Baker Avenue Asset Management, LP — 13F Holdings & Portfolio

CIK 1432529 · latest 13F-HR filed 2026-07-28

Baker Avenue Asset Management, LP manages $5.28B in 13F-reported U.S. long-equity assets across 827 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are AAPL (5.22%), NVDA (4.86%), SSD (3.62%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 113 new positions and exited 50; 465 existing positions rose in reported value and 147 fell.

AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.

Loading holdings…
AUM
$5.28B

Long-equity book

Holdings
827

Distinct positions

Period
2026-06-30

Filed 2026-07-28

Q/Q Activity
+113 / −50 / ↑465 / ↓147

vs 2026-03-31

Portfolio charts

Latest quarter's book, what changed, and how the portfolio has evolved across filings.

Portfolio map

Q2 26

Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.

Sector mix

% of 13F value

Sectors from each company's SIC code; funds and ETFs grouped separately.

Biggest buys and sells

Q1 26 → Q2 26

Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.

13F assets and positions

5 quarters

Total reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.

Top positions over time

reported value

The eight largest current positions, valued at each quarter end.

Concentration

top 10 = 28.2%

Cumulative share of the portfolio held in the largest N positions.

Firm Profile & Key People

As of the firm’s regulatory filing dated Sep 17, 2026.

Assets Under Management
$5.09B
Discretionary
$4.82B
Employees
57
Accounts
3,690
Address
ONE EMBARCADERO CENTER
STE 2530
SAN FRANCISCO, CA 94111
Phone
(415) 986-1110
Name Title / Status Ownership Type
BAKER, SIMON, GARETH ControlEXECUTIVE CHAIRMAN / PARTNER
since Oct 2004
50–75%Individual
COUDEN, DOUG, SCOTT ControlCHIEF INVESTMENT OFFICER / PARTNER
since Feb 2012
5–10%Individual
LIP, KING, SHAN ControlCHIEF STRATEGIST / PARTNER
since Jan 2010
5–10%Individual
LUFF, GERALD, MEREDITH ControlCHIEF OPERATING OFFICER / PARTNER
since May 2006
5–10%Individual
LUFF, GERALD, MEREDITH ControlCHIEF OPERATING OFFICER
since Sep 2021
5–10%Individual
NGO, TOM, MIN ControlPRESIDENT & CEO / PARTNER
since Jul 2019
5–10%Individual
BAAM GP, LLCGENERAL PARTNER OF BAKER AVENUE ASSET MANAGEMENT LP
since Oct 2004
Less than 5%Domestic Entity
MORAN, MICHAEL, PATRICKCHIEF COMPLIANCE OFFICER
since Jun 2026
Less than 5%Individual
OCONNELL, GERRYPARTNER
since Jan 2022
Less than 5%Individual
PACIFIC PREMIER TRUST FBO TOM NGOTRUST
since Jan 2022
Less than 5%Domestic Entity
SIMPSON, SHARONPARTNER
since Feb 2018
5–10%Individual
STEPHENS, SCOTT, CHRISTOPHERMANAGING DIRECTOR / PARTNER
since Jan 2014
Less than 5%Individual
WELCH, TANYA, FAYEPARTNER
since Jan 2022
Less than 5%Individual
BAKER, SIMON, GARETH Control
Indirect owner via BAAM GP, LLC
MANAGING MEMBER
since Oct 2004
50–75%Individual
Ownership & leadership changes · 15 filings with changes since Mar 14, 2012

From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.

Jun 11, 2026 filing
  • No longer listedTHOMPSON, ANDREW, SCOTT · CHIEF COMPLIANCE OFFICER · Less than 5% · listed since Jan 2026
  • AddedMORAN, MICHAEL, PATRICK · CHIEF COMPLIANCE OFFICER · Less than 5%
Mar 30, 2026 filing
  • AddedTHOMPSON, ANDREW, SCOTT · CHIEF COMPLIANCE OFFICER · Less than 5%
  • ChangedBAKER, SIMON, GARETH · title CEO / PARTNER → EXECUTIVE CHAIRMAN / PARTNER
  • ChangedLUFF, GERALD, MEREDITH · title CHIEF COMPLIANCE OFFICER / CHIEF OPERATING OFFICER / PARTNER → CHIEF OPERATING OFFICER / PARTNER
  • ChangedNGO, TOM, MIN · title PRESIDENT / PARTNER → PRESIDENT & CEO / PARTNER
Mar 28, 2024 filing
  • No longer listedCONNOR, WILLIAM, PATRICK · MANAGING DIRECTOR / PARTNER · Less than 5% · listed since Jan 2018
Mar 31, 2023 filing
  • AddedOCONNELL, GERRY · PARTNER · Less than 5%
  • AddedPACIFIC PREMIER TRUST FBO TOM NGO · TRUST · Less than 5%
  • AddedWELCH, TANYA, FAYE · PARTNER · Less than 5%
  • ChangedBAKER, SIMON, GARETH · indirect via BAAM GP, LLC: ownership 75% or more → 50–75%
Sep 14, 2021 filing
  • No longer listedKIM, HANNAH, GEE YOUN · CHIEF COMPLIANCE OFFICER · Less than 5% · listed since Jan 2016
  • ChangedLUFF, GERALD, MEREDITH · title CHIEF OPERATING OFFICER / PARTNER → CHIEF COMPLIANCE OFFICER / CHIEF OPERATING OFFICER / PARTNER
Jul 11, 2019 filing
  • ChangedBAKER, SIMON, GARETH · title CEO → CEO / PARTNER
  • ChangedNGO, TOM, MIN · title PARTNER → VICE PRESIDENT / PARTNER; ownership Less than 5% → 5–10%; now a control person
  • ChangedNGO, TOM, MIN · title VICE PRESIDENT / PARTNER → PRESIDENT / PARTNER
Mar 29, 2019 filing
  • AddedNGO, TOM, MIN · PARTNER · Less than 5%
  • AddedSIMPSON, SHARON · PARTNER · 5–10%
  • ChangedBAKER, SIMON, GARETH · ownership 75% or more → 50–75%
  • ChangedCONNOR, WILLIAM, PATRICK · ownership 5–10% → Less than 5%
  • ChangedCOUDEN, DOUG, SCOTT · now a control person
  • ChangedLIP, KING, SHAN · now a control person
  • ChangedLUFF, GERALD, MEREDITH · title CHIEF OPERATING OFFICER/PARTNER → CHIEF OPERATING OFFICER / PARTNER
  • ChangedSTEPHENS, SCOTT, CHRISTOPHER · ownership 5–10% → Less than 5%
Mar 29, 2018 filing
  • No longer listedMORDESOVICH, RICHARD, CHARLES · PARTNER · Less than 5% · listed since Sep 2008
  • AddedCONNOR, WILLIAM, PATRICK · MANAGING DIRECTOR / PARTNER · 5–10%
  • ChangedCOUDEN, DOUG, SCOTT · title PARTNER → CHIEF INVESTMENT OFFICER / PARTNER
  • ChangedLIP, KING, SHAN · title PARTNER → CHIEF STRATEGIST / PARTNER
  • ChangedSTEPHENS, SCOTT, CHRISTOPHER · title PARTNER → MANAGING DIRECTOR / PARTNER; ownership Less than 5% → 5–10%
Aug 3, 2016 filing
  • No longer listedSIGAL, PETER, ANTHONY · PARTNER · Less than 5% · listed since Oct 2014
Mar 30, 2016 filing
  • No longer listedHAIRE, TATE, SMATHERS · MANAGING MEMBER OF SIMONBAKER & PARTNERS LLC · Less than 5% · listed since Nov 2015
  • No longer listedTASSONE, JOHN, SALVATORE · CHIEF OPERATING OFFICER AND MANAGING MEMBER OF SIMONBAKER & PARTNERS LLC · Less than 5% · listed since Apr 2014
  • ChangedBAKER, SIMON, GARETH · title CEO & MANAGING PARTNER OF BAKER AVENUE ASSET MANAGEMENT LP/MANAGING MEMBER OF SIMBONBAKER & PARTNERS LLC → CEO
  • ChangedCOUDEN, DOUG, SCOTT · title PARTNER OF BAKER AVENUE ASSET MANAGEMENT LP → PARTNER
  • ChangedKIM, HANNAH, GEE YOUN · title CHIEF COMPLIANCE OFFICER OF BAKER AVENUE ASSET MANAGEMENT LP/CHIEF COMPLIANCE OFFICER OF SIMONBAKER & PARTNERS LLC → CHIEF COMPLIANCE OFFICER
  • ChangedLIP, KING, SHAN · title PARTNER OF BAKER AVENUE ASSET MANAGEMENT LP/MANAGING MEMBER OF SIMONBAKER & PARTNERS LLC → PARTNER
  • ChangedLUFF, GERALD, MEREDITH · title CHIEF OPERATING OFFICER/PARTNER OF BAKER AVENUE ASSET MANAGEMENT LP → CHIEF OPERATING OFFICER/PARTNER
  • ChangedMORDESOVICH, RICHARD, CHARLES · title PARTNER OF BAKER AVENUE ASSET MANAGEMENT LP → PARTNER
  • ChangedSIGAL, PETER, ANTHONY · title PARTNER OF BAKER AVENUE ASSET MANAGEMENT LP → PARTNER
  • ChangedSTEPHENS, SCOTT, CHRISTOPHER · title PARTNER OF BAKER AVENUE ASSET MANAGEMENT LP → PARTNER
Older changes (6 more filings)
Dec 14, 2015 filing
  • No longer listedJARDINE, ERIC, SETH · PARTNER OF BAKER AVENUE ASSET MANAGEMENT LP · 5–10% · listed since Jan 2006
  • AddedHAIRE, TATE, SMATHERS · MANAGING MEMBER OF SIMONBAKER & PARTNERS LLC · Less than 5%
  • ChangedLIP, KING, SHAN · title PARTNER OF BAKER AVENUE ASSET MANAGEMENT LP/MANAGING DIRECTOR OF SIMONBAKER & PARTNERS LLC → PARTNER OF BAKER AVENUE ASSET MANAGEMENT LP/MANAGING MEMBER OF SIMONBAKER & PARTNERS LLC
  • ChangedLUFF, GERALD, MEREDITH · now a control person
  • ChangedTASSONE, JOHN, SALVATORE · title CHIEF OPERATING OFFICER OF SIMONBAKER & PARTNERS LLC → CHIEF OPERATING OFFICER AND MANAGING MEMBER OF SIMONBAKER & PARTNERS LLC
Mar 30, 2015 filing
  • AddedSIGAL, PETER, ANTHONY · PARTNER OF BAKER AVENUE ASSET MANAGEMENT LP · Less than 5%
Jul 29, 2014 filing
  • AddedKIM, HANNAH, GEE YOUN · CHIEF COMPLIANCE OFFICER OF BAKER AVENUE ASSET MANAGEMENT LP/CHIEF COMPLIANCE OFFICER OF SIMONBAKER & PARTNERS LLC · Less than 5%
  • AddedTASSONE, JOHN, SALVATORE · CHIEF OPERATING OFFICER OF SIMONBAKER & PARTNERS LLC · Less than 5%
  • ChangedBAAM GP, LLC · title GENERAL PARTNER → GENERAL PARTNER OF BAKER AVENUE ASSET MANAGEMENT LP
  • ChangedBAKER, SIMON, GARETH · title CHIEF EXECUTIVE OFFICER/MANAGING PARTNER → CEO & MANAGING PARTNER OF BAKER AVENUE ASSET MANAGEMENT LP/MANAGING MEMBER OF SIMBONBAKER & PARTNERS LLC
  • ChangedBAKER, SIMON, GARETH · indirect via BAAM GP, LLC: title MANAGING PARTNER → MANAGING MEMBER
  • ChangedCOUDEN, DOUG, SCOTT · title PARTNER → PARTNER OF BAKER AVENUE ASSET MANAGEMENT LP
  • ChangedJARDINE, ERIC, SETH · title PARTNER → PARTNER OF BAKER AVENUE ASSET MANAGEMENT LP
  • ChangedLIP, KING, SHAN · title PARTNER → PARTNER OF BAKER AVENUE ASSET MANAGEMENT LP/MANAGING DIRECTOR OF SIMONBAKER & PARTNERS LLC
  • ChangedLUFF, GERALD, MEREDITH · title CHIEF OPERATING OFFICER/CHIEF COMPLIANCE OFFICER/PARTNER → CHIEF OPERATING OFFICER/PARTNER OF BAKER AVENUE ASSET MANAGEMENT LP
  • ChangedMORDESOVICH, RICHARD, CHARLES · title PARTNER → PARTNER OF BAKER AVENUE ASSET MANAGEMENT LP
  • ChangedSTEPHENS, SCOTT, CHRISTOPHER · title PARTNER → PARTNER OF BAKER AVENUE ASSET MANAGEMENT LP
Mar 21, 2014 filing
  • AddedSTEPHENS, SCOTT, CHRISTOPHER · PARTNER · Less than 5%
  • ChangedBAKER, SIMON, GARETH · title MANAGING PARTNER → CHIEF EXECUTIVE OFFICER/MANAGING PARTNER
  • ChangedCOUDEN, DOUG, SCOTT · title DIRECTOR OF EQUITIES → PARTNER
  • ChangedJARDINE, ERIC, SETH · title PORTFOLIO MANAGER → PARTNER; no longer a control person
  • ChangedLIP, KING, SHAN · title CHIEF INVESTMENT OFFICER → PARTNER; no longer a control person
  • ChangedLUFF, GERALD, MEREDITH · title CHIEF OPERATING OFFICER/CHIEF COMPLIANCE OFFICER → CHIEF OPERATING OFFICER/CHIEF COMPLIANCE OFFICER/PARTNER; no longer a control person
  • ChangedMORDESOVICH, RICHARD, CHARLES · title MANAGING DIRECTOR → PARTNER
Sep 7, 2012 filing
  • No longer listedKRUUS, STACEY, ANN · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since Nov 2004
  • ChangedLUFF, GERALD, MEREDITH · title CHIEF OPERATING OFFICER → CHIEF OPERATING OFFICER/CHIEF COMPLIANCE OFFICER
Mar 14, 2012 filing (earliest on record)
  • ListedBAAM GP, LLC · GENERAL PARTNER · Less than 5%
  • ListedBAKER, SIMON, GARETH · MANAGING PARTNER · 75% or more · control person
  • ListedBAKER, SIMON, GARETH · MANAGING PARTNER · 75% or more · indirect via BAAM GP, LLC · control person
  • ListedCOUDEN, DOUG, SCOTT · DIRECTOR OF EQUITIES · 5–10%
  • ListedJARDINE, ERIC, SETH · PORTFOLIO MANAGER · 5–10% · control person
  • ListedKRUUS, STACEY, ANN · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
  • ListedLIP, KING, SHAN · CHIEF INVESTMENT OFFICER · 5–10% · control person
  • ListedLUFF, GERALD, MEREDITH · CHIEF OPERATING OFFICER · 5–10% · control person
  • ListedMORDESOVICH, RICHARD, CHARLES · MANAGING DIRECTOR · Less than 5%

Quarter-over-quarter changes

Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.

Top Adds (vs prior quarter)

Show all 465 →

Top Trims

Show all 147 →

Baker Avenue Asset Management, LP Holdings (2026-06-30)

Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).

# Issuer Symbol CUSIP Value Weight Shares Type
1 APPLE INC AAPL 037833100 $276.0M 5.22% 953,727 SH
2 NVIDIA CORPORATION NVDA 67066G104 $256.9M 4.86% 1,283,930 SH
3 SIMPSON MFG INC SSD 829073105 $191.5M 3.62% 914,514 SH
4 MICROSOFT CORP MSFT 594918104 $140.4M 2.66% 376,429 SH
5 VANGUARD INDEX FDS VB 922908751 $119.4M 2.26% 393,762 SH
6 ISHARES TR IVV 464287200 $107.9M 2.04% 144,124 SH
7 VANGUARD BD INDEX FDS BND 921937835 $100.6M 1.90% 1,370,099 SH
8 ISHARES TR IWF 464287614 $96.9M 1.83% 780,204 SH
9 ISHARES TR AGG 464287226 $96.2M 1.82% 971,622 SH
10 VANGUARD INDEX FDS VTI 922908769 $95.3M 1.80% 257,670 SH
11 ALPHABET INC GOOGL 02079K305 $92.2M 1.75% 258,045 SH
12 SPDR SERIES TRUST SPAB 78464A649 $90.0M 1.70% 3,528,562 SH
13 ISHARES TR QUAL 46432F339 $89.4M 1.69% 407,272 SH
14 APPLIED MATLS INC AMAT 038222105 $86.1M 1.63% 119,071 SH
15 VANGUARD INDEX FDS VV 922908637 $85.5M 1.62% 248,686 SH
16 AMAZON COM INC AMZN 023135106 $81.2M 1.54% 340,495 SH
17 ADVANCED MICRO DEVICES INC AMD 007903107 $80.1M 1.52% 137,829 SH
18 SCHWAB STRATEGIC TR SCHX 808524201 $78.9M 1.49% 2,679,586 SH
19 INVESCO QQQ TR QQQ 46090E103 $76.5M 1.45% 103,843 SH
20 JPMORGAN CHASE & CO JPM 46625H100 $72.6M 1.37% 221,738 SH
21 ISHARES TR IUSB 46434V613 $72.0M 1.36% 1,561,092 SH
22 LAM RESEARCH CORP LRCX 512807306 $69.2M 1.31% 159,786 SH
23 APPLOVIN CORP APP 03831W108 $67.0M 1.27% 130,016 SH
24 MARVELL TECHNOLOGY INC MRVL 573874104 $61.1M 1.16% 205,260 SH
25 ISHARES TR EFG 464288885 $57.4M 1.09% 461,078 SH
26 CATERPILLAR INC CAT 149123101 $51.3M 0.97% 48,161 SH
27 ISHARES TR IVE 464287408 $47.6M 0.90% 209,466 SH
28 PARKER-HANNIFIN CORP PH 701094104 $46.9M 0.89% 47,941 SH
29 CORNING INC GLW 219350105 $44.2M 0.84% 172,950 SH
30 INVESCO EXCHANGE TRADED FD T RSPT 46137V282 $41.1M 0.78% 637,078 SH
31 TESLA INC TSLA 88160R101 $40.9M 0.77% 97,355 SH
32 ISHARES TR ICVT 46435G102 $40.7M 0.77% 334,411 SH
33 VANGUARD INTL EQUITY INDEX F VWO 922042858 $39.9M 0.75% 668,253 SH
34 GE AEROSPACE GE 369604301 $37.9M 0.72% 101,535 SH
35 ISHARES TR SCZ 464288273 $37.2M 0.70% 451,566 SH
36 BUNGE GLOBAL SA BG H11356104 $35.1M 0.67% 329,284 SH
37 EXXON MOBIL CORP XOM 30231G102 $31.9M 0.60% 233,560 SH
38 J P MORGAN EXCHANGE TRADED F JQUA 46641Q761 $31.9M 0.60% 441,326 SH
39 ELI LILLY & CO LLY 532457108 $31.8M 0.60% 26,531 SH
40 ALPHABET INC GOOG 02079K107 $31.8M 0.60% 89,992 SH
41 KLA CORP KLAC 482480100 $31.1M 0.59% 102,969 SH
42 JOHNSON CONTROLS INTERNATION JCI G51502105 $29.6M 0.56% 202,420 SH
43 ROBINHOOD MKTS INC HOOD 770700102 $29.1M 0.55% 289,713 SH
44 BROADCOM INC AVGO 11135F101 $28.5M 0.54% 75,553 SH
45 ISHARES INC EWW 464286822 $27.1M 0.51% 360,323 SH
46 META PLATFORMS INC META 30303M102 $26.8M 0.51% 47,553 SH
47 UBS GROUP AG UBS H42097107 $26.0M 0.49% 524,274 SH
48 LINDE PLC LIN G54950103 $26.0M 0.49% 50,062 SH
49 ORACLE CORP ORCL 68389X105 $26.0M 0.49% 177,121 SH
50 FREEPORT MCMORAN INC FCX 35671D857 $25.7M 0.49% 407,857 SH
Filing History
Period Filed AUM Holdings Accession
2026-06-30 2026-07-28 $5.28B 827 0001432529-26-000009
2026-03-31 2026-05-12 $4.43B 758 0001432529-26-000007
2025-12-31 2026-02-10 $4.34B 625 0001432529-26-000005
2025-09-30 2025-10-31 $4.18B 675 0001432529-25-000011
2020-12-31 2021-02-16 $1.30B 219 0001398344-21-003543
Filer Information
Address
ONE EMBARCADERO CENTER
STE 2530
SAN FRANCISCO, CA 94111
Phone
(415) 986-1110
Filing Manager
Baker Avenue Asset Management, LP
SAN FRANCISCO, CA
Signatory
Andrew Thompson
Finance Director