VRA · Insider Trading
Vera Bradley, Inc.
Every open-market purchase and sale reported by VRA officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-10-07 | Ivan Brockman | Director | Buy | +10,000 | +$50.20K |
| 2026-09-29 | Ivan Brockman | Director | Buy | +2,500 | +$10.00K |
| 2026-07-07 | Ian Bickley | Chief Executive Officer | F | −30,273 | −$118.37K |
| 2026-06-26 | Mark C Dely | CHIEF ADMINISTRATIVE OFFICER | F | −13,709 | −$52.64K |
| 2026-06-16 | Ian Bickley | Chief Executive Officer | Buy | +28,901 | +$111.85K |
| 2026-06-16 | Andrew Meslow | Director | Buy | +24,926 | +$92.97K |
| 2026-06-16 | Martin Layding | Chief Financial Officer | F | −43,365 | −$150.04K |
| 2026-06-10 | Mark C Dely | CHIEF ADMINISTRATIVE OFFICER | MIXED | +5,191 | −$12.07K |
| 2026-04-07 | Kristina K Cashman | Director | A | +25,074 | — |
| 2026-04-07 | Jessica Rodriguez | Director | A | +25,074 | — |
| 2026-04-07 | Martin Layding | Chief Financial Officer | A | +414,439 | — |
| 2026-04-07 | Carrie Tharp | Director | A | +25,074 | — |
| 2026-04-07 | Melinda Paraie | Chief Branding Officer | A | +73,746 | — |
| 2026-04-07 | Ivan Brockman | Director | A | +25,074 | — |
| 2026-04-07 | Ian Bickley | Chief Executive Officer | MIXED | +205,774 | −$52.43K |
| 2026-04-07 | Martin Layding | Chief Financial Officer | A | +88,496 | — |
| 2026-04-07 | Robert J Hall | Director | A | +25,074 | — |
| 2026-04-07 | Mark C Dely | CHIEF ADMINISTRATIVE OFFICER | F | −14,019 | −$47.52K |
| 2026-04-07 | Andrew Meslow | Director | A | +25,074 | — |
| 2026-04-07 | Ian Bickley | Chief Executive Officer | A | +147,929 | — |
| 2026-04-01 | Mark C Dely | CHIEF ADMINISTRATIVE OFFICER | MIXED | +9,406 | −$38.37K |
| 2026-03-16 | Ian Bickley | Chief Executive Officer | A | +147,929 | +$500.00K |
| 2025-12-15 | Melinda Paraie | Chief Branding Officer | A | +269,231 | +$525.00K |
| 2025-12-15 | Andrew Meslow | Director | Buy | +300,000 | +$590.21K |
| 2025-12-15 | Ian Bickley | Director | MIXED | +514,538 | +$1.00M |
| 2025-12-11 | Mark C Dely | CHIEF ADMINISTRATIVE OFFICER | F | −7,453 | −$15.73K |
| 2025-07-08 | Ian Bickley | Director | A | +233,463 | — |
| 2025-06-26 | Mark C Dely | CHIEF ADMINISTRATIVE OFFICER | A | +128,755 | +$300.00K |
| 2025-06-26 | Martin Layding | Chief Financial Officer | A | +414,439 | +$775.00K |
| 2025-06-18 | Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust | — | A | +92,513 | +$204.26K |
| 2025-06-18 | Anne Marie Ray | — | A | +92,513 | +$204.26K |
| 2025-06-18 | Joan B. Hall | — | A | +92,513 | +$204.26K |
| 2025-06-18 | Thomas Farrell Byrne II | — | A | +92,513 | +$204.26K |
| 2025-06-18 | Robert J Hall | Director | A | +92,513 | +$204.26K |
| 2025-06-18 | James Bradley Byrne | — | A | +92,513 | +$204.26K |
| 2025-06-18 | Michael C. Ray | — | A | +92,513 | +$204.26K |
| 2025-06-13 | Ian Bickley | Director | Buy | +53,722 | +$99.92K |
| 2025-06-13 | Andrew Meslow | Director | Buy | +253,094 | +$474.55K |
| 2025-06-10 | Mark C Dely | CHIEF ADMINISTRATIVE OFFICER | F | −1,165 | −$2.49K |
| 2025-05-09 | Michael Schwindle | CHIEF FINANCIAL OFFICER | F | −12,899 | −$24.25K |
| 2025-04-28 | Fund 1 Investments, LLC | 10%+ Owner | — | — | — |
| 2025-04-08 | Kristina K Cashman | Director | A | +39,906 | — |
| 2025-04-08 | Jessica Rodriguez | Director | A | +39,906 | — |
| 2025-04-08 | Carrie Tharp | Director | A | +39,906 | — |
| 2025-04-08 | Ian Bickley | Director | A | +39,906 | — |
| 2025-04-08 | Alison Hiatt | CHIEF MARKETING OFFICER | MIXED | +66,618 | −$8.10K |
| 2025-04-08 | Jacqueline Ardrey | PRESIDENT AND CEO | MIXED | +153,909 | −$22.17K |
| 2025-04-08 | Mark C Dely | CHIEF ADMINISTRATIVE OFFICER | MIXED | +66,747 | −$7.83K |
| 2025-04-08 | Michael Schwindle | CHIEF FINANCIAL OFFICER | MIXED | +88,642 | −$11.19K |
| 2025-04-08 | Patricia R. Miller | 10%+ Owner | G | — | — |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| Anne Marie Ray | — | 2,814,713 | $16.75M |
| Fund 1 Investments, LLC | 10%+ Owner | 2,783,155 | $16.56M |
| Thomas Farrell Byrne II | — | 2,433,332 | $14.48M |
| James Bradley Byrne | — | 2,414,277 | $14.36M |
| Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust | — | 2,314,713 | $13.77M |
| Joan B. Hall | — | 2,314,713 | $13.77M |
| Ian Bickley | Chief Executive Officer | 1,193,960 | $7.10M |
| Andrew Meslow | Director | 650,000 | $3.87M |
| Robert J Hall | Director | 543,217 | $3.23M |
| Patricia R. Miller | 10%+ Owner | 542,590 | $3.23M |
| P. Michael Miller | Director | 542,590 | $3.23M |
| Martin Layding | Chief Financial Officer | 489,196 | $2.91M |
| Jacqueline Ardrey | PRESIDENT AND CEO | 473,215 | $2.82M |
| Mark C Dely | CHIEF ADMINISTRATIVE OFFICER | 343,362 | $2.04M |
| Melinda Paraie | Chief Branding Officer | 342,977 | $2.04M |
| Michael Schwindle | CHIEF FINANCIAL OFFICER | 186,724 | $1.11M |
| Frances P Philip | Director | 122,380 | $728.16K |
| Alison Hiatt | CHIEF MARKETING OFFICER | 112,480 | $669.26K |
| Carrie Tharp | Director | 111,537 | $663.65K |
| Kristina K Cashman | Director | 111,537 | $663.65K |
| Jessica Rodriguez | Director | 77,667 | $462.12K |
| Ivan Brockman | Director | 37,574 | $223.57K |
| Michael C. Ray | — | 36,506 | $217.21K |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the VRA quote page; the site-wide leaderboard is on the insider transactions hub.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.