High Falls Advisors, Inc — 13F Holdings & Portfolio
CIK 1569139 · latest 13F-HR filed 2026-02-18
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
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AUM
$493.6M
Long-equity book
Holdings
144
Distinct positions
Period
2025-12-31
Filed 2026-02-18
Q/Q Activity
+7 / −9 / ↑41 / ↓45
vs 2025-09-30
Firm Profile & Key People
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- ISHARES TR$11.1M +45.9%
- ISHARES INC$5.9M +27.3%
- ISHARES TR$4.5M +56.8%
- ISHARES TR$2.2M +9.4%
- BLACKROCK ETF TRUST$1.9M +5.9%
Top Trims
- ISHARES TR-$11.5M -44.1%
- ISHARES TR-$2.5M -9.8%
- ISHARES TR-$1.8M -54.2%
- INVESCO QQQ TR-$1.6M -28.9%
- ISHARES TR-$1.5M -88.4%
New Positions
- ISHARES TR$1.2M
- INVESCO EXCH TRADED FD TR II$294.7K
- ISHARES TR$228.7K
- J P MORGAN EXCHANGE TRADED F$219.9K
- ISHARES TR$207.6K
Exited Positions
- DEERE & CO$663.0K
- ISHARES TR$358.6K
- AMERICAN CENTY ETF TR$319.8K
- MERCK & CO INC$285.7K
- FIDELITY COVINGTON TRUST$271.8K
All Holdings
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | ISHARES TR | IUSB | 46434V613 | $44.2M | 8.95% | 949,545 | SH |
| 2 | ISHARES TR | IVV | 464287200 | $41.5M | 8.41% | 60,629 | SH |
| 3 | ISHARES TR | IVE | 464287408 | $35.4M | 7.16% | 166,772 | SH |
| 4 | BLACKROCK ETF TRUST | DYNF | 09290C103 | $34.5M | 6.99% | 567,822 | SH |
| 5 | ISHARES TR | IVW | 464287309 | $29.5M | 5.98% | 239,321 | SH |
| 6 | ISHARES INC | IEMG | 46434G103 | $27.3M | 5.53% | 406,202 | SH |
| 7 | ISHARES TR | OEF | 464287101 | $25.5M | 5.17% | 74,369 | SH |
| 8 | ISHARES TR | EFV | 464288877 | $23.0M | 4.65% | 321,564 | SH |
| 9 | ISHARES TR | TLH | 464288653 | $17.5M | 3.55% | 172,268 | SH |
| 10 | APPLE INC | AAPL | 037833100 | $14.9M | 3.01% | 54,654 | SH |
| 11 | ISHARES TR | QUAL | 46432F339 | $14.6M | 2.95% | 73,422 | SH |
| 12 | ISHARES TR | MBB | 464288588 | $14.1M | 2.86% | 148,287 | SH |
| 13 | BLACKROCK ETF TRUST | THRO | 09290C806 | $13.0M | 2.63% | 336,400 | SH |
| 14 | BLACKROCK ETF TRUST | BAI | 09290C780 | $12.9M | 2.61% | 386,610 | SH |
| 15 | ISHARES TR | MTUM | 46432F396 | $12.4M | 2.51% | 49,463 | SH |
| 16 | BLACKROCK ETF TRUST II | BINC | 092528603 | $10.4M | 2.10% | 196,352 | SH |
| 17 | ISHARES GOLD TR | IAU | 464285204 | $10.0M | 2.02% | 122,904 | SH |
| 18 | ISHARES TR | IAGG | 46435G672 | $9.4M | 1.91% | 188,334 | SH |
| 19 | ISHARES TR | MUB | 464288414 | $7.1M | 1.44% | 66,390 | SH |
| 20 | VANGUARD MUN BD FDS | VTEB | 922907746 | $6.2M | 1.27% | 124,241 | SH |
| 21 | ISHARES TR | ITA | 464288760 | $5.3M | 1.07% | 24,514 | SH |
| 22 | INVESCO QQQ TR | QQQ | 46090E103 | $4.1M | 0.82% | 6,605 | SH |
| 23 | ISHARES TR | EMB | 464288281 | $3.8M | 0.78% | 39,852 | SH |
| 24 | NVIDIA CORPORATION | NVDA | 67066G104 | $3.4M | 0.69% | 18,193 | SH |
| 25 | MICROSOFT CORP | MSFT | 594918104 | $3.4M | 0.68% | 6,955 | SH |
| 26 | CATERPILLAR INC | CAT | 149123101 | $3.1M | 0.62% | 5,344 | SH |
| 27 | SPDR S&P 500 ETF TR | SPY | 78462F103 | $3.0M | 0.60% | 4,377 | SH |
| 28 | ISHARES TR | ESGU | 46435G425 | $2.6M | 0.53% | 17,673 | SH |
| 29 | VISA INC | V | 92826C839 | $2.3M | 0.47% | 6,648 | SH |
| 30 | ISHARES TR | IYW | 464287721 | $1.9M | 0.38% | 9,487 | SH |
| 31 | JPMORGAN CHASE & CO. | JPM | 46625H100 | $1.9M | 0.38% | 5,827 | SH |
| 32 | ISHARES TR | GOVT | 46429B267 | $1.8M | 0.37% | 78,546 | SH |
| 33 | ISHARES TR | EFG | 464288885 | $1.5M | 0.31% | 13,483 | SH |
| 34 | SPDR SERIES TRUST | SDY | 78464A763 | $1.5M | 0.30% | 10,499 | SH |
| 35 | ISHARES TR | IWF | 464287614 | $1.3M | 0.27% | 2,828 | SH |
| 36 | BLACKROCK ETF TRUST II | HIMU | 092528843 | $1.3M | 0.25% | 25,728 | SH |
| 37 | TAIWAN SEMICONDUCTOR MFG LTD | TSM | 874039100 | $1.2M | 0.25% | 4,030 | SH |
| 38 | ISHARES TR | SYSB | 46435U796 | $1.2M | 0.25% | 13,567 | SH |
| 39 | SPDR S&P MIDCAP 400 ETF TR | MDY | 78467Y107 | $1.1M | 0.23% | 1,902 | SH |
| 40 | ISHARES TR | IVLU | 46435G409 | $1.1M | 0.22% | 28,977 | SH |
| 41 | EXXON MOBIL CORP | XOM | 30231G102 | $993.1K | 0.20% | 8,253 | SH |
| 42 | ISHARES TR | AOA | 464289859 | $986.4K | 0.20% | 11,013 | SH |
| 43 | AMAZON COM INC | AMZN | 023135106 | $972.3K | 0.20% | 4,213 | SH |
| 44 | WALMART INC | WMT | 931142103 | $960.3K | 0.19% | 8,619 | SH |
| 45 | ISHARES TR | IEV | 464287861 | $921.0K | 0.19% | 13,426 | SH |
| 46 | BROADCOM INC | AVGO | 11135F101 | $917.6K | 0.19% | 2,651 | SH |
| 47 | MICRON TECHNOLOGY INC | MU | 595112103 | $898.0K | 0.18% | 3,146 | SH |
| 48 | ISHARES TR | DVY | 464287168 | $865.0K | 0.18% | 6,128 | SH |
| 49 | ISHARES TR | USMV | 46429B697 | $858.0K | 0.17% | 9,112 | SH |
| 50 | ISHARES TR | TLT | 464287432 | $819.2K | 0.17% | 9,399 | SH |
Filing History
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2025-12-31 | 2026-02-18 | $493.6M | 144 | 0001569139-26-000001 |
| 2025-09-30 | 2025-11-14 | $485.7M | 146 | 0001569139-25-000002 |