LVLU · Insider Trading
Lulu's Fashion Lounge Holdings, Inc. Common Stock
Every open-market purchase and sale reported by LVLU officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-10-01 | Heidi Crane | Chief Financial Officer | F | −2,157 | −$27.52K |
| 2026-10-01 | Crystal Landsem | Chief Executive Officer | F | −4,428 | −$56.50K |
| 2026-07-02 | Crystal Landsem | Chief Executive Officer | F | −4,330 | −$35.72K |
| 2026-07-02 | Heidi Crane | Chief Financial Officer | F | −2,267 | −$18.70K |
| 2026-04-02 | Crystal Landsem | Chief Executive Officer | F | −4,549 | −$57.86K |
| 2026-04-02 | Heidi Crane | Chief Financial Officer | F | −5,026 | −$63.93K |
| 2026-02-05 | Heidi Crane | Chief Financial Officer | A | +34,837 | — |
| 2026-01-05 | Mark Vos | President & CIO | F | −4,014 | −$20.95K |
| 2026-01-05 | Crystal Landsem | Chief Executive Officer | F | −4,412 | −$23.03K |
| 2025-10-02 | Laura Holt | Chief Merchandising Officer | F | −299 | −$1.41K |
| 2025-10-02 | Laura Holt | Chief Merchandising Officer | F | −299 | −$1.41K |
| 2025-07-02 | Crystal Landsem | Chief Executive Officer | F | −61,659 | −$18.50K |
| 2025-07-02 | Mark Vos | President & CIO | F | −55,751 | −$16.73K |
| 2025-07-02 | Laura Holt | Chief Merchandising Officer | F | −4,473 | −$1.34K |
| 2025-06-12 | Kelly Ann McCarthy | Director | F | −14,723 | −$6.85K |
| 2025-06-12 | Dara Bazzano | Director | F | −24,576 | −$11.43K |
| 2025-04-08 | Tiffany Rose Smith | Chief Financial Officer | F | −3,424 | −$1.40K |
| 2025-04-02 | Laura Holt | Chief Merchandising Officer | F | −5,135 | −$2.05K |
| 2025-04-02 | Dara Bazzano | Director | A | +20,694 | — |
| 2025-04-02 | Crystal Landsem | Chief Executive Officer | F | −63,456 | −$25.38K |
| 2025-04-02 | Mark Vos | President & CIO | F | −57,563 | −$23.03K |
| 2025-03-24 | Mark Vos | President & CIO | A | +360,000 | — |
| 2025-03-24 | Laura Deady | Chief Merchandising Officer | A | +50,000 | — |
| 2025-03-12 | Laura Deady | Chief Merchandising Officer | F | −14,005 | −$7.14K |
| 2025-03-12 | Tiffany Rose Smith | Chief Financial Officer | F | −23,964 | −$12.22K |
| 2025-03-11 | Tiffany Rose Smith | Chief Financial Officer | F | −22,228 | −$12.00K |
| 2025-01-03 | Laura Deady | Chief Merchandising Officer | F | −5,135 | −$5.80K |
| 2024-12-06 | Tiffany Rose Smith | Chief Financial Officer | Sell | −247 | −$305 |
| 2024-12-04 | Tiffany Rose Smith | Chief Financial Officer | Sell | −525 | −$648 |
| 2024-11-29 | Tiffany Rose Smith | Chief Financial Officer | Sell | −953 | −$1.18K |
| 2024-11-26 | Tiffany Rose Smith | Chief Financial Officer | Sell | −1,684 | −$2.12K |
| 2024-11-22 | Tiffany Rose Smith | Chief Financial Officer | Sell | −2,100 | −$2.62K |
| 2024-10-02 | Crystal Landsem | Chief Executive Officer | F | −67,737 | −$108.38K |
| 2024-10-02 | Mark Vos | President & CIO | F | −62,074 | −$99.32K |
| 2024-10-02 | Laura Deady | Chief Merchandising Officer | F | −4,460 | −$7.14K |
| 2024-09-05 | Caroline Sio-Chin Sheu | — | D | −75,187 | — |
| 2024-09-05 | Michael J Mardy | — | D | −45,513 | — |
| 2024-09-05 | David W. McCreight | — | D | −42,466 | — |
| 2024-07-08 | Caroline Sio-Chin Sheu | Director | A | +10,014 | — |
| 2024-07-02 | Mark Vos | President & CIO | F | −62,245 | −$115.15K |
| 2024-07-02 | Laura Deady | Chief Merchandising Officer | F | −4,461 | −$8.25K |
| 2024-07-02 | Crystal Landsem | Chief Executive Officer | F | −67,888 | −$125.59K |
| 2024-06-12 | Michael J Mardy | Director | A | +55,556 | — |
| 2024-06-12 | John Richard Black | Director | A | +78,284 | — |
| 2024-06-12 | David W. McCreight | Director | A | +55,556 | — |
| 2024-06-12 | Caroline Sio-Chin Sheu | Director | A | +55,556 | — |
| 2024-06-12 | Anisa Kumar | Director | A | +55,556 | — |
| 2024-06-12 | Kelly Ann McCarthy | Director | A | +55,556 | — |
| 2024-06-12 | Dara Bazzano | Director | A | +55,556 | — |
| 2024-04-08 | Caroline Sio-Chin Sheu | Director | A | +11,498 | — |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| Crystal Landsem | Chief Executive Officer | 115,113 | $1.24M |
| Mark Vos | President & CIO | 82,702 | $894.01K |
| Heidi Crane | Chief Financial Officer | 25,387 | $274.43K |
| Tiffany Rose Smith | Chief Financial Officer | 19,402 | $209.74K |
| Kelly Ann McCarthy | Director | 10,949 | $118.36K |
| Laura Holt | Chief Merchandising Officer | 10,418 | $112.62K |
| Dara Bazzano | Director | 8,277 | $89.47K |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the LVLU quote page; the site-wide leaderboard is on the insider transactions hub.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.