 H Grant (A) +125 $0 EDGAR
2026-05-29 SPOT Grant (A) +658 $0 EDGAR
2026-05-22 H Grant (A) +560 $0 EDGAR
2026-05-01 LAD Grant (A) +1,082 $0 EDGAR
2026-03-17 H Grant (A) +179 $0 EDGAR
2025-12-16 H Grant (A) +150 $0 EDGAR
2025-10-03 LAD Grant (A) +342 $0 EDGAR
2025-09-16 H Grant (A) +178 $0 EDGAR
2025-06-17 H Grant (A) +191 $0 EDGAR
2025-05-23 H Grant (A) +749 $0 EDGAR
Showing 1–10 of 59
Page 1 of 6
Form 4 codes: P = open-market purchase · S = open-market sale · A = grant/award · M = option exercise · F = tax withholding at vest · G = bona-fide gift · D = disposition to issuer · J = other (see filing footnote). Only P / S codes carry directional signal.
Notice (144 / 144/A): Form 144 is a notice of intent to sell restricted/control stock under Rule 144, filed before the sale; 144/A is an amendment. Many notices are pre-scheduled under Rule 10b5-1 plans. A Form 4 with code S typically follows within a few days when the planned sale executes; missing follow-up Form 4s suggest the notice was cancelled or modified.