BETR (Better Home & Finance Holding Company Class A Common Stock)
Insider Trading Activity
Every open-market purchase and sale reported by BETR officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-09-09 | BARRY FEIERSTEIN | Chief Operating Officer | M | — | — |
| 2026-09-03 | Paula Tuffin | General Counsel and CCO | A | — | — |
| 2026-09-02 | Chad M. Smith | President, BMC | MIXED | — | — |
| 2026-08-20 | Chad M. Smith | President, BMC | Sell | — | — |
| 2026-08-18 | Jonsson Sigurgeir Orn | Chief Technology Officer | MIXED | — | — |
| 2026-08-18 | Chad M. Smith | Pres & COO, Better Mortgage | M | — | — |
| 2026-07-22 | Prabhu Narasimhan | Director | A | — | — |
| 2026-07-22 | BHASKAR MENON | Director | A | — | — |
| 2026-07-22 | David Michael Barse | Director | A | — | — |
| 2026-07-22 | Michael J. Farello | Director | A | — | — |
| 2026-07-22 | HUGH R FRATER | Director | A | — | — |
| 2026-07-22 | Harit Talwar | Director | A | — | — |
| 2026-07-22 | Arnaud Massenet | Director | A | — | — |
| 2026-07-02 | Loveen Advani | Chief Financial Officer | MIXED | — | — |
| 2018-02-01 | II William David Christ | Director | D | — | — |
| 2018-02-01 | JEFFREY S BARBER | Director | D | — | — |
| 2018-02-01 | TA INVESTORS IV, L.P. | Director | D | — | — |
| 2018-01-31 | Chris Elshaw | Director | D | — | — |
| 2018-01-31 | DAWN E HUDSON | Director | D | — | — |
| 2018-01-31 | John K Haley | Director | D | — | — |
| 2018-01-31 | Ben Clarke | Director | D | — | — |
| 2018-01-31 | Andrew S. Friedman | Director | D | — | — |
| 2018-01-31 | Craig F Shiesley | See Remarks | D | — | — |
| 2018-01-31 | Brian Goldberg | See Remarks | D | — | — |
| 2018-01-31 | Pamela L. Netzky | Director | D | — | — |
| 2018-01-31 | Gregory Stephen Christenson | See Remarks | D | — | — |
| 2018-01-31 | Thomas C. Ennis | Chief Executive Officer | D | — | — |
| 2017-10-25 | Brian Goldberg | See Remarks | Sell | — | — |
| 2017-09-21 | Craig F Shiesley | See Remarks | MIXED | — | — |
| 2017-09-21 | Brian Goldberg | See Remarks | Sell | — | — |
| 2017-09-14 | Craig F Shiesley | See Remarks | A | — | — |
| 2017-09-14 | Gregory Stephen Christenson | See Remarks | A | — | — |
| 2017-09-05 | Ben Clarke | Director | A | — | — |
| 2017-08-17 | Brian Goldberg | Chief Financial Officer | Sell | — | — |
| 2017-07-19 | Pamela L. Netzky | Director | Sell | — | — |
| 2017-07-19 | Brian Goldberg | Chief Financial Officer | Sell | — | — |
| 2017-07-14 | Thomas C. Ennis | Chief Executive Officer | Sell | — | — |
| 2017-07-12 | Andrew S. Friedman | Director | Sell | — | — |
| 2017-06-22 | Brian Goldberg | Chief Financial Officer | Sell | — | — |
| 2017-06-01 | Brian Goldberg | Chief Financial Officer | Sell | — | — |
| 2017-04-04 | Brian Goldberg | Chief Financial Officer | A | — | — |
| 2017-04-04 | Thomas C. Ennis | Chief Executive Officer | A | — | — |
| 2017-01-18 | Pamela L. Netzky | Director | D | — | — |
| 2016-12-16 | Pamela L. Netzky | Director | G | — | — |
| 2016-11-16 | Pamela L. Netzky | Director | Sell | — | — |
| 2016-10-31 | Jason Shiver | North America President, EVP | Sell | — | — |
| 2016-10-26 | Brian Goldberg | Chief Financial Officer | Sell | — | — |
| 2016-10-21 | Thomas C. Ennis | Chief Executive Officer | Sell | — | — |
| 2016-10-21 | Andrew S. Friedman | Director | Sell | — | — |
| 2016-10-17 | Pamela L. Netzky | Director | Sell | — | — |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| — | President, BMC | 48,145 | — |
| — | General Counsel and CCO | 44,039 | — |
| — | Chief Operating Officer | 18,750 | — |
| — | Chief Financial Officer | 13,824 | — |
| — | Chief Technology Officer | 7,906 | — |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the BETR quote page; the site-wide leaderboard is on the insider transactions hub.