LUV (Southwest Airlines Co.)
Insider Trading Activity
Every open-market purchase and sale reported by LUV officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-08-25 | Jimmy Ryan Martinez | Principal Accounting Officer | F | — | — |
| 2026-08-11 | Varun Krishna | Director | A | — | — |
| 2026-08-11 | Jason T Liberty | Director | A | — | — |
| 2026-08-07 | Lauren Tauscher Woods | EVP & CIO | A | — | — |
| 2026-08-07 | Robert E Jordan | CEO & President | A | — | — |
| 2026-08-07 | Tom Doxey | EVP, Chief Financial Officer | A | — | — |
| 2026-08-07 | Justin Jones | EVP & Chief Commercial Officer | A | — | — |
| 2026-08-07 | Andrew M Watterson | Chief Operating Officer | A | — | — |
| 2026-08-07 | Anthony Roach | Chief Customer & Brand Officer | A | — | — |
| 2026-08-07 | Andrew M Watterson | Chief Operating Officer | A | — | — |
| 2026-08-07 | Justin Jones | EVP & Chief Commercial Officer | A | — | — |
| 2026-08-07 | Anthony Roach | Chief Customer & Brand Officer | A | — | — |
| 2026-08-07 | Lauren Tauscher Woods | EVP & CIO | A | — | — |
| 2026-08-07 | Tom Doxey | EVP, Chief Financial Officer | A | — | — |
| 2026-08-07 | Robert E Jordan | CEO & President | A | — | — |
| 2026-05-11 | Lisa M Atherton | Director | A | — | — |
| 2026-05-11 | Patricia A Watson | Director | A | — | — |
| 2026-05-11 | Christopher P. Reynolds | Director | A | — | — |
| 2026-05-11 | David P Hess | Director | A | — | — |
| 2026-05-11 | David Grissen | Director | A | — | — |
| 2026-05-11 | ROBERT L FORNARO | Director | A | — | — |
| 2026-05-11 | Sarah Feinberg | Director | A | — | — |
| 2026-05-11 | Pierre R Breber | Director | A | — | — |
| 2026-05-11 | DOUGLAS H BROOKS | Director | MIXED | — | — |
| 2026-04-08 | Lisa M Atherton | Director | Sell | — | — |
| 2026-03-24 | Tom Doxey | EVP, Chief Financial Officer | F | — | — |
| 2026-03-24 | Anthony Roach | EVP Customer & Brand | F | — | — |
| 2026-03-17 | Anthony Roach | EVP Customer & Brand | A | — | — |
| 2026-03-17 | Tom Doxey | EVP, Chief Financial Officer | A | — | — |
| 2026-03-17 | Justin Jones | EVP Operations | A | — | — |
| 2026-03-17 | Lauren Tauscher Woods | EVP & CIO | A | — | — |
| 2026-03-17 | Andrew M Watterson | Chief Operating Officer | A | — | — |
| 2026-03-17 | Jimmy Ryan Martinez | Principal Accounting Officer | A | — | — |
| 2026-03-17 | Robert E Jordan | CEO & President | A | — | — |
| 2026-02-24 | Lauren Tauscher Woods | EVP & CIO | F | — | — |
| 2026-02-24 | Andrew M Watterson | Chief Operating Officer | F | — | — |
| 2026-02-24 | Anthony Roach | EVP Customer & Brand | F | — | — |
| 2026-02-24 | Jimmy Ryan Martinez | Principal Accounting Officer | F | — | — |
| 2026-02-24 | Robert E Jordan | CEO & President | F | — | — |
| 2026-02-24 | Justin Jones | EVP Operations | F | — | — |
| 2025-12-08 | Justin Jones | EVP Operations | Sell | — | — |
| 2025-08-25 | Jimmy Ryan Martinez | Principal Accounting Officer | F | — | — |
| 2025-08-19 | Andrew M Watterson | Chief Operating Officer | I | — | — |
| 2025-08-07 | GREGG A SARETSKY | Director | Buy | — | — |
| 2025-08-07 | Sarah Feinberg | Director | Buy | — | — |
| 2025-05-16 | David Grissen | Director | A | — | — |
| 2025-05-16 | RAKESH GANGWAL | Director | A | — | — |
| 2025-05-16 | GREGG A SARETSKY | Director | A | — | — |
| 2025-05-16 | Patricia A Watson | Director | A | — | — |
| 2025-05-16 | Christopher P. Reynolds | Director | A | — | — |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| — | 10%+ Owner | 59,912,580 | — |
| — | 10%+ Owner | 52,644,964 | — |
| — | 10%+ Owner | 51,334,964 | — |
| — | Director | 3,611,729 | — |
| — | Exec. Chairman of the Board | 3,254,137 | — |
| — | CEO & President | 647,823 | — |
| — | EVP & CFO | 285,858 | — |
| — | President & COO | 251,408 | — |
| — | SR VP FINANCE & CFO | 229,627 | — |
| — | Chief Operating Officer | 227,941 | — |
| — | Executive Chairman | 220,930 | — |
| — | Director | 214,761 | — |
| — | Director | 199,433 | — |
| — | President | 153,954 | — |
| — | EVP & CLRO | 144,629 | — |
| — | Senior Vice President, CMO | 139,997 | — |
| — | Chief Administration Officer | 120,933 | — |
| — | EVP, Chief Financial Officer | 111,116 | — |
| — | Director | 100,088 | — |
| — | EVP Chief Transformation Ofr. | 92,936 | — |
| — | EVP, Corporate Services | 91,251 | — |
| — | EVP & Chief Commercial Officer | 85,784 | — |
| — | Director | 80,115 | — |
| — | Chief Customer & Brand Officer | 73,257 | — |
| — | Director | 70,888 | — |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the LUV quote page; the site-wide leaderboard is on the insider transactions hub.