LRHC (La Rosa Holding Corp. Common Stock)
Insider Trading Activity
Every open-market purchase and sale reported by LRHC officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-03-03 | HRT FINANCIAL LP | 10%+ Owner | MIXED | — | — |
| 2026-01-12 | DEANA LA ROSA | Chief Operating Officer | MIXED | — | — |
| 2025-08-19 | JOSEPH LA ROSA | CEO, interim CFO | A | — | — |
| 2025-08-18 | MICHAEL A LA ROSA | Director | A | — | — |
| 2025-08-18 | SIAMACK ALAVI | Director | A | — | — |
| 2025-08-18 | NED L SIEGEL | Director | A | — | — |
| 2025-08-18 | Lourdes Felix | Director | A | — | — |
| 2025-07-23 | ALEX SANTOS | CHIEF TECHNOLOGY OFFICER | Sell | — | — |
| 2025-07-21 | DEANA LA ROSA | Chief Operating Officer | Buy | — | — |
| 2025-04-23 | JOSEPH LA ROSA | CEO, interim CFO | A | — | — |
| 2025-02-06 | ALEX SANTOS | CHIEF TECHNOLOGY OFFICER | M | — | — |
| 2025-02-06 | JOSEPH LA ROSA | CEO, interim CFO | MIXED | — | — |
| 2025-02-04 | ALEX SANTOS | CHIEF TECHNOLOGY OFFICER | A | — | — |
| 2025-01-06 | DEANA LA ROSA | Chief Operating Officer | A | — | — |
| 2024-12-31 | DEANA LA ROSA | Chief Operating Officer | A | — | — |
| 2024-12-06 | JOSEPH LA ROSA | CEO, interim CFO | A | — | — |
| 2024-09-17 | ALEX SANTOS | CHIEF TECHNOLOGY OFFICER | Sell | — | — |
| 2024-08-08 | JOSEPH LA ROSA | CHIEF EXECUTIVE OFFICER | J | — | — |
| 2024-06-21 | JOSEPH LA ROSA | Chief Executive Officer | A | — | — |
| 2024-03-22 | ALEX SANTOS | CHIEF TECHNOLOGY OFFICER | A | — | — |
| 2024-03-15 | JOSEPH LA ROSA | Chief Executive Officer | A | — | — |
| 2024-02-01 | KENT METZROTH | Chief Financial Officer | A | — | — |
| 2024-02-01 | JOSEPH LA ROSA | President, CEO, and Chairman | A | — | — |
| 2024-01-04 | JOSEPH LA ROSA | Chief Executive Officer | A | — | — |
| 2023-12-07 | JOSEPH LA ROSA | Chief Executive Officer | A | — | — |
| 2023-11-15 | ALEX SANTOS | CHIEF TECHNOLOGY OFFICER | D | — | — |
| 2023-11-14 | KENT METZROTH | CHIEF FINANCIAL OFFICER | — | — | — |
| 2023-11-14 | JOSEPH LA ROSA | CHIEF EXECUTIVE OFFICER | M | — | — |
| 2023-11-03 | MICHAEL A LA ROSA | Director | A | — | — |
| 2023-11-03 | NED L SIEGEL | Director | A | — | — |
| 2023-11-03 | THOMAS STRINGER | Director | A | — | — |
| 2023-11-03 | JODI R WHITE | Director | A | — | — |
| 2023-10-16 | KENT METZROTH | CHIEF FINANCIAL OFFICER | A | — | — |
| 2023-10-16 | JOSEPH LA ROSA | CHIEF EXECUTIVE OFFICER | MIXED | — | — |
| 2023-10-10 | ALEX SANTOS | CHIEF TECHNOLOGY OFFICER | M | — | — |
| 2023-10-10 | Carlos J. Bonilla | 10%+ Owner | J | — | — |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| — | 10%+ Owner | 949 | — |
| — | CEO, interim CFO | 504 | — |
| — | Chief Operating Officer | 33 | — |
| — | 10%+ Owner | 18 | — |
| — | Director | 1 | — |
| — | Director | 1 | — |
| — | Director | 1 | — |
| — | Director | 1 | — |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the LRHC quote page; the site-wide leaderboard is on the insider transactions hub.