Lloyd Advisory Services, LLC. — 13F Holdings & Portfolio
CIK 1802474 · latest 13F-HR filed 2026-08-07
Lloyd Advisory Services, LLC. manages $258.0M in 13F-reported U.S. long-equity assets across 628 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are MAYW (9.70%), SPYM (8.43%), SIXD (7.45%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 230 new positions and exited 466; 182 existing positions rose in reported value and 209 fell.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
Long-equity book
Distinct positions
Filed 2026-08-07
vs 2026-03-31
Portfolio charts
Latest quarter's book, what changed, and how the portfolio has evolved across filings.
Portfolio map
Q2 26Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.
Sector mix
% of 13F valueSectors from each company's SIC code; funds and ETFs grouped separately.
Biggest buys and sells
Q1 26 → Q2 26Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.
13F assets and positions
4 quartersTotal reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.
Top positions over time
reported valueThe eight largest current positions, valued at each quarter end.
Concentration
top 10 = 58.7%Cumulative share of the portfolio held in the largest N positions.
As of the firm’s regulatory filing dated Mar 25, 2026.
SUWANEE, GA 30024
| Name | Title / Status | Ownership | Type |
|---|---|---|---|
| LLOYD, MARK, ALAN Control | CHIEF EXECUTIVE OFFICER since Jun 2009 | Less than 5% | Individual |
| Meza, Dustin Control | CHIEF COMPLIANCE OFFICER since Nov 2025 | Less than 5% | Individual |
| THE LLOYD ADVISORY GROUP, LLC Control | MEMBER since Jun 2009 | 75% or more | Domestic Entity |
| LLOYD, MARK, ALAN Control Indirect owner via THE LLOYD GROUP LEGACY, INC | CEO since Feb 2024 | 75% or more | Individual |
| THE LLOYD GROUP HOLDINGS, LLC Control Indirect owner via THE LLOYD ADVISORY GROUP, LLC | MEMBER since Feb 2024 | 75% or more | Domestic Entity |
| THE LLOYD GROUP LEGACY, INC Control Indirect owner via THE LLOYD GROUP HOLDINGS, LLC | MEMBER since Feb 2024 | 50–75% | Domestic Entity |
Ownership & leadership changes · 4 filings with changes since Jun 26, 2019
From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.
- No longer listedMASON, DENNIS, RICHARD · CHIEF COMPLIANCE OFFICER · Less than 5% · listed since Feb 2024
- AddedMeza, Dustin · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
- No longer listedLLOYD, MARK, ALAN · CEO · 75% or more · indirect via THE LLOYD GROUP, INC. · control person · listed since Jun 1995
- No longer listedMORRIS, JAMES, BLAKE · CHIEF OPERATING OFFICER · Less than 5% · control person · listed since Jun 2009
- No longer listedTHE LLOYD GROUP, INC. · OWNER · 75% or more · control person · listed since Jun 2009
- AddedLLOYD, MARK, ALAN · CEO · 75% or more · indirect via THE LLOYD GROUP LEGACY, INC · control person
- AddedTHE LLOYD ADVISORY GROUP, LLC · MEMBER · 75% or more · control person
- AddedTHE LLOYD GROUP HOLDINGS, LLC · MEMBER · 75% or more · indirect via THE LLOYD ADVISORY GROUP, LLC · control person
- AddedTHE LLOYD GROUP LEGACY, INC · MEMBER · 50–75% · indirect via THE LLOYD GROUP HOLDINGS, LLC · control person
- ChangedMASON, DENNIS, RICHARD · no longer a control person
- No longer listedDowell, Alisha, Perdue · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Jun 2023
- AddedMASON, DENNIS, RICHARD · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
- No longer listedJONES, ANDREW, BURTON · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Jun 2009
- AddedDowell, Alisha, Perdue · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
- ListedJONES, ANDREW, BURTON · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
- ListedLLOYD, MARK, ALAN · CHIEF EXECUTIVE OFFICER · Less than 5% · control person
- ListedLLOYD, MARK, ALAN · CEO · 75% or more · indirect via THE LLOYD GROUP, INC. · control person
- ListedMORRIS, JAMES, BLAKE · CHIEF OPERATING OFFICER · Less than 5% · control person
- ListedTHE LLOYD GROUP, INC. · OWNER · 75% or more · control person
Quarter-over-quarter changes
Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.
Top Adds (vs prior quarter)
- SPDR SERIES TRUST$20.5M +1689.2%
- AIM ETF PRODUCTS TRUST$19.2M +74154.7%
- ELEVATION SERIES TRUST$18.8M +5032.5%
- SIMPLIFY EXCHANGE TRADED FUN$13.1M +1618.9%
- PIMCO ETF TR$9.4M +4220.2%
Top Trims
- CAPITOL SER TR-$55.1M -95.8%
- ISHARES TR-$39.5M -94.4%
- STERLING CAP FDS-$31.4M -98.9%
- ISHARES TR-$25.6M -94.6%
- ISHARES TR-$14.2M -94.7%
New Positions
- AIM ETF PRODUCTS TRUST$25.0M
- AIM ETF PRODUCTS TRUST$18.4M
- AIM ETF PRODUCTS TRUST$9.9M
- FIRST TR EXCHNG TRADED FD VI$2.3M
- FIDELITY COMWLTH TR$1.6M
Exited Positions
- PROSHARES TR$4.0M
- SRH TOTAL RETURN FUND INC$2.6M
- ISHARES TR$2.1M
- EXXON MOBIL CORP$1.6M
- VANECK ETF TRUST$1.0M
Lloyd Advisory Services, LLC. Holdings (2026-06-30)
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | AIM ETF PRODUCTS TRUST | MAYW | 00888H752 | $25.0M | 9.70% | 719,712 | SH |
| 2 | SPDR SERIES TRUST | SPYM | 78464A854 | $21.8M | 8.43% | 247,604 | SH |
| 3 | AIM ETF PRODUCTS TRUST | SIXD | 00888H646 | $19.2M | 7.45% | 623,128 | SH |
| 4 | ELEVATION SERIES TRUST | ONEZ | 210322608 | $19.2M | 7.42% | 694,179 | SH |
| 5 | AIM ETF PRODUCTS TRUST | JUNW | 00888H737 | $18.4M | 7.11% | 533,703 | SH |
| 6 | SIMPLIFY EXCHANGE TRADED FUN | TUA | 82889N657 | $13.9M | 5.38% | 679,397 | SH |
| 7 | AIM ETF PRODUCTS TRUST | MAYT | 00888H760 | $9.9M | 3.84% | 254,388 | SH |
| 8 | PIMCO ETF TR | BILZ | 72201R577 | $9.6M | 3.71% | 94,845 | SH |
| 9 | ELEVATION SERIES TRUST | SEPZ | 210322798 | $7.4M | 2.86% | 162,192 | SH |
| 10 | VANGUARD INDEX FDS | VOO | 922908363 | $7.2M | 2.78% | 10,455 | SH |
| 11 | ELEVATION SERIES TRUST | PAYM | 210322574 | $5.4M | 2.07% | 212,996 | SH |
| 12 | PIMCO ETF TR | LTPZ | 72201R304 | $4.1M | 1.59% | 81,212 | SH |
| 13 | ISHARES TR | MTUM | 46432F396 | $2.7M | 1.03% | 7,755 | SH |
| 14 | CAPITOL SER TR | SCEC | 14064D444 | $2.4M | 0.94% | 96,376 | SH |
| 15 | ISHARES TR | IWY | 464289438 | $2.3M | 0.91% | 8,072 | SH |
| 16 | FIRST TR EXCHNG TRADED FD VI | GMAY | 33740F441 | $2.3M | 0.90% | 53,801 | SH |
| 17 | ISHARES INC | IEMG | 46434G103 | $2.2M | 0.87% | 27,045 | SH |
| 18 | INVESCO EXCH TRADED FD TR II | SPMO | 46138E339 | $2.1M | 0.81% | 12,996 | SH |
| 19 | BLACKROCK ETF TRUST | DYNF | 09290C103 | $2.1M | 0.80% | 30,279 | SH |
| 20 | BLACKROCK ETF TRUST | CORO | 09290C764 | $2.0M | 0.78% | 54,795 | SH |
| 21 | ISHARES TR | IVW | 464287309 | $1.9M | 0.73% | 13,660 | SH |
| 22 | PIMCO ETF TR | ZROZ | 72201R882 | $1.9M | 0.72% | 29,084 | SH |
| 23 | VANGUARD WORLD FD | MGK | 921910816 | $1.8M | 0.70% | 20,633 | SH |
| 24 | NUSHARES ETF TR | NULG | 67092P201 | $1.8M | 0.70% | 15,401 | SH |
| 25 | SIMPLIFY EXCHANGE TRADED FUN | SPD | 82889N202 | $1.7M | 0.65% | 40,732 | SH |
| 26 | FIDELITY COMWLTH TR | ONEQ | 315912808 | $1.6M | 0.63% | 15,674 | SH |
| 27 | SIMPLIFY EXCHANGE TRADED FUN | SPYC | 82889N103 | $1.6M | 0.61% | 34,274 | SH |
| 28 | PIMCO ETF TR | SPLS | 72201R551 | $1.6M | 0.60% | 28,745 | SH |
| 29 | ELEVATION SERIES TRUST | PAYH | 210322582 | $1.5M | 0.58% | 60,620 | SH |
| 30 | ELEVATION SERIES TRUST | ONEH | 210322566 | $1.5M | 0.57% | 59,760 | SH |
| 31 | ISHARES TR | IWX | 464289420 | $1.5M | 0.57% | 13,901 | SH |
| 32 | ISHARES TR | IVE | 464287408 | $1.4M | 0.56% | 6,370 | SH |
| 33 | FIRST TR EXCHANGE-TRADED FD | FPX | 336920103 | $1.4M | 0.54% | 6,778 | SH |
| 34 | INVESCO EXCHANGE TRADED FD T | PDP | 46137V837 | $1.2M | 0.47% | 8,029 | SH |
| 35 | AIM ETF PRODUCTS TRUST | DECT | 00888H836 | $1.2M | 0.46% | 29,998 | SH |
| 36 | AIM ETF PRODUCTS TRUST | JANW | 00888H802 | $1.2M | 0.45% | 29,911 | SH |
| 37 | ABRDN FDS | AGEM | 00384X301 | $1.1M | 0.44% | 22,732 | SH |
| 38 | ISHARES TR | IDEV | 46435G326 | $1.1M | 0.42% | 12,312 | SH |
| 39 | STERLING CAP FDS | SCEP | 85917K454 | $1.0M | 0.39% | 40,394 | SH |
| 40 | AIM ETF PRODUCTS TRUST | JUNT | 00888H745 | $972.4K | 0.38% | 25,732 | SH |
| 41 | AIM ETF PRODUCTS TRUST | DECW | 00888H794 | $966.2K | 0.37% | 27,102 | SH |
| 42 | ISHARES TR | EFG | 464288885 | $930.4K | 0.36% | 7,478 | SH |
| 43 | BLACKROCK ETF TRUST | BAI | 09290C780 | $902.0K | 0.35% | 17,110 | SH |
| 44 | AIM ETF PRODUCTS TRUST | FEBW | 00888H786 | $883.4K | 0.34% | 24,857 | SH |
| 45 | STERLING CAP FDS | SCMC | 85917K462 | $845.5K | 0.33% | 33,646 | SH |
| 46 | ELEVATION SERIES TRUST | QBER | 210322509 | $821.9K | 0.32% | 34,535 | SH |
| 47 | AIM ETF PRODUCTS TRUST | FEBT | 00888H828 | $808.0K | 0.31% | 19,641 | SH |
| 48 | ISHARES TR | EFV | 464288877 | $802.4K | 0.31% | 10,482 | SH |
| 49 | PIMCO ETF TR | PYLD | 72201R585 | $720.5K | 0.28% | 27,169 | SH |
| 50 | ISHARES TR | IWS | 464287473 | $712.0K | 0.28% | 4,326 | SH |
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-06-30 | 2026-08-07 | $258.0M | 628 | 0001802474-26-000003 |
| 2026-03-31 | 2026-05-13 | $349.4M | 865 | 0001802474-26-000002 |
| 2025-12-31 | 2026-02-06 | $257.8M | 563 | 0001802474-26-000001 |
| 2025-09-30 | 2025-10-30 | $212.5M | 99 | 0001802474-25-000006 |
SUWANEE, GA 30024