HEIDI O'NEILL

CIK 1585322 · PRES: CONSUMER, PRODCT & BRAND · last filed 2026-06-16

"Disclosed insider exposure" sums this person's most-recently-reported share counts across each company they're an insider in, multiplied by the current underlying price. It is not net worth — it misses retail holdings, private investments, real estate, index funds, and any company where the person isn't an SEC-reporting insider. For informational purposes only.

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Disclosed Exposure

$9.69M

Companies

5

Total Filings

59

Lifetime Open-Market Net

-$27.45M

Holdings By Company

Latest on-record share count from this person's most recent non-derivative Form 4 transaction in each company. Disclosed exposure = shares × current underlying price.
Symbol Role Shares Price Disclosed Exposure Lifetime OM Net Filings Latest Filed
H Director 3,008 $188.83 $568.0K $0 20 2026-06-16
SPOT Director 10,060 $511.56 $5.15M $0 1 2026-05-29
LAD Director 1,424 $358.31 $510.2K $0 2 2026-05-01
NKE PRES: CONSUMER, PRODCT & BRAND 80,492 $43.05 $3.47M -$27.49M 26 2025-02-12
SKULLCANDY, INC. (SKUL) Delisted Director 0 $41.4K 5 2016-10-03

Recent Filings · Page 2 of 6

59 filings
Insider activity across all companies, newest first. Form 4 rows are post-trade confirmations (buys, sells, grants, exercises). Notice (144) rows are pre-trade notices of intent to sell restricted or control stock under Rule 144 — they may not all execute. Compare adjacent dates to see which notices became actual sales.
Filed Symbol Action Net Shares Net $ Link
2025-03-17 H Grant (A) +204 $0 EDGAR
2025-02-26 SPOT Notice (144) −1,879 -$1.13M EDGAR
2025-02-12 NKE Sell (S) −14,147 -$1.01M EDGAR
2025-02-11 NKE Notice (144) −14,147 -$1.01M EDGAR
2024-12-16 H Grant (A) $0 EDGAR
2024-11-13 SPOT Notice (144) −2,219 -$1.01M EDGAR
2024-09-19 NKE Grant (A) $0 EDGAR
2024-09-17 H Grant (A) $0 EDGAR
2024-09-04 NKE Grant (A) +15,002 $0 EDGAR
2024-08-05 NKE Tax (F) −5,287 -$390.4K EDGAR
Showing 1120 of 59
Page 2 of 6
Form 4 codes: P = open-market purchase · S = open-market sale · A = grant/award · M = option exercise · F = tax withholding at vest · G = bona-fide gift · D = disposition to issuer · J = other (see filing footnote). Only P / S codes carry directional signal.
Notice (144 / 144/A): Form 144 is a notice of intent to sell restricted/control stock under Rule 144, filed before the sale; 144/A is an amendment. Many notices are pre-scheduled under Rule 10b5-1 plans. A Form 4 with code S typically follows within a few days when the planned sale executes; missing follow-up Form 4s suggest the notice was cancelled or modified.