Mary Lou Kelley

CIK 1639857 · President, eCommerce · last filed 2026-05-18

"Disclosed insider exposure" sums this person's most-recently-reported share counts across each company they're an insider in, multiplied by the current underlying price. It is not net worth — it misses retail holdings, private investments, real estate, index funds, and any company where the person isn't an SEC-reporting insider. For informational purposes only.

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Disclosed Exposure

$5.65M

Companies

4

Total Filings

30

Lifetime Open-Market Net

-$201.8K

Holdings By Company

Latest on-record share count from this person's most recent non-derivative Form 4 transaction in each company. Disclosed exposure = shares × current underlying price.
Symbol Role Shares Price Disclosed Exposure Lifetime OM Net Filings Latest Filed
KHC Director 7,937 $27.30 $216.7K $0 1 2026-05-18
YETI Director 43,646 $51.87 $2.26M $49.9K 12 2026-05-11
VRA Director 61,822 $3.66 $226.3K -$251.7K 10 2024-04-09
BBY President, eCommerce 32,932 $89.47 $2.95M $0 6 2017-03-17

Recent Filings · Page 2 of 3

30 filings
Insider activity across all companies, newest first. Form 4 rows are post-trade confirmations (buys, sells, grants, exercises). Notice (144) rows are pre-trade notices of intent to sell restricted or control stock under Rule 144 — they may not all execute. Compare adjacent dates to see which notices became actual sales.
Filed Symbol Action Net Shares Net $ Link
2022-05-09 YETI Grant (A) +2,393 $0 EDGAR
2022-04-05 VRA Grant (A) +11,379 $0 EDGAR
2021-05-24 YETI Grant (A) +1,403 $0 EDGAR
2021-04-06 VRA Grant (A) +8,301 $0 EDGAR
2020-09-23 YETI Grant (A) +1,426 $0 EDGAR
2020-05-21 YETI Grant (A) +4,133 $0 EDGAR
2020-05-12 YETI Buy (P) +1,720 $49.9K EDGAR
2020-04-07 VRA Grant (A) +20,833 $0 EDGAR
2019-05-20 YETI Grant (A) +4,683 $0 EDGAR
2019-04-09 VRA Grant (A) +6,489 $0 EDGAR
Showing 1120 of 30
Page 2 of 3
Form 4 codes: P = open-market purchase · S = open-market sale · A = grant/award · M = option exercise · F = tax withholding at vest · G = bona-fide gift · D = disposition to issuer · J = other (see filing footnote). Only P / S codes carry directional signal.
Notice (144 / 144/A): Form 144 is a notice of intent to sell restricted/control stock under Rule 144, filed before the sale; 144/A is an amendment. Many notices are pre-scheduled under Rule 10b5-1 plans. A Form 4 with code S typically follows within a few days when the planned sale executes; missing follow-up Form 4s suggest the notice was cancelled or modified.