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Key Financial Inc — 13F Holdings & Portfolio

CIK 1801720 · latest 13F-HR filed 2026-11-02

Backtest portfolio

Key Financial Inc manages $613.7M in 13F-reported U.S. long-equity assets across 1,311 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are AAPL (5.52%), DOL (3.60%), DNL (3.23%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 43 new positions and exited 88; 291 existing positions rose in reported value and 558 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$613.7M

Long-equity book

Holdings
1,311

Distinct positions

Period
2026-09-30

Filed 2026-11-02

Q/Q Activity
+43 / −88 / ↑291 / ↓558

vs 2026-06-30

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q3 26
AAPL5.5% · -1%DOL3.6% · -3%DNL3.2% · -2%GOVT3.2% · +4%EES3.1% · +1%SLYV2.9% · -3%MSFT2.4% · +1%BUFR2.4% · -2%EFG2.0% · +5%XOM1.9% · -3%FICS1.6% · +0%SPYV1.5% · -1%BSMR1.5% · +6%DLN1.5% · -3%SPYG1.4% · -4%JIG1.4% · -2%SLYG1.4% · -3%NVDA1.3% · +4%AVGO1.1% · +2%BSMQ1.1% · -1%AMZN1.1% · 0%JNJ1.1% · -1%FPEI1.1% · -4%SPTI1.0% · +0%GOOGL1.0% · +1%SPTS1.0% · -1%EFV0.9% · +10%JPM0.9% · -1%DES0.9% · -4%EFAD0.9% · newIWF0.8% · +2%SPEM0.8% · -3%QGRO0.8% · +7%DWM0.7% · -4%ABBV0.7% · -0%JPST0.7% · +40%IVW0.6% · 0%DMBS0.6% · +0%PLTR0.5% · -2%VUG0.5% · -1%BSMS0.5% · +15%MRK0.5% · -13%IVV0.5% · -4%BSCQ0.5% · -6%CI0.5% · 0%GOOG0.5% · +0%BRK.B0.4% · -0%ISCG0.4% · +6%STBA0.4% · 0%HELO0.4% · +36%BSCR0.4% · -3%ADP0.4% · -2%PG0.3% · -1%VTV0.3% · 0%VOO0.3% · -13%ILCG0.3% · +1%ORCL0.3% · +0%SPY0.3% · +16%IWD0.3% · +3%VGT0.3% · -6%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q2 26 → Q3 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

4 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 30.4%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Oct 20, 2026.

Assets Under Management
$2.84B
Discretionary
$2.55B
Employees
36
Accounts
4,448
Address
1045A ANDREW DRIVE
WEST CHESTER, PA 19380
Phone
(610) 429-9050
Website
Name Title / Status Ownership Type
BRENNAN, PATRICIA, CLARK ControlCEO AND CCO
since Jan 1997
75% or moreIndividual
EVERETT, RICHARD, BRADLEY ControlCHIEF INVESTMENT OFFICER
since May 2014
Less than 5%Individual
FUHRMAN, ERIC, RYAN ControlCHIEF PLANNING OFFICER
since May 2014
Less than 5%Individual
Ownership & leadership changes · 2 filings with changes since Apr 20, 2016

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Mar 26, 2020 filing
  • AddedEVERETT, RICHARD, BRADLEY · CHIEF INVESTMENT OFFICER · Less than 5% · control person
  • AddedFUHRMAN, ERIC, RYAN · CHIEF PLANNING OFFICER · Less than 5% · control person
  • ChangedBRENNAN, PATRICIA, CLARK · title PRESIDENT, CEO AND CCO → CEO AND CCO
Mar 27, 2019 filing
  • ChangedBRENNAN, PATRICIA, CLARK · title PRESIDENT AND CCO → PRESIDENT, CEO AND CCO
Apr 20, 2016 filing (earliest on record)
  • ListedBRENNAN, PATRICIA, CLARK · PRESIDENT AND CCO · 75% or more · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Key Financial Inc Holdings (2026-09-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 APPLE INC AAPL 037833100 $33.9M 5.52% 101,778 SH
2 WISDOMTREE TR DOL 97717W794 $22.1M 3.60% 297,619 SH
3 WISDOMTREE TR DNL 97717W844 $19.8M 3.23% 444,492 SH
4 ISHARES TR GOVT 46429B267 $19.6M 3.20% 898,049 SH
5 WISDOMTREE TR EES 97717W562 $19.2M 3.12% 296,870 SH
6 SPDR SERIES TRUST SLYV 78464A300 $17.9M 2.92% 175,583 SH
7 MICROSOFT CORP MSFT 594918104 $15.0M 2.45% 29,280 SH
8 FIRST TR EXCHNG TRADED FD VI BUFR 33740F755 $14.8M 2.41% 394,080 SH
9 ISHARES TR EFG 464288885 $12.6M 2.05% 105,012 SH
10 EXXONMOBIL HOLDINGS CORP XOM 30233Q108 $11.5M 1.88% 70,730 SH
11 FIRST TR EXCHANGE TRADED FD FICS 33738R662 $10.0M 1.62% 249,454 SH
12 SPDR SERIES TRUST SPYV 78464A508 $9.2M 1.50% 150,737 SH
13 INVESCO EXCH TRD SLF IDX FD BSMR 46138J494 $9.1M 1.47% 389,069 SH
14 WISDOMTREE TR DLN 97717W307 $9.0M 1.47% 92,954 SH
15 SPDR SERIES TRUST SPYG 78464A409 $8.9M 1.45% 72,103 SH
16 J P MORGAN EXCHANGE TRADED F JIG 46641Q324 $8.4M 1.38% 100,736 SH
17 SPDR SERIES TRUST SLYG 78464A201 $8.3M 1.36% 77,835 SH
18 NVIDIA CORPORATION NVDA 67066G104 $7.9M 1.28% 34,427 SH
19 BROADCOM INC AVGO 11135F101 $7.0M 1.13% 19,796 SH
20 INVESCO EXCH TRD SLF IDX FD BSMQ 46138J510 $6.8M 1.11% 290,342 SH
21 AMAZON COM INC AMZN 023135106 $6.6M 1.07% 26,324 SH
22 JOHNSON & JOHNSON JNJ 478160104 $6.5M 1.07% 24,740 SH
23 FIRST TR EXCH TRADED FD III FPEI 33739P855 $6.5M 1.06% 353,092 SH
24 SPDR SERIES TRUST SPTI 78464A672 $6.3M 1.02% 229,901 SH
25 ALPHABET INC GOOGL 02079K305 $5.9M 0.96% 17,204 SH
26 SPDR SERIES TRUST SPTS 78468R101 $5.9M 0.96% 206,162 SH
27 ISHARES TR EFV 464288877 $5.8M 0.95% 73,434 SH
28 JPMORGAN CHASE & CO JPM 46625H100 $5.8M 0.94% 17,443 SH
29 WISDOMTREE TR DES 97717W604 $5.7M 0.92% 149,519 SH
30 PROSHARES TR EFAD 74347B839 $5.4M 0.87% 124,930 SH
31 ISHARES TR IWF 464287614 $5.2M 0.85% 41,550 SH
32 SPDR INDEX SHS FDS SPEM 78463X509 $4.9M 0.79% 94,229 SH
33 AMERICAN CENTY ETF TR QGRO 025072307 $4.6M 0.75% 39,506 SH
34 WISDOMTREE TR DWM 97717W703 $4.4M 0.72% 60,034 SH
35 ABBVIE INC ABBV 00287Y109 $4.3M 0.70% 16,386 SH
36 J P MORGAN EXCHANGE TRADED F JPST 46641Q837 $4.1M 0.67% 81,942 SH
37 ISHARES TR IVW 464287309 $3.6M 0.59% 25,498 SH
38 DOUBLELINE ETF TRUST DMBS 25861R402 $3.6M 0.58% 76,870 SH
39 PALANTIR TECHNOLOGIES INC PLTR 69608A108 $3.3M 0.53% 17,532 SH
40 VANGUARD INDEX FDS VUG 922908736 $2.9M 0.48% 32,722 SH
41 INVESCO EXCH TRD SLF IDX FD BSMS 46138J486 $2.9M 0.47% 127,523 SH
42 MERCK & CO INC MRK 58933Y105 $2.9M 0.47% 19,794 SH
43 ISHARES TR IVV 464287200 $2.9M 0.47% 3,728 SH
44 INVESCO EXCH TRD SLF IDX FD BSCQ 46138J791 $2.8M 0.46% 144,518 SH
45 THE CIGNA GROUP CI 125523100 $2.8M 0.46% 10,359 SH
46 ALPHABET INC GOOG 02079K107 $2.8M 0.45% 8,166 SH
47 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $2.5M 0.41% 5,104 SH
48 ISHARES TR ISCG 464288604 $2.4M 0.38% 38,442 SH
49 S & T BANCORP INC STBA 783859101 $2.3M 0.38% 48,205 SH
50 J P MORGAN EXCHANGE TRADED F HELO 46654Q724 $2.3M 0.37% 32,983 SH
Filing History
Period Filed AUM Holdings Accession
2026-09-30 2026-11-02 $613.7M 1,311 0001420506-26-002442
2026-06-30 2026-07-24 $610.6M 1,400 0001420506-26-001284
2026-03-31 2026-04-24 $561.8M 1,440 0001420506-26-000728
2025-12-31 2026-02-09 $547.9M 1,487 0001420506-26-000230
Filer Information
Address
1045 ANDREW DRIVE
SUITE A
WEST CHESTER, PA 19380
Phone
(610) 429-9050
Filing Manager
Key Financial Inc
WEST CHESTER, PA
Signatory
Vincent Kailis
Chief Operating Officer