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ALEX CHO

CIK 1744718 · President, Personal Systems · last filed 2026-05-27

ALEX CHO is a President, Personal Systems who has filed 51 SEC Form 4 insider transactions across 2 companies since 2018. The most recent filing shows the insider was granted $200.0K of VFC on May 27, 2026. Across all open-market trades the lifetime net is −$21.2M, making them a net seller over the disclosed history. Current disclosed insider exposure totals $2.7M across reported positions. 16 SEC filings were submitted jointly with V F CORP.

"Disclosed insider exposure" sums this person's most-recently-reported share counts across each company they're an insider in, multiplied by the current underlying price. It is not net worth — it misses retail holdings, private investments, real estate, index funds, and any company where the person isn't an SEC-reporting insider. For informational purposes only.

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Disclosed Exposure

$2.65M

Companies

2

Total Filings

51

Lifetime Open-Market Net

-$21.20M

Filer Profile

Reported Address
HP
1501 PAGE MILL ROAD
PALO ALTO, CA 94304
Related Filers
V F CORP — 16 joint filings, latest 2026-05-27
Profile details as reported on the filer's SEC submissions — for individual insiders the address is often in care of the issuer. Related filers are identified from jointly filed SEC submissions and shared reported addresses. View filings on SEC EDGAR.

Holdings By Company

Latest on-record share count from this person's most recent non-derivative Form 4 transaction in each company. Disclosed exposure = shares × current underlying price.
Symbol Role Shares Price Disclosed Exposure Lifetime OM Net Filings Latest Filed
VFC Director 40,146 $13.45 $540.0K $0 15 2026-05-27
HPQ President, Personal Systems 64,676 $32.64 $2.11M -$21.20M 30 2024-12-11

Recent Filings

51 filings
Insider activity across all companies, newest first. Form 4 rows are post-trade confirmations (buys, sells, grants, exercises). Notice (144) rows are pre-trade notices of intent to sell restricted or control stock under Rule 144 — they may not all execute. Compare adjacent dates to see which notices became actual sales.
Filed Symbol Action Net Shares Net $ Link
2026-05-27 VFC Grant (A) +11,977 $200.0K EDGAR
2025-12-08 HPQ Notice (144) −30,396 -$781.2K EDGAR
2025-06-06 VFC Grant (A) +13,285 $166.7K EDGAR
2024-12-31 VFC Grant (A) — $0 EDGAR
2024-12-11 HPQ Notice (144) −40,287 -$1.40M EDGAR
2024-12-11 HPQ Mixed −40,287 -$1.40M EDGAR
2024-12-10 HPQ Mixed +40,287 -$1.43M EDGAR
2024-12-02 HPQ Sell (S) −10,298 -$353.4K EDGAR
2024-11-29 HPQ Notice (144) −10,298 -$353.4K EDGAR
2024-11-22 HPQ Mixed +10,298 -$371.5K EDGAR
Showing 1–10 of 51
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Form 4 codes: P = open-market purchase · S = open-market sale · A = grant/award · M = option exercise · F = tax withholding at vest · G = bona-fide gift · D = disposition to issuer · J = other (see filing footnote). Only P / S codes carry directional signal.
Notice (144 / 144/A): Form 144 is a notice of intent to sell restricted/control stock under Rule 144, filed before the sale; 144/A is an amendment. Many notices are pre-scheduled under Rule 10b5-1 plans. A Form 4 with code S typically follows within a few days when the planned sale executes; missing follow-up Form 4s suggest the notice was cancelled or modified.