Clarity Asset Management, Inc. — 13F Holdings & Portfolio
CIK 1756759 · latest 13F-HR filed 2026-10-14
Clarity Asset Management, Inc. manages $204.6M in 13F-reported U.S. long-equity assets across 66 reported positions as of its 2026-09-30 13F-HR filing. Its largest disclosed positions are SPYM (12.67%), QQQM (7.94%), BIV (5.36%). Quarter over quarter (versus its 2026-06-30 filing) the fund opened 3 new positions and exited 4; 13 existing positions rose in reported value and 11 fell.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
Loading holdings…
AUM
$204.6M
Long-equity book
Holdings
66
Distinct positions
Period
2026-09-30
Filed 2026-10-14
Q/Q Activity
+3 / −4 / ↑13 / ↓11
vs 2026-06-30
Portfolio charts
Latest quarter's book, what changed, and how the portfolio has evolved across filings.
Portfolio map
Q3 26SPYM12.7% · +0%QQQM9.6% · +4%BIV5.4% · +2%ESGU4.6% · -5%VFLO4.3% · -5%DFIV4.3% · +3%CGMS4.2% · +3%QGRO3.6% · +1%CGMU3.5% · +4%CGCB3.5% · +0%NUDM3.3% · -4%USTB2.9% · +2%PVAL2.8% · +8%JPST2.6% · +1%AVSU2.4% · -10%FDIQ2.3% · newDGRO2.3% · +5%INFL2.1% · +7%FGDL2.0% · +6%JPIB1.7% · newAVSD1.7% · -5%JMST1.7% · +4%ESGV1.5% · +8%DBMF1.5% · +1%FRDM1.4% · +4%NULG1.2% · -10%ITOT0.9% · +0%CGHM0.9% · +7%AVIG0.8% · +2%CASY0.6% · -0%IVW0.6% · -0%MINO0.5% · newDFSB0.4% · +2%MEAR0.4% · -0%STIP0.3% · -1%CGUS0.3% · +26%QGRW0.3% · +0%WTMF0.3% · +2%COWG0.3% · +3%PYLD0.3% · +2%FELC0.3% · -6%DFSI0.3% · +13%MMM0.2% · 0%FBCG0.2% · -5%LII0.2% · +0%MSFT0.2% · +0%UBND0.2% · +2%FENI0.2% · +0%FIGB0.2% · -5%FIVA0.2% · +2%IJT0.2% · +0%FDVV0.2% · -5%IJJ0.2% · +0%BIDD0.1% · +0%FTBD0.1% · -5%IGRO0.1% · -1%JNJ0.1% · +0%ESUM0.1% · newPFG0.1% · +0%DE0.1% · 0%
Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.
Sector mix
% of 13F valueSectors from each company's SIC code; funds and ETFs grouped separately.
Biggest buys and sells
Q2 26 → Q3 26Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.
13F assets and positions
4 quartersTotal reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.
Top positions over time
reported valueThe eight largest current positions, valued at each quarter end.
Concentration
top 10 = 55.7%Cumulative share of the portfolio held in the largest N positions.
Firm Profile & Key People
As of the firm’s regulatory filing dated Jul 16, 2026.
Assets Under Management
$1.84B
Discretionary
$1.76B
Employees
17
Accounts
3,969
Address
11750 KATY FREEWAY
SUITE 840
HOUSTON, TX 77079
SUITE 840
HOUSTON, TX 77079
Phone
(281) 501-1791
| Name | Title / Status | Ownership | Type |
|---|---|---|---|
| CLARITY FINANCIAL HOLDING COMPANY, LLC Control | SOLE MEMBER since Mar 2026 | 75% or more | Domestic Entity |
| FIELDS, MICHOLE Control | CHIEF COMPLIANCE OFFICER since May 2026 | Less than 5% | Individual |
| MACK, CONNIE, NMN Control | FOUNDER AND CEO since Nov 2009 | Less than 5% | Individual |
| RATLIFF, JAMES, DANIEL Control | SENIOR FINANCIAL ADVISOR since Feb 2020 | Less than 5% | Individual |
| ROBERTS, LANCE, ERIC Control | CHIEF INVESTMENT STRATEGIST since May 2016 | Less than 5% | Individual |
| ROSSO, RICHARD, MICHAEL Control | DIRECTOR OF FINANCIAL PLANNING since May 2016 | Less than 5% | Individual |
| ACCELERATED WEALTH PARTNERS, LLC Control Indirect owner via AWP INVESTMENT 1, LLC | SOLE MEMBER since Mar 2026 | 75% or more | Domestic Entity |
| AWP INVESTMENT 1, LLC Control Indirect owner via CLARITY FINANCIAL HOLDING COMPANY, LLC | MEMBER since Mar 2026 | 25–50% | Domestic Entity |
| JCF AWP HOLDCO II LLC Control Indirect owner via ACCELERATED WEALTH PARTNERS, LLC | MEMBER since Feb 2026 | 75% or more | Domestic Entity |
| MACK, CONNIE, NMN Control Indirect owner via CLARITY FINANCIAL HOLDING COMPANY, LLC | MANAGER since Mar 2026 | General partner, trustee or manager | Individual |
| RATLIFF, JAMES, DANIEL Control Indirect owner via CLARITY FINANCIAL HOLDING COMPANY, LLC | MANAGER since Mar 2026 | General partner, trustee or manager | Individual |
| ROBERTS, LANCE, ERIC Control Indirect owner via VIGIL CAPITAL, INC. | MEMBER since Mar 2026 | 25–50% | Individual |
| ROBERTS, LANCE, ERIC Control Indirect owner via CLARITY FINANCIAL HOLDING COMPANY, LLC | MANAGER since Mar 2026 | General partner, trustee or manager | Individual |
| ROSSO, RICHARD, MICHAEL Control Indirect owner via VIGIL CAPITAL, INC. | MEMBER since Mar 2026 | 25–50% | Individual |
| ROSSO, RICHARD, MICHAEL Control Indirect owner via CLARITY FINANCIAL HOLDING COMPANY, LLC | MANAGER since Mar 2026 | General partner, trustee or manager | Individual |
| VIGIL CAPITAL, INC. Control Indirect owner via CLARITY FINANCIAL HOLDING COMPANY, LLC | MEMBER since Mar 2026 | 50–75% | Domestic Entity |
Ownership & leadership changes · 3 filings with changes since Mar 22, 2013
From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.
May 13, 2026 filing
- AddedACCELERATED WEALTH PARTNERS, LLC · SOLE MEMBER · 75% or more · indirect via AWP INVESTMENT 1, LLC · control person
- AddedAWP INVESTMENT 1, LLC · MEMBER · 25–50% · indirect via CLARITY FINANCIAL HOLDING COMPANY, LLC · control person
- AddedCLARITY FINANCIAL HOLDING COMPANY, LLC · SOLE MEMBER · 75% or more · control person
- AddedFIELDS, MICHOLE · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
- AddedJCF AWP HOLDCO II LLC · MEMBER · 75% or more · indirect via ACCELERATED WEALTH PARTNERS, LLC · control person
- AddedMACK, CONNIE, NMN · MANAGER · General partner, trustee or manager · indirect via CLARITY FINANCIAL HOLDING COMPANY, LLC · control person
- AddedRATLIFF, JAMES, DANIEL · MANAGER · General partner, trustee or manager · indirect via CLARITY FINANCIAL HOLDING COMPANY, LLC · control person
- AddedROBERTS, LANCE, ERIC · MEMBER · 25–50% · indirect via VIGIL CAPITAL, INC. · control person
- AddedROBERTS, LANCE, ERIC · MANAGER · General partner, trustee or manager · indirect via CLARITY FINANCIAL HOLDING COMPANY, LLC · control person
- AddedROSSO, RICHARD, MICHAEL · MEMBER · 25–50% · indirect via VIGIL CAPITAL, INC. · control person
- AddedROSSO, RICHARD, MICHAEL · MANAGER · General partner, trustee or manager · indirect via CLARITY FINANCIAL HOLDING COMPANY, LLC · control person
- AddedVIGIL CAPITAL, INC. · MEMBER · 50–75% · indirect via CLARITY FINANCIAL HOLDING COMPANY, LLC · control person
- ChangedMACK, CONNIE, NMN · title MANAGING MEMBER/CHIEF COMPLIANCE OFFICER → FOUNDER AND CEO; ownership 25–50% → Less than 5%
- ChangedRATLIFF, JAMES, DANIEL · ownership 10–25% → Less than 5%
- ChangedROBERTS, LANCE, ERIC · title CHIEF ECONOMIST → CHIEF INVESTMENT STRATEGIST; ownership 25–50% → Less than 5%
- ChangedROSSO, RICHARD, MICHAEL · ownership 25–50% → Less than 5%
Nov 3, 2020 filing
- AddedRATLIFF, JAMES, DANIEL · SENIOR FINANCIAL ADVISOR · 10–25% · control person
Aug 4, 2016 filing
- AddedROBERTS, LANCE, ERIC · CHIEF ECONOMIST · 25–50% · control person
- AddedROSSO, RICHARD, MICHAEL · DIRECTOR OF FINANCIAL PLANNING · 25–50% · control person
- ChangedMACK, CONNIE, NMN · ownership 75% or more → 25–50%
Mar 22, 2013 filing (earliest on record)
- ListedMACK, CONNIE, NMN · MANAGING MEMBER/CHIEF COMPLIANCE OFFICER · 75% or more · control person
Quarter-over-quarter changes
Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.
Top Adds (vs prior quarter)
- PUTNAM ETF TRUST$563.6K +11.1%
- VICTORY PORTFOLIOS II$546.3K +6.5%
- DIMENSIONAL ETF TRUST$518.9K +6.3%
- FRANKLIN TEMPLETON HOLDINGS$358.6K +9.7%
- INVESCO EXCH TRADED FD TR II$357.3K +8.2%
Top Trims
- AMERICAN CENTY ETF TR-$601.3K -10.8%
- NUSHARES ETF TR-$371.8K -5.3%
- CASEYS GEN STORES INC-$355.0K -23.6%
- NUSHARES ETF TR-$347.8K -12.1%
- LENNOX INTL INC-$245.7K -37.9%
New Positions
- J P MORGAN EXCHANGE TRADED F$3.5M
- STRATEGY SHS$266.6K
- CHEVRON CORP NEW$206.0K
Exited Positions
- SPDR SER TR$3.6M
- THRIVENT ETF TRUST$388.6K
- ISHARES TR$382.2K
- STRATEGY SHS$341.9K
Clarity Asset Management, Inc. Holdings (2026-09-30)
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | SPDR SER TR | SPYM | 78464A854 | $25.9M | 12.67% | 288,772 | SH |
| 2 | INVESCO EXCH TRADED FD TR II | QQQM | 46138G649 | $16.3M | 7.94% | 53,348 | SH |
| 3 | VANGUARD BD INDEX FDS | BIV | 921937819 | $11.0M | 5.36% | 150,439 | SH |
| 4 | ISHARES TR | ESGU | 46435G425 | $9.5M | 4.63% | 56,793 | SH |
| 5 | VICTORY PORTFOLIOS II | VFLO | 92647X830 | $8.9M | 4.35% | 173,795 | SH |
| 6 | DIMENSIONAL ETF TRUST | DFIV | 25434V807 | $8.7M | 4.25% | 155,778 | SH |
| 7 | CAPITAL GRP FIXED INCM ETF T | CGMS | 14020Y300 | $8.5M | 4.17% | 325,153 | SH |
| 8 | AMERICAN CENTY ETF TR | QGRO | 025072307 | $7.3M | 3.58% | 62,514 | SH |
| 9 | CAPITAL GRP FIXED INCM ETF T | CGMU | 14020Y201 | $7.3M | 3.54% | 279,530 | SH |
| 10 | CAPITAL GRP FIXED INCM ETF T | CGCB | 14020Y508 | $7.2M | 3.52% | 288,575 | SH |
| 11 | NUSHARES ETF TR | NUDM | 67092P805 | $6.7M | 3.26% | 168,053 | SH |
| 12 | VICTORY PORTFOLIOS II | USTB | 92647N535 | $5.9M | 2.90% | 119,184 | SH |
| 13 | PUTNAM ETF TRUST | PVAL | 746729300 | $5.6M | 2.75% | 106,947 | SH |
| 14 | J P MORGAN EXCHANGE TRADED F | JPST | 46641Q837 | $5.3M | 2.57% | 104,502 | SH |
| 15 | AMERICAN CENTY ETF TR | AVSU | 025072281 | $5.0M | 2.44% | 56,643 | SH |
| 16 | INVESCO EXCH TRADED FD TR II | FDIQ | 46138E226 | $4.7M | 2.30% | 77,130 | SH |
| 17 | ISHARES TR | DGRO | 46434V621 | $4.6M | 2.25% | 61,104 | SH |
| 18 | LISTED FD TR | INFL | 53656F623 | $4.3M | 2.11% | 85,962 | SH |
| 19 | FRANKLIN TEMPLETON HOLDINGS | FGDL | 35473M105 | $4.1M | 1.98% | 73,441 | SH |
| 20 | J P MORGAN EXCHANGE TRADED F | JPIB | 46641Q852 | $3.5M | 1.73% | 75,969 | SH |
| 21 | AMERICAN CENTY ETF TR | AVSD | 025072299 | $3.5M | 1.71% | 43,910 | SH |
| 22 | INVESCO EXCH TRADED FD TR II | QQQM | 46138G649 | $3.5M | 1.70% | 22,987 | SH |
| 23 | J P MORGAN EXCHANGE TRADED F | JMST | 46641Q654 | $3.4M | 1.65% | 66,898 | SH |
| 24 | VANGUARD WORLD FD | ESGV | 921910733 | $3.1M | 1.53% | 23,030 | SH |
| 25 | LITMAN GREGORY FDS TR | DBMF | 53700T827 | $3.1M | 1.50% | 94,171 | SH |
| 26 | EA SERIES TRUST | FRDM | 02072L607 | $2.9M | 1.43% | 41,928 | SH |
| 27 | NUSHARES ETF TR | NULG | 67092P201 | $2.5M | 1.23% | 22,185 | SH |
| 28 | ISHARES TR | ITOT | 464287150 | $1.8M | 0.88% | 10,885 | SH |
| 29 | CAPITAL GRP FIXED INCM ETF T | CGHM | 14020Y805 | $1.8M | 0.88% | 74,898 | SH |
| 30 | AMERICAN CENTY ETF TR | AVIG | 025072562 | $1.7M | 0.82% | 42,619 | SH |
| 31 | CASEYS GEN STORES INC | CASY | 147528103 | $1.1M | 0.56% | 1,889 | SH |
| 32 | ISHARES TR | IVW | 464287309 | $1.1M | 0.55% | 7,947 | SH |
| 33 | PIMCO ETF TR | MINO | 72201R635 | $1.0M | 0.51% | 24,400 | SH |
| 34 | DIMENSIONAL ETF TRUST | DFSB | 25434V674 | $752.3K | 0.37% | 15,182 | SH |
| 35 | ISHARES U S ETF TR | MEAR | 46431W838 | $740.2K | 0.36% | 14,914 | SH |
| 36 | ISHARES TR | STIP | 46429B747 | $701.2K | 0.34% | 7,033 | SH |
| 37 | CAPITAL GROUP CORE EQUITY ET | CGUS | 14020V108 | $687.9K | 0.34% | 15,457 | SH |
| 38 | WISDOMTREE TR | QGRW | 97717Y477 | $676.7K | 0.33% | 9,853 | SH |
| 39 | WISDOMTREE TR | WTMF | 97717W125 | $618.8K | 0.30% | 14,666 | SH |
| 40 | PACER FDS TR | COWG | 69374H360 | $602.5K | 0.29% | 15,107 | SH |
| 41 | PIMCO ETF TR | PYLD | 72201R585 | $590.6K | 0.29% | 23,260 | SH |
| 42 | FIDELITY COVINGTON TRUST | FELC | 316092113 | $582.7K | 0.28% | 13,452 | SH |
| 43 | DIMENSIONAL ETF TRUST | DFSI | 25434V690 | $559.5K | 0.27% | 12,387 | SH |
| 44 | 3M CO | MMM | 88579Y101 | $483.5K | 0.24% | 2,946 | SH |
| 45 | FIDELITY COVINGTON TRUST | FBCG | 316092352 | $428.9K | 0.21% | 6,786 | SH |
| 46 | LENNOX INTL INC | LII | 526107107 | $402.8K | 0.20% | 1,134 | SH |
| 47 | MICROSOFT CORP | MSFT | 594918104 | $398.8K | 0.19% | 777 | SH |
| 48 | VICTORY PORTFOLIOS II | UBND | 92647X863 | $392.5K | 0.19% | 19,000 | SH |
| 49 | FIDELITY COVINGTON TRUST | FENI | 31609A404 | $388.8K | 0.19% | 9,742 | SH |
| 50 | FIDELITY MERRIMACK STR TR | FIGB | 316188606 | $382.5K | 0.19% | 9,398 | SH |
Filing History
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-09-30 | 2026-10-14 | $204.6M | 66 | 0001756759-26-000007 |
| 2026-06-30 | 2026-07-16 | $203.9M | 67 | 0001756759-26-000004 |
| 2026-03-31 | 2026-05-05 | $197.5M | 290 | 0001756759-26-000003 |
| 2025-12-31 | 2026-02-13 | $181.7M | 246 | 0001756759-26-000001 |
Filer Information
Address
2117 PHILADELPHIA STREET, SUITE 100AMES, IA 50010
Phone
(515) 233-3152
Filing Manager
Clarity Asset Management, Inc.
AMES, IA
Signatory
Lindsay Fields
Compliance Consultant