Prudent Investor Advisors, LLC — 13F Holdings & Portfolio

CIK 2152875 · latest 13F-HR filed 2026-10-22

Prudent Investor Advisors, LLC manages $127.6M in 13F-reported U.S. long-equity assets across 34 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are DFAU (31.41%), DFSD (12.39%), DFAI (10.03%).

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$127.6M

Long-equity book

Holdings
34

Distinct positions

Period
2026-09-30

Filed 2026-10-22

Q/Q Activity
—

no prior filing cached

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q3 26

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

1 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 83.6%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Mar 26, 2026.

Assets Under Management
$1.30B
Discretionary
$171.5M
Employees
4
Accounts
238
Address
101 PARKSHORE DRIVE, SUITE 100
FOLSOM, CA 95630
Phone
(866) 446-1848
Name Title / Status Ownership Type
ALLEN, GARY, KEITH ControlMEMBER
since May 2007
50–75%Individual
COONTZ, JEFFREY, BRIAN ControlMEMBER/CHIEF COMPLIANCE OFFICER
since May 2007
50–75%Individual
Ownership & leadership changes · 3 filings with changes since Mar 22, 2012

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Aug 24, 2020 filing
  • No longer listedSIMON, WENDELL, SCOTT · MEMBER · 25–50% · control person · listed since May 2007
  • ChangedALLEN, GARY, KEITH · ownership 25–50% → 50–75%
  • ChangedCOONTZ, JEFFREY, BRIAN · ownership 25–50% → 50–75%
Jun 2, 2016 filing
  • No longer listedMORRISON, STEVEN, JOHN · CHIEF COMPLIANCE OFFICER · Less than 5% · listed since Jun 2008
  • ChangedCOONTZ, JEFFREY, BRIAN · title MEMBER → MEMBER/CHIEF COMPLIANCE OFFICER
Feb 17, 2014 filing
  • ChangedMORRISON, STEVEN, JOHN · no longer a control person
Mar 22, 2012 filing (earliest on record)
  • ListedALLEN, GARY, KEITH · MEMBER · 25–50% · control person
  • ListedCOONTZ, JEFFREY, BRIAN · MEMBER · 25–50% · control person
  • ListedMORRISON, STEVEN, JOHN · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
  • ListedSIMON, WENDELL, SCOTT · MEMBER · 25–50% · control person

Top Adds (vs prior quarter)

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Top Trims

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New Positions

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Exited Positions

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Prudent Investor Advisors, LLC Holdings (2026-09-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 DIMENSIONAL ETF TRUST DFAU 25434V104 $40.1M 31.41% 765,672 SH
2 DIMENSIONAL ETF TRUST DFSD 25434V864 $15.8M 12.39% 340,276 SH
3 DIMENSIONAL ETF TRUST DFAI 25434V203 $12.8M 10.03% 308,947 SH
4 DIMENSIONAL ETF TRUST DFCF 25434V872 $10.3M 8.04% 255,810 SH
5 DIMENSIONAL ETF TRUST DFAC 25434V708 $8.2M 6.41% 183,901 SH
6 DIMENSIONAL ETF TRUST DFAE 25434V302 $5.3M 4.19% 135,970 SH
7 VANGUARD BD INDEX FDS VUSB 92203C303 $3.8M 3.00% 77,377 SH
8 AMERICAN CENTY ETF TR AVUV 025072877 $3.7M 2.88% 31,174 SH
9 AMERICAN CENTY ETF TR AVLV 025072349 $3.6M 2.84% 40,038 SH
10 VANGUARD INDEX FDS VTI 922908769 $3.1M 2.42% 8,248 SH
11 DIMENSIONAL ETF TRUST DFAX 25434V880 $2.4M 1.87% 64,380 SH
12 VANGUARD INTL EQUITY INDEX F VEU 922042775 $2.1M 1.61% 24,712 SH
13 VANGUARD SCOTTSDALE FDS VGSH 92206C102 $1.9M 1.52% 33,658 SH
14 AMERICAN CENTY ETF TR AVDV 025072802 $1.7M 1.34% 15,597 SH
15 DIMENSIONAL ETF TRUST DFGR 25434V658 $1.7M 1.33% 62,979 SH
16 AMERICAN CENTY ETF TR AVIV 025072364 $1.6M 1.28% 20,554 SH
17 VANGUARD SCOTTSDALE FDS VGIT 92206C706 $1.5M 1.16% 26,098 SH
18 VANGUARD SCOTTSDALE FDS VCIT 92206C870 $1.5M 1.15% 18,756 SH
19 VANGUARD BD INDEX FDS BIV 921937819 $1.3M 1.01% 17,653 SH
20 VANGUARD MALVERN FDS VTIP 922020805 $637.9K 0.50% 12,960 SH
21 AMERICAN CENTY ETF TR AVUS 025072885 $509.1K 0.40% 3,975 SH
22 DIMENSIONAL ETF TRUST DFUV 25434V724 $483.7K 0.38% 8,795 SH
23 ISHARES TR IVV 464287200 $398.2K 0.31% 520 SH
24 DIMENSIONAL ETF TRUST DFIV 25434V807 $370.9K 0.29% 6,640 SH
25 AMERICAN CENTY ETF TR AVGE 025072232 $346.5K 0.27% 3,524 SH
26 DIMENSIONAL ETF TRUST DFAS 25434V500 $340.5K 0.27% 4,398 SH
27 DIMENSIONAL ETF TRUST DFIC 25434V799 $339.7K 0.27% 9,032 SH
28 AMERICAN CENTY ETF TR AVIG 025072562 $331.3K 0.26% 8,412 SH
29 AMERICAN CENTY ETF TR AVNV 025072166 $303.0K 0.24% 3,583 SH
30 VANGUARD BD INDEX FDS BSV 921937827 $301.1K 0.24% 3,941 SH
31 AMERICAN CENTY ETF TR AVDE 025072703 $267.5K 0.21% 2,969 SH
32 AMERICAN CENTY ETF TR AVSF 025072687 $229.2K 0.18% 5,025 SH
33 INVESCO EXCHANGE TRADED FD T RSP 46137V357 $207.4K 0.16% 997 SH
34 DIMENSIONAL ETF TRUST DFAT 25434V609 $206.0K 0.16% 3,100 SH
Filer Information
Address
101 PARKSHORE DRIVE, SUITE 100
FOLSOM, CA 95630
Phone
(707) 744-4080
Filing Manager
Prudent Investor Advisors, LLC
FOLSOM, CA
Signatory
Jeffrey Coontz
Member