PRPL (Purple Innovation, Inc. Common Stock)

Expected Move & Straddle Price History

The expected move for PRPL is derived from at-the-money straddle pricing — the market's implied one-standard-deviation move through the next 30 days. Comparing it to realized moves reveals when options are pricing in too much (premium-selling regime) vs too little (premium-buying regime).

Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.

Current PRPL Expected Move
30-Day Straddle
$7.45
7-Day Straddle
$7.45
Avg IV
15.8%
IV Rank
100%
Implied one-standard-deviation move through the next 30 days. Compare to PRPL's realized move over the same window to gauge whether options are pricing in too much (premium-selling regime) or too little (premium-buying regime). The Expected Move Tracker ranks every symbol by this measure.
PRPL Straddle Price — Last 60 Days
Date30D Straddle7D StraddleAvg IVIV Rank
20260729 $7.45 $7.45 15.8% 100%
20260728 $7.45 $7.45 15.5% 100%
20260727 $7.45 $7.45 15.2% 100%
20260724 $7.45 $7.45 14.3% 100%
20260723 $7.45 $7.45 14.1% 98%
20260722 $7.45 $7.45 13.8% 96%
20260721 $7.55 $7.55 14.3% 100%
20260720 $4.95 $4.95 13.0% 100%
20260716 $3.40 $2.70 5.2% 51%
20260715 $3.05 $2.22 5.4% 53%
20260714 $2.67 $2.22 5.0% 50%
20260713 $4.67 $2.25 4.6% 46%
20260710 $2.67 $2.67 4.5% 44%
20260709 $2.67 $2.67 4.7% 47%
20260708 $3.05 $2.45 5.0% 49%
20260707 $4.62 $4.62 5.4% 53%
20260706 $2.62 $2.62 5.6% 56%
20260702 $2.62 $2.62 4.3% 43%
20260701 $2.62 $2.62 4.9% 48%
20260630 $2.62 $2.62 2.6% 25%
20260629 $2.62 $2.62 2.8% 28%
20260626 $2.15 $2.15 2.8% 27%
20260625 $2.58 $2.58 2.2% 22%
20260624 $2.10 $2.10 2.1% 21%
20260623 $2.85 $2.85 3.5% 35%
20260622 $2.58 $2.58 3.3% 32%
20260618 $4.58 $4.60 3.2% 32%
20260617 $2.58 $2.58 3.1% 30%
20260616 $2.58 $2.58 3.1% 31%
20260615 $2.35 $2.58 3.1% 31%
20260613 $4.60 $2.12 3.1% 31%
20260612 $4.60 $2.12 3.0% 30%
20260611 $2.58 $2.58 2.8% 28%
20260610 $4.60 $4.60 1.6% 16%
20260609 $4.62 $4.62 2.8% 28%
20260608 $2.38 $4.60 1.6% 16%
20260605 $2.70 $2.65 2.4% 24%
20260604 $12.00 $3.00 1.5% 15%
20260603 $2.12 $2.15 1.5% 15%
20260602 $2.45 $2.45 6.2% 61%
20260601 $2.10 $2.10 10.1% 100%
20260529 $2.10 $2.10 6.3% 74%
20260528 $3.12 $3.12 5.1% 60%
20260527 $2.10 $2.10 6.0% 71%
20260526 $2.25 $2.25 8.5% 100%
20260522 $2.17 $2.17 4.5% 63%
20260521 $2.10 $2.10 5.1% 72%
20260520 $2.10 $2.10 4.5% 63%
20260519 $9.57 $9.57 4.6% 65%
20260518 $9.57 $9.57 4.7% 67%
20260515 $2.45 $3.00 4.9% 69%
20260514 $4.00 $2.45 4.7% 67%
20260513 $9.53 $2.97 5.6% 79%
20260512 $2.40 $2.15 0.0% 0%
20260511 $2.02 $2.10 4.0% 56%
20260510 $3.28 $2.35 3.5% 50%
20260508 $3.28 $2.35 3.4% 47%
20260507 $3.28 $2.10 4.0% 56%
20260506 $9.53 $2.15 4.1% 58%
20260505 $2.07 $2.07 2.9% 41%