EDUC · Insider Trading
Educational Development Corp
Every open-market purchase and sale reported by EDUC officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2025-11-18 | Craig M White | CHIEF EXECUTIVE OFFICER | MIXED | +21,610 | −$15.42K |
| 2025-11-18 | Heather N. Cobb | CHIEF SALES & MKTG OFFICER | MIXED | +6,739 | −$15.42K |
| 2025-11-18 | Keefe Daniel E O | CHIEF FINANCIAL OFFICER | MIXED | −2,012 | −$15.42K |
| 2025-10-17 | Amy Emerson | Director | Buy | +4,000 | +$5.04K |
| 2025-10-16 | Steven G Hooser | Director | Buy | +4,000 | +$5.04K |
| 2025-10-16 | Kara Gae Neal | Director | Buy | +4,000 | +$5.04K |
| 2025-10-16 | Bradely Von Stoots | Director | Buy | +4,000 | +$5.04K |
| 2024-10-24 | Amy Emerson | Director | Buy | +2,000 | +$4.08K |
| 2024-10-23 | Keefe Daniel E O | CHIEF FINANCIAL OFFICER | Buy | +10,459 | — |
| 2024-10-23 | Craig M White | CHIEF EXECUTIVE OFFICER | Buy | +10,862 | — |
| 2024-10-23 | Heather N. Cobb | CHIEF SALES&MARKETING OFFICER | Buy | +7,644 | — |
| 2024-05-20 | Craig M White | CHIEF EXECUTIVE OFFICER | Buy | +10,187 | — |
| 2024-05-20 | Keefe Daniel E O | CHIEF FINANCIAL OFFICER | Buy | +8,677 | — |
| 2024-05-20 | Heather N. Cobb | CHIEF SALES&MARKETING OFFICER | Buy | +8,301 | — |
| 2024-01-17 | Heather N. Cobb | CHIEF SALES&MARKETING OFFICER | Buy | +1,505 | — |
| 2024-01-17 | Craig M White | CHIEF EXECUTIVE OFFICER | Buy | +2,361 | — |
| 2024-01-17 | Keefe Daniel E O | CHIEF FINANCIAL OFFICER | Buy | +4,718 | — |
| 2023-10-06 | Craig M White | CHIEF EXECUTIVE OFFICER | Buy | +13,319 | — |
| 2023-10-06 | Keefe Daniel E O | CHIEF FINANCIAL OFFICER | Buy | +7,357 | — |
| 2023-10-06 | Heather N. Cobb | CHIEF SALES&MARKETING OFFICER | Buy | +9,182 | — |
| 2023-05-31 | Heather N. Cobb | CHIEF SALES&MARKETING OFFICER | Buy | +4,624 | — |
| 2023-05-31 | Keefe Daniel E O | CHIEF FINANCIAL OFFICER | Buy | +11,328 | — |
| 2023-05-31 | Craig M White | CHIEF EXECUTIVE OFFICER | Buy | +5,615 | — |
| 2023-03-27 | Craig M White | CHIEF EXECUTIVE OFFICER | MIXED | −34,693 | — |
| 2023-03-27 | Heather N. Cobb | CHIEF SALES&MARKETING OFFICER | MIXED | −35,526 | — |
| 2023-03-27 | Keefe Daniel E O | CHIEF FINANCIAL OFFICER | MIXED | −31,130 | — |
| 2022-10-07 | Heather N. Cobb | CHIEF SALES&MARKETING OFFICER | Buy | +8,950 | — |
| 2022-10-07 | Craig M White | CHIEF EXECUTIVE OFFICER | Buy | +22,306 | — |
| 2022-10-07 | Keefe Daniel E O | CHIEF FINANCIAL OFFICER | Buy | +8,652 | — |
| 2021-11-05 | Heather N. Cobb | CHIEF SALES&MARKETING OFFICER | Buy | +2,844 | — |
| 2021-11-05 | Keefe Daniel E O | CHIEF FINANCIAL OFFICER | Buy | +2,539 | — |
| 2021-11-05 | Craig M White | CHIEF EXECUTIVE OFFICER | Buy | +4,923 | — |
| 2021-07-22 | Heather N. Cobb | CHIEF SALES&MARKETING OFFICER | Buy | +41,381 | — |
| 2021-07-22 | Craig M White | CHIEF EXECUTIVE OFFICER | Buy | +43,257 | — |
| 2021-07-22 | Randall W White | Executive Chairman | Buy | −1,900 | −$21.85K |
| 2021-07-22 | Keefe Daniel E O | CHIEF FINANCIAL OFFICER | Buy | +41,379 | — |
| 2021-06-01 | Ronald T McDaniel | Director | Sell | −500 | −$7.26K |
| 2021-06-01 | Joshua J Peters | Director | Buy | +2,400 | +$33.92K |
| 2021-05-21 | Ronald T McDaniel | Director | Sell | −1,000 | −$14.52K |
| 2020-11-12 | Ronald T McDaniel | Director | Sell | −500 | −$8.80K |
| 2020-08-10 | Joshua J Peters | Director | Buy | +12,000 | +$177.24K |
| 2020-03-12 | Keefe Daniel E O | CHIEF FINANCIAL OFFICER | Buy | +5,000 | +$21.00K |
| 2020-01-16 | Keefe Daniel E O | CHIEF FINANCIAL OFFICER | Buy | +2,500 | +$14.75K |
| 2019-08-14 | Heather N. Cobb | CHIEF SALES&MARKETING OFFICER | Buy | +535 | +$3.46K |
| 2019-07-29 | Ronald T McDaniel | Director | Buy | +1,000 | +$6.77K |
| 2019-07-19 | Keefe Daniel E O | CHIEF FINANCIAL OFFICER | Buy | +5,000 | +$34.50K |
| 2019-02-21 | Ronald T McDaniel | Director | Buy | +450 | +$3.68K |
| 2019-02-07 | Craig M White | CHIEF OPERATING OFFICER | Sell | −1,200 | −$10.80K |
| 2019-01-22 | Keefe Daniel E O | CHIEF FINANCIAL OFFICER | Buy | +701 | +$5.43K |
| 2019-01-17 | Keefe Daniel E O | CHIEF FINANCIAL OFFICER | Buy | +1,299 | +$9.91K |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| Craig M White | CHIEF EXECUTIVE OFFICER | 638,831 | $664.38K |
| Heather N. Cobb | CHIEF SALES & MKTG OFFICER | 171,810 | $178.68K |
| Keefe Daniel E O | CHIEF FINANCIAL OFFICER | 163,059 | $169.58K |
| Kara Gae Neal | Director | 8,529 | $8.87K |
| Bradely Von Stoots | Director | 7,250 | $7.54K |
| Amy Emerson | Director | 6,000 | $6.24K |
| Steven G Hooser | Director | 4,000 | $4.16K |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the EDUC quote page; the site-wide leaderboard is on the insider transactions hub.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.