PRPL (Purple Innovation, Inc. Common Stock)

Expected Move & Straddle Price History

The expected move for PRPL is derived from at-the-money straddle pricing — the market's implied one-standard-deviation move through the next 30 days. Comparing it to realized moves reveals when options are pricing in too much (premium-selling regime) vs too little (premium-buying regime).

Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.

Current PRPL Expected Move
30-Day Straddle
$2.62
7-Day Straddle
$2.62
Avg IV
14.1%
IV Rank
75%
Implied one-standard-deviation move through the next 30 days. Compare to PRPL's realized move over the same window to gauge whether options are pricing in too much (premium-selling regime) or too little (premium-buying regime). The Expected Move Tracker ranks every symbol by this measure.
PRPL Straddle Price — Last 60 Days
Date30D Straddle7D StraddleAvg IVIV Rank
20260911 $2.62 $2.62 14.1% 75%
20260910 $2.75 $2.75 14.0% 75%
20260909 $2.70 $2.70 12.9% 69%
20260908 $5.17 $5.17 12.8% 68%
20260904 $5.17 $5.17 12.2% 65%
20260903 $5.05 $5.17 12.0% 64%
20260902 $5.28 $5.28 6.6% 35%
20260901 $2.60 $2.60 18.8% 100%
20260831 $5.05 $5.05 18.4% 100%
20260828 $5.05 $5.05 16.8% 94%
20260827 $5.05 $5.05 16.6% 92%
20260826 $5.05 $5.05 16.3% 91%
20260825 $5.05 $5.05 16.0% 89%
20260824 $5.05 $5.05 15.9% 88%
20260821 $5.05 $5.05 14.8% 82%
20260820 $5.05 $5.05 14.6% 81%
20260819 $5.05 $5.05 14.4% 80%
20260818 $4.95 $4.95 13.3% 74%
20260817 $7.83 $8.55 13.2% 74%
20260814 $7.58 $7.45 12.8% 71%
20260813 $7.45 $7.45 12.4% 69%
20260812 $7.45 $7.45 12.2% 68%
20260811 $9.90 $9.60 4.1% 23%
20260810 $7.35 $7.35 11.6% 65%
20260806 $7.35 $7.35 11.1% 62%
20260805 $7.35 $7.35 18.0% 100%
20260804 $7.35 $7.35 17.6% 99%
20260803 $7.45 $7.45 17.8% 100%
20260731 $7.45 $7.45 16.5% 100%
20260730 $7.45 $7.45 15.8% 100%
20260729 $7.45 $7.45 15.8% 100%
20260728 $7.45 $7.45 15.5% 100%
20260727 $7.45 $7.45 15.2% 100%
20260724 $7.45 $7.45 14.3% 100%
20260723 $7.45 $7.45 14.1% 98%
20260722 $7.45 $7.45 13.8% 96%
20260721 $7.55 $7.55 14.3% 100%
20260720 $4.95 $4.95 13.0% 100%
20260716 $3.40 $2.70 5.2% 51%
20260715 $3.05 $2.22 5.4% 53%
20260714 $2.67 $2.22 5.0% 50%
20260713 $4.67 $2.25 4.6% 46%
20260710 $2.67 $2.67 4.5% 44%
20260709 $2.67 $2.67 4.7% 47%
20260708 $3.05 $2.45 5.0% 49%
20260707 $4.62 $4.62 5.4% 53%
20260706 $2.62 $2.62 5.6% 56%
20260702 $2.62 $2.62 4.3% 43%
20260701 $2.62 $2.62 4.9% 48%
20260630 $2.62 $2.62 2.6% 25%
20260629 $2.62 $2.62 2.8% 28%
20260626 $2.15 $2.15 2.8% 27%
20260625 $2.58 $2.58 2.2% 22%
20260624 $2.10 $2.10 2.1% 21%
20260623 $2.85 $2.85 3.5% 35%
20260622 $2.58 $2.58 3.3% 32%
20260618 $4.58 $4.60 3.2% 32%
20260617 $2.58 $2.58 3.1% 30%
20260616 $2.58 $2.58 3.1% 31%
20260615 $2.35 $2.58 3.1% 31%