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GEORGE R BRACKEN

CIK 1252802 · EVP - FINANCE · last filed 2024-01-02

GEORGE R BRACKEN is an EVP - FINANCE who has filed 11 SEC Form 4 insider transactions across 1 company since 2007. The most recent filing shows the insider exercised options covering $138.0K of FIZZ on Jan 2, 2024. Across all open-market trades the lifetime net is +$20.0M, making them a net buyer over the disclosed history. Current disclosed insider exposure totals $16.9M across reported positions.

"Disclosed insider exposure" sums this person's most-recently-reported share counts across each company they're an insider in, multiplied by the current underlying price. It is not net worth — it misses retail holdings, private investments, real estate, index funds, and any company where the person isn't an SEC-reporting insider. For informational purposes only.

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Disclosed Exposure

$16.91M

Companies

1

Total Filings

11

Lifetime Open-Market Net

$20.00M

Holdings By Company

Latest on-record share count from this person's most recent non-derivative Form 4 transaction in each company. Disclosed exposure = shares × current underlying price.
Symbol Role Shares Price Disclosed Exposure Lifetime OM Net Filings Latest Filed
FIZZ EVP - FINANCE 553,796 $30.53 $16.91M $20.00M 11 2024-01-02

Recent Filings

11 filings
Insider activity across all companies, newest first. Form 4 rows are post-trade confirmations (buys, sells, grants, exercises). Notice (144) rows are pre-trade notices of intent to sell restricted or control stock under Rule 144 — they may not all execute. Compare adjacent dates to see which notices became actual sales.
Filed Symbol Action Net Shares Net $ Link
2024-01-02 FIZZ Exer (M) +30,000 $138.0K EDGAR
2020-10-06 FIZZ Grant (A) — $0 EDGAR
2020-01-02 FIZZ Exer (X) +8,000 $45.4K EDGAR
2016-02-10 FIZZ Exer (X) +4,800 $6.0K EDGAR
2014-08-29 FIZZ Grant (A) — $0 EDGAR
2014-08-05 FIZZ Other (J) −120,000 -$6.00M EDGAR
2013-01-29 FIZZ Buy (P) +400,000 $20.00M EDGAR
2012-12-31 FIZZ Grant (A) +15,278 $0 EDGAR
2010-07-30 FIZZ Grant (A) — $0 EDGAR
2010-01-06 FIZZ Exer (X) +8,700 $6.1K EDGAR
Showing 1–10 of 11
Page 1 of 2
Form 4 codes: P = open-market purchase · S = open-market sale · A = grant/award · M = option exercise · F = tax withholding at vest · G = bona-fide gift · D = disposition to issuer · J = other (see filing footnote). Only P / S codes carry directional signal.
Notice (144 / 144/A): Form 144 is a notice of intent to sell restricted/control stock under Rule 144, filed before the sale; 144/A is an amendment. Many notices are pre-scheduled under Rule 10b5-1 plans. A Form 4 with code S typically follows within a few days when the planned sale executes; missing follow-up Form 4s suggest the notice was cancelled or modified.