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EDWARD J HEFFERNAN

CIK 1158371 · President and CEO · last filed 2019-02-20

EDWARD J HEFFERNAN is a President and CEO who has filed 36 SEC Form 4 insider transactions across 1 company since 2007. The most recent filing, for ADS, was dated Feb 20, 2019. Across all open-market trades the lifetime net is −$35.2M, making them a net seller over the disclosed history. 75 SEC filings were submitted jointly with ALLIANCE DATA SYSTEMS CORP.

"Disclosed insider exposure" sums this person's most-recently-reported share counts across each company they're an insider in, multiplied by the current underlying price. It is not net worth — it misses retail holdings, private investments, real estate, index funds, and any company where the person isn't an SEC-reporting insider. For informational purposes only.

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Disclosed Exposure

$0

Companies

1

Total Filings

36

Lifetime Open-Market Net

-$35.20M

Filer Profile

Reported Address
17655 WATERVIEW PARKWAY
DALLAS, TX 75252
Related Filers
ALLIANCE DATA SYSTEMS CORP — 75 joint filings, latest 2019-02-20
WINDSTREAM HOLDINGS, INC. — 1 joint filings, latest 2005-04-28
Profile details as reported on the filer's SEC submissions — for individual insiders the address is often in care of the issuer. Related filers are identified from jointly filed SEC submissions and shared reported addresses. View filings on SEC EDGAR.

Holdings By Company

Latest on-record share count from this person's most recent non-derivative Form 4 transaction in each company. Disclosed exposure = shares × current underlying price.
Symbol Role Shares Price Disclosed Exposure Lifetime OM Net Filings Latest Filed
BREAD FINANCIAL HOLDINGS, INC. (ADS) Delisted President and CEO 237,333 $56.80 $13.48M -$35.20M 36 2019-02-20

Recent Filings

36 filings
Insider activity across all companies, newest first. Form 4 rows are post-trade confirmations (buys, sells, grants, exercises). Notice (144) rows are pre-trade notices of intent to sell restricted or control stock under Rule 144 — they may not all execute. Compare adjacent dates to see which notices became actual sales.
Filed Symbol Action Net Shares Net $ Link
2019-02-20 BREAD FINANCIAL HOLDINGS, INC. (ADS) Delisted Mixed +37,544 -$1.26M EDGAR
2018-02-21 BREAD FINANCIAL HOLDINGS, INC. (ADS) Delisted Mixed −25,369 -$6.21M EDGAR
2018-02-20 BREAD FINANCIAL HOLDINGS, INC. (ADS) Delisted Mixed +29,661 -$702.9K EDGAR
2017-02-22 BREAD FINANCIAL HOLDINGS, INC. (ADS) Delisted Tax (F) −6,079 -$1.42M EDGAR
2017-02-17 BREAD FINANCIAL HOLDINGS, INC. (ADS) Delisted Mixed +31,917 -$446.9K EDGAR
2016-11-22 BREAD FINANCIAL HOLDINGS, INC. (ADS) Delisted Mixed — -$2.35M EDGAR
2016-02-24 BREAD FINANCIAL HOLDINGS, INC. (ADS) Delisted Tax (F) −5,227 -$1.10M EDGAR
2016-02-19 BREAD FINANCIAL HOLDINGS, INC. (ADS) Delisted Tax (F) −5,975 -$1.17M EDGAR
2016-02-17 BREAD FINANCIAL HOLDINGS, INC. (ADS) Delisted Grant (A) +25,130 $0 EDGAR
2015-10-28 BREAD FINANCIAL HOLDINGS, INC. (ADS) Delisted Mixed — -$5.41M EDGAR
Showing 1–10 of 36
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Form 4 codes: P = open-market purchase · S = open-market sale · A = grant/award · M = option exercise · F = tax withholding at vest · G = bona-fide gift · D = disposition to issuer · J = other (see filing footnote). Only P / S codes carry directional signal.
Notice (144 / 144/A): Form 144 is a notice of intent to sell restricted/control stock under Rule 144, filed before the sale; 144/A is an amendment. Many notices are pre-scheduled under Rule 10b5-1 plans. A Form 4 with code S typically follows within a few days when the planned sale executes; missing follow-up Form 4s suggest the notice was cancelled or modified.