Strive Financial Group ,LLC — 13F Holdings & Portfolio
CIK 2090040 · latest 13F-HR filed 2026-08-17
Strive Financial Group ,LLC manages $230.1M in 13F-reported U.S. long-equity assets across 854 reported positions as of its 2026-06-30 13F-HR filing. Its largest disclosed positions are VOO (7.56%), IEFA (6.78%), ZECP (4.91%). Quarter over quarter (versus its 2026-03-31 filing) the fund opened 190 new positions and exited 60; 374 existing positions rose in reported value and 197 fell.
AUM is the long-equity portion reported on Form 13F-HR. Excludes short positions, cash, foreign holdings, and non-13F assets. For informational purposes only — not investment advice.
Long-equity book
Distinct positions
Filed 2026-08-17
vs 2026-03-31
Portfolio charts
Latest quarter's book, what changed, and how the portfolio has evolved across filings.
Portfolio map
Q2 26Box size = position value; colour = change in share count vs the prior quarter (green added, red trimmed, blue new). Rows split across managers or share classes are combined. Click a box for the stock.
Sector mix
% of 13F valueSectors from each company's SIC code; funds and ETFs grouped separately.
Biggest buys and sells
Q1 26 → Q2 26Estimated from the change in shares held × the quarter-end price, so price moves alone don't count as buying. New and exited positions are included.
13F assets and positions
3 quartersTotal reported 13F value (bars) and number of positions (line) each quarter. Value changes include market moves.
Top positions over time
reported valueThe eight largest current positions, valued at each quarter end.
Concentration
top 10 = 43.9%Cumulative share of the portfolio held in the largest N positions.
As of the firm’s regulatory filing dated Jun 12, 2026.
STE 1400
DALLAS, TX 75201
| Name | Title / Status | Ownership | Type |
|---|---|---|---|
| BEIRNE, BRIAN, LOGAN Control | CHIEF LEGAL OFFICER since Feb 2025 | Less than 5% | Individual |
| COLE, MATTHEW, RYAN Control | CHIEF EXECUTIVE OFFICER since Feb 2023 | Less than 5% | Individual |
| MCARDLE, DON, LEE Control | CHIEF COMPLIANCE OFFICER since Oct 2023 | Less than 5% | Individual |
| PHAM, BENJAMIN, BARTLEY Control | CHIEF FINANCIAL OFFICER since Jul 2024 | Less than 5% | Individual |
| STRIVE ENTERPRISES, INC Control | SOLE MEMBER since May 2022 | 75% or more | Domestic Entity |
| STRIVE INC. Control Indirect owner via STRIVE ENTERPRISES, INC | PARENT COMPANY since Sep 2025 | 75% or more | Domestic Entity |
Ownership & leadership changes · 9 filings with changes since May 18, 2022
From the firm’s regulatory filings, newest first. Dates are filing dates: a filing that no longer lists someone does not say when they left.
- ChangedCOLE, MATTHEW, RYAN · title MANAGER, CHIEF EXECUTIVE OFFICER, CHIEF INVESTMENT OFFICER, AND PRESIDENT → CHIEF EXECUTIVE OFFICER
- ChangedPHAM, BENJAMIN, BARTLEY · title MANAGER AND CHIEF FINANCIAL OFFICER → CHIEF FINANCIAL OFFICER
- No longer listedRAMASWAMY, VIVEK, GANAPATHY · MAJORITY SHAREHOLDER · 50–75% · indirect via STRIVE ENTERPRISES, INC · control person · listed since Jan 2022
- AddedSTRIVE INC. · PARENT COMPANY · 75% or more · indirect via STRIVE ENTERPRISES, INC · control person
- AddedBEIRNE, BRIAN, LOGAN · CHIEF LEGAL OFFICER · Less than 5% · control person
- No longer listedGAISER, ALEXANDRA, HARRISON · GENERAL COUNSEL · Less than 5% · control person · listed since Oct 2023
- ChangedPHAM, BENJAMIN, BARTLEY · title MANAGER AND CHIEF OPERATING OFFICER → MANAGER AND CHIEF FINANCIAL OFFICER
- No longer listedROACH, ROBERT, GARFIELD · CHIEF COMPLIANCE OFFICER · Less than 5% · control person · listed since May 2023
- AddedGAISER, ALEXANDRA, HARRISON · GENERAL COUNSEL · Less than 5% · control person
- AddedMCARDLE, DON, LEE · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
- No longer listedDANHOF, JUSTIN, GLEN · HEAD OF CORPORATE GOVERNANCE · Less than 5% · control person · listed since May 2022
- No longer listedFRERICKS, ANSON, DANIEL · CO-FOUNDER & PRESIDENT · Less than 5% · control person · listed since May 2022
- No longer listedPAULOSE, RACHEL, KUNJUMMEN · GENERAL COUNSEL · Less than 5% · control person · listed since Aug 2022
- ChangedCOLE, MATTHEW, RYAN · title CHIEF EXECUTIVE OFFICER, CHIEF INVESTMENT OFFICER, GLOBAL HEAD OF FIXED INCOME → MANAGER, CHIEF EXECUTIVE OFFICER, CHIEF INVESTMENT OFFICER, AND PRESIDENT; now a control person
- ChangedPHAM, BENJAMIN, BARTLEY · title CHIEF OPERATING OFFICER → MANAGER AND CHIEF OPERATING OFFICER
- ChangedSTRIVE ENTERPRISES, INC · now a control person
- AddedROACH, ROBERT, GARFIELD · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
- ChangedCOLE, MATTHEW, RYAN · title CHIEF INVESTMENT OFFICER, GLOBAL HEAD OF FIXED INCOME → CHIEF EXECUTIVE OFFICER, CHIEF INVESTMENT OFFICER, GLOBAL HEAD OF FIXED INCOME
- ChangedPAULOSE, RACHEL, KUNJUMMEN · title GENERAL COUNSEL AND CHIEF COMPLIANCE OFFICER → GENERAL COUNSEL
- ChangedRAMASWAMY, VIVEK, GANAPATHY · indirect via STRIVE ENTERPRISES, INC: title SHAREHOLDER, SOLE DIRECTOR OF THE BOARD → MAJORITY SHAREHOLDER
- AddedCOLE, MATTHEW, RYAN · CHIEF INVESTMENT OFFICER, GLOBAL HEAD OF FIXED INCOME · Less than 5%
- ChangedFRERICKS, ANSON, DANIEL · title CHIEF EXECUTIVE OFFICER → CO-FOUNDER & PRESIDENT
- ChangedPAULOSE, RACHEL, KUNJUMMEN · title CHIEF COMPLIANCE OFFICER, GENERAL COUNSEL → GENERAL COUNSEL AND CHIEF COMPLIANCE OFFICER
- ChangedPHAM, BENJAMIN, BARTLEY · title CHIEF FINANCIAL OFFICER → CHIEF OPERATING OFFICER
- AddedPAULOSE, RACHEL, KUNJUMMEN · CHIEF COMPLIANCE OFFICER, GENERAL COUNSEL · Less than 5% · control person
- ChangedDANHOF, JUSTIN, GLEN · title CHIEF COMPLIANCE OFFICER → HEAD OF CORPORATE GOVERNANCE
- ListedDANHOF, JUSTIN, GLEN · CHIEF COMPLIANCE OFFICER · Less than 5% · control person
- ListedFRERICKS, ANSON, DANIEL · CHIEF EXECUTIVE OFFICER · Less than 5% · control person
- ListedPHAM, BENJAMIN, BARTLEY · CHIEF FINANCIAL OFFICER · Less than 5% · control person
- ListedRAMASWAMY, VIVEK, GANAPATHY · SHAREHOLDER, SOLE DIRECTOR OF THE BOARD · 50–75% · indirect via STRIVE ENTERPRISES, INC · control person
- ListedSTRIVE ENTERPRISES, INC · SOLE MEMBER · 75% or more
Quarter-over-quarter changes
Changes in reported position value vs the prior 13F, so price moves count too, not just shares bought or sold.
Top Adds (vs prior quarter)
- ZACKS FOCUS GROWTH ETF$8.7M +386.9%
- ZACKS EARNINGS CONSISTENT PORTFOLIO ETF$8.6M +310.7%
- ISHARES CORE MSCI EAFE ETF$7.9M +103.4%
- ZACKS SMALL/MID CAP ETF$7.5M +446.9%
- VANGUARD S&P 500 ETF$6.7M +62.3%
Top Trims
- CASEYS GEN STORES INC-$2.0M -83.3%
- CENCORA INC CLASS SERIES A-$1.8M -81.1%
- MONSTER BEVERAGE CORP NE-$1.6M -68.1%
- AUTOZONE INC-$1.6M -71.1%
- TRACTOR SUPPLY CO-$1.6M -98.2%
New Positions
- AMERICAN CUSTOMER SATISFACTION ETF$1.1M
- FIDELITY WISE ORIGIN BITCOIN FUND$798.5K
- FIDELITY TOTAL BOND ETF$606.4K
- JPMORGAN CORE PLUS BOND ETF$593.9K
- FLEX LTD F$389.3K
Exited Positions
- ROBO GLOBAL ROBOTICS ANDAUTOMATION INDEX ETF$287.0K
- ABB LTD FSPONSORED ADR 1 ADR REPS 1 ORD SHS$242.0K
- DOW INC$146.0K
- COTERRA ENERGY INC$56.0K
- CLOUDFLARE INC CLASS CLASS A$52.0K
Strive Financial Group ,LLC Holdings (2026-06-30)
Rows tagged Call or Put are options positions, not stock. Per SEC Form 13F-HR, Value shows the notional value of the underlying (shares covered × underlying price), not the option premium. Shares is the number of underlying shares covered (divide by 100 for contract count).
| # | Issuer | Symbol | CUSIP | Value | Weight | Shares | Type |
|---|---|---|---|---|---|---|---|
| 1 | VANGUARD S&P 500 ETF | VOO | 922908363 | $17.4M | 7.56% | 25,345 | SH |
| 2 | ISHARES CORE MSCI EAFE ETF | IEFA | 46432F842 | $15.6M | 6.78% | 161,444 | SH |
| 3 | ZACKS EARNINGS CONSISTENT PORTFOLIO ETF | ZECP | 98888G105 | $11.3M | 4.91% | 299,705 | SH |
| 4 | ZACKS FOCUS GROWTH ETF | GROZ | 98888G808 | $11.0M | 4.76% | 345,021 | SH |
| 5 | ALPHABET INC CLASS C | GOOG | 02079K107 | $10.4M | 4.53% | 29,530 | SH |
| 6 | ZACKS SMALL/MID CAP ETF | SMIZ | 98888G204 | $9.2M | 3.99% | 205,799 | SH |
| 7 | VANGUARD MID-CAP INDEX FUND ETF SHARES | VO | 922908629 | $9.1M | 3.95% | 112,719 | SH |
| 8 | NVIDIA CORP | NVDA | 67066G104 | $6.4M | 2.77% | 31,879 | SH |
| 9 | ALPHABET INC CLASS A | GOOGL | 02079K305 | $5.4M | 2.33% | 15,034 | SH |
| 10 | ELI LILLY AND CO | LLY | 532457108 | $5.4M | 2.33% | 4,477 | SH |
| 11 | APPLE INC | AAPL | 037833100 | $4.9M | 2.12% | 16,891 | SH |
| 12 | AMAZON.COM INC | AMZN | 023135106 | $4.9M | 2.11% | 20,389 | SH |
| 13 | META PLATFORMS INC CLASS A | META | 30303M102 | $4.1M | 1.76% | 7,196 | SH |
| 14 | ISHARES CORE U.S. AGGREGATE BOND ETF | AGG | 464287226 | $4.0M | 1.74% | 40,500 | SH |
| 15 | ISHARES RUSSELL 1000 GROWTH ETF | IWF | 464287614 | $3.9M | 1.70% | 31,507 | SH |
| 16 | MICROSOFT CORP | MSFT | 594918104 | $3.6M | 1.57% | 9,697 | SH |
| 17 | ISHARES CORE S&P SMALL-CAP ETF | IJR | 464287804 | $3.2M | 1.39% | 21,644 | SH |
| 18 | ISHARES CORE MSCI EMERGING MARKETS ETF | IEMG | 46434G103 | $3.0M | 1.30% | 36,170 | SH |
| 19 | VANGUARD VALUE INDEX FUND ETF SHARES | VTV | 922908744 | $2.9M | 1.24% | 13,147 | SH |
| 20 | SCHWAB EMERGING MARKETS EQUITY ETF | SCHE | 808524706 | $2.7M | 1.18% | 75,180 | SH |
| 21 | VANGUARD GROWTH INDEX FUND ETF SHARES | VUG | 922908736 | $2.5M | 1.08% | 28,814 | SH |
| 22 | CALAMOS US EQ AUTOCALLABLE INCOME ETF | CAIE | 12811T571 | $2.4M | 1.05% | 88,422 | SH |
| 23 | SCHWAB U.S. DIVIDEND EQUITY ETF | SCHD | 808524797 | $2.3M | 0.98% | 71,254 | SH |
| 24 | INVESCO S&P SMALLCAP 600REV ETF | RWJ | 46138G664 | $2.0M | 0.88% | 34,209 | SH |
| 25 | ISHARES CORE S&P 500 ETF | IVV | 464287200 | $2.0M | 0.87% | 2,676 | SH |
| 26 | ADVANCED MICRO DEVICES I | AMD | 007903107 | $2.0M | 0.86% | 3,414 | SH |
| 27 | VANGUARD SHORT-TERM TREASURY INDEX FUND ETF SHARES | VGSH | 92206C102 | $1.5M | 0.66% | 26,123 | SH |
| 28 | ISHARES 0-3 MONTH TREASURY BOND ETF | SGOV | 46436E718 | $1.4M | 0.59% | 13,583 | SH |
| 29 | LAM RESH CORP | LRCX | 512807306 | $1.3M | 0.59% | 3,113 | SH |
| 30 | ISHARES MBS ETF | MBB | 464288588 | $1.3M | 0.58% | 14,113 | SH |
| 31 | WALMART INC | WMT | 931142103 | $1.3M | 0.54% | 11,058 | SH |
| 32 | BROADCOM INC | AVGO | 11135F101 | $1.2M | 0.53% | 3,258 | SH |
| 33 | ORACLE CORP | ORCL | 68389X105 | $1.2M | 0.53% | 8,314 | SH |
| 34 | VANGUARD SMALL-CAP GROWTH INDEX FUND ETF SHARES | VBK | 922908595 | $1.2M | 0.51% | 3,218 | SH |
| 35 | INVESCO OPTIMUM YIELD DIVERSIFIED COMMODITY STRATEGY NO K-1 ETF | PDBC | 46090F100 | $1.2M | 0.51% | 74,003 | SH |
| 36 | AMERICAN CUSTOMER SATISFACTION ETF | ACSI | 886364710 | $1.1M | 0.48% | 14,971 | SH |
| 37 | TESLA INC | TSLA | 88160R101 | $1.1M | 0.47% | 2,585 | SH |
| 38 | STATE STREET SPDR S&P 500 ETF TRUST | SPY | 78462F103 | $1.0M | 0.45% | 1,400 | SH |
| 39 | ISHARES 1-5 YEAR INVESTMENT GRADE CORPORATE BOND ETF | IGSB | 464288646 | $1.0M | 0.45% | 19,941 | SH |
| 40 | INVESCO QQQ TR | QQQ | 46090E103 | $926.5K | 0.40% | 1,258 | SH |
| 41 | NORFOLK SOUTHN CORP | NSC | 655844108 | $903.2K | 0.39% | 2,871 | SH |
| 42 | TAIWAN SEMICONDUCTOR M FSPONSORED ADR 1 ADR REPS 5 ORD SHS | TSM | 874039100 | $822.4K | 0.36% | 1,722 | SH |
| 43 | FIDELITY WISE ORIGIN BITCOIN FUND | FBTC | 315948109 | $798.5K | 0.35% | 15,641 | SH |
| 44 | MONSTER BEVERAGE CORP NE | MNST | 61174X109 | $760.9K | 0.33% | 7,916 | SH |
| 45 | VANGUARD INTERMEDIATE-TERM CORPORATE BOND INDEX FUN | VCIT | 92206C870 | $753.9K | 0.33% | 9,122 | SH |
| 46 | ABBOTT LABS | ABT | 002824100 | $719.2K | 0.31% | 7,926 | SH |
| 47 | AMGEN INC | AMGN | 031162100 | $708.7K | 0.31% | 1,957 | SH |
| 48 | HOME DEPOT INC | HD | 437076102 | $703.0K | 0.31% | 1,993 | SH |
| 49 | STATE STREET SPDR PORTFOLIO S&P 1500 COMPOSITE STOCK MARKET E | SPTM | 78464A805 | $690.6K | 0.30% | 7,607 | SH |
| 50 | PALANTIR TECHNOLOGIES INCLASS A | PLTR | 69608A108 | $679.0K | 0.30% | 5,820 | SH |
| Period | Filed | AUM | Holdings | Accession |
|---|---|---|---|---|
| 2026-06-30 | 2026-08-04 | $230.6M | 889 | 0002090040-26-000008 |
| 2026-06-30 | 2026-08-17 | $230.1M | 854 | 0002090040-26-000010 |
| 2026-03-31 | 2026-05-15 | $188.6M | 762 | 0002090040-26-000006 |
| 2025-12-31 | 2026-02-18 | $201.9M | 824 | 0002090040-26-000002 |
| 2025-12-31 | 2026-05-15 | $189.0M | 729 | 0002090040-26-000005 |
SUITE 325
CARMEL, IN 46290