ASUR · Insider Trading
Asure Software, Inc
Every open-market purchase and sale reported by ASUR officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-10-05 | Eyal Goldstein | Chief Revenue Officer | F | −4,520 | −$34.71K |
| 2026-10-05 | John F Pence | Chief Financial Officer | F | −3,252 | −$24.98K |
| 2026-09-02 | John F Pence | Chief Financial Officer | F | −628 | −$5.69K |
| 2026-09-02 | Eyal Goldstein | Chief Revenue Officer | F | −879 | −$7.96K |
| 2026-08-12 | Bjorn Reynolds | Director | Sell | −15,420 | −$128.79K |
| 2026-08-04 | John F Pence | Chief Financial Officer | F | −628 | −$5.50K |
| 2026-08-04 | Eyal Goldstein | Chief Revenue Officer | F | −879 | −$7.70K |
| 2026-07-30 | Ben F Allen | Director | A | +5,420 | — |
| 2026-07-30 | William Carl Drew | Director | A | +5,420 | — |
| 2026-07-30 | Grace G. Lee | Director | A | +5,420 | — |
| 2026-07-30 | Bradford Scovill Oberwager | Director | A | +5,420 | — |
| 2026-07-30 | Bjorn Reynolds | Director | A | +5,420 | — |
| 2026-07-30 | Daniel M Gill | Director | A | +5,420 | — |
| 2026-07-06 | Eyal Goldstein | Chief Revenue Officer | F | −4,520 | −$36.75K |
| 2026-07-06 | John F Pence | Chief Financial Officer | F | −3,252 | −$26.44K |
| 2026-06-03 | Eyal Goldstein | Chief Revenue Officer | F | −879 | −$8.49K |
| 2026-06-03 | John F Pence | Chief Financial Officer | F | −628 | −$6.07K |
| 2026-05-14 | Daniel M Gill | Director | MIXED | +419 | −$5 |
| 2026-05-12 | John F Pence | Chief Financial Officer | MIXED | +4,355 | −$22.53K |
| 2026-05-11 | Ben F Allen | Director | M | +5,000 | +$39.30K |
| 2026-05-11 | Bjorn Reynolds | Director | MIXED | +718 | −$9 |
| 2026-05-11 | Eyal Goldstein | Chief Revenue Officer | MIXED | +5,232 | −$31.17K |
| 2026-05-11 | Patrick Goepel | Chairman & CEO | MIXED | +19,740 | −$117.59K |
| 2026-05-04 | John F Pence | Chief Financial Officer | F | −389 | −$3.57K |
| 2026-05-04 | Eyal Goldstein | Chief Revenue Officer | F | −879 | −$8.08K |
| 2026-04-02 | Eyal Goldstein | Chief Revenue Officer | F | −4,520 | −$37.70K |
| 2026-04-02 | John F Pence | Chief Financial Officer | F | −2,013 | −$16.79K |
| 2026-03-13 | Eyal Goldstein | Chief Revenue Officer | Sell | −20,000 | −$181.88K |
| 2026-03-12 | Grace G. Lee | Director | A | +10,000 | — |
| 2026-03-12 | Daniel M Gill | Director | A | +10,000 | — |
| 2026-03-12 | Bjorn Reynolds | Director | A | +10,000 | — |
| 2026-03-12 | William Carl Drew | Director | A | +10,000 | — |
| 2026-03-12 | Ben F Allen | Director | A | +10,000 | — |
| 2026-03-12 | Bradford Scovill Oberwager | Director | A | +10,000 | — |
| 2026-03-03 | Patrick Goepel | Chairman & CEO | A | +120,000 | — |
| 2026-03-03 | John F Pence | Chief Financial Officer | MIXED | +53,929 | −$47.65K |
| 2026-03-03 | Eyal Goldstein | Chief Revenue Officer | MIXED | +75,501 | −$66.70K |
| 2026-02-05 | Bradford Scovill Oberwager | Director | MIXED | +331 | −$8 |
| 2026-01-05 | Eyal Goldstein | Chief Revenue Officer | MIXED | +37,801 | −$168.00K |
| 2026-01-05 | John F Pence | Chief Financial Officer | MIXED | +27,144 | −$118.40K |
| 2026-01-05 | Patrick Goepel | Chairman & CEO | A | +100,000 | — |
| 2025-11-12 | John F Pence | Chief Financial Officer | MIXED | +6,745 | −$35.71K |
| 2025-10-03 | John F Pence | Chief Financial Officer | F | −2,204 | −$17.70K |
| 2025-10-03 | Eyal Goldstein | Chief Revenue Officer | F | −3,280 | −$26.34K |
| 2025-08-06 | William Carl Drew | Director | Buy | +25,000 | +$207.50K |
| 2025-08-06 | Patrick Goepel | Chairman & CEO | Buy | +5,250 | +$42.84K |
| 2025-07-02 | John F Pence | Chief Financial Officer | F | −1,421 | −$14.37K |
| 2025-07-02 | Eyal Goldstein | Chief Revenue Officer | F | −3,280 | −$33.16K |
| 2025-06-30 | Patrick Goepel | Chairman & CEO | MIXED | +31,707 | −$203.05K |
| 2025-06-18 | Eyal Goldstein | Chief Revenue Officer | MIXED | +3,340 | −$21.15K |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| Patrick Goepel | Chairman & CEO | 1,532,854 | $11.22M |
| Eyal Goldstein | Chief Revenue Officer | 413,409 | $3.03M |
| John F Pence | Chief Financial Officer | 293,310 | $2.15M |
| Daniel M Gill | Director | 151,004 | $1.11M |
| William Carl Drew | Director | 118,585 | $868.04K |
| Ben F Allen | Director | 68,065 | $498.24K |
| Bradford Scovill Oberwager | Director | 60,840 | $445.35K |
| Grace G. Lee | Director | 48,562 | $355.47K |
| Bjorn Reynolds | Director | 31,162 | $228.11K |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the ASUR quote page; the site-wide leaderboard is on the insider transactions hub.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.