MOGY JOEL R INVESTMENT COUNSEL INC — 13F Holdings & Portfolio
CIK 1126735 · latest 13F-HR filed 2026-07-14
MOGY JOEL R INVESTMENT COUNSEL INC manages $1.75B in 13F-reported U.S. long-equity assets across 121 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are NVDA (14.66%), AAPL (9.79%), GOOG (6.62%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 8 new positions, exited 1, added to 60, and trimmed 24.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
BEVERLY HILLS, CA 90212
$1.75B
Long-equity book
121
Distinct positions
2026-06-30
Filed 2026-07-14
+8 / −1 / ↑60 / ↓24
vs 2026-03-31
| Name | Title / Status | Ownership | Type |
|---|
Top Adds (vs prior quarter)
- PALO ALTO NETWORKS INC$55.5M +112.2%
- NVIDIA CORPORATION$32.5M +14.5%
- ALPHABET INC$21.5M +22.8%
- ALPHABET INC$21.1M +24.0%
- APPLE INC$20.5M +13.6%
Top Trims
- INTUIT-$13.9M -47.0%
- SALESFORCE INC-$7.1M -19.6%
- NETFLIX INC.-$6.5M -25.5%
- COSTCO WHOLESALE CORPORATION-$6.2M -6.3%
- ACCENTURE PLC IRELAND-$6.0M -39.4%
New Positions
- THEMES ETF TR$1.8M
- ISHARES INC$1.5M
- BROADCOM INC$1.3M
- ISHARES TR$530.9K
- ASML HLDG NV$318.3K
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | NVIDIA CORPORATION | NVDA | 67066G104 | $255.9M | 14.66% | 1,279,041 | SH |
| 2 | APPLE INC | AAPL | 037833100 | $170.9M | 9.79% | 590,640 | SH |
| 3 | ALPHABET INC | GOOG | 02079K107 | $115.6M | 6.62% | 327,135 | SH |
| 4 | ALPHABET INC | GOOGL | 02079K305 | $109.2M | 6.26% | 305,497 | SH |
| 5 | MICROSOFT CORP | MSFT | 594918104 | $106.8M | 6.12% | 286,312 | SH |
| 6 | PALO ALTO NETWORKS INC | PANW | 697435105 | $105.0M | 6.02% | 308,019 | SH |
| 7 | COSTCO WHOLESALE CORPORATION | COST | 22160K105 | $91.3M | 5.23% | 97,596 | SH |
| 8 | AMAZON COM INC | AMZN | 023135106 | $82.2M | 4.71% | 344,856 | SH |
| 9 | BERKSHIRE HATHAWAY INC DEL | BRK.B | 084670702 | $65.0M | 3.73% | 129,970 | SH |
| 10 | VISA INC | V | 92826C839 | $63.4M | 3.63% | 184,802 | SH |
| 11 | META PLATFORMS INC | META | 30303M102 | $53.7M | 3.08% | 95,355 | SH |
| 12 | ELI LILLY & CO | LLY | 532457108 | $47.6M | 2.72% | 39,645 | SH |
| 13 | IDEXX LABS INC | IDXX | 45168D104 | $45.0M | 2.58% | 85,445 | SH |
| 14 | STRYKER CORPORATION | SYK | 863667101 | $31.5M | 1.80% | 100,030 | SH |
| 15 | SALESFORCE INC | CRM | 79466L302 | $29.1M | 1.67% | 185,992 | SH |
| 16 | INTUITIVE SURGICAL INC | ISRG | 46120E602 | $27.7M | 1.58% | 69,534 | SH |
| 17 | OREILLY AUTOMOTIVE INC | ORLY | 67103H107 | $23.7M | 1.36% | 256,847 | SH |
| 18 | MASTERCARD INCORPORATED | MA | 57636Q104 | $20.3M | 1.16% | 39,465 | SH |
| 19 | AUTOZONE INC | AZO | 053332102 | $19.9M | 1.14% | 6,240 | SH |
| 20 | NETFLIX INC. | NFLX | 64110L106 | $19.0M | 1.09% | 265,568 | SH |
| 21 | ORACLE CORP | ORCL | 68389X105 | $18.3M | 1.05% | 124,961 | SH |
| 22 | CISCO SYS INC | CSCO | 17275R102 | $15.9M | 0.91% | 135,231 | SH |
| 23 | INTUIT | INTU | 461202103 | $15.7M | 0.90% | 60,028 | SH |
| 24 | MSCI INC | MSCI | 55354G100 | $15.0M | 0.86% | 26,758 | SH |
| 25 | BLACKROCK INC | BLK | 09290D101 | $14.7M | 0.84% | 15,331 | SH |
| 26 | HOME DEPOT INC | HD | 437076102 | $14.0M | 0.80% | 39,678 | SH |
| 27 | ABBVIE INC | ABBV | 00287Y109 | $10.5M | 0.60% | 41,919 | SH |
| 28 | WW GRAINGER INC | GWW | 384802104 | $10.3M | 0.59% | 7,568 | SH |
| 29 | BOOKING HOLDINGS INC | BKNG | 09857L108 | $10.3M | 0.59% | 57,620 | SH |
| 30 | ACCENTURE PLC IRELAND | ACN | G1151C101 | $9.2M | 0.53% | 74,157 | SH |
| 31 | UNION PAC CORP | UNP | 907818108 | $8.5M | 0.49% | 31,238 | SH |
| 32 | JOHNSON & JOHNSON | JNJ | 478160104 | $7.8M | 0.45% | 30,730 | SH |
| 33 | WALMART INC | WMT | 931142103 | $6.8M | 0.39% | 59,840 | SH |
| 34 | BERKSHIRE HATHAWAY INC DEL | BRK.A | 084670108 | $6.7M | 0.39% | 9 | SH |
| 35 | STARBUCKS CORP | SBUX | 855244109 | $5.4M | 0.31% | 53,011 | SH |
| 36 | PROCTER & GAMBLE CO | PG | 742718109 | $5.1M | 0.29% | 34,786 | SH |
| 37 | ABBOTT LABORATORIES | ABT | 002824100 | $5.1M | 0.29% | 55,666 | SH |
| 38 | ADOBE INC | ADBE | 00724F101 | $4.2M | 0.24% | 20,481 | SH |
| 39 | PEPSICO INC | PEP | 713448108 | $4.1M | 0.24% | 30,501 | SH |
| 40 | EXXON MOBIL CORP | XOM | 30231G102 | $4.1M | 0.23% | 29,918 | SH |
| 41 | ISHARES TR | IVV | 464287200 | $3.9M | 0.22% | 5,229 | SH |
| 42 | MERCK & CO INC | MRK | 58933Y105 | $3.4M | 0.20% | 26,683 | SH |
| 43 | NEXTERA ENERGY INC | NEE | 65339F101 | $2.6M | 0.15% | 29,773 | SH |
| 44 | PROLOGIS INC. | PLD | 74340W103 | $2.5M | 0.15% | 18,804 | SH |
| 45 | DISNEY WALT CO | DIS | 254687106 | $2.4M | 0.14% | 24,750 | SH |
| 46 | VANGUARD INDEX FDS | VOO | 922908363 | $2.4M | 0.14% | 3,440 | SH |
| 47 | WILLIAMS SONOMA INC | WSM | 969904101 | $2.3M | 0.13% | 9,775 | SH |
| 48 | VANGUARD INDEX FDS | VUG | 922908736 | $2.2M | 0.13% | 25,998 | SH |
| 49 | EQUINIX INC | EQIX | 29444U700 | $2.2M | 0.13% | 2,148 | SH |
| 50 | VANGUARD INDEX FDS | VTI | 922908769 | $2.2M | 0.13% | 5,924 | SH |
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-06-30 | 2026-07-14 | $1.75B | 121 | 0001398344-26-012120 |
| 2026-03-31 | 2026-04-15 | $1.60B | 114 | 0001398344-26-006551 |
| 2025-12-31 | 2026-01-30 | $1.84B | 115 | 0001398344-26-001713 |