LVLU (Lulu's Fashion Lounge Holdings, Inc. Common Stock)
Insider Trading Activity
Every open-market purchase and sale reported by LVLU officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-07-02 | Crystal Landsem | Chief Executive Officer | F | — | — |
| 2026-07-02 | Heidi Crane | Chief Financial Officer | F | — | — |
| 2026-04-02 | Crystal Landsem | Chief Executive Officer | F | — | — |
| 2026-04-02 | Heidi Crane | Chief Financial Officer | F | — | — |
| 2026-02-05 | Heidi Crane | Chief Financial Officer | A | — | — |
| 2026-01-05 | Mark Vos | President & CIO | F | — | — |
| 2026-01-05 | Crystal Landsem | Chief Executive Officer | F | — | — |
| 2025-10-02 | Laura Holt | Chief Merchandising Officer | F | — | — |
| 2025-10-02 | Laura Holt | Chief Merchandising Officer | F | — | — |
| 2025-07-02 | Crystal Landsem | Chief Executive Officer | F | — | — |
| 2025-07-02 | Mark Vos | President & CIO | F | — | — |
| 2025-07-02 | Laura Holt | Chief Merchandising Officer | F | — | — |
| 2025-06-12 | Kelly Ann McCarthy | Director | F | — | — |
| 2025-06-12 | Dara Bazzano | Director | F | — | — |
| 2025-04-08 | Tiffany Rose Smith | Chief Financial Officer | F | — | — |
| 2025-04-02 | Laura Holt | Chief Merchandising Officer | F | — | — |
| 2025-04-02 | Dara Bazzano | Director | A | — | — |
| 2025-04-02 | Crystal Landsem | Chief Executive Officer | F | — | — |
| 2025-04-02 | Mark Vos | President & CIO | F | — | — |
| 2025-03-24 | Mark Vos | President & CIO | A | — | — |
| 2025-03-24 | Laura Deady | Chief Merchandising Officer | A | — | — |
| 2025-03-12 | Laura Deady | Chief Merchandising Officer | F | — | — |
| 2025-03-12 | Tiffany Rose Smith | Chief Financial Officer | F | — | — |
| 2025-03-11 | Tiffany Rose Smith | Chief Financial Officer | F | — | — |
| 2025-01-03 | Laura Deady | Chief Merchandising Officer | F | — | — |
| 2024-12-06 | Tiffany Rose Smith | Chief Financial Officer | Sell | — | — |
| 2024-12-04 | Tiffany Rose Smith | Chief Financial Officer | Sell | — | — |
| 2024-11-29 | Tiffany Rose Smith | Chief Financial Officer | Sell | — | — |
| 2024-11-26 | Tiffany Rose Smith | Chief Financial Officer | Sell | — | — |
| 2024-11-22 | Tiffany Rose Smith | Chief Financial Officer | Sell | — | — |
| 2024-10-02 | Crystal Landsem | Chief Executive Officer | F | — | — |
| 2024-10-02 | Mark Vos | President & CIO | F | — | — |
| 2024-10-02 | Laura Deady | Chief Merchandising Officer | F | — | — |
| 2024-09-05 | Caroline Sio-Chin Sheu | — | D | — | — |
| 2024-09-05 | MICHAEL J MARDY | — | D | — | — |
| 2024-09-05 | David W. McCreight | — | D | — | — |
| 2024-07-08 | Caroline Sio-Chin Sheu | Director | A | — | — |
| 2024-07-02 | Mark Vos | President & CIO | F | — | — |
| 2024-07-02 | Laura Deady | Chief Merchandising Officer | F | — | — |
| 2024-07-02 | Crystal Landsem | Chief Executive Officer | F | — | — |
| 2024-06-12 | MICHAEL J MARDY | Director | A | — | — |
| 2024-06-12 | John Richard Black | Director | A | — | — |
| 2024-06-12 | David W. McCreight | Director | A | — | — |
| 2024-06-12 | Caroline Sio-Chin Sheu | Director | A | — | — |
| 2024-06-12 | Anisa Kumar | Director | A | — | — |
| 2024-06-12 | Kelly Ann McCarthy | Director | A | — | — |
| 2024-06-12 | Dara Bazzano | Director | A | — | — |
| 2024-04-08 | Caroline Sio-Chin Sheu | Director | A | — | — |
| 2024-04-02 | Mark Vos | President & CIO | F | — | — |
| 2024-04-02 | Crystal Landsem | Chief Executive Officer | F | — | — |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| — | 10%+ Owner | 500,000 | — |
| — | Director | 252,919 | — |
| — | 10%+ Owner | 250,000 | — |
| — | 10%+ Owner | 249,601 | — |
| — | 10%+ Owner | 248,677 | — |
| — | Chief Executive Officer | 119,541 | — |
| — | President & CIO | 82,702 | — |
| — | Executive Chairman | 62,059 | — |
| — | Chief Financial Officer | 27,544 | — |
| — | Chief Financial Officer | 19,402 | — |
| — | Director | 11,489 | — |
| — | Director | 10,949 | — |
| — | Chief Merchandising Officer | 10,418 | — |
| — | Director | 9,309 | — |
| — | Director | 9,113 | — |
| — | Director | 8,277 | — |
| — | Director | 7,092 | — |
| — | 10%+ Owner | 1,719 | — |
| — | 10%+ Owner | 1,622 | — |
| — | 10%+ Owner | 434 | — |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the LVLU quote page; the site-wide leaderboard is on the insider transactions hub.