Brian LaRose

CIK 1878463 · Chief Financial Officer · last filed 2025-01-23

Brian LaRose is a Chief Financial Officer who has filed 36 SEC Form 4 insider transactions across 1 company since 2021. The most recent filing, for WOOF, was dated Jul 22, 2025. Across all open-market trades the lifetime net is +$99.7K, making them a net buyer over the disclosed history. Current disclosed insider exposure totals $2.0M across reported positions.

"Disclosed insider exposure" sums this person's most-recently-reported share counts across each company they're an insider in, multiplied by the current underlying price. It is not net worth — it misses retail holdings, private investments, real estate, index funds, and any company where the person isn't an SEC-reporting insider. For informational purposes only.

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Disclosed Exposure

$1.96M

Companies

1

Total Filings

36

Lifetime Open-Market Net

$99.7K

Holdings By Company

Latest on-record share count from this person's most recent non-derivative Form 4 transaction in each company. Disclosed exposure = shares × current underlying price.
Symbol Role Shares Price Disclosed Exposure Lifetime OM Net Filings Latest Filed
WOOF Chief Financial Officer 703,102 $2.79 $1.96M $99.7K 35 2025-01-23

Recent Filings

36 filings
Insider activity across all companies, newest first. Form 4 rows are post-trade confirmations (buys, sells, grants, exercises). Notice (144) rows are pre-trade notices of intent to sell restricted or control stock under Rule 144 — they may not all execute. Compare adjacent dates to see which notices became actual sales.
Filed Symbol Action Net Shares Net $ Link
2025-07-22 WOOF Notice (144) −245,081 -$988.6K EDGAR
2025-01-23 WOOF Tax (F) −1,161 -$4.2K EDGAR
2024-12-10 WOOF Tax (F) −12,999 -$65.6K EDGAR
2024-10-30 WOOF Tax (F) −1,678 -$7.5K EDGAR
2024-10-11 WOOF Tax (F) −3,899 -$20.9K EDGAR
2024-09-24 WOOF Tax (F) −2,112 -$10.4K EDGAR
2024-07-23 WOOF Tax (F) −1,011 -$3.7K EDGAR
2024-06-07 WOOF Tax (F) −9,749 -$38.8K EDGAR
2024-04-30 WOOF Tax (F) −1,678 -$2.5K EDGAR
2024-04-17 WOOF Grant (A) +500,000 $0 EDGAR
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Form 4 codes: P = open-market purchase · S = open-market sale · A = grant/award · M = option exercise · F = tax withholding at vest · G = bona-fide gift · D = disposition to issuer · J = other (see filing footnote). Only P / S codes carry directional signal.
Notice (144 / 144/A): Form 144 is a notice of intent to sell restricted/control stock under Rule 144, filed before the sale; 144/A is an amendment. Many notices are pre-scheduled under Rule 10b5-1 plans. A Form 4 with code S typically follows within a few days when the planned sale executes; missing follow-up Form 4s suggest the notice was cancelled or modified.