Joseph VanDette
CIK 1922081 · Chief Brand & Mktg Officer · last filed 2026-03-09
Joseph VanDette is a Chief Brand & Mktg Officer who has filed 11 SEC Form 4 insider transactions across 1 company since 2022. The most recent filing, for EYE, was dated Mar 9, 2026. Across all open-market trades the lifetime net is −$15.0K, making them a net seller over the disclosed history. Current disclosed insider exposure totals $804.6K across reported positions.
"Disclosed insider exposure" sums this person's most-recently-reported share counts across each company they're an insider in, multiplied by the current underlying price. It is not net worth — it misses retail holdings, private investments, real estate, index funds, and any company where the person isn't an SEC-reporting insider. For informational purposes only.
Charts
Trading activity, where the exposure sits, and each trade against the stock price.
EYE price and trades
Daily close with each Form 4 filing on this company marked: green = open-market buy, red = open-market sale, purple = grants, exercises, gifts and other non-market transactions. Marker size scales with the dollar value.
Shares held
Shares owned after each reported transaction on this company (direct holdings as reported).
Open-market buying and selling
by monthDollar value of open-market purchases (code P, up) and sales (code S, down) across all companies, by filing month. Grants, exercises and gifts are excluded.
Exposure by company
latestMost recently reported shares × current price. Faded bars (*) have had no filing in 3 years, so the person may no longer hold them. Click a bar to chart that company.
Filer Profile
2435 COMMERCE AVE, BUILDING 2200
DULUTH, GA 30096
Holdings By Company
| Symbol | Role | Shares | Price | Disclosed Exposure | Lifetime OM Net | Filings | Latest Filed |
|---|---|---|---|---|---|---|---|
| EYE | Chief Brand & Mktg Officer | 48,502 | $16.59 | $804.6K | -$15.0K | 11 | 2026-03-09 |
Recent Filings
11 filings| Filed | Symbol | Action | Net Shares | Net $ | Link |
|---|---|---|---|---|---|
| 2026-03-09 | EYE | Mixed | +5,794 | -$67.8K | EDGAR |
| 2026-03-04 | EYE | Mixed | +22,147 | -$255.6K | EDGAR |
| 2026-03-02 | EYE | Mixed | +2,191 | -$31.6K | EDGAR |
| 2025-04-14 | EYE | Mixed | +1,286 | -$6.3K | EDGAR |
| 2025-03-10 | EYE | Grant (A) | — | $0 | EDGAR |
| 2025-03-04 | EYE | Mixed | +6,394 | -$42.1K | EDGAR |
| 2024-04-15 | EYE | Mixed | +2,094 | -$17.5K | EDGAR |
| 2024-03-05 | EYE | Mixed | +4,238 | -$49.7K | EDGAR |
| 2023-04-13 | EYE | Mixed | +1,928 | $0 | EDGAR |
| 2023-03-07 | EYE | Grant (A) | — | $0 | EDGAR |
Notice (144 / 144/A): Form 144 is a notice of intent to sell restricted/control stock under Rule 144, filed before the sale; 144/A is an amendment. Many notices are pre-scheduled under Rule 10b5-1 plans. A Form 4 with code S typically follows within a few days when the planned sale executes; missing follow-up Form 4s suggest the notice was cancelled or modified.