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MOGY JOEL R INVESTMENT COUNSEL INC — 13F Holdings & Portfolio

CIK 1126735 · latest 13F-HR filed 2026-10-13

Backtest portfolio

MOGY JOEL R INVESTMENT COUNSEL INC manages $1.87B in 13F-reported U.S. long-equity assets across 128 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are NVDA (15.58%), AAPL (10.47%), MSFT (7.88%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 9 new positions and exited 2; 33 existing positions rose in reported value and 34 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

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AUM
$1.87B

Long-equity book

Holdings
128

Distinct positions

Period
2026-09-30

Filed 2026-10-13

Q/Q Activity
+9 / −2 / ↑33 / ↓34

vs 2026-06-30

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q3 26
NVDA15.6% · -0%AAPL10.5% · -0%MSFT7.9% · +0%PANW6.5% · -1%GOOG6.0% · +0%GOOGL5.6% · -0%COST4.7% · -0%AMZN4.7% · +1%META3.7% · -1%V3.5% · -0%BRK.B3.4% · -1%LLY2.5% · +0%IDXX2.4% · 0%CRM2.2% · -4%ISRG1.5% · +0%SYK1.5% · -2%MA1.2% · +0%ORLY1.2% · -1%NFLX1.0% · +5%AZO0.9% · -2%ORCL0.9% · -1%BLK0.8% · -2%CSCO0.8% · 0%MSCI0.7% · -8%HD0.6% · -0%ABBV0.6% · -1%GWW0.5% · +2%BKNG0.5% · -2%INTU0.5% · -46%UNP0.5% · 0%JNJ0.4% · -0%IVV0.4% · +95%BRK.A0.4% · 0%WMT0.3% · -2%ABT0.3% · -5%PG0.3% · 0%SBUX0.3% · -1%XOM0.3% · 0%MRK0.2% · +1%PEP0.2% · -0%ACN0.2% · -72%ADBE0.2% · -23%EMXC0.2% · +141%AVGO0.2% · +178%NATO0.2% · +91%DIS0.1% · 0%AMGN0.1% · 0%PLD0.1% · 0%VUG0.1% · 0%VOO0.1% · -3%PM0.1% · 0%NEE0.1% · -0%WSM0.1% · 0%VTI0.1% · -1%EQIX0.1% · 0%SPY0.1% · -4%WEC0.1% · 0%VO0.1% · +2%IDEV0.1% · +165%BIIB0.1% · 0%

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q2 26 → Q3 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

4 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 68.6%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

Name Title / Status Ownership Type

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

Show all 33 →

Top Trims

Show all 34 →

New Positions

Show all 9 →

Exited Positions

Show all 2 →

MOGY JOEL R INVESTMENT COUNSEL INC Holdings (2026-09-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 NVIDIA CORPORATION NVDA 67066G104 $291.1M 15.58% 1,274,442 SH
2 APPLE INC AAPL 037833100 $195.7M 10.47% 587,528 SH
3 MICROSOFT CORP MSFT 594918104 $147.2M 7.88% 287,081 SH
4 PALO ALTO NETWORKS INC PANW 697435105 $121.4M 6.50% 305,649 SH
5 ALPHABET INC GOOG 02079K107 $111.8M 5.98% 327,977 SH
6 ALPHABET INC GOOGL 02079K305 $104.7M 5.60% 304,220 SH
7 COSTCO WHOLESALE CORPORATION COST 22160K105 $88.6M 4.74% 97,282 SH
8 AMAZON COM INC AMZN 023135106 $87.0M 4.66% 349,335 SH
9 META PLATFORMS INC META 30303M102 $68.4M 3.66% 94,347 SH
10 VISA INC V 92826C839 $66.2M 3.54% 184,146 SH
11 BERKSHIRE HATHAWAY INC DEL BRK.B 084670702 $64.3M 3.44% 129,212 SH
12 ELI LILLY & CO LLY 532457108 $46.0M 2.46% 39,762 SH
13 IDEXX LABS INC IDXX 45168D104 $44.6M 2.39% 85,486 SH
14 SALESFORCE INC CRM 79466L302 $40.8M 2.18% 177,638 SH
15 INTUITIVE SURGICAL INC ISRG 46120E602 $28.4M 1.52% 69,829 SH
16 STRYKER CORPORATION SYK 863667101 $27.1M 1.45% 98,542 SH
17 MASTERCARD INCORPORATED MA 57636Q104 $21.8M 1.17% 39,529 SH
18 OREILLY AUTOMOTIVE INC ORLY 67103H107 $21.8M 1.16% 254,705 SH
19 NETFLIX INC. NFLX 64110L106 $19.4M 1.04% 278,246 SH
20 AUTOZONE INC AZO 053332102 $17.4M 0.93% 6,140 SH
21 ORACLE CORP ORCL 68389X105 $17.0M 0.91% 123,911 SH
22 BLACKROCK INC BLK 09290D101 $15.9M 0.85% 15,002 SH
23 CISCO SYS INC CSCO 17275R102 $14.6M 0.78% 135,231 SH
24 MSCI INC MSCI 55354G100 $13.2M 0.71% 24,577 SH
25 HOME DEPOT INC HD 437076102 $11.3M 0.60% 39,656 SH
26 ABBVIE INC ABBV 00287Y109 $10.9M 0.58% 41,601 SH
27 WW GRAINGER INC GWW 384802104 $9.6M 0.51% 7,721 SH
28 BOOKING HOLDINGS INC BKNG 09857L108 $9.2M 0.49% 56,327 SH
29 INTUIT INTU 461202103 $9.0M 0.48% 32,478 SH
30 UNION PAC CORP UNP 907818108 $8.5M 0.45% 31,238 SH
31 JOHNSON & JOHNSON JNJ 478160104 $8.1M 0.43% 30,620 SH
32 ISHARES TR IVV 464287200 $7.8M 0.42% 10,184 SH
33 BERKSHIRE HATHAWAY INC DEL BRK.A 084670108 $6.7M 0.36% 9 SH
34 WALMART INC WMT 931142103 $6.1M 0.32% 58,342 SH
35 ABBOTT LABORATORIES ABT 002824100 $5.2M 0.28% 52,816 SH
36 PROCTER & GAMBLE CO PG 742718109 $5.1M 0.27% 34,786 SH
37 STARBUCKS CORP SBUX 855244109 $4.9M 0.26% 52,441 SH
38 EXXONMOBIL HOLDINGS CORP XOM 30233Q108 $4.9M 0.26% 29,918 SH
39 MERCK & CO INC MRK 58933Y105 $3.9M 0.21% 26,983 SH
40 PEPSICO INC PEP 713448108 $3.9M 0.21% 30,472 SH
41 ACCENTURE PLC IRELAND ACN G1151C101 $3.9M 0.21% 21,028 SH
42 ADOBE INC ADBE 00724F101 $3.8M 0.20% 15,716 SH
43 ISHARES INC EMXC 46434G764 $3.6M 0.19% 36,188 SH
44 BROADCOM INC AVGO 11135F101 $3.4M 0.18% 9,623 SH
45 THEMES ETF TR NATO 882927767 $3.2M 0.17% 86,445 SH
46 DISNEY WALT CO DIS 254687106 $2.6M 0.14% 24,750 SH
47 AMGEN INC AMGN 031162100 $2.5M 0.13% 5,923 SH
48 PROLOGIS INC. PLD 74340W103 $2.4M 0.13% 18,804 SH
49 VANGUARD INDEX FDS VUG 922908736 $2.3M 0.13% 25,998 SH
50 VANGUARD INDEX FDS VOO 922908363 $2.3M 0.13% 3,342 SH
Filing History
Period Filed AUM Holdings Accession
2026-09-30 2026-10-13 $1.87B 128 0001398344-26-018129
2026-06-30 2026-07-14 $1.75B 121 0001398344-26-012120
2026-03-31 2026-04-15 $1.60B 114 0001398344-26-006551
2025-12-31 2026-01-30 $1.84B 115 0001398344-26-001713
Filer Information
Address
315 SO BEVERLY DRIVE, SUITE 400
BEVERLY HILLS, CA 90212
Phone
(310) 552-0529
Filing Manager
MOGY JOEL R INVESTMENT COUNSEL INC
BEVERLY HILLS, CA
Signatory
Joel R. Mogy
President