Fortune Financial Advisors, LLC — 13F Holdings & Portfolio
CIK 1961828 · latest 13F-HR filed 2026-07-22
Fortune Financial Advisors, LLC manages $233.7M in 13F-reported U.S. long-equity assets across 163 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are GRMN (6.67%), USMV (5.20%), AMAT (3.35%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 18 new positions, exited 3, added to 94, and trimmed 18.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
SUITE 225
OVERLAND PARK, KS 66210
$233.7M
Long-equity book
163
Distinct positions
2026-06-30
Filed 2026-07-22
+18 / −3 / ↑94 / ↓18
vs 2026-03-31
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- APPLIED MATLS INC$3.5M +79.6%
- AMPHENOL CORP$1.9M +58.9%
- ALPHABET INC$1.7M +28.8%
- ADVANCED MICRO DEVICES INC$1.6M +180.2%
- MONSTER BEVERAGE CORP NEW$1.1M +54.5%
Top Trims
- NORTHROP GRUMMAN CORP-$590.9K -17.0%
- CONOCOPHILLIPS-$205.1K -21.2%
- CHEVRON CORPORATION-$201.3K -10.2%
- ISHARES TR-$145.5K -37.1%
- TRACTOR SUPPLY CO-$99.7K -7.7%
New Positions
- CRANE COMPANY$662.1K
- HEICO CORP NEW$637.3K
- INTEL CORP$545.8K
- RBB FD INC$511.1K
- TYLER TECHNOLOGIES INC$432.3K
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | GARMIN LTD | GRMN | H2906T109 | $15.6M | 6.67% | 65,658 | SH |
| 2 | ISHARES TR | USMV | 46429B697 | $12.2M | 5.20% | 126,013 | SH |
| 3 | APPLIED MATLS INC | AMAT | 038222105 | $7.8M | 3.35% | 10,842 | SH |
| 4 | ALPHABET INC | GOOGL | 02079K305 | $7.7M | 3.28% | 21,443 | SH |
| 5 | NVIDIA CORPORATION | NVDA | 67066G104 | $7.6M | 3.25% | 37,988 | SH |
| 6 | APPLE INC | AAPL | 037833100 | $5.8M | 2.48% | 20,006 | SH |
| 7 | VANGUARD SCOTTSDALE FDS | VGSH | 92206C102 | $5.7M | 2.44% | 97,858 | SH |
| 8 | VANECK ETF TRUST | MOAT | 92189F643 | $5.3M | 2.25% | 50,608 | SH |
| 9 | AMPHENOL CORP | APH | 032095101 | $5.2M | 2.24% | 29,691 | SH |
| 10 | BROADCOM INC | AVGO | 11135F101 | $4.6M | 1.96% | 12,110 | SH |
| 11 | MICROSOFT CORP | MSFT | 594918104 | $4.2M | 1.80% | 11,249 | SH |
| 12 | OREILLY AUTOMOTIVE INC | ORLY | 67103H107 | $4.0M | 1.73% | 43,962 | SH |
| 13 | VANGUARD MALVERN FDS | VTIP | 922020805 | $3.9M | 1.65% | 76,835 | SH |
| 14 | MASTERCARD INCORPORATED | MA | 57636Q104 | $3.8M | 1.64% | 7,451 | SH |
| 15 | JPMORGAN CHASE & CO | JPM | 46625H100 | $3.8M | 1.61% | 11,490 | SH |
| 16 | ALTRIA GROUP INC | MO | 02209S103 | $3.6M | 1.56% | 50,558 | SH |
| 17 | SEAGATE TECHNOLOGY HLDNGS PL | STX | G7997R103 | $3.3M | 1.41% | 3,420 | SH |
| 18 | AMAZON COM INC | AMZN | 023135106 | $3.2M | 1.36% | 13,377 | SH |
| 19 | PHILIP MORRIS INTL INC | PM | 718172109 | $3.2M | 1.36% | 17,555 | SH |
| 20 | MONSTER BEVERAGE CORP NEW | MNST | 61174X109 | $3.1M | 1.34% | 32,634 | SH |
| 21 | ISHARES TR | IEI | 464288661 | $3.1M | 1.34% | 26,577 | SH |
| 22 | NORTHROP GRUMMAN CORP | NOC | 666807102 | $2.9M | 1.23% | 5,659 | SH |
| 23 | VISA INC | V | 92826C839 | $2.7M | 1.15% | 7,828 | SH |
| 24 | META PLATFORMS INC | META | 30303M102 | $2.7M | 1.15% | 4,758 | SH |
| 25 | ADVANCED MICRO DEVICES INC | AMD | 007903107 | $2.6M | 1.10% | 4,407 | SH |
| 26 | POWELL INDS INC | POWL | 739128106 | $2.5M | 1.06% | 8,625 | SH |
| 27 | ISHARES TR | MTUM | 46432F396 | $2.5M | 1.05% | 7,182 | SH |
| 28 | INVESCO EXCHANGE TRADED FD T | RSP | 46137V357 | $2.5M | 1.05% | 11,546 | SH |
| 29 | ISHARES TR | EFAV | 46429B689 | $2.3M | 0.99% | 26,453 | SH |
| 30 | ALPHABET INC | GOOG | 02079K107 | $2.2M | 0.93% | 6,181 | SH |
| 31 | STERIS PLC | STE | G8473T100 | $2.1M | 0.91% | 10,142 | SH |
| 32 | ELI LILLY & CO | LLY | 532457108 | $2.1M | 0.90% | 1,744 | SH |
| 33 | LOCKHEED MARTIN CORP | LMT | 539830109 | $2.1M | 0.89% | 4,078 | SH |
| 34 | TJX COS INC NEW | TJX | 872540109 | $2.1M | 0.88% | 13,630 | SH |
| 35 | ISHARES TR | TIP | 464287176 | $2.0M | 0.86% | 18,287 | SH |
| 36 | KLA CORP | KLAC | 482480100 | $1.9M | 0.83% | 6,435 | SH |
| 37 | GRUPO AEROPORTUARIO DEL SURE | ASR | 40051E202 | $1.9M | 0.81% | 6,188 | SH |
| 38 | INNOVATOR ETFS TRUST | PJUL | 45782C813 | $1.8M | 0.76% | 36,379 | SH |
| 39 | CHEVRON CORPORATION | CVX | 166764100 | $1.8M | 0.76% | 10,652 | SH |
| 40 | UNION PAC CORP | UNP | 907818108 | $1.8M | 0.75% | 6,463 | SH |
| 41 | AFFIRM HLDGS INC | AFRM | 00827B106 | $1.7M | 0.72% | 20,700 | SH |
| 42 | ABBOTT LABORATORIES | ABT | 002824100 | $1.7M | 0.72% | 18,585 | SH |
| 43 | SPDR SERIES TRUST | BIL | 78468R663 | $1.6M | 0.69% | 17,629 | SH |
| 44 | MURPHY USA INC | MUSA | 626755102 | $1.6M | 0.69% | 2,974 | SH |
| 45 | FRANCO NEV CORP | FNV | 351858105 | $1.6M | 0.68% | 7,598 | SH |
| 46 | TEXAS PACIFIC LAND CORPORATI | TPL | 88262P102 | $1.6M | 0.67% | 3,568 | SH |
| 47 | STATE STR SPDR S&P 500 ETF T | SPY | 78462F103 | $1.5M | 0.65% | 2,030 | SH |
| 48 | STATE STR SPDR DOW JONES IND | DIA | 78467X109 | $1.4M | 0.60% | 2,666 | SH |
| 49 | EATON CORP PLC | ETN | G29183103 | $1.4M | 0.59% | 3,213 | SH |
| 50 | VANGUARD INDEX FDS | VOO | 922908363 | $1.4M | 0.58% | 1,981 | SH |
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-06-30 | 2026-07-22 | $233.7M | 163 | 0001961828-26-000008 |
| 2026-03-31 | 2026-04-30 | $196.2M | 148 | 0001961828-26-000004 |
| 2025-12-31 | 2026-01-23 | $148.3M | 99 | 0001961828-26-000002 |