GOOG · Insider Trading

Alphabet Inc. Class C Capital Stock

Full GOOG quote
Iron condor setupsExpected moveIV rank historyFibonacci levelsInsider trading

Every open-market purchase and sale reported by GOOG officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.

Form 4 Filings
50
most recent
Open-Market Buys
0
code P
Sales
14
code S
Reporting Insiders
2
current holders
GOOG — Recent Form 4 Transactions (latest 2026-03-31)
FiledInsiderRole TypeSharesValue
2026-03-31 Frances Arnold Director Sell −102 −$28.07K
2026-03-31 John Kent Walker President, Global Affairs, CLO MIXED −8,993 −$2.48M
2016-10-19 Sundar Pichai CEO, Google Inc. Sell −4,000 −$3.21M
2016-10-18 John L Hennessy Director MIXED −200 −$160.00K
2016-10-05 Sundar Pichai CEO, Google Inc. Sell −4,000 −$3.13M
2016-10-03 James Grier Campbell VP, Alphabet Corp. Controller Sell −194 −$150.20K
2016-10-03 Ann Mather Director Sell −44 −$34.29K
2016-10-03 Sergey Brin President MIXED −16,670 −$26.40M
2016-09-29 Sergey Brin President MIXED −16,666 −$24.96M
2016-09-28 Ruth Porat SVP, Chief Financial Officer MIXED −4,139 −$3.26M
2016-09-28 Sergey Brin President MIXED −16,666 −$26.55M
2016-09-28 Diane B Greene Senior Vice President MIXED −5,861 −$2.04M
2016-09-28 James Grier Campbell VP, Alphabet Corp. Controller MIXED −212 −$166.82K
2016-09-28 Sergey Brin President MIXED −16,666 −$26.43M
2016-09-28 Sundar Pichai CEO, Google Inc. MIXED −23,228 −$18.30M
2016-09-26 Lawrence Page Chief Executive Officer MIXED −16,670 −$26.70M
2016-09-26 Lawrence Page Chief Executive Officer MIXED −16,666 −$26.69M
2016-09-26 Sergey Brin President MIXED −35,466 −$26.32M
2016-09-23 Lawrence Page Chief Executive Officer MIXED −16,666 −$26.24M
2016-09-21 Lawrence Page Chief Executive Officer MIXED −16,666 −$26.20M
2016-09-21 Sundar Pichai CEO, Google Inc. Sell −4,000 −$3.10M
2016-09-20 Lawrence Page Chief Executive Officer MIXED −91,666 −$26.12M
2016-09-07 Sundar Pichai CEO, Google Inc. Sell −4,000 −$3.13M
2016-09-01 James Grier Campbell VP, Alphabet Corp. Controller Sell −193 −$148.47K
2016-09-01 Ann Mather Director Sell −43 −$33.26K
2016-08-26 James Grier Campbell VP, Alphabet Corp. Controller MIXED −212 −$163.16K
2016-08-26 Lawrence Page Chief Executive Officer C +150,000 —
2016-08-26 Sundar Pichai CEO, Google Inc. MIXED −1,320 −$1.03M
2016-08-26 Eric E Schmidt Executive Chairman of Board MIXED −5,732 −$3.05M
2016-08-26 Sergey Brin President MIXED −16,670 −$25.95M
2016-08-26 Diane B Greene Senior Vice President MIXED −29 −$22.44K
2016-08-26 Sergey Brin President MIXED −35,466 −$26.00M
2016-08-25 Sergey Brin President MIXED −16,666 −$26.07M
2016-08-24 Sergey Brin President MIXED −152,732 −$52.34M
2016-08-22 Sundar Pichai CEO, Google Inc. Sell −4,000 −$3.12M
2016-08-22 Lawrence Page Chief Executive Officer MIXED −16,670 −$26.24M
2016-08-22 Sundar Pichai CEO, Google Inc. Sell −4,000 −$3.12M
2016-08-18 Sergey Brin President C +78,500 —
2016-08-18 Lawrence Page Chief Executive Officer MIXED −16,666 −$26.39M
2016-08-18 Lawrence Page Chief Executive Officer MIXED −16,666 −$26.29M
2016-08-17 Lawrence Page Chief Executive Officer MIXED −16,666 −$26.32M
2016-08-16 Lawrence Page Chief Executive Officer MIXED −16,666 −$26.49M
2016-08-16 Eric E Schmidt Executive Chairman of Board MIXED −638 —
2016-08-15 L John Doerr Director Sell −14,370 −$11.25M
2016-08-08 Sergey Brin President MIXED −16,666 −$26.15M
2016-08-08 Sergey Brin President MIXED −16,670 −$26.42M
2016-08-05 James Grier Campbell VP, Alphabet Corp. Controller Sell −603 −$462.61K
2016-08-05 Sergey Brin President MIXED −16,666 −$26.10M
2016-08-05 Sundar Pichai CEO, Google Inc. Sell −4,000 −$3.08M
2016-08-04 Sergey Brin President MIXED −16,666 −$26.17M
GOOG — Current Insider Holders
InsiderRole Shares HeldValue
John Kent Walker President, Global Affairs, CLO 84,309 $23.80M
Frances Arnold Director 18,316 $5.17M
GOOG Insider Trading FAQ
Who are the insiders at GOOG?
2 officers, directors and 10%+ beneficial owners currently report holdings in GOOG via SEC Form 4.
Are GOOG insiders buying or selling?
Across the 50 most recent Form 4 filings for GOOG, 0 were open-market purchases (code P) and 14 were sales (code S). Sales frequently reflect scheduled 10b5-1 plans or tax withholding rather than a view on the stock.
How current is GOOG insider data?
Form 4 must be filed within two business days of the transaction, so this is close to real time. The most recent GOOG filing is dated 2026-03-31.
How to read Form 4 activity

Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.

Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.

Full filing history and per-insider positions are on the GOOG quote page; the site-wide leaderboard is on the insider transactions hub.

More on GOOG
GOOG full quote Insider Transactions Hub (all symbols) GOOG iron condor setups GOOG expected move GOOG IV rank history GOOG Fibonacci levels

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