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NICHOLAS COMPANY, INC. — 13F Holdings & Portfolio

CIK 903949 · latest 13F-HR filed 2026-08-05

Backtest portfolio

NICHOLAS COMPANY, INC. manages $5.47B in 13F-reported U.S. long-equity assets across 195 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are GOOG (4.44%), NVDA (4.24%), AMZN (3.80%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 4 new positions and exited 12; 93 existing positions rose in reported value and 48 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$5.47B

Long-equity book

Holdings
195

Distinct positions

Period
2026-06-30

Filed 2026-08-05

Q/Q Activity
+4 / −12 / ↑93 / ↓48

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26
GOOG4.4% · -4%NVDA4.2% · 0%AMZN3.8% · 0%AAPL3.5% · 0%MSFT3.1% · 0%AMD1.9% · -30%AVGO1.8% · 0%PANW1.7% · -23%HD1.6% · +1%WCN1.5% · -0%ORLY1.5% · -4%LLY1.5% · 0%JPM1.5% · +0%TJX1.5% · -0%TMO1.5% · 0%TXN1.5% · -8%COST1.4% · 0%AZN1.4% · 0%ETN1.4% · +1%VMC1.4% · -0%KLAC1.4% · +565%CDNS1.3% · 0%META1.3% · +5%SHW1.3% · 0%SNOW1.3% · +12%LRCX1.3% · -36%SYK1.2% · +32%SPGI1.2% · 0%FAST1.2% · 0%V1.2% · 0%SBUX1.2% · -0%JCI1.2% · 0%KO1.2% · 0%MA1.1% · 0%SNPS1.1% · +0%AON1.1% · 0%NFLX1.0% · 0%MCD1.0% · +1%FTV1.0% · -0%ICE1.0% · 0%CTAS0.9% · +17%ITW0.9% · +0%ALC0.8% · -0%LSCC0.8% · -14%NOW0.8% · +0%CRM0.8% · 0%BSX0.8% · +32%ROP0.7% · 0%MCHP0.6% · -9%IEX0.6% · +0%ZS0.5% · -8%NDSN0.5% · -0%WDAY0.5% · -0%AME0.5% · -0%TDY0.5% · -4%DDOG0.5% · +4%RBA0.4% · -0%AOS0.4% · 0%OKTA0.4% · +6%CPAY0.4% · -4%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

3 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 27.6%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Jan 23, 2026.

Assets Under Management
$6.08B
Discretionary
$6.08B
Employees
16
Accounts
13
Address
411 E. WISCONSIN AVE.
STE 2100
MILWAUKEE, WI 53202-4467
Phone
(414) 272-4650
Website
Name Title / Status Ownership Type
KLOEHN, JENNIFER, REBECCA ControlCHIEF FINANCIAL OFFICER, CHIEF COMPLIANCE OFFICER, EXECUTIVE VICE PRESIDENT, TREASURER
since Jul 2004
Less than 5%Individual
LUBAR, DAVID, JOHN ControlDIRECTOR
since Apr 2007
Less than 5%Individual
LUNDGREN, K., THOR ControlDIRECTOR
since Jul 2006
Less than 5%Individual
NICHOLAS, DAVID, OWEN ControlCHIEF EXECUTIVE OFFICER, PRESIDENT, CHIEF INVESTMENT OFFICER, DIRECTOR, SHAREHOLDER
since Aug 1986
50–75%Individual
O'REILLY, CHRISTOPHER, E ControlCHIEF TECHNOLOGY OFFICER, EXECUTIVE VICE PRESIDENT
since Oct 2005
Less than 5%Individual
PAVELEC, LAWRENCE, JOHN ControlCHIEF OPERATING OFFICER, EXECUTIVE VICE PRESIDENT, SECRETARY
since Apr 2003
Less than 5%Individual
FASCIANO, SUSAN, NICHOLASSHAREHOLDER
since Dec 2003
10–25%Individual
NICHOLAS, LYNN, SHARONSHAREHOLDER
since Sep 1983
10–25%Individual
Ownership & leadership changes · 6 filings with changes since Jan 30, 2012

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Jan 24, 2024 filing
  • ChangedNICHOLAS, LYNN, SHARON · title SENIOR VICE PRESIDENT, SHAREHOLDER → SHAREHOLDER
Jan 28, 2022 filing
  • No longer listedJOHNSON, DAVID, LINDEN · EXECUTIVE VICE PRESIDENT · Less than 5% · listed since Apr 1980
Jan 29, 2021 filing
  • ChangedO'REILLY, CHRISTOPHER, E · title CHIEF TECHNOLOGY OFFICER → CHIEF TECHNOLOGY OFFICER, EXECUTIVE VICE PRESIDENT
Jan 26, 2018 filing
  • ChangedKLOEHN, JENNIFER, REBECCA · title CHIEF FINANCIAL OFFICER, CHIEF COMPLIANCE OFFICER, SENIOR VICE PRESIDENT, TREASURER → CHIEF FINANCIAL OFFICER, CHIEF COMPLIANCE OFFICER, EXECUTIVE VICE PRESIDENT, TREASURER
  • ChangedLUBAR, DAVID, JOHN · now a control person
  • ChangedLUNDGREN, K., THOR · now a control person
  • ChangedO'REILLY, CHRISTOPHER, E · now a control person
  • ChangedPAVELEC, LAWRENCE, JOHN · title CHIEF OPERATING OFFICER, SENIOR VICE PRESIDENT, SECRETARY → CHIEF OPERATING OFFICER, EXECUTIVE VICE PRESIDENT, SECRETARY
May 19, 2017 filing
  • No longer listedALBERT AND NANCY NICHOLAS LIVING TRUST · SHAREHOLDER · 75% or more · control person · listed since Aug 2016
  • ChangedFASCIANO, SUSAN, NICHOLAS · ownership Less than 5% → 10–25%
  • ChangedNICHOLAS, DAVID, OWEN · ownership Less than 5% → 50–75%
  • ChangedNICHOLAS, LYNN, SHARON · ownership Less than 5% → 10–25%
Jan 27, 2017 filing
  • No longer listedMAY, JEFFREY, THOMAS · EXECUTIVE VICE PRESIDENT, TREASURER, CHIEF COMPLIANCE OFFICER, CHIEF FINANCIAL OFFICER · Less than 5% · listed since Jul 1987
  • No longer listedNICHOLAS, ALBERT, OWEN · CHIEF EXECUTIVE OFFICER, DIRECTOR, SHAREHOLDER · 75% or more · control person · listed since Dec 1967
  • AddedALBERT AND NANCY NICHOLAS LIVING TRUST · SHAREHOLDER · 75% or more · control person
  • ChangedKLOEHN, JENNIFER, REBECCA · title ASSISTANT VICE PRESIDENT → CHIEF FINANCIAL OFFICER, CHIEF COMPLIANCE OFFICER, SENIOR VICE PRESIDENT, TREASURER; now a control person
  • ChangedNICHOLAS, DAVID, OWEN · title CHIEF INVESTMENT OFFICER, DIRECTOR, SHAREHOLDER → CHIEF EXECUTIVE OFFICER, PRESIDENT, CHIEF INVESTMENT OFFICER, DIRECTOR, SHAREHOLDER; now a control person
  • ChangedO'REILLY, CHRISTOPHER, E · title ASSISTANT VICE PRESIDENT → CHIEF TECHNOLOGY OFFICER
  • ChangedPAVELEC, LAWRENCE, JOHN · title SENIOR VICE PRESIDENT → CHIEF OPERATING OFFICER, SENIOR VICE PRESIDENT, SECRETARY; now a control person
Jan 30, 2012 filing (earliest on record)
  • ListedFASCIANO, SUSAN, NICHOLAS · SHAREHOLDER · Less than 5%
  • ListedJOHNSON, DAVID, LINDEN · EXECUTIVE VICE PRESIDENT · Less than 5%
  • ListedKLOEHN, JENNIFER, REBECCA · ASSISTANT VICE PRESIDENT · Less than 5%
  • ListedLUBAR, DAVID, JOHN · DIRECTOR · Less than 5%
  • ListedLUNDGREN, K., THOR · DIRECTOR · Less than 5%
  • ListedMAY, JEFFREY, THOMAS · EXECUTIVE VICE PRESIDENT, TREASURER, CHIEF COMPLIANCE OFFICER, CHIEF FINANCIAL OFFICER · Less than 5%
  • ListedNICHOLAS, ALBERT, OWEN · CHIEF EXECUTIVE OFFICER, DIRECTOR, SHAREHOLDER · 75% or more · control person
  • ListedNICHOLAS, DAVID, OWEN · CHIEF INVESTMENT OFFICER, DIRECTOR, SHAREHOLDER · Less than 5%
  • ListedNICHOLAS, LYNN, SHARON · SENIOR VICE PRESIDENT, SHAREHOLDER · Less than 5%
  • ListedO'REILLY, CHRISTOPHER, E · ASSISTANT VICE PRESIDENT · Less than 5%
  • ListedPAVELEC, LAWRENCE, JOHN · SENIOR VICE PRESIDENT · Less than 5%

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

NICHOLAS COMPANY, INC. Holdings (2026-06-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 Alphabet Inc. Class C GOOG 02079K107 $242.9M 4.44% 687,505 SH
2 NVIDIA Corporation NVDA 67066G104 $231.6M 4.24% 1,157,479 SH
3 Amazon.com, Inc. AMZN 023135106 $208.0M 3.80% 872,851 SH
4 Apple Inc. AAPL 037833100 $191.8M 3.51% 662,695 SH
5 Microsoft Corporation MSFT 594918104 $168.6M 3.08% 451,971 SH
6 Advanced Micro Devices, Inc. AMD 007903107 $104.2M 1.91% 179,426 SH
7 Broadcom Inc. AVGO 11135F101 $99.5M 1.82% 263,532 SH
8 Palo Alto Networks, Inc. PANW 697435105 $90.8M 1.66% 266,270 SH
9 Home Depot, Inc. HD 437076102 $85.0M 1.55% 241,086 SH
10 Waste Connections, Inc. WCN 94106B101 $84.7M 1.55% 508,052 SH
11 O'Reilly Automotive, Inc. ORLY 67103H107 $84.6M 1.55% 918,393 SH
12 Eli Lilly and Company LLY 532457108 $83.9M 1.54% 69,981 SH
13 JPMorgan Chase & Co. JPM 46625H100 $81.3M 1.49% 248,520 SH
14 TJX Companies Inc TJX 872540109 $81.0M 1.48% 534,900 SH
15 Thermo Fisher Scientific Inc. TMO 883556102 $80.1M 1.47% 159,828 SH
16 Texas Instruments Incorporated TXN 882508104 $79.6M 1.46% 267,187 SH
17 Costco Wholesale Corporation COST 22160K105 $79.0M 1.45% 84,494 SH
18 AstraZeneca PLC AZN G0593M107 $77.8M 1.42% 410,378 SH
19 Eaton Corp. Plc ETN G29183103 $77.7M 1.42% 182,455 SH
20 Vulcan Materials Company VMC 929160109 $76.4M 1.40% 258,825 SH
21 KLA Corporation KLAC 482480100 $74.2M 1.36% 245,975 SH
22 Cadence Design Systems, Inc. CDNS 127387108 $73.0M 1.33% 194,478 SH
23 Meta Platforms Inc Class A META 30303M102 $70.9M 1.30% 125,815 SH
24 Sherwin-Williams Company SHW 824348106 $69.9M 1.28% 203,075 SH
25 Snowflake, Inc. SNOW 833445109 $69.9M 1.28% 274,687 SH
26 Lam Research Corporation LRCX 512807306 $69.2M 1.27% 159,717 SH
27 Stryker Corporation SYK 863667101 $68.3M 1.25% 216,873 SH
28 S&P Global, Inc. SPGI 78409V104 $67.4M 1.23% 165,430 SH
29 Fastenal Company FAST 311900104 $67.3M 1.23% 1,400,863 SH
30 Visa Inc. Class A V 92826C839 $67.2M 1.23% 195,945 SH
31 Starbucks Corporation SBUX 855244109 $66.1M 1.21% 646,490 SH
32 Johnson Controls International plc JCI G51502105 $64.3M 1.18% 440,030 SH
33 Coca-Cola Company KO 191216100 $63.9M 1.17% 786,118 SH
34 Mastercard Incorporated Class A MA 57636Q104 $62.0M 1.13% 120,785 SH
35 Synopsys, Inc. SNPS 871607107 $60.3M 1.10% 135,282 SH
36 Aon Plc Class A AON G0403H108 $60.1M 1.10% 181,267 SH
37 Netflix, Inc. NFLX 64110L106 $57.4M 1.05% 803,360 SH
38 McDonald's Corporation MCD 580135101 $55.1M 1.01% 203,920 SH
39 Fortive Corp. FTV 34959J108 $54.6M 1.00% 894,215 SH
40 Intercontinental Exchange, Inc. ICE 45866F104 $53.8M 0.98% 436,910 SH
41 Cintas Corporation CTAS 172908105 $51.9M 0.95% 305,433 SH
42 Illinois Tool Works Inc. ITW 452308109 $47.4M 0.87% 175,415 SH
43 Alcon AG ALC H01301128 $46.2M 0.84% 688,295 SH
44 Lattice Semiconductor Corporation LSCC 518415104 $45.0M 0.82% 293,953 SH
45 ServiceNow, Inc. NOW 81762P102 $44.1M 0.81% 444,205 SH
46 Salesforce, Inc. CRM 79466L302 $43.1M 0.79% 275,270 SH
47 Boston Scientific Corporation BSX 101137107 $41.9M 0.77% 982,444 SH
48 Roper Technologies, Inc. ROP 776696106 $37.1M 0.68% 109,535 SH
49 Microchip Technology Incorporated MCHP 595017104 $30.7M 0.56% 336,467 SH
50 IDEX Corporation IEX 45167R104 $30.1M 0.55% 132,653 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-08-05 $5.47B 195 0000903949-26-000004
2026-03-31 2026-05-04 $5.10B 203 0000903949-26-000003
2025-12-31 2026-02-04 $5.71B 205 0000903949-26-000002
Filer Information
Address
411 E. WISCONSIN AVE.
SUITE 2100
MILWAUKEE, WI 53202
Phone
(414) 272-4650
Filing Manager
NICHOLAS COMPANY, INC.
MILWAUKEE, WI
Signatory
Jennifer R. Kloehn
Chief Financial Officer