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LARRY MADDEN

CIK 1284309 · Chief Financial Officer · last filed 2026-08-13

LARRY MADDEN is a Chief Financial Officer who has filed 53 SEC Form 4 insider transactions across 1 company since 2021. The most recent filing shows the insider sold $358.5K of DSP on Aug 13, 2026. Across all open-market trades the lifetime net is −$7.1M, making them a net seller over the disclosed history. Current disclosed insider exposure totals $11.9M across reported positions.

"Disclosed insider exposure" sums this person's most-recently-reported share counts across each company they're an insider in, multiplied by the current underlying price. It is not net worth — it misses retail holdings, private investments, real estate, index funds, and any company where the person isn't an SEC-reporting insider. For informational purposes only.

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Disclosed Exposure

$11.94M

Companies

1

Total Filings

53

Lifetime Open-Market Net

-$7.09M

Filer Profile

Reported Address
C/O VIANT TECHNOLOGY INC.
2722 MICHELSON DRIVE, SUITE 100
IRVINE, CA 92612
Profile details as reported on the filer's SEC submissions — for individual insiders the address is often in care of the issuer. Related filers are identified from jointly filed SEC submissions and shared reported addresses. View filings on SEC EDGAR.

Holdings By Company

Latest on-record share count from this person's most recent non-derivative Form 4 transaction in each company. Disclosed exposure = shares × current underlying price.
Symbol Role Shares Price Disclosed Exposure Lifetime OM Net Filings Latest Filed
DSP Chief Financial Officer 874,158 $13.66 $11.94M -$7.09M 42 2026-08-13

Recent Filings

53 filings
Insider activity across all companies, newest first. Form 4 rows are post-trade confirmations (buys, sells, grants, exercises). Notice (144) rows are pre-trade notices of intent to sell restricted or control stock under Rule 144 — they may not all execute. Compare adjacent dates to see which notices became actual sales.
Filed Symbol Action Net Shares Net $ Link
2026-08-13 DSP Sell (S) −27,451 -$358.5K EDGAR
2026-07-27 DSP Sell (S) −2,814 -$30.1K EDGAR
2026-07-08 DSP Sell (S) −30,519 -$389.8K EDGAR
2026-07-06 DSP Notice (144) −60,784 -$776.8K EDGAR
2026-06-15 DSP Sell (S) −25,376 -$281.7K EDGAR
2026-06-12 DSP Notice (144) −26,370 -$318.8K EDGAR
2026-06-08 DSP Sell (S) −33,333 -$406.0K EDGAR
2026-05-12 DSP Sell (S) −35,835 -$417.2K EDGAR
2026-04-23 DSP Sell (S) −39,328 -$417.2K EDGAR
2026-04-07 DSP Sell (S) −7,297 -$82.5K EDGAR
Showing 1–10 of 53
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Form 4 codes: P = open-market purchase · S = open-market sale · A = grant/award · M = option exercise · F = tax withholding at vest · G = bona-fide gift · D = disposition to issuer · J = other (see filing footnote). Only P / S codes carry directional signal.
Notice (144 / 144/A): Form 144 is a notice of intent to sell restricted/control stock under Rule 144, filed before the sale; 144/A is an amendment. Many notices are pre-scheduled under Rule 10b5-1 plans. A Form 4 with code S typically follows within a few days when the planned sale executes; missing follow-up Form 4s suggest the notice was cancelled or modified.