PRPL · Insider Trading
Purple Innovation, Inc. Common Stock
Every open-market purchase and sale reported by PRPL officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-05-06 | Robert Gerard Lucian | Chief Financial Officer | Buy | +60,000 | +$29.44K |
| 2026-04-02 | Jeffrey Layne Hutchings | Chief Innovation Officer | M | +16,881 | — |
| 2026-04-02 | Todd E. Vogensen | Chief Financial Officer | MIXED | +17,037 | −$4.68K |
| 2026-04-02 | Robert DeMartini | Chief Executive Officer | MIXED | +57,194 | −$15.33K |
| 2026-04-02 | George Turner Ulrich | Principal Accounting Officer | M | +6,576 | — |
| 2026-04-02 | Eric Scott Haynor | Chief Operating Officer | M | +21,101 | — |
| 2026-04-02 | Jeffery Scott Kerby | Chief of Owned Retail | MIXED | +9,665 | −$2.59K |
| 2026-03-17 | Eric Scott Haynor | Chief Operating Officer | M | +14,097 | — |
| 2026-03-17 | Robert DeMartini | Chief Executive Officer | MIXED | +40,220 | −$11.52K |
| 2026-03-17 | Todd E. Vogensen | Chief Financial Officer | MIXED | +30,527 | −$8.96K |
| 2026-03-17 | George Turner Ulrich | Principal Accounting Officer | M | +6,292 | — |
| 2026-03-17 | Jeffrey Layne Hutchings | Chief Innovation Officer | M | +11,235 | — |
| 2026-03-17 | Jeffery Scott Kerby | Chief of Owned Retail | MIXED | +6,535 | −$1.87K |
| 2025-06-06 | Eric Scott Haynor | Chief Operating Officer | M | +12,572 | — |
| 2025-05-12 | Jeffrey Layne Hutchings | Chief Innovation Officer | M | +9,827 | — |
| 2025-05-06 | Coliseum Capital Management, LLC | Director | A | +39,344,262 deriv. | — |
| 2025-04-02 | George Turner Ulrich | Principal Accounting Officer | MIXED | +4,327 | −$1.71K |
| 2025-04-02 | Jeffrey Layne Hutchings | Chief Innovation Officer | M | +16,881 | — |
| 2025-04-02 | Jack Roddy | Chief People Officer | M | +16,881 | — |
| 2025-04-02 | Todd E. Vogensen | Chief Financial Officer | MIXED | +17,146 | −$5.29K |
| 2025-04-02 | Robert DeMartini | Chief Executive Officer | MIXED | +57,154 | −$17.64K |
| 2025-04-02 | Eric Scott Haynor | Chief Operating Officer | M | +21,101 | — |
| 2025-04-02 | Jeffery Scott Kerby | Chief of Owned Retail | MIXED | +8,938 | −$3.53K |
| 2025-03-26 | Robert DeMartini | Chief Executive Officer | MIXED | +118,500 | −$38.05K |
| 2025-03-18 | Todd E. Vogensen | Chief Financial Officer | A | +450,000 deriv. | — |
| 2025-03-18 | Robert DeMartini | Chief Executive Officer | MIXED | +40,191 | −$14.70K |
| 2025-03-18 | Eric Scott Haynor | Chief Operating Officer | A | +350,000 deriv. | — |
| 2025-03-18 | Jeffrey Layne Hutchings | Chief Innovation Officer | A | +175,000 deriv. | — |
| 2025-03-18 | Jack Roddy | Chief People Officer | A | +175,000 deriv. | — |
| 2025-03-18 | Jeffery Scott Kerby | Chief of Owned Retail | MIXED | +6,044 | −$2.83K |
| 2025-03-18 | Todd E. Vogensen | Chief Financial Officer | MIXED | +30,722 | −$11.24K |
| 2025-03-18 | Tricia McDermott | Chief Legal Officer | MIXED | +25,832 | −$9.16K |
| 2025-03-18 | Eric Scott Haynor | Chief Operating Officer | M | +14,097 | — |
| 2025-03-18 | Jeffrey Layne Hutchings | Chief Innovation Officer | M | +11,235 | — |
| 2025-03-18 | George Turner Ulrich | Principal Accounting Officer | MIXED | +6,938 | −$3.25K |
| 2025-03-18 | Jack Roddy | Chief People Officer | M | +22,165 | — |
| 2025-03-14 | Jeffrey Layne Hutchings | Chief Innovation Officer | A | +175,000 deriv. | — |
| 2025-03-14 | Eric Scott Haynor | Chief Operating Officer | A | +350,000 deriv. | — |
| 2025-03-14 | Jack Roddy | Chief People Officer | A | +175,000 deriv. | — |
| 2025-03-14 | Todd E. Vogensen | Chief Financial Officer | A | +450,000 deriv. | — |
| 2025-03-13 | Adam Gray | Director | A | +37,377,048 deriv. | — |
| 2025-02-03 | Douglas Scott Peterson | Director | MIXED | +23,028 | — |
| 2024-10-25 | Jack Roddy | Chief People Officer | M | +2,177 | — |
| 2024-06-28 | Robert DeMartini | Chief Executive Officer | Buy | +200,000 | +$203.66K |
| 2024-06-21 | Robert DeMartini | Chief Executive Officer | A | +241,157 deriv. | — |
| 2024-06-21 | Keira Krausz | Chief Marketing Officer | A | +56,069 deriv. | — |
| 2024-06-21 | George Turner Ulrich | Principal Accounting Officer | A | +19,728 deriv. | — |
| 2024-06-21 | Jeffrey Layne Hutchings | Chief Innovation Officer | A | +50,643 deriv. | — |
| 2024-06-21 | Todd E. Vogensen | Chief Financial Officer | A | +72,347 deriv. | — |
| 2024-06-21 | Jack Roddy | Chief People Officer | A | +50,643 deriv. | — |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| Adam Gray | Director | 1,874,212 | $5.75M |
| Coliseum Capital Management, LLC | Director | 872,712 | $2.68M |
| Douglas Scott Peterson | Director | 128,437 | $394.30K |
| Robert DeMartini | Chief Executive Officer | 40,005 | $122.82K |
| Eric Scott Haynor | Chief Operating Officer | 10,432 | $32.03K |
| Jeffrey Layne Hutchings | Chief Innovation Officer | 3,878 | $11.91K |
| Todd E. Vogensen | Chief Financial Officer | 3,817 | $11.72K |
| Jack Roddy | Chief People Officer | 3,433 | $10.54K |
| Jeffery Scott Kerby | Chief of Owned Retail | 3,223 | $9.89K |
| Robert Gerard Lucian | Chief Financial Officer | 2,400 | $7.37K |
| George Turner Ulrich | Principal Accounting Officer | 1,640 | $5.03K |
| Tricia McDermott | Chief Legal Officer | 1,033 | $3.17K |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the PRPL quote page; the site-wide leaderboard is on the insider transactions hub.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.