Valerie E Greer
CIK 1843064 · EVP, Chief Commercial Officer · last filed 2026-02-19
Valerie E Greer is an EVP, Chief Commercial Officer who has filed 13 SEC Form 4 insider transactions across 2 companies since 2021. The most recent filing, for BFH, was dated Feb 19, 2026. Across all open-market trades the lifetime net is +$113.2K, making them a net buyer over the disclosed history. Current disclosed insider exposure totals $16.1M across reported positions. 15 SEC filings were submitted jointly with ALLIANCE DATA SYSTEMS CORP.
"Disclosed insider exposure" sums this person's most-recently-reported share counts across each company they're an insider in, multiplied by the current underlying price. It is not net worth — it misses retail holdings, private investments, real estate, index funds, and any company where the person isn't an SEC-reporting insider. For informational purposes only.
Charts
Trading activity, where the exposure sits, and each trade against the stock price.
BFH price and trades
Daily close with each Form 4 filing on this company marked: green = open-market buy, red = open-market sale, purple = grants, exercises, gifts and other non-market transactions. Marker size scales with the dollar value.
Shares held
Shares owned after each reported transaction on this company (direct holdings as reported).
Open-market buying and selling
by monthDollar value of open-market purchases (code P, up) and sales (code S, down) across all companies, by filing month. Grants, exercises and gifts are excluded.
Exposure by company
latestMost recently reported shares × current price. Faded bars (*) have had no filing in 3 years, so the person may no longer hold them. Click a bar to chart that company.
Filer Profile
PLANO, TX 75024
Holdings By Company
| Symbol | Role | Shares | Price | Disclosed Exposure | Lifetime OM Net | Filings | Latest Filed |
|---|---|---|---|---|---|---|---|
| BFH | EVP, Chief Commercial Officer | 157,355 | $102.56 | $16.14M | $113.2K | 10 | 2026-02-19 |
| BREAD FINANCIAL HOLDINGS, INC. (ADS) Delisted | EVP, Chief Comm'l Off'r, Card | 64,074 | $56.80 | $3.64M | $0 | 3 | 2022-02-17 |
Recent Filings
13 filings| Filed | Symbol | Action | Net Shares | Net $ | Link |
|---|---|---|---|---|---|
| 2026-02-19 | BFH | Mixed | +3,401 | -$1.89M | EDGAR |
| 2025-12-15 | BFH | Tax (F) | −1,256 | -$92.5K | EDGAR |
| 2025-02-20 | BFH | Mixed | +16,233 | -$927.2K | EDGAR |
| 2024-03-27 | BFH | Tax (F) | −2,366 | -$84.3K | EDGAR |
| 2024-02-20 | BFH | Mixed | +42,572 | -$341.5K | EDGAR |
| 2023-07-19 | BFH | Tax (F) | −3,409 | -$118.8K | EDGAR |
| 2023-03-27 | BFH | Grant (A) | +42,183 | $0 | EDGAR |
| 2023-02-17 | BFH | Tax (F) | −3,361 | -$138.4K | EDGAR |
| 2022-08-09 | BFH | Buy (P) | +3,000 | $113.2K | EDGAR |
| 2022-07-19 | BFH | Tax (F) | −3,303 | -$131.6K | EDGAR |
Notice (144 / 144/A): Form 144 is a notice of intent to sell restricted/control stock under Rule 144, filed before the sale; 144/A is an amendment. Many notices are pre-scheduled under Rule 10b5-1 plans. A Form 4 with code S typically follows within a few days when the planned sale executes; missing follow-up Form 4s suggest the notice was cancelled or modified.