Mary Lou Kelley
CIK 1639857 · President, eCommerce · last filed 2026-05-18
Mary Lou Kelley is a President, eCommerce who has filed 30 SEC Form 4 insider transactions across 4 companies since 2015. The most recent filing shows the insider was granted $203.5K of KHC on May 18, 2026. Across all open-market trades the lifetime net is −$201.8K, making them a net seller over the disclosed history. Current disclosed insider exposure totals $5.7M across reported positions. 7 SEC filings were submitted jointly with BEST BUY CO INC.
"Disclosed insider exposure" sums this person's most-recently-reported share counts across each company they're an insider in, multiplied by the current underlying price. It is not net worth — it misses retail holdings, private investments, real estate, index funds, and any company where the person isn't an SEC-reporting insider. For informational purposes only.
Charts
Trading activity, where the exposure sits, and each trade against the stock price.
VRA price and trades
Daily close with each Form 4 filing on this company marked: green = open-market buy, red = open-market sale, purple = grants, exercises, gifts and other non-market transactions. Marker size scales with the dollar value.
Shares held
Shares owned after each reported transaction on this company (direct holdings as reported).
Open-market buying and selling
by monthDollar value of open-market purchases (code P, up) and sales (code S, down) across all companies, by filing month. Grants, exercises and gifts are excluded.
Exposure by company
latestMost recently reported shares × current price. Faded bars (*) have had no filing in 3 years, so the person may no longer hold them. Click a bar to chart that company.
Filer Profile
RICHFIELD, MN 55423
Holdings By Company
| Symbol | Role | Shares | Price | Disclosed Exposure | Lifetime OM Net | Filings | Latest Filed |
|---|---|---|---|---|---|---|---|
| KHC | Director | 7,937 | $24.73 | $196.3K | $0 | 1 | 2026-05-18 |
| YETI | Director | 43,646 | $43.57 | $1.90M | $49.9K | 12 | 2026-05-11 |
| VRA | Director | 61,822 | $5.95 | $367.8K | -$251.7K | 10 | 2024-04-09 |
| BBY | President, eCommerce | 32,932 | $97.95 | $3.23M | $0 | 6 | 2017-03-17 |
Recent Filings
30 filings| Filed | Symbol | Action | Net Shares | Net $ | Link |
|---|---|---|---|---|---|
| 2026-05-18 | KHC | Grant (A) | +8,730 | $203.5K | EDGAR |
| 2026-05-11 | YETI | Grant (A) | +6,538 | $0 | EDGAR |
| 2025-05-05 | YETI | Grant (A) | +5,467 | $0 | EDGAR |
| 2024-05-09 | YETI | Grant (A) | +4,990 | $0 | EDGAR |
| 2024-04-09 | VRA | Grant (A) | +12,687 | $0 | EDGAR |
| 2023-12-11 | VRA | Sell (S) | −33,500 | -$251.7K | EDGAR |
| 2023-12-08 | VRA | Notice (144) | −33,500 | -$251.2K | EDGAR |
| 2023-05-08 | YETI | Grant (A) | +4,960 | $0 | EDGAR |
| 2023-04-04 | VRA | Grant (A) | +14,190 | $0 | EDGAR |
| 2023-03-17 | YETI | Grant (A) | +1,844 | $0 | EDGAR |
Notice (144 / 144/A): Form 144 is a notice of intent to sell restricted/control stock under Rule 144, filed before the sale; 144/A is an amendment. Many notices are pre-scheduled under Rule 10b5-1 plans. A Form 4 with code S typically follows within a few days when the planned sale executes; missing follow-up Form 4s suggest the notice was cancelled or modified.