GOOG (Alphabet Inc. Class C Capital Stock)
Insider Trading Activity
Every open-market purchase and sale reported by GOOG officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-03-31 | FRANCES ARNOLD | Director | Sell | — | — |
| 2026-03-31 | JOHN KENT WALKER | President, Global Affairs, CLO | MIXED | — | — |
| 2016-10-19 | Sundar Pichai | CEO, Google Inc. | Sell | — | — |
| 2016-10-18 | JOHN L HENNESSY | Director | MIXED | — | — |
| 2016-10-05 | Sundar Pichai | CEO, Google Inc. | Sell | — | — |
| 2016-10-03 | James Grier Campbell | VP, Alphabet Corp. Controller | Sell | — | — |
| 2016-10-03 | ANN MATHER | Director | Sell | — | — |
| 2016-10-03 | Sergey Brin | President | MIXED | — | — |
| 2016-09-29 | Sergey Brin | President | MIXED | — | — |
| 2016-09-28 | Ruth Porat | SVP, Chief Financial Officer | MIXED | — | — |
| 2016-09-28 | Sergey Brin | President | MIXED | — | — |
| 2016-09-28 | Diane B Greene | Senior Vice President | MIXED | — | — |
| 2016-09-28 | James Grier Campbell | VP, Alphabet Corp. Controller | MIXED | — | — |
| 2016-09-28 | Sergey Brin | President | MIXED | — | — |
| 2016-09-28 | Sundar Pichai | CEO, Google Inc. | MIXED | — | — |
| 2016-09-26 | Lawrence Page | Chief Executive Officer | MIXED | — | — |
| 2016-09-26 | Lawrence Page | Chief Executive Officer | MIXED | — | — |
| 2016-09-26 | Sergey Brin | President | MIXED | — | — |
| 2016-09-23 | Lawrence Page | Chief Executive Officer | MIXED | — | — |
| 2016-09-21 | Lawrence Page | Chief Executive Officer | MIXED | — | — |
| 2016-09-21 | Sundar Pichai | CEO, Google Inc. | Sell | — | — |
| 2016-09-20 | Lawrence Page | Chief Executive Officer | MIXED | — | — |
| 2016-09-07 | Sundar Pichai | CEO, Google Inc. | Sell | — | — |
| 2016-09-01 | James Grier Campbell | VP, Alphabet Corp. Controller | Sell | — | — |
| 2016-09-01 | ANN MATHER | Director | Sell | — | — |
| 2016-08-26 | James Grier Campbell | VP, Alphabet Corp. Controller | MIXED | — | — |
| 2016-08-26 | Lawrence Page | Chief Executive Officer | C | — | — |
| 2016-08-26 | Sundar Pichai | CEO, Google Inc. | MIXED | — | — |
| 2016-08-26 | ERIC E SCHMIDT | Executive Chairman of Board | MIXED | — | — |
| 2016-08-26 | Sergey Brin | President | MIXED | — | — |
| 2016-08-26 | Diane B Greene | Senior Vice President | MIXED | — | — |
| 2016-08-26 | Sergey Brin | President | MIXED | — | — |
| 2016-08-25 | Sergey Brin | President | MIXED | — | — |
| 2016-08-24 | Sergey Brin | President | MIXED | — | — |
| 2016-08-22 | Sundar Pichai | CEO, Google Inc. | Sell | — | — |
| 2016-08-22 | Lawrence Page | Chief Executive Officer | MIXED | — | — |
| 2016-08-22 | Sundar Pichai | CEO, Google Inc. | Sell | — | — |
| 2016-08-18 | Sergey Brin | President | C | — | — |
| 2016-08-18 | Lawrence Page | Chief Executive Officer | MIXED | — | — |
| 2016-08-18 | Lawrence Page | Chief Executive Officer | MIXED | — | — |
| 2016-08-17 | Lawrence Page | Chief Executive Officer | MIXED | — | — |
| 2016-08-16 | Lawrence Page | Chief Executive Officer | MIXED | — | — |
| 2016-08-16 | ERIC E SCHMIDT | Executive Chairman of Board | MIXED | — | — |
| 2016-08-15 | L JOHN DOERR | Director | Sell | — | — |
| 2016-08-08 | Sergey Brin | President | MIXED | — | — |
| 2016-08-08 | Sergey Brin | President | MIXED | — | — |
| 2016-08-05 | James Grier Campbell | VP, Alphabet Corp. Controller | Sell | — | — |
| 2016-08-05 | Sergey Brin | President | MIXED | — | — |
| 2016-08-05 | Sundar Pichai | CEO, Google Inc. | Sell | — | — |
| 2016-08-04 | Sergey Brin | President | MIXED | — | — |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| — | Chief Executive Officer | 410,772,400 | — |
| — | President | 396,747,940 | — |
| — | Director | 18,820,540 | — |
| — | Director | 18,629,200 | — |
| — | CEO, Google Inc. | 7,078,780 | — |
| — | SVP, Wold Wide Sales/Oper. | 6,898,860 | — |
| — | Executive Chairman of Board | 4,070,040 | — |
| — | SVP, Chief Financial Officer | 890,820 | — |
| — | SVP Prod. Mgmt. | 671,720 | — |
| — | SVP, Corporate Development | 508,440 | — |
| — | Director | 420,000 | — |
| — | Director | 339,680 | — |
| — | SVP Engineering & Research | 283,940 | — |
| — | Director | 147,160 | — |
| — | SVP & Chief Financial Officer | 133,060 | — |
| — | President, Global Affairs, CLO | 84,309 | — |
| — | SVP and Chief Business Officer | 75,000 | — |
| — | Chief Financial Officer | 64,480 | — |
| — | VP, Alphabet Corp. Controller | 40,600 | — |
| — | Director | 28,800 | — |
| — | Director | 26,440 | — |
| — | Director | 19,920 | — |
| — | Director | 18,316 | — |
| — | Director | 10,080 | — |
| — | SVP Business Oper. | 6,460 | — |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the GOOG quote page; the site-wide leaderboard is on the insider transactions hub.