BIDU · Insider Trading
Baidu, Inc.
Every open-market purchase and sale reported by BIDU officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-08-11 | Yanhong Robin Li | See Remarks | M | +852,904 | — |
| 2026-08-10 | Haijian He | Chief Financial Officer | M | +151,536 | — |
| 2026-08-10 | Yanhong Robin Li | See Remarks | M | +527,200 | — |
| 2026-05-26 | Jixun Foo | Director | Sell | −122,584 | −$2.00M |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| Yanhong Robin Li | See Remarks | 442,730,768 | $33.82B |
| Haijian He | Chief Financial Officer | 151,536 | $11.58M |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the BIDU quote page; the site-wide leaderboard is on the insider transactions hub.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.