VRA (Vera Bradley, Inc.)
Insider Trading Activity
Every open-market purchase and sale reported by VRA officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-07-07 | Ian Bickley | Chief Executive Officer | F | — | — |
| 2026-06-26 | Mark C Dely | CHIEF ADMINISTRATIVE OFFICER | F | — | — |
| 2026-06-16 | Ian Bickley | Chief Executive Officer | Buy | — | — |
| 2026-06-16 | Andrew Meslow | Director | Buy | — | — |
| 2026-06-16 | Martin Layding | Chief Financial Officer | F | — | — |
| 2026-06-10 | Mark C Dely | CHIEF ADMINISTRATIVE OFFICER | MIXED | — | — |
| 2026-04-07 | KRISTINA K CASHMAN | Director | A | — | — |
| 2026-04-07 | Jessica Rodriguez | Director | A | — | — |
| 2026-04-07 | Martin Layding | Chief Financial Officer | A | — | — |
| 2026-04-07 | Carrie Tharp | Director | A | — | — |
| 2026-04-07 | Melinda Paraie | Chief Branding Officer | A | — | — |
| 2026-04-07 | Ivan Brockman | Director | A | — | — |
| 2026-04-07 | Ian Bickley | Chief Executive Officer | MIXED | — | — |
| 2026-04-07 | Martin Layding | Chief Financial Officer | A | — | — |
| 2026-04-07 | Robert J Hall | Director | A | — | — |
| 2026-04-07 | Mark C Dely | CHIEF ADMINISTRATIVE OFFICER | F | — | — |
| 2026-04-07 | Andrew Meslow | Director | A | — | — |
| 2026-04-07 | Ian Bickley | Chief Executive Officer | A | — | — |
| 2026-04-01 | Mark C Dely | CHIEF ADMINISTRATIVE OFFICER | MIXED | — | — |
| 2026-03-16 | Ian Bickley | Chief Executive Officer | A | — | — |
| 2025-12-15 | Melinda Paraie | Chief Branding Officer | A | — | — |
| 2025-12-15 | Andrew Meslow | Director | Buy | — | — |
| 2025-12-15 | Ian Bickley | Director | MIXED | — | — |
| 2025-12-11 | Mark C Dely | CHIEF ADMINISTRATIVE OFFICER | F | — | — |
| 2025-07-08 | Ian Bickley | Director | A | — | — |
| 2025-06-26 | Mark C Dely | CHIEF ADMINISTRATIVE OFFICER | A | — | — |
| 2025-06-26 | Martin Layding | Chief Financial Officer | A | — | — |
| 2025-06-18 | Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust | — | A | — | — |
| 2025-06-18 | Anne Marie Ray | — | A | — | — |
| 2025-06-18 | Joan B. Hall | — | A | — | — |
| 2025-06-18 | Thomas Farrell Byrne II | — | A | — | — |
| 2025-06-18 | Robert J Hall | Director | A | — | — |
| 2025-06-18 | James Bradley Byrne | — | A | — | — |
| 2025-06-18 | Michael C. Ray | — | A | — | — |
| 2025-06-13 | Ian Bickley | Director | Buy | — | — |
| 2025-06-13 | Andrew Meslow | Director | Buy | — | — |
| 2025-06-10 | Mark C Dely | CHIEF ADMINISTRATIVE OFFICER | F | — | — |
| 2025-05-09 | Michael Schwindle | CHIEF FINANCIAL OFFICER | F | — | — |
| 2025-04-28 | Fund 1 Investments, LLC | 10%+ Owner | — | — | — |
| 2025-04-08 | KRISTINA K CASHMAN | Director | A | — | — |
| 2025-04-08 | Jessica Rodriguez | Director | A | — | — |
| 2025-04-08 | Carrie Tharp | Director | A | — | — |
| 2025-04-08 | Ian Bickley | Director | A | — | — |
| 2025-04-08 | Alison Hiatt | CHIEF MARKETING OFFICER | MIXED | — | — |
| 2025-04-08 | Jacqueline Ardrey | PRESIDENT AND CEO | MIXED | — | — |
| 2025-04-08 | Mark C Dely | CHIEF ADMINISTRATIVE OFFICER | MIXED | — | — |
| 2025-04-08 | Michael Schwindle | CHIEF FINANCIAL OFFICER | MIXED | — | — |
| 2025-04-08 | Patricia R. Miller | 10%+ Owner | G | — | — |
| 2025-04-08 | P. Michael Miller | 10%+ Owner | G | — | — |
| 2025-04-08 | Robert J Hall | Director | A | — | — |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| — | — | 2,814,713 | — |
| — | 10%+ Owner | 2,783,155 | — |
| — | — | 2,433,332 | — |
| — | — | 2,414,277 | — |
| — | — | 2,314,713 | — |
| — | — | 2,314,713 | — |
| — | EVP-Philanthropy&Community Rel | 1,391,916 | — |
| — | Chief Executive Officer | 1,193,960 | — |
| — | Director | 650,000 | — |
| — | President & Chief Exec Officer | 592,888 | — |
| — | Director | 543,217 | — |
| — | Director | 542,590 | — |
| — | 10%+ Owner | 542,590 | — |
| — | Chief Financial Officer | 489,196 | — |
| — | PRESIDENT AND CEO | 473,215 | — |
| — | CHIEF ADMINISTRATIVE OFFICER | 343,362 | — |
| — | Chief Branding Officer | 342,977 | — |
| — | CHIEF CREATIVE OFFICER | 188,476 | — |
| — | CHIEF FINANCIAL OFFICER | 186,724 | — |
| — | CHIEF FIN. OFFICER | 164,214 | — |
| — | Vera Bradley Brand President | 159,017 | — |
| — | CHIEF REVENUE OFFICER | 154,112 | — |
| — | EVP - Design | 147,848 | — |
| — | Director | 122,380 | — |
| — | EVP-CF & Admin Officer | 120,012 | — |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the VRA quote page; the site-wide leaderboard is on the insider transactions hub.