ELF · Insider Trading
e.l.f. Beauty, Inc.
Every open-market purchase and sale reported by ELF officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-10-19 | Joshua Allen Franks | SVP, Operations | Sell | −7,926 | −$873.07K |
| 2026-10-14 | Joshua Allen Franks | SVP, Operations | Sell | −8,366 | −$920.31K |
| 2026-10-05 | Tarang Amin | Chief Executive Officer | MIXED | +24,000 | −$2.95M |
| 2026-09-10 | Mandy J Fields | See Remarks | Sell | −16,065 | −$1.68M |
| 2026-09-09 | Joshua Allen Franks | SVP, Operations | MIXED | −3,500 | −$22.00K |
| 2026-09-03 | Joshua Allen Franks | SVP, Operations | Sell | −5,512 | −$606.32K |
| 2026-09-03 | Tarang Amin | Chief Executive Officer | M | +71,000 | +$1.91M |
| 2026-09-03 | Tarang Amin | Chief Executive Officer | MIXED | — | — |
| 2026-08-21 | Tiffany F. Daniele | Director | A | +1,421 | — |
| 2026-08-21 | Charles V Bergh | Director | A | +1,878 | — |
| 2026-08-21 | Maria Ferreras | Director | A | +1,909 | — |
| 2026-08-21 | Gayle Tait | Director | A | +1,421 | — |
| 2026-08-21 | Lauren Cooks Levitan | Director | A | +1,421 | — |
| 2026-08-21 | Kenneth Mitchell Jr | Director | A | +1,980 | — |
| 2026-08-21 | Joshua Allen Franks | SVP, Operations | Sell | −5,718 | −$571.80K |
| 2026-08-21 | Matthew Farrell | Director | A | +1,421 | — |
| 2026-08-21 | Maureen C. Watson | Director | A | +1,939 | — |
| 2026-08-21 | Lori Keith | Director | A | +1,985 | — |
| 2026-08-20 | Lauren Cooks Levitan | Director | Sell | −1,034 | −$96.32K |
| 2026-08-06 | Kory Marchisotto | See Remarks | Sell | −12,173 | −$1.07M |
| 2026-08-06 | Kory Marchisotto | See Remarks | Sell | −12,173 | −$1.07M |
| 2026-07-02 | Tarang Amin | Chief Executive Officer | Sell | −15,829 | −$822.16K |
| 2026-07-02 | Tarang Amin | Chief Executive Officer | Sell | −7,000 | −$360.71K |
| 2026-07-02 | Jennifer Catherine Hartnett | Chief Commercial Officer | Sell | −25,357 | −$2.03M |
| 2026-07-02 | Tarang Amin | Chief Executive Officer | MIXED | — | −$2.58M |
| 2026-06-11 | Mandy J Fields | See Remarks | Sell | −4,327 | −$222.97K |
| 2026-06-11 | Scott Milsten | — | Sell | −4,162 | −$214.47K |
| 2026-06-11 | Joshua Allen Franks | SVP, Operations | Sell | −3,505 | −$180.61K |
| 2026-06-11 | Kory Marchisotto | See Remarks | Sell | −4,352 | −$224.26K |
| 2026-06-11 | Jennifer Catherine Hartnett | Chief Commercial Officer | Sell | −4,352 | −$224.26K |
| 2026-06-11 | Tarang Amin | Chief Executive Officer | MIXED | −7,000 | −$360.71K |
| 2026-06-05 | Tarang Amin | Chief Executive Officer | MIXED | +55,338 | −$822.16K |
| 2026-06-05 | Scott Milsten | — | MIXED | +33,803 | −$442.11K |
| 2026-06-05 | Kory Marchisotto | See Remarks | MIXED | +33,803 | −$442.11K |
| 2026-06-05 | Mandy J Fields | See Remarks | MIXED | +33,851 | −$439.62K |
| 2026-06-05 | Joshua Allen Franks | SVP, Operations | MIXED | +35,461 | −$356.00K |
| 2026-06-05 | Jennifer Catherine Hartnett | Chief Commercial Officer | Sell | −10,318 | −$535.92K |
| 2026-06-01 | Lauren Cooks Levitan | Director | MIXED | — | −$370.89K |
| 2026-05-28 | Tarang Amin | Chief Executive Officer | G | −18,947 | — |
| 2026-04-28 | Tarang Amin | Chief Executive Officer | MIXED | +32,394 | −$2.64M |
| 2026-04-28 | Kory Marchisotto | See Remarks | MIXED | +18,441 | −$1.51M |
| 2026-04-28 | Mandy J Fields | See Remarks | MIXED | +18,581 | −$1.51M |
| 2026-04-28 | Scott Milsten | — | MIXED | +18,440 | −$1.51M |
| 2026-04-28 | Jennifer Catherine Hartnett | Chief Commercial Officer | MIXED | +16,127 | −$1.33M |
| 2026-04-28 | Joshua Allen Franks | SVP, Operations | MIXED | +18,702 | −$1.50M |
| 2026-04-02 | Tarang Amin | Chief Executive Officer | MIXED | +18,120 | −$1.41M |
| 2026-02-23 | Matthew Farrell | Director | Buy | +5,000 | +$464.81K |
| 2026-02-17 | Matthew Farrell | Director | A | +980 | — |
| 2025-12-08 | Scott Milsten | — | Sell | −906 | −$72.33K |
| 2025-12-08 | Tarang Amin | Chief Executive Officer | Sell | −1,522 | −$121.50K |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| Tarang Amin | Chief Executive Officer | 402,291 | $44.93M |
| Kory Marchisotto | See Remarks | 169,695 | $18.95M |
| Scott Milsten | — | 167,342 | $18.69M |
| Joshua Allen Franks | SVP, Operations | 119,005 | $13.29M |
| Mandy J Fields | See Remarks | 98,996 | $11.06M |
| Jennifer Catherine Hartnett | Chief Commercial Officer | 28,699 | $3.21M |
| Lori Keith | Director | 24,683 | $2.76M |
| Kenneth Mitchell Jr | Director | 19,827 | $2.21M |
| Matthew Farrell | Director | 12,241 | $1.37M |
| Lauren Cooks Levitan | Director | 11,937 | $1.33M |
| Tiffany F. Daniele | Director | 8,258 | $922.34K |
| Gayle Tait | Director | 6,623 | $739.72K |
| Maureen C. Watson | Director | 4,684 | $523.16K |
| Charles V Bergh | Director | 3,934 | $439.39K |
| Maria Ferreras | Director | 3,933 | $439.28K |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the ELF quote page; the site-wide leaderboard is on the insider transactions hub.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.