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Key FInancial Inc — 13F Holdings & Portfolio

CIK 1801720 · latest 13F-HR filed 2026-07-24

Backtest portfolio

Key FInancial Inc manages $610.6M in 13F-reported U.S. long-equity assets across 1,400 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are AAPL (4.86%), DOL (3.73%), DNL (3.42%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 76 new positions, exited 114, added to 715, and trimmed 296.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Filer Information
Address
1045 ANDREW DRIVE
SUITE A
WEST CHESTER, PA 19380
Phone
(610) 429-9050
Filing Manager
Key Financial Inc
WEST CHESTER, PA
Signatory
Vincent Kailis
Chief Operating Officer
Loading holdings…
AUM

$610.6M

Long-equity book

Holdings

1,400

Distinct positions

Period

2026-06-30

Filed 2026-07-24

Q/Q Activity

+76 / −114 / ↑715 / ↓296

vs 2026-03-31

Firm Profile & Key People
Name Title / Status Ownership Type

Top Adds (vs prior quarter)

  • APPLE INC$3.5M +13.3%
  • WISDOMTREE TR$3.2M +19.2%
  • ISHARES TR$2.4M +24.4%
  • SPDR SERIES TRUST$2.4M +13.9%
  • INVESCO EXCH TRD SLF IDX FD$2.3M +50.7%
Show all 715 →

Top Trims

  • CATERPILLAR INC-$1.2M -61.5%
  • INTERDIGITAL INC-$1.1M -79.2%
  • COMPANHIA DE SANEAMENTO BASI-$918.7K -91.7%
  • INVESCO EXCH TRD SLF IDX FD-$840.1K -24.5%
  • PALANTIR TECHNOLOGIES INC-$811.3K -28.0%
Show all 296 →

New Positions

  • DOUBLELINE ETF TRUST$3.8M
  • THOMSON REUTERS CORP$220.1K
  • RBB FUND TRUST$211.8K
  • PIMCO ETF TR$192.8K
  • CAPITAL GROUP GLOBAL EQUITY$187.2K
Show all 76 →

Exited Positions

  • VANGUARD SCOTTSDALE FDS$625.3K
  • PINNACLE WEST CAP CORP$493.7K
  • ISHARES TR$400.3K
  • HONEYWELL INTL INC$289.8K
  • THOMSON REUTERS CORP$247.7K
Show all 114 →
All Holdings

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 APPLE INC AAPL 037833100 $29.7M 4.86% 102,593 SH
2 WISDOMTREE TR DOL 97717W794 $22.8M 3.73% 306,315 SH
3 WISDOMTREE TR DNL 97717W844 $20.9M 3.42% 452,268 SH
4 WISDOMTREE TR EES 97717W562 $19.9M 3.26% 293,975 SH
5 SPDR SERIES TRUST SLYV 78464A300 $19.7M 3.23% 180,619 SH
6 ISHARES TR GOVT 46429B267 $19.6M 3.21% 861,313 SH
7 FIRST TR EXCHNG TRADED FD VI BUFR 33740F755 $14.7M 2.41% 402,453 SH
8 ISHARES TR EFG 464288885 $12.5M 2.04% 100,190 SH
9 MICROSOFT CORP MSFT 594918104 $10.8M 1.77% 28,910 SH
10 FIRST TR EXCHANGE TRADED FD FICS 33738R662 $10.4M 1.70% 248,600 SH
11 EXXON MOBIL CORP XOM 30231G102 $9.9M 1.63% 72,706 SH
12 SPDR SERIES TRUST SLYG 78464A201 $9.6M 1.57% 80,325 SH
13 WISDOMTREE TR DLN 97717W307 $9.2M 1.51% 96,015 SH
14 SPDR SERIES TRUST SPYV 78464A508 $9.2M 1.51% 152,069 SH
15 SPDR SERIES TRUST SPYG 78464A409 $9.0M 1.47% 75,509 SH
16 J P MORGAN EXCHANGE TRADED F JIG 46641Q324 $9.0M 1.47% 102,869 SH
17 INVESCO EXCH TRD SLF IDX FD BSMR 46138J494 $8.7M 1.42% 367,608 SH
18 BROADCOM INC AVGO 11135F101 $7.3M 1.20% 19,437 SH
19 FIRST TR EXCH TRADED FD III FPEI 33739P855 $7.1M 1.16% 368,269 SH
20 INVESCO EXCH TRD SLF IDX FD BSMQ 46138J510 $6.9M 1.13% 292,767 SH
21 NVIDIA CORPORATION NVDA 67066G104 $6.6M 1.08% 32,934 SH
22 SPDR SERIES TRUST SPTI 78464A672 $6.5M 1.07% 229,094 SH
23 WISDOMTREE TR DES 97717W604 $6.3M 1.04% 155,418 SH
24 AMAZON COM INC AMZN 023135106 $6.3M 1.03% 26,321 SH
25 JOHNSON & JOHNSON JNJ 478160104 $6.3M 1.03% 24,669 SH
26 ALPHABET INC GOOGL 02079K305 $6.1M 1.00% 17,109 SH
27 SPDR SERIES TRUST SPTS 78468R101 $6.0M 0.99% 208,130 SH
28 JPMORGAN CHASE & CO JPM 46625H100 $5.8M 0.95% 17,667 SH
29 ISHARES TR EFV 464288877 $5.1M 0.84% 67,082 SH
30 ISHARES TR IWF 464287614 $5.1M 0.83% 40,700 SH
31 SPDR INDEX SHS FDS SPEM 78463X509 $5.0M 0.83% 97,507 SH
32 PROSHARES TR I:TBTIV 74347B839 $4.7M 0.77% 109,687 SH
33 WISDOMTREE TR DWM 97717W703 $4.6M 0.75% 62,725 SH
34 AMERICAN CENTY ETF TR QGRO 025072307 $4.4M 0.71% 36,956 SH
35 ABBVIE INC ABBV 00287Y109 $4.1M 0.68% 16,434 SH
36 DOUBLELINE ETF TRUST DMBS 25861R402 $3.8M 0.62% 76,610 SH
37 ISHARES TR IVW 464287309 $3.5M 0.57% 25,498 SH
38 INVESCO EXCH TRD SLF IDX FD BSCQ 46138J791 $3.0M 0.49% 154,429 SH
39 J P MORGAN EXCHANGE TRADED F JPST 46641Q837 $3.0M 0.49% 58,569 SH
40 MERCK & CO INC MRK 58933Y105 $2.9M 0.48% 22,676 SH
41 ALPHABET INC GOOG 02079K107 $2.9M 0.47% 8,143 SH
42 THE CIGNA GROUP CI 125523100 $2.9M 0.47% 10,359 SH
43 VANGUARD INDEX FDS VUG 922908736 $2.8M 0.47% 33,068 SH
44 ISHARES TR IVV 464287200 $2.8M 0.46% 3,728 SH
45 INVESCO EXCH TRD SLF IDX FD BSMS 46138J486 $2.6M 0.42% 110,601 SH
46 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $2.6M 0.42% 5,121 SH
47 ISHARES TR ISCG 464288604 $2.4M 0.39% 36,255 SH
48 S & T BANCORP INC STBA 783859101 $2.4M 0.39% 48,205 SH
49 INVESCO EXCH TRD SLF IDX FD BSCR 46138J783 $2.2M 0.37% 114,395 SH
50 VANGUARD INDEX FDS VOO 922908363 $2.2M 0.37% 3,250 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-07-24 $610.6M 1,400 0001420506-26-001284
2026-03-31 2026-04-24 $561.8M 1,440 0001420506-26-000728
2025-12-31 2026-02-09 $547.9M 1,487 0001420506-26-000230