BIRINYI ASSOCIATES INC — 13F Holdings & Portfolio

CIK 1079738 · latest 13F-HR filed 2026-08-05

BIRINYI ASSOCIATES INC manages $422.7K in 13F-reported U.S. long-equity assets across 61 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are AAPL (22.35%), GOOGL (11.91%), SPY (8.72%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 3 new positions, exited 2, added to 37, and trimmed 9.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Filer Information
Address
P O BOX 711
WESTPORT, CT 06881
Phone
(203) 341-0833
Filing Manager
BIRINYI ASSOCIATES INC
Westport, CT
Signatory
Jeffrey Rubin
President
Loading holdings…
AUM

$422.7K

Long-equity book

Holdings

61

Distinct positions

Period

2026-06-30

Filed 2026-08-05

Q/Q Activity

+3 / −2 / ↑37 / ↓9

vs 2026-03-31

Firm Profile & Key People
Name Title / Status Ownership Type

Top Adds (vs prior quarter)

  • Apple Inc$10.5K +12.5%
  • Alphabet Inc$9.0K +21.9%
  • Dell Technologies Inc$4.7K +147.2%
  • Amazon.com Inc$4.4K +15.3%
  • State Street SPDR S&P 500 ETF Trust$4.3K +13.3%
Show all 37 →

Top Trims

  • International Business Machines Corp-$1.7K -28.4%
  • AutoZone Inc-$966 -40.4%
  • Chevron Corp-$343 -50.2%
  • Walmart Inc-$322 -8.8%
  • McDonald's Corp-$243 -13.0%
Show all 9 →

New Positions

  • Analog Devices Inc$4.2K
  • Corning Inc$234
  • Texas Instruments Inc$224
Show all 3 →

Exited Positions

  • Constellation Energy Corp$2.4K
  • Salesforce Inc$599
Show all 2 →
All Holdings

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 Apple Inc AAPL 037833100 $94.5K 22.35% 326,510 SH
2 Alphabet Inc GOOGL 02079K305 $50.3K 11.91% 140,836 SH
3 State Street SPDR S&P 500 ETF Trust SPY 78462F103 $36.9K 8.72% 49,346 SH
4 Amazon.com Inc AMZN 023135106 $33.3K 7.87% 139,634 SH
5 Mastercard Inc MA 57636Q104 $22.2K 5.25% 43,236 SH
6 NVIDIA Corp NVDA 67066G104 $20.0K 4.73% 99,940 SH
7 Citigroup Inc C 172967424 $14.3K 3.39% 102,401 SH
8 Microsoft Corp MSFT 594918104 $13.5K 3.20% 36,320 SH
9 Goldman Sachs Group Inc/The GS 38141G104 $12.0K 2.85% 11,894 SH
10 Booking Holdings Inc BKNG 09857L108 $11.0K 2.59% 61,500 SH
11 Alphabet Inc GOOG 02079K107 $9.9K 2.33% 27,905 SH
12 Broadcom Inc AVGO 11135F101 $8.1K 1.92% 21,507 SH
13 Dell Technologies Inc DELL 24703L202 $7.9K 1.87% 18,325 SH
14 Berkshire Hathaway Inc BRK.B 084670702 $7.6K 1.79% 15,133 SH
15 State Street SPDR Dow Jones Industrial Average ETF Trust DIA 78467X109 $6.0K 1.42% 11,525 SH
16 Vanguard S&P 500 ETF VOO 922908363 $4.9K 1.17% 7,200 SH
17 Berkshire Hathaway Inc BRK.A 084670108 $4.5K 1.06% 6 SH
18 Johnson & Johnson JNJ 478160104 $4.3K 1.01% 16,856 SH
19 Analog Devices Inc ADI 032654105 $4.2K 0.99% 10,508 SH
20 International Business Machines Corp IBM 459200101 $4.2K 0.99% 14,839 SH
21 American Express Co AXP 025816109 $3.8K 0.91% 11,360 SH
22 Micron Technology Inc MU 595112103 $3.8K 0.90% 3,310 SH
23 Lam Research Corp LRCX 512807306 $3.7K 0.87% 8,480 SH
24 JPMorgan Chase & Co JPM 46625H100 $3.5K 0.83% 10,726 SH
25 Boeing Co/The BA 097023105 $3.4K 0.80% 15,600 SH
26 Walmart Inc WMT 931142103 $3.3K 0.79% 29,300 SH
27 Caterpillar Inc CAT 149123101 $3.2K 0.76% 3,000 SH
28 Invesco S&P 500 Equal Weight ETF RSP 46137V357 $3.2K 0.75% 14,844 SH
29 Starbucks Corp SBUX 855244109 $2.7K 0.64% 26,385 SH
30 McDonald's Corp MCD 580135101 $1.6K 0.38% 6,008 SH
31 AutoZone Inc AZO 053332102 $1.4K 0.34% 446 SH
32 Amgen Inc AMGN 031162100 $1.4K 0.33% 3,827 SH
33 Chipotle Mexican Grill Inc CMG 169656105 $1.4K 0.32% 40,000 SH
34 Eli Lilly & Co LLY 532457108 $1.3K 0.31% 1,101 SH
35 State Street Health Care Select Sector SPDR ETF XLV 81369Y209 $1.3K 0.31% 8,165 SH
36 Charles Schwab Corp/The SCHW 808513105 $1.2K 0.28% 12,607 SH
37 Costco Wholesale Corp COST 22160K105 $1.1K 0.25% 1,150 SH
38 Home Depot Inc/The HD 437076102 $1.1K 0.25% 3,000 SH
39 Deere & Co DE 244199105 $983 0.23% 1,550 SH
40 Visa Inc V 92826C839 $850 0.20% 2,477 SH
41 Advanced Micro Devices Inc AMD 007903107 $842 0.20% 1,450 SH
42 Procter & Gamble Co/The PG 742718109 $744 0.18% 5,072 SH
43 Global X Artificial Intelligence & Technology ETF AIQ 37954Y632 $725 0.17% 11,048 SH
44 Tesla Inc TSLA 88160R101 $631 0.15% 1,500 SH
45 UnitedHealth Group Inc UNH 91324P102 $561 0.13% 1,350 SH
46 MSCI Inc MSCI 55354G100 $560 0.13% 1,000 SH
47 Blackstone Inc BX 09260D107 $552 0.13% 4,690 SH
48 Lockheed Martin Corp LMT 539830109 $509 0.12% 1,000 SH
49 iShares Russell 2000 ETF IWM 464287655 $454 0.11% 1,510 SH
50 Meta Platforms Inc META 30303M102 $428 0.10% 760 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-08-05 $422.7K 61 0001079738-26-000010
2026-03-31 2026-05-04 $367.2K 60 0001079738-26-000006
2025-12-31 2026-02-10 $399.9K 58 0001079738-26-000004