Key FInancial Inc — 13F Holdings & Portfolio
CIK 1801720 · latest 13F-HR filed 2026-04-24
Key FInancial Inc manages $561.8M in 13F-reported U.S. long-equity assets across 1,440 reported positions as of its 2026-03-31 13F-HR filing. Its largest disclosed positions are AAPL (4.67%), DOL (3.89%), DNL (3.33%). Quarter over quarter (versus its 2025-12-31 filing) the fund opened 47 new positions, exited 93, added to 432, and trimmed 450.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
$561.8M
Long-equity book
1,440
Distinct positions
2026-03-31
Filed 2026-04-24
+47 / −93 / ↑432 / ↓450
vs 2025-12-31
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- EXXON MOBIL CORP$2.3M +39.5%
- INVESCO EXCH TRD SLF IDX FD$1.6M +53.3%
- ISHARES TR$1.5M +9.1%
- JOHNSON & JOHNSON$1.4M +28.3%
- ISHARES TR$1.1M +32.9%
Top Trims
- MICROSOFT CORP-$2.8M -20.8%
- INVESCO EXCH TRD SLF IDX FD-$1.5M -29.7%
- SSGA ACTIVE ETF TR-$673.8K -87.5%
- ORACLE CORP-$666.8K -24.2%
- BROADCOM INC-$666.8K -9.5%
New Positions
- ASTRAZENECA PLC$818.1K
- NUVEEN QUALITY MUNCP INCOME$144.2K
- PINNACLE FINL PARTNERS INC$89.6K
- BLACKROCK MUN TARGET TERM TR$88.0K
- BLACKROCK MUNIYILD QULT FD I$78.3K
Exited Positions
- ASTRAZENECA PLC$602.6K
- SPDR SERIES TRUST$473.8K
- ISHARES TR$213.0K
- SSGA ACTIVE ETF TR$182.3K
- GFL ENVIRONMENTAL INC$130.7K
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | APPLE INC | AAPL | 037833100 | $26.2M | 4.67% | 103,272 | SH |
| 2 | WISDOMTREE TR | DOL | 97717W794 | $21.8M | 3.89% | 321,335 | SH |
| 3 | WISDOMTREE TR | DNL | 97717W844 | $18.7M | 3.33% | 462,832 | SH |
| 4 | ISHARES TR | GOVT | 46429B267 | $17.7M | 3.15% | 773,330 | SH |
| 5 | SPDR SERIES TRUST | SLYV | 78464A300 | $17.3M | 3.08% | 182,934 | SH |
| 6 | WISDOMTREE TR | EES | 97717W562 | $16.7M | 2.98% | 288,039 | SH |
| 7 | FIRST TR EXCHNG TRADED FD VI | BUFR | 33740F755 | $13.9M | 2.47% | 410,356 | SH |
| 8 | MICROSOFT CORP | MSFT | 594918104 | $10.6M | 1.89% | 28,671 | SH |
| 9 | ISHARES TR | EFG | 464288885 | $10.0M | 1.78% | 89,980 | SH |
| 10 | FIRST TR EXCHANGE TRADED FD | FICS | 33738R662 | $9.7M | 1.73% | 249,690 | SH |
| 11 | SPDR SERIES TRUST | SPYV | 78464A508 | $8.6M | 1.53% | 151,991 | SH |
| 12 | WISDOMTREE TR | DLN | 97717W307 | $8.5M | 1.52% | 95,537 | SH |
| 13 | INVESCO EXCH TRD SLF IDX FD | BSMR | 46138J494 | $8.1M | 1.44% | 342,056 | SH |
| 14 | SPDR SERIES TRUST | SPYG | 78464A409 | $8.1M | 1.44% | 82,562 | SH |
| 15 | EXXON MOBIL CORP | XOM | 30231G102 | $8.0M | 1.43% | 47,375 | SH |
| 16 | SPDR SERIES TRUST | SLYG | 78464A201 | $8.0M | 1.43% | 83,127 | SH |
| 17 | J P MORGAN EXCHANGE TRADED F | JIG | 46641Q324 | $7.6M | 1.35% | 101,863 | SH |
| 18 | FIRST TR EXCH TRADED FD III | FPEI | 33739P855 | $7.5M | 1.34% | 395,547 | SH |
| 19 | SPDR SERIES TRUST | SPTI | 78464A672 | $6.8M | 1.21% | 237,741 | SH |
| 20 | JPMORGAN CHASE & CO | JPM | 46625H100 | $6.5M | 1.15% | 22,058 | SH |
| 21 | BROADCOM INC | AVGO | 11135F101 | $6.3M | 1.13% | 20,475 | SH |
| 22 | JOHNSON & JOHNSON | JNJ | 478160104 | $6.2M | 1.11% | 25,436 | SH |
| 23 | SPDR SERIES TRUST | SPTS | 78468R101 | $6.1M | 1.08% | 208,485 | SH |
| 24 | NVIDIA CORPORATION | NVDA | 67066G104 | $5.9M | 1.05% | 33,674 | SH |
| 25 | AMAZON COM INC | AMZN | 023135106 | $5.8M | 1.02% | 27,620 | SH |
| 26 | WISDOMTREE TR | DES | 97717W604 | $5.7M | 1.02% | 158,701 | SH |
| 27 | ALPHABET INC | GOOGL | 02079K305 | $5.0M | 0.89% | 17,366 | SH |
| 28 | INVESCO EXCH TRD SLF IDX FD | BSMQ | 46138J510 | $4.6M | 0.81% | 193,618 | SH |
| 29 | SPDR INDEX SHS FDS | SPEM | 78463X509 | $4.6M | 0.81% | 97,141 | SH |
| 30 | WISDOMTREE TR | DWM | 97717W703 | $4.5M | 0.79% | 63,808 | SH |
| 31 | ISHARES TR | IWF | 464287614 | $4.4M | 0.79% | 10,416 | SH |
| 32 | ISHARES TR | EFV | 464288877 | $4.4M | 0.78% | 58,574 | SH |
| 33 | PROSHARES TR | I:TBTIV | 74347B839 | $3.8M | 0.68% | 92,671 | SH |
| 34 | ABBVIE INC | ABBV | 00287Y109 | $3.6M | 0.64% | 16,453 | SH |
| 35 | INVESCO EXCH TRD SLF IDX FD | BSCQ | 46138J791 | $3.5M | 0.62% | 177,413 | SH |
| 36 | INVESCO EXCH TRD SLF IDX FD | BSMS | 46138J486 | $3.4M | 0.61% | 146,720 | SH |
| 37 | AMERICAN CENTY ETF TR | QGRO | 025072307 | $3.0M | 0.54% | 28,905 | SH |
| 38 | MERCK & CO INC | MRK | 58933Y105 | $3.0M | 0.54% | 25,212 | SH |
| 39 | PALANTIR TECHNOLOGIES INC | PLTR | 69608A108 | $2.9M | 0.52% | 19,782 | SH |
| 40 | ISHARES TR | IVW | 464287309 | $2.9M | 0.51% | 25,536 | SH |
| 41 | THE CIGNA GROUP | CI | 125523100 | $2.8M | 0.49% | 10,359 | SH |
| 42 | INVESCO EXCH TRD SLF IDX FD | BSCR | 46138J783 | $2.7M | 0.48% | 136,541 | SH |
| 43 | INVESCO EXCH TRD SLF IDX FD | BSMT | 46138J478 | $2.6M | 0.45% | 110,776 | SH |
| 44 | MCDONALDS CORP | MCD | 580135101 | $2.5M | 0.45% | 8,101 | SH |
| 45 | INVESCO EXCH TRD SLF IDX FD | BSMU | 46138J445 | $2.5M | 0.44% | 113,875 | SH |
| 46 | BERKSHIRE HATHAWAY INC DEL | BRK.B | 084670702 | $2.4M | 0.43% | 5,083 | SH |
| 47 | ISHARES TR | IVV | 464287200 | $2.4M | 0.43% | 3,727 | SH |
| 48 | VANGUARD INDEX FDS | VUG | 922908736 | $2.4M | 0.43% | 5,527 | SH |
| 49 | PROCTER & GAMBLE CO | PG | 742718109 | $2.3M | 0.42% | 16,206 | SH |
| 50 | INVESCO EXCH TRD SLF IDX FD | BSMV | 46138J411 | $2.2M | 0.39% | 105,714 | SH |
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-03-31 | 2026-04-24 | $561.8M | 1,440 | 0001420506-26-000728 |
| 2025-12-31 | 2026-02-09 | $547.9M | 1,487 | 0001420506-26-000230 |