SHCO · Insider Trading
Soho House & Co Inc.
Every open-market purchase and sale reported by SHCO officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-01-20 | KH. K. Al-Thani Almaiyasa Hamad | Director | M | +14,175 | — |
| 2026-01-20 | Mark Ein | Director | M | +14,175 | — |
| 2026-01-20 | Joseph Eg Heni Hage | Director | M | +14,175 | — |
| 2026-01-20 | Andrew Sasson | Director | M | +14,175 | — |
| 2026-01-20 | Yusef Jackson | Director | M | +14,175 | — |
| 2026-01-20 | Daria Zhukova | Director | M | +14,175 | — |
| 2026-01-20 | Alice Delahunt | Director | M | +14,175 | — |
| 2026-01-20 | Ben Schwerin | Director | M | +14,175 | — |
| 2026-01-20 | Eric David Deardorff | Director | M | +14,175 | — |
| 2025-12-08 | Thomas Collins | Chief Operating Officer | MIXED | +13,792 | −$108.63K |
| 2025-12-03 | Thomas Collins | Chief Operating Officer | MIXED | +12,233 | −$96.34K |
| 2025-08-18 | Nick Jones | Founder | Sell | −4,400,000 deriv. | — |
| 2025-08-18 | Ronald W Burkle | Director | Buy | +4,400,000 deriv. | — |
| 2025-07-22 | Andrew Carnie | Chief Executive Officer | MIXED | +212,409 | −$1.23M |
| 2025-05-02 | Eric David Deardorff | Director | M | +19,643 | — |
| 2025-04-11 | Nicole Avant | — | M | +6,666 | — |
| 2025-04-11 | Joseph Eg Heni Hage | Director | M | +6,666 | — |
| 2025-04-11 | Ben Schwerin | Director | M | +6,666 | — |
| 2025-04-11 | Mark Ein | Director | M | +6,666 | — |
| 2025-04-11 | Yusef Jackson | Director | M | +6,666 | — |
| 2025-04-11 | Alice Delahunt | Director | M | +6,666 | — |
| 2025-04-11 | KH. K. Al-Thani Almaiyasa Hamad | Director | M | +6,666 | — |
| 2025-04-11 | Daria Zhukova | Director | M | +6,666 | — |
| 2025-01-21 | Eric David Deardorff | Director | A | +14,175 deriv. | — |
| 2025-01-21 | KH. K. Al-Thani Almaiyasa Hamad | Director | M | +16,468 | — |
| 2025-01-21 | Daria Zhukova | Director | M | +16,468 | — |
| 2025-01-21 | Alice Delahunt | Director | M | +16,468 | — |
| 2025-01-21 | Joseph Eg Heni Hage | Director | M | +16,468 | — |
| 2025-01-21 | Yusef Jackson | Director | M | +16,468 | — |
| 2025-01-21 | Ben Schwerin | Director | M | +16,468 | — |
| 2025-01-21 | Mark Ein | Director | M | +16,468 | — |
| 2025-01-21 | Andrew Sasson | Director | M | +16,468 | — |
| 2024-12-27 | Thomas Collins | Chief Operating Officer | MIXED | +25,997 | −$167.07K |
| 2024-09-04 | Thomas Glassbrooke Allen | Chief Financial Officer | MIXED | +31,118 | −$130.09K |
| 2024-08-27 | Thomas Glassbrooke Allen | Chief Financial Officer | MIXED | +56,006 | −$247.14K |
| 2024-07-30 | Andrew Carnie | Chief Executive Officer | Sell | −3,871 | −$19.89K |
| 2024-07-29 | Andrew Carnie | Chief Executive Officer | Sell | −61,042 | −$314.73K |
| 2024-07-25 | Andrew Carnie | Chief Executive Officer | Sell | −56,934 | −$316.16K |
| 2024-07-23 | Andrew Carnie | Chief Executive Officer | MIXED | +333,774 | −$385.40K |
| 2024-06-24 | Yusef Jackson | Director | Buy | +500 | +$2.67K |
| 2024-05-01 | Eric David Deardorff | Director | A | +19,643 deriv. | — |
| 2024-01-18 | Daria Zhukova | Director | A | — | — |
| 2024-01-18 | Andrew Sasson | Director | A | +16,468 deriv. | — |
| 2024-01-18 | Nicole Avant | Director | A | — | — |
| 2024-01-18 | KH. K. Al-Thani Almaiyasa Hamad | Director | A | — | — |
| 2024-01-18 | Alice Delahunt | Director | A | — | — |
| 2024-01-18 | Yusef Jackson | Director | A | — | — |
| 2024-01-18 | Ben Schwerin | Director | A | — | — |
| 2024-01-18 | Joseph Eg Heni Hage | Director | A | — | — |
| 2024-01-18 | Mark Ein | Director | A | — | — |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| Nick Jones | Founder | 1,274,556 | $11.46M |
| Andrew Carnie | Chief Executive Officer | 1,103,975 | $9.92M |
| Mark Ein | Director | 652,090 | $5.86M |
| Yusef Jackson | Director | 91,654 | $823.97K |
| Alice Delahunt | Director | 70,154 | $630.68K |
| Daria Zhukova | Director | 70,154 | $630.68K |
| Ben Schwerin | Director | 70,154 | $630.68K |
| KH. K. Al-Thani Almaiyasa Hamad | Director | 70,154 | $630.68K |
| Joseph Eg Heni Hage | Director | 70,154 | $630.68K |
| Thomas Collins | Chief Operating Officer | 59,260 | $532.75K |
| Nicole Avant | Director | 39,511 | $355.20K |
| Eric David Deardorff | Director | 33,818 | $304.02K |
| Andrew Sasson | Director | 30,643 | $275.48K |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the SHCO quote page; the site-wide leaderboard is on the insider transactions hub.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.