LRHC · Insider Trading
La Rosa Holding Corp. Common Stock
Every open-market purchase and sale reported by LRHC officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-03-03 | HRT FINANCIAL LP | 10%+ Owner | MIXED | +6,216 | +$6.48K |
| 2026-01-12 | Deana La Rosa | Chief Operating Officer | MIXED | −400 | −$400.00K |
| 2025-08-19 | Joseph La Rosa | CEO, interim CFO | A | +380,044 | — |
| 2025-08-18 | Michael A La Rosa | Director | A | +600 | — |
| 2025-08-18 | Siamack Alavi | Director | A | +600 | — |
| 2025-08-18 | Ned L Siegel | Director | A | +600 | — |
| 2025-08-18 | Lourdes Felix | Director | A | +600 | — |
| 2025-07-23 | Alex Santos | CHIEF TECHNOLOGY OFFICER | Sell | −26 | — |
| 2025-07-21 | Deana La Rosa | Chief Operating Officer | Buy | +300,000 | +$2.29M |
| 2025-04-23 | Joseph La Rosa | CEO, interim CFO | A | +13,189,436 | — |
| 2025-02-06 | Alex Santos | CHIEF TECHNOLOGY OFFICER | M | +4,000 | — |
| 2025-02-06 | Joseph La Rosa | CEO, interim CFO | MIXED | +12,347,748 | +$645.62K |
| 2025-02-04 | Alex Santos | CHIEF TECHNOLOGY OFFICER | A | +4,000 | — |
| 2025-01-06 | Deana La Rosa | Chief Operating Officer | A | +800,000 deriv. | — |
| 2024-12-31 | Deana La Rosa | Chief Operating Officer | A | +800,000 deriv. | — |
| 2024-12-06 | Joseph La Rosa | CEO, interim CFO | A | +2,400,000 deriv. | — |
| 2024-09-17 | Alex Santos | CHIEF TECHNOLOGY OFFICER | Sell | −9,611 | −$8.58K |
| 2024-08-08 | Joseph La Rosa | CHIEF EXECUTIVE OFFICER | J | — | — |
| 2024-06-21 | Joseph La Rosa | Chief Executive Officer | A | +200,000 deriv. | — |
| 2024-03-22 | Alex Santos | CHIEF TECHNOLOGY OFFICER | A | +2,813 | — |
| 2024-03-15 | Joseph La Rosa | Chief Executive Officer | A | +600,000 deriv. | — |
| 2024-02-01 | Kent Metzroth | Chief Financial Officer | A | +359,120 deriv. | — |
| 2024-02-01 | Joseph La Rosa | President, CEO, and Chairman | A | +434,065 deriv. | — |
| 2024-01-04 | Joseph La Rosa | Chief Executive Officer | A | +800,000 deriv. | — |
| 2023-12-07 | Joseph La Rosa | Chief Executive Officer | A | +900,000 deriv. | — |
| 2023-11-15 | Alex Santos | CHIEF TECHNOLOGY OFFICER | D | −2,518 | — |
| 2023-11-14 | Kent Metzroth | CHIEF FINANCIAL OFFICER | — | — | — |
| 2023-11-14 | Joseph La Rosa | CHIEF EXECUTIVE OFFICER | M | +437,713 | +$1.62M |
| 2023-11-03 | Michael A La Rosa | Director | A | +85,625 deriv. | — |
| 2023-11-03 | Ned L Siegel | Director | A | +107,050 deriv. | — |
| 2023-11-03 | Thomas Stringer | Director | A | +112,400 deriv. | — |
| 2023-11-03 | Jodi R White | Director | A | +107,050 deriv. | — |
| 2023-10-16 | Kent Metzroth | CHIEF FINANCIAL OFFICER | A | +359,120 | — |
| 2023-10-16 | Joseph La Rosa | CHIEF EXECUTIVE OFFICER | MIXED | +1,337,713 | +$1.62M |
| 2023-10-10 | Alex Santos | CHIEF TECHNOLOGY OFFICER | M | +5,316 | +$26.58K |
| 2023-10-10 | Carlos J. Bonilla | 10%+ Owner | J | +114,328 | +$571.64K |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| HRT FINANCIAL LP | 10%+ Owner | 949 | $719 |
| Joseph La Rosa | CEO, interim CFO | 504 | $382 |
| Deana La Rosa | Chief Operating Officer | 33 | $25 |
| Ned L Siegel | Director | 1 | $1 |
| Lourdes Felix | Director | 1 | $1 |
| Michael A La Rosa | Director | 1 | $1 |
| Siamack Alavi | Director | 1 | $1 |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the LRHC quote page; the site-wide leaderboard is on the insider transactions hub.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.