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Urban Financial Advisory Corp — 13F Holdings & Portfolio

CIK 2005378 · latest 13F-HR filed 2026-08-06

Backtest portfolio

Urban Financial Advisory Corp manages $362.9M in 13F-reported U.S. long-equity assets across 54 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are SPY (27.83%), IJR (13.22%), IJH (12.57%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 2 new positions and exited 5; 37 existing positions rose in reported value and 10 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Loading holdings…
AUM
$362.9M

Long-equity book

Holdings
54

Distinct positions

Period
2026-06-30

Filed 2026-08-06

Q/Q Activity
+2 / −5 / ↑37 / ↓10

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26
SPY27.8% · -1%IJR13.2% · +9%IJH12.6% · +17%FNDX10.4% · +12%IEFA9.7% · +168%AKRE6.4% · -9%VCSH4.0% · +8%PDBC2.4% · newEEM2.3% · -2%IEMG2.0% · +4846%VNQI1.3% · +217%XLRE1.0% · +153%FDM1.0% · +152%EFA0.9% · -4%VOO0.8% · +23%VEA0.5% · +68%DMXF0.4% · +55%VO0.3% · +453%VT0.3% · +222%MDY0.2% · +0%VWO0.2% · +46%USEW0.2% · 0%IWC0.2% · +10%IWM0.2% · -8%VB0.2% · -1%RWR0.1% · -0%SPEM0.1% · -1%GWX0.1% · -10%SPDW0.1% · -5%EFG0.1% · -16%VIOO0.1% · newVV0.1% · +0%SLYG0.1% · -47%MDYV0.1% · -11%SCHF0.1% · 0%XVV0.1% · newMDYG0.1% · -8%EFV0.1% · -33%IVV0.0% · -8%ESGE0.0% · +328%XJH0.0% · +278000%VCIT0.0% · -12%VNQ0.0% · 0%SNPE0.0% · +0%SPYV0.0% · -29%VSGX0.0% · +1%SLYV0.0% · -45%REET0.0% · -5%DFAS0.0% · 0%VTI0.0% · 0%SPHY0.0% · -12%IBND0.0% · -4%NUMG0.0% · 0%NUMV0.0% · 0%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

3 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 90.7%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Jun 30, 2026.

Assets Under Management
$2.45B
Discretionary
$0
Employees
3
Accounts
12
Address
1 BELVEDERE PLACE
SUITE 200
MILL VALLEY, CA 94941
Phone
(415) 461-8600
Website
Mailing Address
1448 NW MARKET ST SUITE 500, SEATTLE, WA, 98107
Name Title / Status Ownership Type
URBAN, DANA, ABIGAIL ControlSOLE OWNER
since Jan 2015
75% or moreIndividual
Urban, Rachel, ThereseCHIEF COMPLIANCE OFFICER
since Jan 2022
Less than 5%Individual
Ownership & leadership changes · 1 filing with changes since Jul 21, 2015

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Jan 14, 2022 filing
  • AddedUrban, Rachel, Therese · CHIEF COMPLIANCE OFFICER · Less than 5%
  • ChangedURBAN, DANA, ABIGAIL · title CCO AND SOLE OWNER → SOLE OWNER
Jul 21, 2015 filing (earliest on record)
  • ListedURBAN, DANA, ABIGAIL · CCO AND SOLE OWNER · 75% or more · control person

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

Show all 37 →

Top Trims

Show all 10 →

New Positions

Show all 2 →

Exited Positions

Show all 5 →

Urban Financial Advisory Corp Holdings (2026-06-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 STATE STR SPDR S&P 500 ETF T SPY 78462F103 $101.0M 27.83% 135,251 SH
2 ISHARES TR IJR 464287804 $48.0M 13.22% 323,428 SH
3 ISHARES TR IJH 464287507 $45.6M 12.57% 591,569 SH
4 SCHWAB STRATEGIC TR FNDX 808524771 $37.6M 10.36% 1,208,406 SH
5 ISHARES TR IEFA 46432F842 $35.0M 9.65% 362,733 SH
6 PROFESIONALLY MANAGED PORTFO AKRE 74316P579 $23.2M 6.39% 435,971 SH
7 VANGUARD SCOTTSDALE FDS VCSH 92206C409 $14.7M 4.04% 185,615 SH
8 INVESCO EXCH TRADED FD TR II PICB 46138E636 $8.7M 2.40% 375,756 SH
9 ISHARES TR EEM 464287234 $8.2M 2.27% 120,154 SH
10 ISHARES INC IEMG 46434G103 $7.1M 1.96% 85,714 SH
11 VANGUARD INTL EQUITY INDEX F VNQI 922042676 $4.7M 1.30% 105,223 SH
12 SELECT SECTOR SPDR TR XLRE 81369Y860 $3.7M 1.01% 83,164 SH
13 FIRST TR EXCHANGE-TRADED FD FDM 33718M105 $3.5M 0.96% 37,366 SH
14 ISHARES TR EFA 464287465 $3.2M 0.87% 30,502 SH
15 VANGUARD INDEX FDS VOO 922908363 $3.0M 0.82% 4,336 SH
16 VANGUARD TAX-MANAGED FDS VEA 921943858 $1.7M 0.47% 23,766 SH
17 ISHARES TR DMXF 46436E759 $1.4M 0.38% 16,435 SH
18 VANGUARD INDEX FDS VO 922908629 $1.1M 0.31% 13,826 SH
19 VANGUARD INTL EQUITY INDEX F VT 922042742 $1.1M 0.30% 6,975 SH
20 STATE STR SPDR S&P MIDCAP 40 MDY 78467Y107 $874.3K 0.24% 1,243 SH
21 VANGUARD INTL EQUITY INDEX F VWO 922042858 $849.6K 0.23% 14,233 SH
22 EA SERIES TRUST USEW 02072Q572 $839.2K 0.23% 15,032 SH
23 ISHARES TR IWC 464288869 $760.7K 0.21% 3,803 SH
24 ISHARES TR IWM 464287655 $678.8K 0.19% 2,259 SH
25 VANGUARD INDEX FDS VB 922908751 $618.8K 0.17% 2,041 SH
26 SPDR SERIES TRUST RWR 78464A607 $532.9K 0.15% 4,717 SH
27 SPDR INDEX SHS FDS SPEM 78463X509 $509.9K 0.14% 9,847 SH
28 SPDR INDEX SHS FDS GWX 78463X871 $453.4K 0.12% 10,362 SH
29 SPDR INDEX SHS FDS SPDW 78463X889 $441.3K 0.12% 8,758 SH
30 ISHARES TR EFG 464288885 $394.4K 0.11% 3,170 SH
31 VANGUARD ADMIRAL FDS INC VIOO 921932828 $370.5K 0.10% 2,694 SH
32 VANGUARD INDEX FDS VV 922908637 $310.1K 0.09% 902 SH
33 SPDR SERIES TRUST SLYG 78464A201 $298.9K 0.08% 2,509 SH
34 SPDR SERIES TRUST MDYV 78464A839 $241.4K 0.07% 2,545 SH
35 SCHWAB STRATEGIC TR SCHF 808524805 $235.0K 0.06% 8,482 SH
36 ISHARES TR XVV 46436E569 $232.9K 0.06% 4,101 SH
37 SPDR SERIES TRUST MDYG 78464A821 $192.6K 0.05% 1,718 SH
38 ISHARES TR EFV 464288877 $189.1K 0.05% 2,470 SH
39 ISHARES TR IVV 464287200 $177.6K 0.05% 237 SH
40 ISHARES INC ESGE 46434G863 $176.9K 0.05% 3,235 SH
41 ISHARES TR XJH 46436E551 $145.0K 0.04% 2,781 SH
42 VANGUARD SCOTTSDALE FDS VCIT 92206C870 $138.2K 0.04% 1,672 SH
43 VANGUARD INDEX FDS VNQ 922908553 $122.1K 0.03% 1,266 SH
44 DBX ETF TR SNPE 233051143 $117.9K 0.03% 1,713 SH
45 SPDR SERIES TRUST SPYV 78464A508 $98.5K 0.03% 1,620 SH
46 VANGUARD WORLD FD VSGX 921910725 $97.0K 0.03% 1,178 SH
47 SPDR SERIES TRUST SLYV 78464A300 $83.5K 0.02% 765 SH
48 ISHARES TR REET 46434V647 $82.2K 0.02% 2,977 SH
49 DIMENSIONAL ETF TRUST DFAS 25434V500 $69.1K 0.02% 839 SH
50 VANGUARD INDEX FDS VTI 922908769 $54.4K 0.01% 147 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-08-06 $362.9M 54 0002005378-26-000004
2026-03-31 2026-05-08 $282.9M 57 0002005378-26-000002
2025-12-31 2026-02-04 $254.7M 54 0002005378-26-000001
Filer Information
Address
33 N LASALLE ST
SUITE 1210
CHICAGO, IL 60602
Phone
(312) 379-0150
Filing Manager
Urban Financial Advisory Corp
CHICAGO, IL
Signatory
Steven D Urban
President