Insider transactions

Laura Alber

CIK 1225922 · PRESIDENT & CEO · last filed 2026-09-18

Laura Alber is a PRESIDENT & CEO who has filed 179 SEC Form 4 insider transactions across 3 companies since 2007. The most recent filing shows the insider sold $7.7M of WSM on Sep 18, 2026. Across all open-market trades the lifetime net is −$228.1M, making them a net seller over the disclosed history. Current disclosed insider exposure totals $219.6M across reported positions. 27 SEC filings were submitted jointly with SALESFORCE.COM, INC.

"Disclosed insider exposure" sums this person's most-recently-reported share counts across each company they're an insider in, multiplied by the current underlying price. It is not net worth — it misses retail holdings, private investments, real estate, index funds, and any company where the person isn't an SEC-reporting insider. For informational purposes only.

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Disclosed Exposure
$219.60M
Companies
3
Total Filings
179
Lifetime Open-Market Net
-$228.14M

Charts

Trading activity, where the exposure sits, and each trade against the stock price.

Filer Profile

Reported Address
3250 VAN NESS AVENUE
SAN FRANCISCO, CA 94109
Related Filers
SALESFORCE.COM, INC. — 27 joint filings, latest 2026-08-24
Profile details as reported on the filer's SEC submissions — for individual insiders the address is often in care of the issuer. Related filers are identified from jointly filed SEC submissions and shared reported addresses. View filings on SEC EDGAR.

Holdings By Company

Latest on-record share count from this person's most recent non-derivative Form 4 transaction in each company. Disclosed exposure = shares × current underlying price.
Symbol Role Shares Price Disclosed Exposure Lifetime OM Net Filings Latest Filed
WSM PRESIDENT & CEO 909,233 $238.89 $217.21M -$228.64M 121 2026-09-18
CRM Director 10,413 $230.11 $2.40M $500.3K 26 2026-08-24
FITBIT, INC. (FIT) Delisted Director 0 — — $0 6 2021-01-14

Recent Filings

179 filings
Insider activity across all companies, newest first. Form 4 rows are post-trade confirmations (buys, sells, grants, exercises). Notice (144) rows are pre-trade notices of intent to sell restricted or control stock under Rule 144 — they may not all execute. Compare adjacent dates to see which notices became actual sales.
Filed Symbol Action Net Shares Net $ Link
2026-09-18 WSM Sell (S) −35,000 -$7.74M EDGAR
2026-09-16 WSM Notice (144) −35,000 -$7.74M EDGAR
2026-08-24 CRM Exer (M) +441 $0 EDGAR
2026-07-17 WSM Sell (S) −35,000 -$7.75M EDGAR
2026-07-15 WSM Notice (144) −35,000 -$7.75M EDGAR
2026-05-29 WSM Sell (S) −15,000 -$3.00M EDGAR
2026-05-26 CRM Exer (M) +442 $0 EDGAR
2026-05-18 WSM Sell (S) −20,000 -$3.45M EDGAR
2026-05-14 WSM Notice (144) −35,000 -$6.04M EDGAR
2026-04-21 WSM Sell (S) −15,000 -$3.00M EDGAR
Showing 1–10 of 179
Page 1 of 18
Form 4 codes: P = open-market purchase · S = open-market sale · A = grant/award · M = option exercise · F = tax withholding at vest · G = bona-fide gift · D = disposition to issuer · J = other (see filing footnote). Only P / S codes carry directional signal.
Notice (144 / 144/A): Form 144 is a notice of intent to sell restricted/control stock under Rule 144, filed before the sale; 144/A is an amendment. Many notices are pre-scheduled under Rule 10b5-1 plans. A Form 4 with code S typically follows within a few days when the planned sale executes; missing follow-up Form 4s suggest the notice was cancelled or modified.