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HEIDI O'NEILL

CIK 1585322 · PRES: CONSUMER, PRODCT & BRAND · last filed 2026-06-16

HEIDI O'NEILL is a PRES: CONSUMER, PRODCT & BRAND who has filed 59 SEC Form 4 insider transactions across 5 companies since 2013. The most recent filing, for H, was dated Jun 16, 2026. Across all open-market trades the lifetime net is −$27.5M, making them a net seller over the disclosed history. Current disclosed insider exposure totals $9.7M across reported positions.

"Disclosed insider exposure" sums this person's most-recently-reported share counts across each company they're an insider in, multiplied by the current underlying price. It is not net worth — it misses retail holdings, private investments, real estate, index funds, and any company where the person isn't an SEC-reporting insider. For informational purposes only.

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Disclosed Exposure

$9.69M

Companies

5

Total Filings

59

Lifetime Open-Market Net

-$27.45M

Holdings By Company

Latest on-record share count from this person's most recent non-derivative Form 4 transaction in each company. Disclosed exposure = shares × current underlying price.
Symbol Role Shares Price Disclosed Exposure Lifetime OM Net Filings Latest Filed
H Director 3,008 $188.83 $568.0K $0 20 2026-06-16
SPOT Director 10,060 $511.56 $5.15M $0 1 2026-05-29
LAD Director 1,424 $358.31 $510.2K $0 2 2026-05-01
NKE PRES: CONSUMER, PRODCT & BRAND 80,492 $43.05 $3.47M -$27.49M 26 2025-02-12
SKULLCANDY, INC. (SKUL) Delisted Director 0 — — $41.4K 5 2016-10-03

Recent Filings

59 filings
Insider activity across all companies, newest first. Form 4 rows are post-trade confirmations (buys, sells, grants, exercises). Notice (144) rows are pre-trade notices of intent to sell restricted or control stock under Rule 144 — they may not all execute. Compare adjacent dates to see which notices became actual sales.
Filed Symbol Action Net Shares Net $ Link
2026-06-16 H Grant (A) +125 $0 EDGAR
2026-05-29 SPOT Grant (A) +658 $0 EDGAR
2026-05-22 H Grant (A) +560 $0 EDGAR
2026-05-01 LAD Grant (A) +1,082 $0 EDGAR
2026-03-17 H Grant (A) +179 $0 EDGAR
2025-12-16 H Grant (A) +150 $0 EDGAR
2025-10-03 LAD Grant (A) +342 $0 EDGAR
2025-09-16 H Grant (A) +178 $0 EDGAR
2025-06-17 H Grant (A) +191 $0 EDGAR
2025-05-23 H Grant (A) +749 $0 EDGAR
Showing 1–10 of 59
Page 1 of 6
Form 4 codes: P = open-market purchase · S = open-market sale · A = grant/award · M = option exercise · F = tax withholding at vest · G = bona-fide gift · D = disposition to issuer · J = other (see filing footnote). Only P / S codes carry directional signal.
Notice (144 / 144/A): Form 144 is a notice of intent to sell restricted/control stock under Rule 144, filed before the sale; 144/A is an amendment. Many notices are pre-scheduled under Rule 10b5-1 plans. A Form 4 with code S typically follows within a few days when the planned sale executes; missing follow-up Form 4s suggest the notice was cancelled or modified.