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William H. Milmoe

CIK 1443194 · last filed 2026-08-03

William H. Milmoe is a corporate insider who has filed 166 SEC Form 4 insider transactions across 2 companies since 2010. The most recent filing, for CELH, was dated Aug 3, 2026. Across all open-market trades the lifetime net is −$856.0M, making them a net seller over the disclosed history. Current disclosed insider exposure totals $355.7M across reported positions.

"Disclosed insider exposure" sums this person's most-recently-reported share counts across each company they're an insider in, multiplied by the current underlying price. It is not net worth — it misses retail holdings, private investments, real estate, index funds, and any company where the person isn't an SEC-reporting insider. For informational purposes only.

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Disclosed Exposure

$355.73M

Companies

2

Total Filings

166

Lifetime Open-Market Net

-$855.97M

Filer Profile

Reported Address
109 SE 5TH AVENUE
SECOND FLOOR
DELRAY BEACH, FL 33483
Profile details as reported on the filer's SEC submissions — for individual insiders the address is often in care of the issuer. Related filers are identified from jointly filed SEC submissions and shared reported addresses. View filings on SEC EDGAR.

Holdings By Company

Latest on-record share count from this person's most recent non-derivative Form 4 transaction in each company. Disclosed exposure = shares × current underlying price.
Symbol Role Shares Price Disclosed Exposure Lifetime OM Net Filings Latest Filed
CELH 11,253,641 $31.61 $355.73M -$855.98M 127 2026-08-03
Celsius Holdings, Inc. (CELHW) Delisted Director 0 — — $6.4K 3 2011-01-03

Recent Filings

166 filings
Insider activity across all companies, newest first. Form 4 rows are post-trade confirmations (buys, sells, grants, exercises). Notice (144) rows are pre-trade notices of intent to sell restricted or control stock under Rule 144 — they may not all execute. Compare adjacent dates to see which notices became actual sales.
Filed Symbol Action Net Shares Net $ Link
2026-08-03 CELH Other (J) −300,000 -$13.88M EDGAR
2026-07-30 CELH Other (J) −450,000 -$20.81M EDGAR
2026-07-28 CELH Other (J) −450,000 -$20.81M EDGAR
2026-07-22 CELH Other (J) −450,000 -$20.81M EDGAR
2026-07-17 CELH Other (J) −450,000 -$20.81M EDGAR
2026-07-14 CELH Other (J) −450,000 -$20.81M EDGAR
2026-07-09 CELH Other (J) −450,000 -$20.81M EDGAR
2026-06-25 — Grant (A) — $0
2026-04-17 — Gift (G) −11,201,964 $0
2026-04-17 — Gift (G) −11,201,964 $0
Showing 1–10 of 166
Page 1 of 17
Form 4 codes: P = open-market purchase · S = open-market sale · A = grant/award · M = option exercise · F = tax withholding at vest · G = bona-fide gift · D = disposition to issuer · J = other (see filing footnote). Only P / S codes carry directional signal.
Notice (144 / 144/A): Form 144 is a notice of intent to sell restricted/control stock under Rule 144, filed before the sale; 144/A is an amendment. Many notices are pre-scheduled under Rule 10b5-1 plans. A Form 4 with code S typically follows within a few days when the planned sale executes; missing follow-up Form 4s suggest the notice was cancelled or modified.