Bracken Darrell
CIK 1452606 · President & Chief Exec Officer · last filed 2026-08-03
Bracken Darrell is a President & Chief Exec Officer who has filed 75 SEC Form 4 insider transactions across 4 companies since 2009. The most recent filing shows the insider bought $492.8K of VFC on Aug 3, 2026. Across all open-market trades the lifetime net is −$117.6M, making them a net seller over the disclosed history. Current disclosed insider exposure totals $132.3M across reported positions.
"Disclosed insider exposure" sums this person's most-recently-reported share counts across each company they're an insider in, multiplied by the current underlying price. It is not net worth — it misses retail holdings, private investments, real estate, index funds, and any company where the person isn't an SEC-reporting insider. For informational purposes only.
$132.26M
4
75
-$117.59M
Holdings By Company
| Symbol | Role | Shares | Price | Disclosed Exposure | Lifetime OM Net | Filings | Latest Filed |
|---|---|---|---|---|---|---|---|
| VFC | President & Chief Exec Officer | 1,402,108 | $14.99 | $21.02M | $3.50M | 11 | 2026-08-03 |
| SONO | Director | 62,177 | $15.64 | $972.4K | $250.0K | 5 | 2026-03-06 |
| LOGI | President & CEO | 1,020,275 | $106.33 | $108.49M | -$118.14M | 48 | 2023-05-17 |
| WHR | EXECUTIVE VICE PRESIDENT | 41,164 | $43.28 | $1.78M | -$3.20M | 11 | 2012-03-15 |
Recent Filings
75 filings| Filed | Symbol | Action | Net Shares | Net $ | Link |
|---|---|---|---|---|---|
| 2026-08-03 | VFC | Buy (P) | +32,894 | $492.8K | EDGAR |
| 2026-06-08 | VFC | Tax (F) | −36,446 | -$598.1K | EDGAR |
| 2026-05-27 | VFC | Grant (A) | +395,210 | $6.60M | EDGAR |
| 2026-03-06 | SONO | Grant (A) | +12,725 | $0 | EDGAR |
| 2025-08-11 | SONO | Buy (P) | +22,412 | $250.0K | EDGAR |
| 2025-07-18 | VFC | Tax (F) | −17,987 | -$217.1K | EDGAR |
| 2025-06-06 | VFC | Grant (A) | +710,334 | $8.91M | EDGAR |
| 2025-05-27 | VFC | Buy (P) | +85,840 | $1.01M | EDGAR |
| 2025-03-13 | SONO | Grant (A) | +15,427 | $0 | EDGAR |
| 2024-07-19 | VFC | Tax (F) | −11,490 | -$179.1K | EDGAR |
Notice (144 / 144/A): Form 144 is a notice of intent to sell restricted/control stock under Rule 144, filed before the sale; 144/A is an amendment. Many notices are pre-scheduled under Rule 10b5-1 plans. A Form 4 with code S typically follows within a few days when the planned sale executes; missing follow-up Form 4s suggest the notice was cancelled or modified.