MOGY JOEL R INVESTMENT COUNSEL INC — 13F Holdings & Portfolio
CIK 1126735 · latest 13F-HR filed 2026-04-15
MOGY JOEL R INVESTMENT COUNSEL INC manages $1.60B in 13F-reported U.S. long-equity assets across 114 reported positions as of its 2026-03-31 13F-HR filing. Its largest disclosed positions are NVDA (13.99%), AAPL (9.42%), MSFT (6.62%). Quarter over quarter (versus its 2025-12-31 filing) the fund opened 1 new position, exited 2, added to 28, and trimmed 51.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
$1.60B
Long-equity book
114
Distinct positions
2026-03-31
Filed 2026-04-15
+1 / −2 / ↑28 / ↓51
vs 2025-12-31
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- COSTCO WHOLESALE CORPORATION$12.5M +14.7%
- EXXON MOBIL CORP$1.5M +41.0%
- JOHNSON & JOHNSON$1.0M +15.9%
- VANGUARD INDEX FDS$833.2K +74.2%
- WW GRAINGER INC$767.7K +10.3%
Top Trims
- MICROSOFT CORP-$32.9M -23.7%
- NVIDIA CORPORATION-$27.8M -11.1%
- HOME DEPOT INC-$23.7M -64.3%
- INTUIT-$19.2M -39.3%
- SALESFORCE INC-$15.7M -30.2%
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | NVIDIA CORPORATION | NVDA | 67066G104 | $223.5M | 13.99% | 1,281,293 | SH |
| 2 | APPLE INC | AAPL | 037833100 | $150.4M | 9.42% | 592,645 | SH |
| 3 | MICROSOFT CORP | MSFT | 594918104 | $105.8M | 6.62% | 285,774 | SH |
| 4 | COSTCO WHOLESALE CORPORATION | COST | 22160K105 | $97.5M | 6.10% | 97,829 | SH |
| 5 | ALPHABET INC | GOOG | 02079K107 | $94.1M | 5.89% | 328,099 | SH |
| 6 | ALPHABET INC | GOOGL | 02079K305 | $88.0M | 5.51% | 306,149 | SH |
| 7 | AMAZON COM INC | AMZN | 023135106 | $72.0M | 4.51% | 345,544 | SH |
| 8 | BERKSHIRE HATHAWAY INC DEL | BRK.B | 084670702 | $62.6M | 3.92% | 130,565 | SH |
| 9 | VISA INC | V | 92826C839 | $55.9M | 3.50% | 185,051 | SH |
| 10 | META PLATFORMS INC | META | 30303M102 | $54.7M | 3.43% | 95,687 | SH |
| 11 | PALO ALTO NETWORKS INC | PANW | 697435105 | $49.5M | 3.10% | 308,786 | SH |
| 12 | IDEXX LABS INC | IDXX | 45168D104 | $48.0M | 3.01% | 85,492 | SH |
| 13 | ELI LILLY & CO | LLY | 532457108 | $36.4M | 2.28% | 39,600 | SH |
| 14 | SALESFORCE INC | CRM | 79466L302 | $36.2M | 2.27% | 194,091 | SH |
| 15 | STRYKER CORPORATION | SYK | 863667101 | $32.8M | 2.06% | 99,955 | SH |
| 16 | INTUITIVE SURGICAL INC | ISRG | 46120E602 | $32.0M | 2.00% | 69,376 | SH |
| 17 | INTUIT | INTU | 461202103 | $29.6M | 1.85% | 68,359 | SH |
| 18 | NETFLIX INC. | NFLX | 64110L106 | $25.5M | 1.59% | 264,718 | SH |
| 19 | OREILLY AUTOMOTIVE INC | ORLY | 67103H107 | $23.7M | 1.48% | 256,250 | SH |
| 20 | AUTOZONE INC | AZO | 053332102 | $21.2M | 1.33% | 6,267 | SH |
| 21 | MASTERCARD INCORPORATED | MA | 57636Q104 | $19.7M | 1.24% | 39,485 | SH |
| 22 | ORACLE CORP | ORCL | 68389X105 | $18.8M | 1.18% | 127,874 | SH |
| 23 | ACCENTURE PLC IRELAND | ACN | G1151C101 | $15.2M | 0.95% | 76,783 | SH |
| 24 | BLACKROCK INC | BLK | 09290D101 | $14.8M | 0.93% | 15,406 | SH |
| 25 | MSCI INC | MSCI | 55354G100 | $14.5M | 0.91% | 26,859 | SH |
| 26 | HOME DEPOT INC | HD | 437076102 | $13.1M | 0.82% | 39,928 | SH |
| 27 | CISCO SYS INC | CSCO | 17275R102 | $10.5M | 0.66% | 135,231 | SH |
| 28 | BOOKING HOLDINGS INC | BKNG | 09857L108 | $10.0M | 0.63% | 2,378 | SH |
| 29 | ABBVIE INC | ABBV | 00287Y109 | $9.4M | 0.59% | 43,044 | SH |
| 30 | WW GRAINGER INC | GWW | 384802104 | $8.2M | 0.52% | 7,563 | SH |
| 31 | ADOBE INC | ADBE | 00724F101 | $7.8M | 0.49% | 32,191 | SH |
| 32 | UNION PAC CORP | UNP | 907818108 | $7.6M | 0.47% | 31,238 | SH |
| 33 | JOHNSON & JOHNSON | JNJ | 478160104 | $7.6M | 0.47% | 30,930 | SH |
| 34 | WALMART INC | WMT | 931142103 | $7.6M | 0.47% | 60,785 | SH |
| 35 | BERKSHIRE HATHAWAY INC DEL | BRK.A | 084670108 | $6.5M | 0.40% | 9 | SH |
| 36 | ABBOTT LABORATORIES | ABT | 002824100 | $6.0M | 0.38% | 58,474 | SH |
| 37 | EXXON MOBIL CORP | XOM | 30231G102 | $5.1M | 0.32% | 29,918 | SH |
| 38 | PROCTER & GAMBLE CO | PG | 742718109 | $5.0M | 0.31% | 34,786 | SH |
| 39 | STARBUCKS CORP | SBUX | 855244109 | $4.7M | 0.30% | 53,011 | SH |
| 40 | PEPSICO INC | PEP | 713448108 | $4.7M | 0.30% | 30,501 | SH |
| 41 | ISHARES TR | IVV | 464287200 | $3.4M | 0.21% | 5,229 | SH |
| 42 | MERCK & CO INC | MRK | 58933Y105 | $3.2M | 0.20% | 26,683 | SH |
| 43 | NEXTERA ENERGY INC | NEE | 65339F101 | $2.8M | 0.17% | 29,773 | SH |
| 44 | PROLOGIS INC. | PLD | 74340W103 | $2.5M | 0.16% | 18,804 | SH |
| 45 | DISNEY WALT CO | DIS | 254687106 | $2.4M | 0.15% | 24,750 | SH |
| 46 | AMGEN INC | AMGN | 031162100 | $2.2M | 0.14% | 6,373 | SH |
| 47 | EQUINIX INC | EQIX | 29444U700 | $2.1M | 0.13% | 2,148 | SH |
| 48 | PHILIP MORRIS INTL INC | PM | 718172109 | $2.0M | 0.12% | 11,975 | SH |
| 49 | VANGUARD INDEX FDS | VOO | 922908363 | $2.0M | 0.12% | 3,273 | SH |
| 50 | VANGUARD INDEX FDS | VTI | 922908769 | $1.9M | 0.12% | 5,909 | SH |
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-03-31 | 2026-04-15 | $1.60B | 114 | 0001398344-26-006551 |
| 2025-12-31 | 2026-01-30 | $1.84B | 115 | 0001398344-26-001713 |