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ROBERT J KROLIK

CIK 1229666 · Chief Financial Officer · last filed 2026-07-29

ROBERT J KROLIK is a Chief Financial Officer who has filed 50 SEC Form 4 insider transactions across 4 companies since 2009. The most recent filing, for REAL, was dated Jul 29, 2026. Across all open-market trades the lifetime net is −$7.5M, making them a net seller over the disclosed history. Current disclosed insider exposure totals $2.7M across reported positions. 30 SEC filings were submitted jointly with YELP INC.

"Disclosed insider exposure" sums this person's most-recently-reported share counts across each company they're an insider in, multiplied by the current underlying price. It is not net worth — it misses retail holdings, private investments, real estate, index funds, and any company where the person isn't an SEC-reporting insider. For informational purposes only.

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Disclosed Exposure

$2.67M

Companies

4

Total Filings

50

Lifetime Open-Market Net

-$7.52M

Filer Profile

Reported Address
873 SANTA CRUZ AVE
SUITE 206
MENLO PARK, CA 94025
Related Filers
YELP INC — 30 joint filings, latest 2016-02-25
DEMAND MEDIA INC. — 4 joint filings, latest 2021-06-16
Profile details as reported on the filer's SEC submissions — for individual insiders the address is often in care of the issuer. Related filers are identified from jointly filed SEC submissions and shared reported addresses. View filings on SEC EDGAR.

Holdings By Company

Latest on-record share count from this person's most recent non-derivative Form 4 transaction in each company. Disclosed exposure = shares × current underlying price.
Symbol Role Shares Price Disclosed Exposure Lifetime OM Net Filings Latest Filed
REAL Director 205,507 $9.48 $1.95M -$162.3K 12 2026-07-29
LEAF GROUP LTD. (LEAF) Delisted Director 18,750 $8.49 $159.2K $0 2 2020-11-12
YELP Chief Financial Officer 35,863 $19.93 $714.6K -$7.36M 27 2016-02-25
MOVE CFO 564 $10.88 $6.1K $0 6 2011-07-21

Recent Filings

50 filings
Insider activity across all companies, newest first. Form 4 rows are post-trade confirmations (buys, sells, grants, exercises). Notice (144) rows are pre-trade notices of intent to sell restricted or control stock under Rule 144 — they may not all execute. Compare adjacent dates to see which notices became actual sales.
Filed Symbol Action Net Shares Net $ Link
2026-07-29 REAL Grant (A) +14,150 $0 EDGAR
2025-07-25 REAL Grant (A) +26,025 $0 EDGAR
2025-06-13 REAL Gift (G) −25,000 $0 EDGAR
2024-07-26 REAL Grant (A) +50,925 $0 EDGAR
2024-06-14 REAL Sell (S) −29,737 -$109.1K EDGAR
2024-06-12 REAL Notice (144) −29,737 -$109.3K EDGAR
2023-07-27 REAL Grant (A) +118,947 $0 EDGAR
2023-06-14 REAL Notice (144) −11,700 -$20.5K EDGAR
2023-06-14 REAL Sell (S) −11,700 -$20.5K EDGAR
2022-08-04 REAL Grant (A) +46,799 $0 EDGAR
Showing 1–10 of 50
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Form 4 codes: P = open-market purchase · S = open-market sale · A = grant/award · M = option exercise · F = tax withholding at vest · G = bona-fide gift · D = disposition to issuer · J = other (see filing footnote). Only P / S codes carry directional signal.
Notice (144 / 144/A): Form 144 is a notice of intent to sell restricted/control stock under Rule 144, filed before the sale; 144/A is an amendment. Many notices are pre-scheduled under Rule 10b5-1 plans. A Form 4 with code S typically follows within a few days when the planned sale executes; missing follow-up Form 4s suggest the notice was cancelled or modified.