BETR · Insider Trading

Better Home & Finance Holding Company Class A Common Stock

Iron condor setups Expected move IV rank history Fibonacci levels Insider trading

Every open-market purchase and sale reported by BETR officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.

Form 4 Filings

most recent

Open-Market Buys

code P

Sales

code S

Reporting Insiders

current holders

BETR — Recent Form 4 Transactions (latest 2026-10-21)

Filed	Insider	Role	Type	Shares	Value
2026-10-21	Paula Tuffin	General Counsel and CCO	Sell	−1,225	−$12.84K
2026-10-21	J. Calamari Nicholas	Director	Sell	−1,320	−$13.90K
2026-10-20	Paula Tuffin	General Counsel and CCO	A	+2,234	+$25.00K
2026-10-20	Vishal Garg	Director	MIXED	+3,739	−$55.30K
2026-10-08	Loveen Advani	Chief Financial Officer	MIXED	+6,653	−$28.13K
2026-09-21	Paula Tuffin	General Counsel and CCO	Sell	−3,108	−$38.41K
2026-09-09	Barry Feierstein	Chief Operating Officer	M	+18,750	—
2026-09-03	Paula Tuffin	General Counsel and CCO	A	+6,132	—
2026-09-02	Chad M. Smith	President, BMC	MIXED	+21,243	—
2026-08-20	Chad M. Smith	President, BMC	Sell	−3,307	−$42.51K
2026-08-18	Jonsson Sigurgeir Orn	Chief Technology Officer	MIXED	+4,409	−$109.41K
2026-08-18	Chad M. Smith	Pres & COO, Better Mortgage	M	+5,000	—
2026-07-22	Prabhu Narasimhan	Director	A	+5,437 deriv.	—
2026-07-22	Bhaskar Menon	Director	A	+10,113 deriv.	—
2026-07-22	David Michael Barse	Director	A	+6,851 deriv.	—
2026-07-22	Michael J. Farello	Director	A	+6,090 deriv.	—
2026-07-22	Hugh R Frater	Director	A	+6,851 deriv.	—
2026-07-22	Harit Talwar	Director	A	+9,787 deriv.	—
2026-07-22	Arnaud Massenet	Director	A	+6,416 deriv.	—
2026-07-02	Loveen Advani	Chief Financial Officer	MIXED	+13,314	−$144.75K
2018-02-01	II William David Christ	Director	D	−52,535	−$630.42K
2018-02-01	Jeffrey S Barber	Director	D	−55,742	−$668.90K
2018-02-01	TA INVESTORS IV, L.P.	Director	D	−165,754,460	−$1.99B
2018-01-31	Chris Elshaw	Director	D	−110,451	−$1.33M
2018-01-31	Dawn E Hudson	Director	D	−218,487	−$2.62M
2018-01-31	John K Haley	Director	D	−110,451	−$1.33M
2018-01-31	Ben Clarke	Director	D	−27,972	−$335.66K
2018-01-31	Andrew S. Friedman	Director	D	−2,564,323	−$30.77M
2018-01-31	Craig F Shiesley	See Remarks	D	−1,166,173 deriv.	—
2018-01-31	Brian Goldberg	See Remarks	D	−1,253,866	−$15.05M
2018-01-31	Pamela L. Netzky	Director	D	−2,313,223	−$27.76M
2018-01-31	Gregory Stephen Christenson	See Remarks	D	−144,687	−$1.74M
2018-01-31	Thomas C. Ennis	Chief Executive Officer	D	−2,905,952	−$34.87M
2017-10-25	Brian Goldberg	See Remarks	Sell	−40,000	−$280.20K
2017-09-21	Craig F Shiesley	See Remarks	MIXED	—	—
2017-09-21	Brian Goldberg	See Remarks	Sell	−40,000	−$280.54K
2017-09-14	Craig F Shiesley	See Remarks	A	+1,166,173 deriv.	—
2017-09-14	Gregory Stephen Christenson	See Remarks	A	+144,687	—
2017-09-05	Ben Clarke	Director	A	+27,972	—
2017-08-17	Brian Goldberg	Chief Financial Officer	Sell	−40,000	−$268.56K
2017-07-19	Pamela L. Netzky	Director	Sell	−35,000	−$350.65K
2017-07-19	Brian Goldberg	Chief Financial Officer	Sell	−40,000	−$398.37K
2017-07-14	Thomas C. Ennis	Chief Executive Officer	Sell	−50,000	−$484.94K
2017-07-12	Andrew S. Friedman	Director	Sell	−12,000	−$113.73K
2017-06-22	Brian Goldberg	Chief Financial Officer	Sell	−40,000	−$358.70K
2017-06-01	Brian Goldberg	Chief Financial Officer	Sell	−40,000	−$364.00K
2017-04-04	Brian Goldberg	Chief Financial Officer	A	+38,250	—
2017-04-04	Thomas C. Ennis	Chief Executive Officer	A	+130,625	—
2017-01-18	Pamela L. Netzky	Director	D	−21,000	−$231.69K
2016-12-16	Pamela L. Netzky	Director	G	−150,000	—

BETR — Current Insider Holders

Insider	Role	Shares Held	Value
Vishal Garg	Director	121,001	$2.14M
J. Calamari Nicholas	Director	67,427	$1.19M
Chad M. Smith	President, BMC	48,145	$853.13K
Paula Tuffin	General Counsel and CCO	41,940	$743.18K
Loveen Advani	Chief Financial Officer	22,991	$407.40K
Barry Feierstein	Chief Operating Officer	18,750	$332.25K
Jonsson Sigurgeir Orn	Chief Technology Officer	7,906	$140.09K

BETR Insider Trading FAQ

Who are the insiders at BETR?

7 officers, directors and 10%+ beneficial owners currently report holdings in BETR via SEC Form 4.

Are BETR insiders buying or selling?

Across the 50 most recent Form 4 filings for BETR, 0 were open-market purchases (code P) and 13 were sales (code S). Sales frequently reflect scheduled 10b5-1 plans or tax withholding rather than a view on the stock.

How current is BETR insider data?

Form 4 must be filed within two business days of the transaction, so this is close to real time. The most recent BETR filing is dated 2026-10-21.

How to read Form 4 activity

Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.

Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.

Full filing history and per-insider positions are on the BETR quote page; the site-wide leaderboard is on the insider transactions hub.