PRPL (Purple Innovation, Inc. Common Stock)
Insider Trading Activity
Every open-market purchase and sale reported by PRPL officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-05-06 | Robert Gerard Lucian | Chief Financial Officer | Buy | — | — |
| 2026-04-02 | JEFFREY LAYNE HUTCHINGS | Chief Innovation Officer | M | — | — |
| 2026-04-02 | Todd E. Vogensen | Chief Financial Officer | MIXED | — | — |
| 2026-04-02 | Robert DeMartini | Chief Executive Officer | MIXED | — | — |
| 2026-04-02 | George Turner Ulrich | Principal Accounting Officer | M | — | — |
| 2026-04-02 | ERIC SCOTT HAYNOR | Chief Operating Officer | M | — | — |
| 2026-04-02 | JEFFERY SCOTT KERBY | Chief of Owned Retail | MIXED | — | — |
| 2026-03-17 | ERIC SCOTT HAYNOR | Chief Operating Officer | M | — | — |
| 2026-03-17 | Robert DeMartini | Chief Executive Officer | MIXED | — | — |
| 2026-03-17 | Todd E. Vogensen | Chief Financial Officer | MIXED | — | — |
| 2026-03-17 | George Turner Ulrich | Principal Accounting Officer | M | — | — |
| 2026-03-17 | JEFFREY LAYNE HUTCHINGS | Chief Innovation Officer | M | — | — |
| 2026-03-17 | JEFFERY SCOTT KERBY | Chief of Owned Retail | MIXED | — | — |
| 2025-06-06 | ERIC SCOTT HAYNOR | Chief Operating Officer | M | — | — |
| 2025-05-12 | JEFFREY LAYNE HUTCHINGS | Chief Innovation Officer | M | — | — |
| 2025-05-06 | Coliseum Capital Management, LLC | Director | A | — | — |
| 2025-04-02 | George Turner Ulrich | Principal Accounting Officer | MIXED | — | — |
| 2025-04-02 | JEFFREY LAYNE HUTCHINGS | Chief Innovation Officer | M | — | — |
| 2025-04-02 | Jack Roddy | Chief People Officer | M | — | — |
| 2025-04-02 | Todd E. Vogensen | Chief Financial Officer | MIXED | — | — |
| 2025-04-02 | Robert DeMartini | Chief Executive Officer | MIXED | — | — |
| 2025-04-02 | ERIC SCOTT HAYNOR | Chief Operating Officer | M | — | — |
| 2025-04-02 | JEFFERY SCOTT KERBY | Chief of Owned Retail | MIXED | — | — |
| 2025-03-26 | Robert DeMartini | Chief Executive Officer | MIXED | — | — |
| 2025-03-18 | Todd E. Vogensen | Chief Financial Officer | A | — | — |
| 2025-03-18 | Robert DeMartini | Chief Executive Officer | MIXED | — | — |
| 2025-03-18 | ERIC SCOTT HAYNOR | Chief Operating Officer | A | — | — |
| 2025-03-18 | JEFFREY LAYNE HUTCHINGS | Chief Innovation Officer | A | — | — |
| 2025-03-18 | Jack Roddy | Chief People Officer | A | — | — |
| 2025-03-18 | JEFFERY SCOTT KERBY | Chief of Owned Retail | MIXED | — | — |
| 2025-03-18 | Todd E. Vogensen | Chief Financial Officer | MIXED | — | — |
| 2025-03-18 | Tricia McDermott | Chief Legal Officer | MIXED | — | — |
| 2025-03-18 | ERIC SCOTT HAYNOR | Chief Operating Officer | M | — | — |
| 2025-03-18 | JEFFREY LAYNE HUTCHINGS | Chief Innovation Officer | M | — | — |
| 2025-03-18 | George Turner Ulrich | Principal Accounting Officer | MIXED | — | — |
| 2025-03-18 | Jack Roddy | Chief People Officer | M | — | — |
| 2025-03-14 | JEFFREY LAYNE HUTCHINGS | Chief Innovation Officer | A | — | — |
| 2025-03-14 | ERIC SCOTT HAYNOR | Chief Operating Officer | A | — | — |
| 2025-03-14 | Jack Roddy | Chief People Officer | A | — | — |
| 2025-03-14 | Todd E. Vogensen | Chief Financial Officer | A | — | — |
| 2025-03-13 | Adam Gray | Director | A | — | — |
| 2025-02-03 | Douglas Scott Peterson | Director | MIXED | — | — |
| 2024-10-25 | Jack Roddy | Chief People Officer | M | — | — |
| 2024-06-28 | Robert DeMartini | Chief Executive Officer | Buy | — | — |
| 2024-06-21 | Robert DeMartini | Chief Executive Officer | A | — | — |
| 2024-06-21 | Keira Krausz | Chief Marketing Officer | A | — | — |
| 2024-06-21 | George Turner Ulrich | Principal Accounting Officer | A | — | — |
| 2024-06-21 | JEFFREY LAYNE HUTCHINGS | Chief Innovation Officer | A | — | — |
| 2024-06-21 | Todd E. Vogensen | Chief Financial Officer | A | — | — |
| 2024-06-21 | Jack Roddy | Chief People Officer | A | — | — |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| — | Director | 1,874,212 | — |
| — | Director | 1,634,165 | — |
| — | Director | 1,549,098 | — |
| — | Director | 872,712 | — |
| — | Director | 621,789 | — |
| — | Director | 128,437 | — |
| — | Chief Executive Officer | 40,005 | — |
| — | Chief Operating Officer | 10,432 | — |
| — | Director | 6,339 | — |
| — | Chief Legal Officer | 4,337 | — |
| — | Chief Executive Officer | 4,000 | — |
| — | Director | 3,902 | — |
| — | Chief Innovation Officer | 3,878 | — |
| — | Chief Financial Officer | 3,817 | — |
| — | Chief People Officer | 3,433 | — |
| — | Chief of Owned Retail | 3,223 | — |
| — | Director | 3,138 | — |
| — | Director | 2,944 | — |
| — | Chief Financial Officer | 2,400 | — |
| — | Director | 1,949 | — |
| — | Principal Accounting Officer | 1,640 | — |
| — | Director | 1,271 | — |
| — | Chief Legal Officer | 1,033 | — |
| — | Chief Marketing Officer | 466 | — |
| — | Chief Operating Officer | 146 | — |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the PRPL quote page; the site-wide leaderboard is on the insider transactions hub.