J William Gurley
CIK 1190191 · last filed 2026-10-02
"Disclosed insider exposure" sums this person's most-recently-reported share counts across each company they're an insider in, multiplied by the current underlying price. It is not net worth — it misses retail holdings, private investments, real estate, index funds, and any company where the person isn't an SEC-reporting insider. For informational purposes only.
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Disclosed Exposure
$75.44M
Companies
19
Total Filings
82
Lifetime Open-Market Net
-$20.57M
Charts
Trading activity, where the exposure sits, and each trade against the stock price.
SFIX price and trades
Daily close with each Form 4 filing on this company marked: green = open-market buy, red = open-market sale, purple = grants, exercises, gifts and other non-market transactions. Marker size scales with the dollar value.
Shares held
Shares owned after each reported transaction on this company (direct holdings as reported).
Open-market buying and selling
by monthDollar value of open-market purchases (code P, up) and sales (code S, down) across all companies, by filing month. Grants, exercises and gifts are excluded.
Exposure by company
latestOfficerDirector10% owner* stale (no filing in 3 yrs)
Most recently reported shares × current price. Faded bars (*) have had no filing in 3 years, so the person may no longer hold them. Click a bar to chart that company.
Filer Profile
Reported Address
2480 SAND HILL ROADSUITE 200
MENLO PARK, CA 94025
Related Filers
Steven M Spurlock — 67 joint filings, latest 2021-11-16
Alexandre Balkanski — 52 joint filings, latest 2021-10-22
Bruce Dunlevie — 52 joint filings, latest 2023-08-17
Kevin Harvey — 50 joint filings, latest 2023-08-17
Mitchell Lasky — 49 joint filings, latest 2023-08-17
Robert Kagle — 46 joint filings, latest 2021-10-22
Matt Cohler — 39 joint filings, latest 2023-08-17
Peter H Fenton — 36 joint filings, latest 2023-08-17
Profile details as reported on the filer's SEC submissions — for individual insiders the address is often in care of the issuer. Related filers are identified from jointly filed SEC submissions and shared reported addresses.
View filings on SEC EDGAR.
Holdings By Company
Latest on-record share count in each company: direct shares plus every indirect holder (trusts, LLCs, partnerships, family members) on the latest Form 4 that lists them. Disclosed exposure = shares × current underlying price.
| Symbol | Role | Shares | Price | Disclosed Exposure | Lifetime OM Net | Filings | Latest Filed |
|---|---|---|---|---|---|---|---|
| NXDR | Director | 194,941 | $2.04 | $397.7K | $0 | 5 | 2026-10-02 |
| ZG | Director | — | $30.11 | — | $0 | 3 | 2026-03-03 |
| SFIX | Director | 2,301,044 | $2.84 | $6.53M | $27.55M | 13 | 2025-12-15 |
| Nextdoor Holdings, Inc. (KIND) Delisted | Director | 68,627 | $1.89 | $129.7K | $0 | 14 | 2025-06-12 |
| AMPL | Director | 0 | $17.34 | $0 | -$16.62M | 4 | 2022-08-11 |
| Confluent, Inc. (CFLT) Delisted | 10%+ Owner | 0 | $30.99 | $0 | -$12.48M | 3 | 2022-08-11 |
| ASAN | 10%+ Owner | 7,006,352 | $9.71 | $68.03M | $0 | 1 | 2020-09-29 |
| 1Life Healthcare Inc (ONEM) Delisted | 10%+ Owner | 296,226 | $16.47 | $4.88M | $0 | 2 | 2020-08-26 |
| UPWK | 10%+ Owner | 30,454 | $9.93 | $302.3K | -$1.70M | 1 | 2019-08-12 |
| ZUORA INC (ZUO) Delisted | 10%+ Owner | — | $10.02 | — | $0 | 1 | 2018-04-16 |
| NEW RELIC, INC. (NEWR) Delisted | 10%+ Owner | 4,759,741 | $86.99 | $414.05M | -$2.37M | 2 | 2016-06-17 |
| Zendesk, Inc. (ZEN) Delisted | 10%+ Owner | 7,271,173 | $77.48 | $563.37M | -$1.94M | 2 | 2015-06-15 |
| GrubHub Inc. (GRUB) Delisted | Director | 843,112 | $6.72 | $5.67M | $0 | 1 | 2015-05-14 |
| Z | Director | 0 | $29.80 | $0 | -$200.7K | 11 | 2015-03-04 |
| OPEN | Director | 149,265 | $1.19 | $177.6K | -$4.15M | 10 | 2013-06-05 |
| YELP | 10%+ Owner | 0 | $20.34 | $0 | -$3.88M | 2 | 2013-02-28 |
| Ubiquiti Inc. (UBNT) Delisted | Director | 25,000 | — | — | $0 | 1 | 2012-08-10 |
| PROOFPOINT INC (PFPT) Delisted | 10%+ Owner | 4,260,650 | $175.90 | $749.45M | $0 | 1 | 2012-04-25 |
| ZIPREALTY INC (ZIPR) Delisted | 10%+ Owner | 3,592,496 | — | — | -$4.78M | 2 | 2007-10-29 |
Holdings By Holder
Who holds the shares on record: the insider directly, and each trust, LLC, partnership or family member reported as an indirect holder on the latest Form 4 that lists them. Holder names come from the filing's footnotes. Rows under No longer reported appeared on earlier filings but not the latest one, usually because the holder was emptied or folded into another; they are not counted in the total.
| Symbol | Holder | Shares | Share of Total | Reported |
|---|---|---|---|---|
| SFIX | Direct | 2,231,673 | 97.0% | 2025-12-15 |
| Benchmark Capital Partners IX See footnote |
69,371 | 3.0% | 2025-12-15 | |
| Total | 2,301,044 | |||
| AMPL | See footnote | 0 | — | 2022-08-11 |
| Total | 0 | |||
| CFLT | See footnote | 0 | — | 2022-08-11 |
| Total | 0 | |||
| No longer reported | ||||
| F1See footnote | 1,446,647 | — | last 2021-11-18 | |
| ASAN | Benchmark Capital Partners VI See footnote |
7,006,352 | 100.0% | 2020-09-29 |
| Total | 7,006,352 | |||
| ONEM | Direct | 143,584 | 48.5% | 2020-08-26 |
| Steven M See footnote |
152,642 | 51.5% | 2020-08-26 | |
| Total | 296,226 | |||
| UPWK | Mitchell H See footnote |
30,454 | 100.0% | 2019-08-12 |
| Total | 30,454 | |||
| NEWR | Direct | 95,019 | 2.0% | 2016-06-17 |
| BCP VI See footnote |
4,664,722 | 98.0% | 2016-06-17 | |
| Total | 4,759,741 | |||
| ZEN | Direct | 0 | 0.0% | 2015-05-28 |
| BCP VI See footnote. |
7,271,173 | 100.0% | 2015-06-15 | |
| Total | 7,271,173 | |||
| No longer reported | ||||
| Benchmark Capital Partners VI See footnote |
8,771,173 | — | last 2015-05-28 | |
| GRUB | Direct | 68,824 | 8.2% | 2015-05-14 |
| Benchmark Capital Partners VI See footnote |
774,288 | 91.8% | 2015-05-14 | |
| Total | 843,112 | |||
| Z | Direct | 0 | — | 2015-02-17 |
| J. William Gurley's family partnership | 0 | — | 2015-02-17 | |
| Total | 0 | |||
| No longer reported | ||||
| See footnote | 1,057 | — | last 2014-03-05 | |
| Benchmark Capital Partners V Benchmark Capital Partners V, L.P. |
2,596,884 | — | last 2012-02-06 | |
| OPEN | Direct | 149,265 | 100.0% | 2011-02-22 |
| BCMC IV See footnote |
0 | 0.0% | 2011-02-22 | |
| Total | 149,265 | |||
| No longer reported | ||||
| See Footnote 1. | 1,793,536 | — | last 2010-12-01 | |
| See Footnote 3. | 1,793,536 | — | last 2010-11-29 | |
| YELP | Benchmark Founders' Fund V See footnote |
0 | — | 2013-02-28 |
| Total | 0 | |||
| PFPT | Benchmark Capital Partners IV See footnote 3 |
4,260,650 | 100.0% | 2012-04-25 |
| Total | 4,260,650 | |||
| ZIPR | Benchmark IV Funds See footnote |
3,592,496 | 100.0% | 2007-10-29 |
| Total | 3,592,496 | |||
Recent Filings · Page 6 of 9
82 filingsInsider activity across all companies, newest first. Form 4 rows are post-trade confirmations (buys, sells, grants, exercises). Notice (144) rows are pre-trade notices of intent to sell restricted or control stock under Rule 144, so not all of them end in a sale. Under each notice: the role the filer ticked on it, and whether a sale followed (a Form 4 sale within 30 days, or a sale listed on a later notice).
| Filed | Symbol | Action | Net Shares | Net $ | Link |
|---|---|---|---|---|---|
| 2015-05-28 | Zendesk, Inc. (ZEN) Delisted | Sell (S) | −86,130 | -$1.94M | EDGAR |
| 2015-05-14 | GrubHub Inc. (GRUB) Delisted | Gift (G) | −25,362 | $0 | EDGAR |
| 2015-03-04 | Z | Grant (A) | — | $0 | EDGAR |
| 2015-02-17 | — | Grant (A) | +72,800 | $0 | |
| 2015-02-17 | Z | Disp (D) | −72,800 | $0 | EDGAR |
| 2014-07-28 | — | Mixed | −144,450 | -$14.88M | |
| 2014-03-05 | Z | Grant (A) | — | $0 | EDGAR |
| 2013-09-09 | Z | Mixed | −610,518 | -$122.8K | EDGAR |
| 2013-06-05 | OPEN | Grant (A) | — | $0 | EDGAR |
| 2013-05-13 | Z | Other (J) | −633,280 | $0 | EDGAR |
Form 4 codes: P = open-market purchase · S = open-market sale · A = grant/award · M = option exercise · F = tax withholding at vest · G = bona-fide gift · D = disposition to issuer · J = other (see filing footnote). Only P / S codes carry directional signal.
Notice (144 / 144/A): Form 144 is a notice of intent to sell restricted/control stock under Rule 144, filed before the sale; 144/A is an amendment, and an amended or cancelled notice is not listed. Many notices are pre-scheduled under Rule 10b5-1 plans. A Form 4 with code S typically follows within a few days when the planned sale executes. Someone who is no longer an officer or director (or never was) files no Form 4, so for them a sale shows up only on a later notice, which lists the seller's sales from the 3 months before it. "No sale on file" means neither record shows one; a dash in Net $ means the value filed on the notice doesn't fit the stock's price (likely a typo).
Notice (144 / 144/A): Form 144 is a notice of intent to sell restricted/control stock under Rule 144, filed before the sale; 144/A is an amendment, and an amended or cancelled notice is not listed. Many notices are pre-scheduled under Rule 10b5-1 plans. A Form 4 with code S typically follows within a few days when the planned sale executes. Someone who is no longer an officer or director (or never was) files no Form 4, so for them a sale shows up only on a later notice, which lists the seller's sales from the 3 months before it. "No sale on file" means neither record shows one; a dash in Net $ means the value filed on the notice doesn't fit the stock's price (likely a typo).