COCO · Insider Trading

The Vita Coco Company, Inc. Common Stock

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Every open-market purchase and sale reported by COCO officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.

Form 4 Filings

most recent

Open-Market Buys

code P

Sales

code S

Reporting Insiders

current holders

COCO — Recent Form 4 Transactions (latest 2026-08-19)

Filed	Insider	Role	Type	Shares	Value
2026-08-19	Charles van Es	Chief Commercial Officer	F	−10,801	−$704.33K
2026-08-19	Jonathan Burth	Chief Operating Officer	F	−10,801	−$704.33K
2026-08-19	Jane Prior	Chief Marketing Officer	F	−10,801	−$704.33K
2026-06-18	Kenneth Sadowsky	Director	Sell	−3,900	−$323.37K
2026-06-15	Ira Liran	Director	Sell	−148,074	−$11.89M
2026-06-12	Ira Liran	Director	Sell	−191,926	−$15.19M
2026-06-12	Jonathan Burth	Chief Operating Officer	MIXED	—	−$2.09M
2026-06-05	Eric Melloul	Director	A	+1,530	+$115.03K
2026-06-05	John Zupo	Director	A	+1,530	+$115.03K
2026-06-05	Jane Cecil Morreau	Director	A	+1,530	+$115.03K
2026-06-05	Aishetu Fatima Dozie	Director	A	+1,530	+$115.03K
2026-06-05	Ira Liran	Director	A	+1,530	+$115.03K
2026-06-05	Kenneth Sadowsky	Director	A	+1,530	+$115.03K
2026-06-05	Shelley G Broader	Director	A	+1,530	+$115.03K
2026-06-02	Charles van Es	Chief Commercial Officer	Sell	−8,045	−$603.78K
2026-05-21	Kenneth Sadowsky	Director	Sell	−3,900	−$302.15K
2026-05-13	Jonathan Burth	Chief Operating Officer	MIXED	—	−$1.94M
2026-05-11	Charles van Es	Chief Commercial Officer	Sell	−8,561	−$599.27K
2026-05-11	Jonathan Burth	Chief Operating Officer	MIXED	—	−$1.20M
2026-05-04	Charles van Es	Chief Commercial Officer	Sell	−2,000	−$133.74K
2026-05-01	Jonathan Burth	Chief Operating Officer	MIXED	—	−$3.29M
2026-05-01	Michael Kirban	Executive Chairman	Sell	−50,000	−$3.40M
2026-04-28	Martin Roper	Chief Executive Officer	MIXED	—	−$1.99M
2026-04-17	Martin Roper	Chief Executive Officer	MIXED	—	−$995.55K
2026-04-16	Kenneth Sadowsky	Director	Sell	−3,900	−$190.83K
2026-04-16	Martin Roper	Chief Executive Officer	MIXED	—	−$1.99M
2026-04-14	Martin Roper	Chief Executive Officer	MIXED	—	−$1.18M
2026-04-09	Martin Roper	Chief Executive Officer	MIXED	—	−$2.01M
2026-04-02	Charles van Es	Chief Commercial Officer	Sell	−2,000	−$97.34K
2026-03-23	Corey Baker	Chief Financial Officer	Sell	−2,000	−$110.90K
2026-03-19	Kenneth Sadowsky	Director	Sell	−3,900	−$221.98K
2026-03-19	Corey Baker	Chief Financial Officer	Sell	−4,000	−$235.92K
2026-03-18	Jonathan Burth	Chief Operating Officer	MIXED	−20,000	−$3.11M
2026-03-18	Charles van Es	Chief Commercial Officer	Sell	−2,000	−$115.96K
2026-03-17	Kenneth Sadowsky	Director	Sell	−10,000	−$601.37K
2026-03-17	Corey Baker	Chief Financial Officer	Sell	−4,000	−$233.68K
2026-03-13	Michael Kirban	Executive Chairman	Sell	−50,000	−$2.90M
2026-03-12	Jonathan Burth	Chief Operating Officer	F	−818	−$44.92K
2026-03-12	Charles van Es	Chief Commercial Officer	F	−818	−$44.92K
2026-03-12	Jane Prior	Chief Marketing Officer	F	−818	−$44.92K
2026-03-12	Corey Baker	Chief Financial Officer	F	−5,226	−$286.96K
2026-03-09	Corey Baker	Chief Financial Officer	F	−1,978	−$109.14K
2026-03-09	Charles van Es	Chief Commercial Officer	F	−2,163	−$119.34K
2026-03-09	Martin Roper	Chief Executive Officer	F	−5,363	−$295.90K
2026-03-09	Jane Prior	Chief Marketing Officer	MIXED	−2,163	−$2.26M
2026-03-09	Jonathan Burth	Chief Operating Officer	F	−2,163	−$119.34K
2026-03-09	Michael Kirban	Executive Chairman	F	−5,810	−$320.57K
2026-03-05	Michael Kirban	Executive Chairman	F	−3,965	−$214.59K
2026-03-05	Martin Roper	Chief Executive Officer	F	−3,660	−$198.08K
2026-03-03	John D Leahy	Director	MIXED	—	−$1.26M

COCO — Current Insider Holders

Insider	Role	Shares Held	Value
Eric Melloul	Director	7,101,977	$388.90M
Beverages SA Verlinvest	10%+ Owner	4,097,161	$224.36M
Michael Kirban	Executive Chairman	1,622,848	$88.87M
Ira Liran	Director	712,450	$39.01M
Kenneth Sadowsky	Director	580,296	$31.78M
Martin Roper	Chief Executive Officer	539,615	$29.55M
Jane Prior	Chief Marketing Officer	115,780	$6.34M
Charles van Es	Chief Commercial Officer	48,284	$2.64M
Jonathan Burth	Chief Operating Officer	47,109	$2.58M
John D Leahy	Director	44,479	$2.44M
Corey Baker	Chief Financial Officer	25,951	$1.42M
Jane Cecil Morreau	Director	18,709	$1.02M
Aishetu Fatima Dozie	Director	16,376	$896.75K
John Zupo	Director	13,692	$749.77K
Shelley G Broader	Director	2,050	$112.26K

COCO Insider Trading FAQ

Who are the insiders at COCO?

15 officers, directors and 10%+ beneficial owners currently report holdings in COCO via SEC Form 4.

Are COCO insiders buying or selling?

Across the 50 most recent Form 4 filings for COCO, 0 were open-market purchases (code P) and 17 were sales (code S). Sales frequently reflect scheduled 10b5-1 plans or tax withholding rather than a view on the stock.

How current is COCO insider data?

Form 4 must be filed within two business days of the transaction, so this is close to real time. The most recent COCO filing is dated 2026-08-19.

How to read Form 4 activity

Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.

Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.

Full filing history and per-insider positions are on the COCO quote page; the site-wide leaderboard is on the insider transactions hub.