Daybright Advisory Services, Inc. — 13F Holdings & Portfolio
CIK 2107111 · latest 13F-HR filed 2026-08-04
Daybright Advisory Services, Inc. manages $418.9M in 13F-reported U.S. long-equity assets across 145 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are IVV (14.50%), NVDA (9.68%), AGG (9.20%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 19 new positions and exited 7; 78 existing positions rose in reported value and 23 fell.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
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AUM
$418.9M
Long-equity book
Holdings
145
Distinct positions
Period
2026-06-30
Filed 2026-08-04
Q/Q Activity
+19 / −7 / ↑78 / ↓23
vs 2026-03-31
Portfolio charts
Latest quarter's book, what changed, and how the portfolio has evolved across filings.
Portfolio map
Q2 26IVV14.5% · -1%NVDA9.7% · -0%AGG9.2% · +12%FBCG4.8% · +9%AAPL4.1% · -0%GOOGL3.2% · +1%MU2.6% · +2%VYM2.5% · -1%VOO2.3% · +2%AVGO2.2% · +0%SPY2.0% · +2%MSFT1.7% · -18%HYDB1.7% · +8%QQQ1.6% · +4%SCHG1.6% · -5%DVY1.5% · -2%JPST1.5% · -13%META1.5% · +9%AMZN1.3% · 0%BAI1.3% · newXLK1.1% · +14%SCHB1.0% · -0%VTI0.9% · +0%GOOG0.9% · -0%IYW0.8% · -55%SGOV0.8% · -6%SHLD0.8% · newCRWD0.8% · +300%ANET0.7% · 0%DFUV0.7% · +0%INTF0.6% · newPYLD0.6% · -2%SCHX0.5% · -14%VUG0.5% · +514%VXF0.5% · +2%QDPL0.5% · +6%BND0.5% · -1%AVLV0.5% · newVTV0.5% · +8%PAAA0.5% · +22%CGGO0.5% · 0%NEAR0.4% · +6%CLS0.4% · 0%IGEB0.4% · -60%IVW0.3% · +0%JMUB0.3% · +1%DIA0.3% · -2%VGT0.3% · +813%IQLT0.3% · -72%IWD0.3% · +2%IEMG0.3% · newVT0.3% · -1%RAAX0.3% · newSCHF0.3% · -13%VTEB0.3% · +1%PLTR0.3% · -2%AMD0.3% · 0%VV0.3% · +0%DGRO0.2% · +2%VFH0.2% · +39%
Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.
Sector mix
% of 13F valueSectors from each company's SIC code; funds and ETFs grouped separately.
Biggest buys and sells
Q1 26 → Q2 26Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.
13F assets and positions
3 quartersTotal reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.
Top positions over time
reported valueThe eight largest current positions, valued at each quarter end.
Concentration
top 10 = 55.1%Cumulative share of the portfolio held in the largest N positions.
Firm Profile & Key People
As of the firm’s regulatory filing dated Mar 27, 2026.
Assets Under Management
$997.4M
Discretionary
$742.0M
Employees
10
Accounts
696
Address
9350 SOUTH DIXIE HIGHWAY
SUITE 1560
MIAMI, FL 33156
SUITE 1560
MIAMI, FL 33156
Phone
(305) 671-2200
Mailing Address
P.O.BOX 50, LAKELAND, FL, 33802
| Name | Title / Status | Ownership | Type |
|---|---|---|---|
| Hancock Brown, Melanie, Joy Control | CHIEF COMPLIANCE OFFICER since Mar 2023 | Less than 5% | Individual |
| Pierre, Jacques Control | SENIOR VICE PRESIDENT & SECRETARY since Mar 2023 | Less than 5% | Individual |
| RIORDAN, MATTHEW, GERARD Control | CHIEF FINANCIAL OFFICER since Nov 2016 | Less than 5% | Individual |
| SCHNEIDER, MEGAN, E Control | CHAIRMAN & TREASURER since Mar 2023 | Less than 5% | Individual |
| THE RETIREMENT PLAN COMPANY LLC Control | SHAREHOLDER since Jan 2016 | 75% or more | Domestic Entity |
| hale, patrick, william Control | PRESIDENT since Jan 2018 | Less than 5% | Individual |
| KUSRP ACQUISITION, INC. Control Indirect owner via USRP HOLDINGS, INC. | SHAREHOLDER since Mar 2018 | 75% or more | Domestic Entity |
| KUSRP HOLDINGS, INC. Control Indirect owner via KUSRP INTERMEDIATE, INC. | SHAREHOLDER since Mar 2018 | 75% or more | Domestic Entity |
| KUSRP INTERMEDIATE, INC. Control Indirect owner via KUSRP ACQUISITION, INC. | SHAREHOLDER since Mar 2018 | 75% or more | Domestic Entity |
| TVG-KUSRP AGGREGATOR, LP Control Indirect owner via TVG-KUSRP HOLDINGS, LP | LIMITED PARTNER since Jun 2023 | 50–75% | Domestic Entity |
| TVG-KUSRP HOLDINGS GP, LLC Control Indirect owner via TVG-KUSRP HOLDINGS, LP | GENERAL PARTNER since Jun 2023 | General partner, trustee or manager | Domestic Entity |
| TVG-KUSRP HOLDINGS GP, LLC Control Indirect owner via TVG-KUSRP AGGREGATOR, LP | GENERAL PARTNER since Jun 2023 | General partner, trustee or manager | Domestic Entity |
| TVG-KUSRP HOLDINGS, LP Control Indirect owner via KUSRP HOLDINGS, INC. | SHAREHOLDER since Jun 2023 | 75% or more | Domestic Entity |
| U.S. RETIREMENT PARTNERS, INC. Control Indirect owner via THE RETIREMENT PLAN COMPANY LLC | MEMBER since Apr 2016 | 75% or more | Domestic Entity |
| USRP HOLDINGS, INC. Control Indirect owner via U.S. RETIREMENT PARTNERS, INC. | SHAREHOLDER since Mar 2018 | 75% or more | Domestic Entity |
| VISTRIA FUND V (FT), LP Control Indirect owner via TVG-KUSRP AGGREGATOR, LP | LIMITED PARTNER since Jun 2023 | 25–50% | Domestic Entity |
| VISTRIA FUND V, LP Control Indirect owner via TVG-KUSRP AGGREGATOR, LP | LIMITED PARTNER since Jun 2023 | 50–75% | Domestic Entity |
| VISTRIA GP V, LP Control Indirect owner via VISTRIA FUND V, LP | GENERAL PARTNER since Jun 2023 | General partner, trustee or manager | Domestic Entity |
| VISTRIA GP V, LP Control Indirect owner via VISTRIA FUND V (FT), LP | GENERAL PARTNER since Jun 2023 | General partner, trustee or manager | Domestic Entity |
Ownership & leadership changes · 12 filings with changes since Apr 10, 2015
From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.
Aug 5, 2025 filing
- No longer listedPOLING, JEFFREY, F. · DIRECTOR OF WEALTH ADVISORY SERVICES · Less than 5% · control person · listed since Jan 2017
Jul 7, 2023 filing
- No longer listedKOHLBERG TE INVESTORS VIII, L.P. · SHAREHOLDER · 25–50% · indirect via KUSRP HOLDINGS, INC. · control person · listed since Mar 2018
- No longer listedKUSRP ACQUISITION, INC. · SHAREHOLDER · 75% or more · indirect via U.S. RETIREMENT PARTNERS, INC. · control person · listed since Mar 2018
- No longer listedKUSRP HOLDINGS, INC. · SHAREHOLDER · 75% or more · indirect via KUSRP ACQUISITION, INC. · control person · listed since Mar 2018
- No longer listedTVG-KUSRP AGGREGATOR, LP · LIMITED PARTNER · 50–75% · indirect via TVG-KUSRP HOLDINGS GP, LLC · control person · listed since Jun 2023
- AddedKUSRP ACQUISITION, INC. · SHAREHOLDER · 75% or more · indirect via USRP HOLDINGS, INC. · control person
- AddedKUSRP HOLDINGS, INC. · SHAREHOLDER · 75% or more · indirect via KUSRP INTERMEDIATE, INC. · control person
- AddedKUSRP INTERMEDIATE, INC. · SHAREHOLDER · 75% or more · indirect via KUSRP ACQUISITION, INC. · control person
- AddedTVG-KUSRP AGGREGATOR, LP · LIMITED PARTNER · 50–75% · indirect via TVG-KUSRP HOLDINGS, LP · control person
- AddedTVG-KUSRP AGGREGATOR, LP · LIMITED PARTNER · 50–75% · indirect via TVG-KUSRP HOLDINGS GP, LLC · control person
- AddedTVG-KUSRP HOLDINGS GP, LLC · GENERAL PARTNER · General partner, trustee or manager · indirect via TVG-KUSRP HOLDINGS, LP · control person
- AddedTVG-KUSRP HOLDINGS GP, LLC · GENERAL PARTNER · General partner, trustee or manager · indirect via TVG-KUSRP AGGREGATOR, LP · control person
- AddedTVG-KUSRP HOLDINGS, LP · SHAREHOLDER · 75% or more · indirect via KUSRP HOLDINGS, INC. · control person
- AddedVISTRIA FUND V (FT), LP · LIMITED PARTNER · 25–50% · indirect via TVG-KUSRP AGGREGATOR, LP · control person
- AddedVISTRIA FUND V, LP · LIMITED PARTNER · 50–75% · indirect via TVG-KUSRP AGGREGATOR, LP · control person
- AddedVISTRIA GP V, LP · GENERAL PARTNER · General partner, trustee or manager · indirect via VISTRIA FUND V, LP · control person
- AddedVISTRIA GP V, LP · GENERAL PARTNER · General partner, trustee or manager · indirect via VISTRIA FUND V (FT), LP · control person
- ChangedTHE RETIREMENT PLAN COMPANY LLC · title OWNER → SHAREHOLDER
- ChangedU.S. RETIREMENT PARTNERS, INC. · indirect via THE RETIREMENT PLAN COMPANY LLC: title MAJORITY PARTNER → MEMBER
Mar 31, 2023 filing
- No longer listedBOWKER, PATRICIA, ANN · CHIEF FINANCIAL OFFICER · Less than 5% · control person · listed since Jun 2013
- No longer listedMERTZ, MICHAEL, ANTHONY · SENIOR VICE PRESIDENT AND SECRETARY · Less than 5% · listed since Nov 2016
- No longer listedSKINNER, MARK, MCCUTCHEON · CHAIRMAN · Less than 5% · control person · listed since Nov 2016
- AddedHancock Brown, Melanie, Joy · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
- AddedPierre, Jacques · SENIOR VICE PRESIDENT & SECRETARY · Less than 5% · control person
- AddedSCHNEIDER, MEGAN, E · CHAIRMAN & TREASURER · Less than 5% · control person
- ChangedPOLING, JEFFREY, F. · title DIRECTOR OF WEALTH ADVISORY SERVICES / CHIEF COMPLIANCE OFFICER → DIRECTOR OF WEALTH ADVISORY SERVICES
Mar 26, 2020 filing
- ChangedPOLING, JEFFREY, F. · title CHIEF COMPLIANCE OFFICER → DIRECTOR OF WEALTH ADVISORY SERVICES / CHIEF COMPLIANCE OFFICER
Apr 2, 2019 filing
- AddedBOWKER, PATRICIA, ANN · CHIEF FINANCIAL OFFICER · Less than 5% · control person
- Addedhale, patrick, william · PRESIDENT · Less than 5% · control person
Jun 14, 2018 filing
- AddedKOHLBERG TE INVESTORS VIII, L.P. · SHAREHOLDER · 25–50% · indirect via KUSRP HOLDINGS, INC. · control person
- AddedKUSRP ACQUISITION, INC. · SHAREHOLDER · 75% or more · indirect via U.S. RETIREMENT PARTNERS, INC. · control person
- AddedKUSRP HOLDINGS, INC. · SHAREHOLDER · 75% or more · indirect via KUSRP ACQUISITION, INC. · control person
- AddedUSRP HOLDINGS, INC. · SHAREHOLDER · 75% or more · indirect via U.S. RETIREMENT PARTNERS, INC. · control person
Mar 28, 2018 filing
- No longer listedKOPRA, JOHN, KEVIN · PRESIDENT, CHIEF EXECUTIVE OFFICER & CHIEF COMPLIANCE OFFICER (2016) · Less than 5% · control person · listed since Apr 2016
- AddedPOLING, JEFFREY, F. · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
Jul 28, 2017 filing
- AddedMERTZ, MICHAEL, ANTHONY · SENIOR VICE PRESIDENT AND SECRETARY · Less than 5%
- AddedRIORDAN, MATTHEW, GERARD · CHIEF FINANCIAL OFFICER · Less than 5% · control person
- AddedSKINNER, MARK, MCCUTCHEON · CHAIRMAN · Less than 5% · control person
- ChangedKOPRA, JOHN, KEVIN · title PRESIDENT & CHIEF COMPLIANCE OFFICER (2016) → PRESIDENT, CHIEF EXECUTIVE OFFICER & CHIEF COMPLIANCE OFFICER (2016)
Dec 20, 2016 filing
- No longer listedRADER, JEFFREY, SCOTT · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Dec 2014
- ChangedKOPRA, JOHN, KEVIN · title PRESIDENT → PRESIDENT & CHIEF COMPLIANCE OFFICER (2016)
May 2, 2016 filing
- No longer listedKOPRA, JOHN, KEVIN · PRESIDENT · 50–75% · indirect via THE RETIREMENT PLAN COMPANY, LLC · control person · listed since Dec 2004
- No longer listedTAMBE, PAUL, MICHAEL · SECRETARY · 50–75% · indirect via THE RETIREMENT PLAN COMPANY, LLC · control person · listed since Dec 2004
- AddedU.S. RETIREMENT PARTNERS, INC. · MAJORITY PARTNER · 75% or more · indirect via THE RETIREMENT PLAN COMPANY LLC · control person
- Listed againKOPRA, JOHN, KEVIN · PRESIDENT · Less than 5% · control person
Older changes (3 more filings)
Mar 29, 2016 filing
- No longer listedRADER, JEFFERY, SCOTT · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Dec 2014
- AddedRADER, JEFFREY, SCOTT · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
Dec 4, 2015 filing
- No longer listedKOPRA, JOHN, KEVIN · PRESIDENT · 50–75% · control person · listed since Dec 2004
- No longer listedTAMBE, PAUL, MICHAEL · SECRETARY · 50–75% · control person · listed since Dec 2004
- AddedKOPRA, JOHN, KEVIN · PRESIDENT · 50–75% · indirect via THE RETIREMENT PLAN COMPANY, LLC · control person
- AddedTAMBE, PAUL, MICHAEL · SECRETARY · 50–75% · indirect via THE RETIREMENT PLAN COMPANY, LLC · control person
- AddedTHE RETIREMENT PLAN COMPANY LLC · OWNER · 75% or more · control person
Apr 10, 2015 filing (earliest on record)
- ListedKOPRA, JOHN, KEVIN · PRESIDENT · 50–75% · control person
- ListedRADER, JEFFERY, SCOTT · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
- ListedTAMBE, PAUL, MICHAEL · SECRETARY · 50–75% · control person
Quarter-over-quarter changes
Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.
Top Adds (vs prior quarter)
- ISHARES TR$7.5M +14.2%
- MICRON TECHNOLOGY INC$6.6M +149.7%
- NVIDIA CORPORATION$5.3M +15.0%
- FIDELITY COVINGTON TRUST$4.6M +29.6%
- ISHARES TR$3.5M +10.1%
Top Trims
- ISHARES TR-$3.2M -69.4%
- ISHARES TR-$2.3M -40.5%
- ISHARES TR-$2.3M -60.6%
- ISHARES TR-$2.2M -71.9%
- ISHARES INC-$1.4M -63.1%
New Positions
- BLACKROCK ETF TRUST$5.5M
- GLOBAL X FDS$3.3M
- ISHARES TR$2.5M
- AMERICAN CENTY ETF TR$2.0M
- ISHARES INC$1.2M
Exited Positions
- J P MORGAN EXCHANGE TRADED F$1.2M
- J P MORGAN EXCHANGE TRADED F$928.3K
- ISHARES TR$575.3K
- SCHWAB STRATEGIC TR$334.2K
- SCHWAB STRATEGIC TR$248.5K
Daybright Advisory Services, Inc. Holdings (2026-06-30)
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | ISHARES TR | IVV | 464287200 | $60.8M | 14.50% | 80,974 | SH |
| 2 | NVIDIA CORPORATION | NVDA | 67066G104 | $40.6M | 9.68% | 202,092 | SH |
| 3 | ISHARES TR | AGG | 464287226 | $38.5M | 9.20% | 395,660 | SH |
| 4 | FIDELITY COVINGTON TRUST | FBCG | 316092352 | $20.3M | 4.84% | 339,153 | SH |
| 5 | APPLE INC | AAPL | 037833100 | $17.1M | 4.09% | 55,405 | SH |
| 6 | ALPHABET INC | GOOGL | 02079K305 | $13.3M | 3.18% | 37,448 | SH |
| 7 | MICRON TECHNOLOGY INC | MU | 595112103 | $11.0M | 2.61% | 13,309 | SH |
| 8 | VANGUARD WHITEHALL FDS | VYM | 921946406 | $10.6M | 2.53% | 65,322 | SH |
| 9 | VANGUARD INDEX FDS | VOO | 922908363 | $9.7M | 2.32% | 14,142 | SH |
| 10 | BROADCOM INC | AVGO | 11135F101 | $9.1M | 2.18% | 23,478 | SH |
| 11 | STATE STR SPDR S&P 500 ETF T | SPY | 78462F103 | $8.3M | 1.98% | 11,112 | SH |
| 12 | MICROSOFT CORP | MSFT | 594918104 | $7.1M | 1.70% | 15,355 | SH |
| 13 | ISHARES TR | HYDB | 46435G250 | $7.0M | 1.67% | 150,399 | SH |
| 14 | INVESCO QQQ TR | QQQ | 46090E103 | $6.8M | 1.63% | 9,939 | SH |
| 15 | SCHWAB STRATEGIC TR | SCHG | 808524300 | $6.8M | 1.61% | 197,883 | SH |
| 16 | ISHARES TR | DVY | 464287168 | $6.2M | 1.49% | 38,673 | SH |
| 17 | J P MORGAN EXCHANGE TRADED F | JPST | 46641Q837 | $6.2M | 1.48% | 122,371 | SH |
| 18 | META PLATFORMS INC | META | 30303M102 | $6.1M | 1.46% | 11,012 | SH |
| 19 | AMAZON COM INC | AMZN | 023135106 | $5.5M | 1.31% | 20,203 | SH |
| 20 | BLACKROCK ETF TRUST | BAI | 09290C780 | $5.5M | 1.31% | 132,710 | SH |
| 21 | SELECT SECTOR SPDR TR | XLK | 81369Y803 | $4.6M | 1.10% | 26,194 | SH |
| 22 | SCHWAB STRATEGIC TR | SCHB | 808524102 | $4.0M | 0.96% | 139,705 | SH |
| 23 | VANGUARD INDEX FDS | VTI | 922908769 | $3.9M | 0.93% | 10,610 | SH |
| 24 | ALPHABET INC | GOOG | 02079K107 | $3.8M | 0.91% | 10,726 | SH |
| 25 | ISHARES TR | IYW | 464287721 | $3.5M | 0.82% | 14,506 | SH |
| 26 | ISHARES TR | SGOV | 46436E718 | $3.3M | 0.79% | 32,834 | SH |
| 27 | GLOBAL X FDS | SHLD | 37960A529 | $3.3M | 0.78% | 51,433 | SH |
| 28 | CROWDSTRIKE HLDGS INC | CRWD | 22788C105 | $3.1M | 0.75% | 16,493 | SH |
| 29 | ARISTA NETWORKS INC | ANET | 040413205 | $3.0M | 0.71% | 16,473 | SH |
| 30 | DIMENSIONAL ETF TRUST | DFUV | 25434V724 | $3.0M | 0.71% | 53,370 | SH |
| 31 | ISHARES TR | INTF | 46434V274 | $2.5M | 0.61% | 60,670 | SH |
| 32 | PIMCO ETF TR | PYLD | 72201R585 | $2.4M | 0.57% | 91,632 | SH |
| 33 | SCHWAB STRATEGIC TR | SCHX | 808524201 | $2.2M | 0.53% | 75,229 | SH |
| 34 | VANGUARD INDEX FDS | VUG | 922908736 | $2.2M | 0.52% | 25,776 | SH |
| 35 | VANGUARD INDEX FDS | VXF | 922908652 | $2.2M | 0.52% | 9,233 | SH |
| 36 | PACER FDS TR | QDPL | 69374H436 | $2.1M | 0.51% | 46,943 | SH |
| 37 | VANGUARD BD INDEX FDS | BND | 921937835 | $2.1M | 0.50% | 29,101 | SH |
| 38 | AMERICAN CENTY ETF TR | AVLV | 025072349 | $2.0M | 0.48% | 21,904 | SH |
| 39 | VANGUARD INDEX FDS | VTV | 922908744 | $2.0M | 0.47% | 8,956 | SH |
| 40 | CAPITAL GROUP GBL GROWTH EQT | CGGO | 14020X104 | $2.0M | 0.47% | 49,601 | SH |
| 41 | PGIM ETF TR | PTRB | 69344A800 | $1.8M | 0.42% | 43,113 | SH |
| 42 | ISHARES U S ETF TR | NEAR | 46431W507 | $1.7M | 0.40% | 32,788 | SH |
| 43 | CELESTICA INC | CLS | 15101Q207 | $1.6M | 0.39% | 4,908 | SH |
| 44 | ISHARES TR | IGEB | 46435G219 | $1.5M | 0.35% | 33,556 | SH |
| 45 | ISHARES TR | IVW | 464287309 | $1.5M | 0.35% | 10,827 | SH |
| 46 | J P MORGAN EXCHANGE TRADED F | JMUB | 46641Q647 | $1.5M | 0.35% | 29,369 | SH |
| 47 | STATE STR SPDR DOW JONES IND | DIA | 78467X109 | $1.5M | 0.35% | 2,769 | SH |
| 48 | VANGUARD WORLD FD | VGT | 92204A702 | $1.4M | 0.34% | 12,644 | SH |
| 49 | ISHARES TR | IQLT | 46434V456 | $1.4M | 0.34% | 28,494 | SH |
| 50 | ISHARES TR | IWD | 464287598 | $1.4M | 0.34% | 5,675 | SH |
Filing History
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-06-30 | 2026-08-04 | $418.9M | 145 | 0002107111-26-000004 |
| 2026-03-31 | 2026-05-12 | $361.3M | 133 | 0002107111-26-000002 |
| 2025-12-31 | 2026-02-12 | $374.8M | 133 | 0002107111-26-000001 |
Filer Information
Address
9350 SOUTH DIXIE HIGHWAYSUITE 1560
MIAMI, FL 33156
Phone
(813) 379-9549
Filing Manager
Daybright Advisory Services, Inc.
MIAMI, FL
Signatory
Melanie Hancock Brown
Chief Compliance Officer