Kesler, Norman & Wride, LLC — 13F Holdings & Portfolio
CIK 1840455 · latest 13F-HR filed 2026-07-23
Kesler, Norman & Wride, LLC manages $631.4M in 13F-reported U.S. long-equity assets across 271 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are AAPL (3.19%), KR (2.33%), ADI (2.27%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 47 new positions and exited 21; 105 existing positions rose in reported value and 65 fell.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
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AUM
$631.4M
Long-equity book
Holdings
271
Distinct positions
Period
2026-06-30
Filed 2026-07-23
Q/Q Activity
+47 / −21 / ↑105 / ↓65
vs 2026-03-31
Portfolio charts
Latest quarter's book, what changed, and how the portfolio has evolved across filings.
Portfolio map
Q2 26AAPL3.2% · +2%KR2.3% · 0%ADI2.3% · -5%MSFT2.1% · -3%CSCO1.9% · -0%AVGO1.9% · -7%AMD1.8% · -15%NVDA1.7% · -6%VGT1.6% · +703%SPY1.6% · +0%PH1.5% · +1%COST1.5% · -0%WMT1.5% · +8%COR1.5% · -0%GD1.4% · -0%CB1.4% · -1%TXN1.4% · -0%GOOGL1.3% · +7%LHX1.3% · -2%MU1.3% · +4%BLK1.3% · -3%AMGN1.3% · -1%IBDR1.3% · -4%UNP1.2% · -0%TAX1.1% · -1%IBDS1.1% · -3%LLY1.1% · +16%NEE1.1% · +4%PSX1.1% · -0%NFLX1.0% · -0%MA1.0% · -6%LMT1.0% · +0%EMR1.0% · +1%FLOT1.0% · -5%PG1.0% · +1%APD0.9% · +1%ICE0.9% · -5%IWLG0.9% · -2%V0.9% · +6%SYK0.9% · +0%LOW0.9% · -25%JPM0.8% · -7%JKHY0.8% · +1%ABT0.8% · +3%XOM0.8% · -1%AMZN0.7% · +2%META0.7% · -8%SYLD0.7% · -7%BRK.B0.6% · +1%IBMR0.6% · newQQQ0.6% · -3%LRCX0.6% · +7%FYLD0.6% · +3%KLAC0.5% · +600%APH0.5% · -35%BITW0.5% · newIBDT0.5% · -6%FLEX0.5% · -14%ACN0.5% · +4%DFAW0.5% · +44%
Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.
Sector mix
% of 13F valueSectors from each company's SIC code; funds and ETFs grouped separately.
Biggest buys and sells
Q1 26 → Q2 26Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.
13F assets and positions
3 quartersTotal reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.
Top positions over time
reported valueThe eight largest current positions, valued at each quarter end.
Concentration
top 10 = 20.3%Cumulative share of the portfolio held in the largest N positions.
Firm Profile & Key People
As of the firm’s regulatory filing dated Jun 24, 2026.
Assets Under Management
$661.4M
Discretionary
$659.3M
Employees
9
Accounts
2,122
Address
2225 WASHINGTON BLVD.
SUITE 110
OGDEN, UT 84401
SUITE 110
OGDEN, UT 84401
Phone
(801) 476-1200
| Name | Title / Status | Ownership | Type |
|---|---|---|---|
| CD KESLER WEALTH MANAGEMENT, INC. Control | OWNER since Feb 2024 | 10–25% | Domestic Entity |
| GGS WEALTH MANAGEMENT, INC. Control | OWNER since Feb 2024 | 10–25% | Domestic Entity |
| HAYDAR PROPERTIES LLC Control | OWNER since Mar 2020 | 10–25% | Domestic Entity |
| KELLER, BRENT, WARD Control | OWNER since Feb 2024 | 10–25% | Individual |
| PM NORMAN WEALTH MANAGEMENT INC Control | OWNER since Mar 2020 | 10–25% | Domestic Entity |
| SMITH, GARRETT, GILL Control | CHIEF COMPLIANCE OFFICER since Nov 2020 | Less than 5% | Individual |
| KESLER, CHRISTOPHER, DEAN Control Indirect owner via CD KESLER WEALTH MANAGEMENT, INC. | OWNER OF CD KESLER WEALTH MANAGEMENT INC since Feb 2024 | 75% or more | Individual |
| NORMAN, PAUL, M. Control Indirect owner via PM NORMAN WEALTH MANAGEMENT INC | OWNER OF PM NORMAN WEALTH MANAGEMENT INC since Mar 2020 | 75% or more | Individual |
| SMITH, GARRETT, GILL Control Indirect owner via GGS WEALTH MANAGEMENT, INC. | OWNER OF GGS WEALTH MANAGEMENT INC since Feb 2024 | 75% or more | Individual |
| WRIDE, DARCY, JONES Control Indirect owner via HAYDAR PROPERTIES LLC | OWNER OF HAYDAR PROPERTIES LLC since Mar 2020 | 75% or more | Individual |
Ownership & leadership changes · 6 filings with changes since Mar 24, 2020
From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.
Mar 9, 2026 filing
- No longer listedKESLER WEALTH MANAGEMENT INC · OWNER · 25–50% · control person · listed since Mar 2020
- No longer listedNORMAN, PAUL, M. · MANAGING MEMBER · Less than 5% · control person · listed since Mar 2020
- No longer listedWRIDE, DARCY, JONES · MANAGING MEMBER · Less than 5% · control person · listed since Mar 2020
Jun 13, 2025 filing
- No longer listedKESLER, KEVIN, CLARK · MANAGING MEMBER · Less than 5% · control person · listed since Mar 2020
Mar 21, 2024 filing
- No longer listedDJW FINANCIAL ADVISORS INC · OWNER · 25–50% · control person · listed since Mar 2020
- No longer listedKESLER, KEVIN, CLARK · OWNER OF KESLER WEALTH MANAGEMENT INC · 75% or more · indirect via KESLER WEALTH MANAGEMENT INC · control person · listed since Mar 2020
- No longer listedNORMAN WEALTH MANAGEMENT INC · OWNER · 25–50% · control person · listed since Mar 2020
- No longer listedNORMAN, PAUL, M. · OWNER OF NORMAN WEALTH MANAGEMENT INC · 75% or more · indirect via NORMAN WEALTH MANAGEMENT INC · control person · listed since Mar 2020
- No longer listedWRIDE, DARCY, JONES · OWNER OF DJW FINANCIAL ADVISORS INC · 75% or more · indirect via DJW FINANCIAL ADVISORS INC · control person · listed since Mar 2020
- AddedCD KESLER WEALTH MANAGEMENT, INC. · OWNER · 10–25% · control person
- AddedGGS WEALTH MANAGEMENT, INC. · OWNER · 10–25% · control person
- AddedHAYDAR PROPERTIES LLC · OWNER · 10–25% · control person
- AddedKELLER, BRENT, WARD · OWNER · 10–25% · control person
- AddedKESLER, CHRISTOPHER, DEAN · OWNER OF CD KESLER WEALTH MANAGEMENT INC · 75% or more · indirect via CD KESLER WEALTH MANAGEMENT, INC. · control person
- AddedNORMAN, PAUL, M. · OWNER OF PM NORMAN WEALTH MANAGEMENT INC · 75% or more · indirect via PM NORMAN WEALTH MANAGEMENT INC · control person
- AddedPM NORMAN WEALTH MANAGEMENT INC · OWNER · 10–25% · control person
- AddedSMITH, GARRETT, GILL · OWNER OF GGS WEALTH MANAGEMENT INC · 75% or more · indirect via GGS WEALTH MANAGEMENT, INC. · control person
- AddedWRIDE, DARCY, JONES · OWNER OF HAYDAR PROPERTIES LLC · 75% or more · indirect via HAYDAR PROPERTIES LLC · control person
Nov 3, 2020 filing
- AddedSMITH, GARRETT, GILL · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
- ChangedWRIDE, DARCY, JONES · title MANAGING MEMBER & CHIEF COMPLIANCE OFFICER → MANAGING MEMBER
Apr 15, 2020 filing
- ChangedKESLER, KEVIN, CLARK · ownership 25–50% → Less than 5%
- ChangedNORMAN, PAUL, M. · ownership 25–50% → Less than 5%
- ChangedWRIDE, DARCY, JONES · ownership 25–50% → Less than 5%
Mar 30, 2020 filing
- AddedKESLER, KEVIN, CLARK · MANAGING MEMBER · 25–50% · control person
- AddedNORMAN, PAUL, M. · MANAGING MEMBER · 25–50% · control person
- ChangedWRIDE, DARCY, JONES · title CHIEF COMPLIANCE OFFICER → MANAGING MEMBER & CHIEF COMPLIANCE OFFICER; ownership Less than 5% → 25–50%; now a control person
Mar 24, 2020 filing (earliest on record)
- ListedDJW FINANCIAL ADVISORS INC · OWNER · 25–50% · control person
- ListedKESLER WEALTH MANAGEMENT INC · OWNER · 25–50% · control person
- ListedKESLER, KEVIN, CLARK · OWNER OF KESLER WEALTH MANAGEMENT INC · 75% or more · indirect via KESLER WEALTH MANAGEMENT INC · control person
- ListedNORMAN WEALTH MANAGEMENT INC · OWNER · 25–50% · control person
- ListedNORMAN, PAUL, M. · OWNER OF NORMAN WEALTH MANAGEMENT INC · 75% or more · indirect via NORMAN WEALTH MANAGEMENT INC · control person
- ListedWRIDE, DARCY, JONES · CHIEF COMPLIANCE OFFICER · Less than 5%
- ListedWRIDE, DARCY, JONES · OWNER OF DJW FINANCIAL ADVISORS INC · 75% or more · indirect via DJW FINANCIAL ADVISORS INC · control person
Quarter-over-quarter changes
Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.
Top Adds (vs prior quarter)
- ADVANCED MICRO DEVICES INC$6.7M +143.5%
- MICRON TECHNOLOGY INC$5.9M +255.1%
- CISCO SYS INC$4.0M +50.7%
- TEXAS INSTRS INC$3.0M +53.0%
- VANGUARD WORLD FD$2.8M +37.5%
Top Trims
- KROGER CO-$4.5M -23.3%
- PALANTIR TECHNOLOGIES INC-$3.3M -71.8%
- LOWES COS INC-$2.3M -29.9%
- NETFLIX INC.-$2.2M -26.0%
- INTERCONTINENTAL EXCHANGE IN-$2.0M -25.6%
New Positions
- ISHARES TR$3.8M
- BITWISE 10 CRYPTO INDEX ETF$3.3M
- SANDISK CORP$2.7M
- RALPH LAUREN CORP$1.7M
- MARVELL TECHNOLOGY INC$1.4M
Exited Positions
- ISHARES TR$4.0M
- BITWISE BITCOIN ETF TR$3.7M
- HONEYWELL INTL INC$2.1M
- TEXAS ROADHOUSE INC$903.6K
- TRACTOR SUPPLY CO$895.6K
Kesler, Norman & Wride, LLC Holdings (2026-06-30)
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | APPLE INC | AAPL | 037833100 | $20.2M | 3.19% | 69,663 | SH |
| 2 | KROGER CO | KR | 501044101 | $14.7M | 2.33% | 264,892 | SH |
| 3 | ANALOG DEVICES INC | ADI | 032654105 | $14.3M | 2.27% | 36,115 | SH |
| 4 | MICROSOFT CORP | MSFT | 594918104 | $13.0M | 2.06% | 34,852 | SH |
| 5 | CISCO SYS INC | CSCO | 17275R102 | $11.8M | 1.88% | 100,867 | SH |
| 6 | BROADCOM INC | AVGO | 11135F101 | $11.8M | 1.87% | 31,188 | SH |
| 7 | ADVANCED MICRO DEVICES INC | AMD | 007903107 | $11.4M | 1.80% | 19,557 | SH |
| 8 | NVIDIA CORPORATION | NVDA | 67066G104 | $10.4M | 1.65% | 52,155 | SH |
| 9 | VANGUARD WORLD FD | VGT | 92204A702 | $10.3M | 1.63% | 86,355 | SH |
| 10 | STATE STR SPDR S&P 500 ETF T | SPY | 78462F103 | $10.0M | 1.59% | 13,417 | SH |
| 11 | PARKER-HANNIFIN CORP | PH | 701094104 | $9.6M | 1.52% | 9,820 | SH |
| 12 | COSTCO WHOLESALE CORPORATION | COST | 22160K105 | $9.6M | 1.51% | 10,218 | SH |
| 13 | WALMART INC | WMT | 931142103 | $9.4M | 1.50% | 83,399 | SH |
| 14 | CENCORA INC | COR | 03073E105 | $9.2M | 1.46% | 32,587 | SH |
| 15 | GENERAL DYNAMICS CORP | GD | 369550108 | $9.1M | 1.45% | 25,757 | SH |
| 16 | CHUBB LIMITED | CB | H1467J104 | $8.9M | 1.42% | 26,242 | SH |
| 17 | TEXAS INSTRS INC | TXN | 882508104 | $8.5M | 1.35% | 28,682 | SH |
| 18 | ALPHABET INC | GOOGL | 02079K305 | $8.3M | 1.32% | 23,340 | SH |
| 19 | L3HARRIS TECHNOLOGIES INC | LHX | 502431109 | $8.3M | 1.32% | 28,627 | SH |
| 20 | MICRON TECHNOLOGY INC | MU | 595112103 | $8.2M | 1.30% | 7,123 | SH |
| 21 | BLACKROCK INC | BLK | 09290D101 | $8.1M | 1.28% | 8,417 | SH |
| 22 | AMGEN INC | AMGN | 031162100 | $8.0M | 1.27% | 22,167 | SH |
| 23 | ISHARES TR | IBDR | 46435GAA0 | $7.9M | 1.25% | 325,975 | SH |
| 24 | UNION PAC CORP | UNP | 907818108 | $7.5M | 1.19% | 27,582 | SH |
| 25 | EA SERIES TRUST | TAX | 02072Q804 | $7.2M | 1.15% | 228,493 | SH |
| 26 | ISHARES TR | IBDS | 46435UAA9 | $7.2M | 1.14% | 298,243 | SH |
| 27 | ELI LILLY & CO | LLY | 532457108 | $7.2M | 1.14% | 5,979 | SH |
| 28 | NEXTERA ENERGY INC | NEE | 65339F101 | $7.0M | 1.11% | 79,868 | SH |
| 29 | PHILLIPS 66 | PSX | 718546104 | $6.9M | 1.10% | 40,989 | SH |
| 30 | NETFLIX INC. | NFLX | 64110L106 | $6.4M | 1.01% | 89,591 | SH |
| 31 | MASTERCARD INCORPORATED | MA | 57636Q104 | $6.2M | 0.99% | 12,146 | SH |
| 32 | LOCKHEED MARTIN CORP | LMT | 539830109 | $6.2M | 0.98% | 12,120 | SH |
| 33 | EMERSON ELEC CO | EMR | 291011104 | $6.2M | 0.98% | 43,021 | SH |
| 34 | ISHARES TR | FLOT | 46429B655 | $6.1M | 0.97% | 119,528 | SH |
| 35 | PROCTER & GAMBLE CO | PG | 742718109 | $6.0M | 0.96% | 41,233 | SH |
| 36 | AIR PRODUCTS AND CHEMICALS I | APD | 009158106 | $6.0M | 0.94% | 20,322 | SH |
| 37 | INTERCONTINENTAL EXCHANGE IN | ICE | 45866F104 | $5.8M | 0.92% | 47,174 | SH |
| 38 | NEW YORK LIFE INVTS ACTIVE E | IWLG | 45409F769 | $5.8M | 0.91% | 101,985 | SH |
| 39 | VISA INC | V | 92826C839 | $5.6M | 0.89% | 16,446 | SH |
| 40 | STRYKER CORPORATION | SYK | 863667101 | $5.6M | 0.88% | 17,680 | SH |
| 41 | LOWES COS INC | LOW | 548661107 | $5.5M | 0.87% | 24,947 | SH |
| 42 | JPMORGAN CHASE & CO | JPM | 46625H100 | $5.2M | 0.82% | 15,851 | SH |
| 43 | HENRY JACK & ASSOC INC | JKHY | 426281101 | $5.1M | 0.80% | 36,883 | SH |
| 44 | ABBOTT LABORATORIES | ABT | 002824100 | $5.1M | 0.80% | 55,947 | SH |
| 45 | EXXON MOBIL CORP | XOM | 30231G102 | $4.8M | 0.75% | 34,786 | SH |
| 46 | AMAZON COM INC | AMZN | 023135106 | $4.6M | 0.73% | 19,379 | SH |
| 47 | META PLATFORMS INC | META | 30303M102 | $4.3M | 0.69% | 7,718 | SH |
| 48 | CAMBRIA ETF TR | SYLD | 132061201 | $4.3M | 0.67% | 53,864 | SH |
| 49 | BERKSHIRE HATHAWAY INC DEL | BRK.B | 084670702 | $4.0M | 0.63% | 7,955 | SH |
| 50 | ISHARES TR | IBMR | 46436E163 | $3.8M | 0.61% | 165,926 | SH |
Filing History
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-06-30 | 2026-07-23 | $631.4M | 271 | 0002085853-26-000842 |
| 2026-03-31 | 2026-05-06 | $580.7M | 245 | 0002085853-26-000572 |
| 2025-12-31 | 2026-02-10 | $583.4M | 236 | 0002085853-26-000236 |
Filer Information
Address
2225 WASHINGTON BLVDSUITE 110
OGDEN, UT 84401
Phone
(801) 476-1200
Filing Manager
Kesler, Norman & Wride, LLC
OGDEN, UT
Signatory
Garrett Smith
Chief Compliance Officer