VITL (Vital Farms, Inc. Common Stock)
Insider Trading Activity
Every open-market purchase and sale reported by VITL officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-09-04 | Joseph Michael Holland | Chief Supply Chain Officer | F | — | — |
| 2026-06-12 | Kofi Owusu Amoo-Gottfried | Director | A | — | — |
| 2026-06-12 | Gisel Ruiz | Director | A | — | — |
| 2026-06-12 | Karl Khoury | Director | A | — | — |
| 2026-06-12 | Denny Marie Post | Director | A | — | — |
| 2026-06-12 | Glenda J Flanagan | Director | A | — | — |
| 2026-06-12 | Kelly J. Kennedy | Director | A | — | — |
| 2026-06-12 | William B. Cyr | Director | A | — | — |
| 2026-05-21 | Joseph Michael Holland | Chief Supply Chain Officer | Buy | — | — |
| 2026-05-21 | William B. Cyr | Director | Buy | — | — |
| 2026-05-21 | Glenda J Flanagan | Director | Buy | — | — |
| 2026-05-21 | Reena Chauhan Van Hoven | Chief People Officer | Buy | — | — |
| 2026-05-21 | Kelly J. Kennedy | Director | Buy | — | — |
| 2026-05-20 | Glenda J Flanagan | Director | Buy | — | — |
| 2026-05-19 | Thilo Wrede | Chief Financial Officer | A | — | — |
| 2026-05-19 | Russell Diez-Canseco | Exec. Chair, President & CEO | A | — | — |
| 2026-05-19 | Stephanie Coon | Chief Strategy Officer | MIXED | — | — |
| 2026-05-19 | Kofi Owusu Amoo-Gottfried | Director | Buy | — | — |
| 2026-05-19 | Gisel Ruiz | Director | Buy | — | — |
| 2026-05-19 | Joanne Bal | CLO, Secy. & Head of Impact | A | — | — |
| 2026-05-18 | Kathryn McKeon | CMO and GM, Butter | Buy | — | — |
| 2026-05-18 | Kelly J. Kennedy | Director | Buy | — | — |
| 2026-05-18 | Peter Nicholas Pappas | CSO and President, Eggs | MIXED | — | — |
| 2026-05-18 | William B. Cyr | Director | Buy | — | — |
| 2026-05-18 | Joseph Michael Holland | Chief Supply Chain Officer | Buy | — | — |
| 2026-05-15 | Denny Marie Post | Director | Buy | — | — |
| 2026-03-20 | Thilo Wrede | Chief Financial Officer | F | — | — |
| 2026-03-16 | Thilo Wrede | Chief Financial Officer | F | — | — |
| 2026-03-16 | Peter Nicholas Pappas | CSO and President, Eggs | F | — | — |
| 2026-03-16 | Russell Diez-Canseco | President, CEO & Exec. Chair | F | — | — |
| 2026-03-16 | Stephanie Coon | Chief Strategy Officer | F | — | — |
| 2026-03-16 | Kathryn McKeon | CMO and GM, Butter | F | — | — |
| 2026-03-16 | Joanne Bal | CLO, Secy. & Head of Impact | F | — | — |
| 2026-03-13 | MATTHEW OHAYER | 10%+ Owner | Sell | — | — |
| 2026-03-11 | Karl Khoury | Director | Buy | — | — |
| 2026-03-06 | Russell Diez-Canseco | President, CEO & Exec. Chair | MIXED | — | — |
| 2026-03-06 | MATTHEW OHAYER | 10%+ Owner | A | — | — |
| 2026-03-06 | Stephanie Coon | Chief Strategy Officer | MIXED | — | — |
| 2026-03-06 | Thilo Wrede | Chief Financial Officer | MIXED | — | — |
| 2026-03-06 | Reena Chauhan Van Hoven | Chief People Officer | MIXED | — | — |
| 2026-03-06 | Kathryn McKeon | CMO and GM, Butter | MIXED | — | — |
| 2026-03-06 | Peter Nicholas Pappas | CSO and President, Eggs | MIXED | — | — |
| 2026-03-06 | Joseph Michael Holland | Chief Supply Chain Officer | MIXED | — | — |
| 2026-03-06 | Joanne Bal | CLO, Secy. & Head of Impact | MIXED | — | — |
| 2026-03-04 | William B. Cyr | Director | Buy | — | — |
| 2026-03-04 | MATTHEW OHAYER | 10%+ Owner | Sell | — | — |
| 2026-02-04 | MATTHEW OHAYER | EXECUTIVE CHAIRPERSON | Sell | — | — |
| 2026-01-27 | Kathryn McKeon | CMO and GM, Butter | F | — | — |
| 2026-01-27 | Stephanie Coon | SVP STRATEGY | F | — | — |
| 2026-01-27 | Thilo Wrede | CHIEF FINANCIAL OFFICER | F | — | — |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| — | EXECUTIVE CHAIRPERSON | 6,726,190 | — |
| — | Director | 1,910,605 | — |
| — | Director | 1,651,164 | — |
| — | Exec. Chair, President & CEO | 706,060 | — |
| — | 10%+ Owner | 640,461 | — |
| — | Director | 137,806 | — |
| — | CSO and President, Eggs | 85,564 | — |
| — | Chief Financial Officer | 75,977 | — |
| — | Chief Strategy Officer | 62,314 | — |
| — | Director | 56,985 | — |
| — | COO | 56,123 | — |
| — | CLO, Secy. & Head of Impact | 55,843 | — |
| — | CMO and GM, Butter | 50,275 | — |
| — | Director | 41,497 | — |
| — | Chief Financial Officer | 38,984 | — |
| — | Chief Supply Chain Officer | 37,738 | — |
| — | Director | 33,363 | — |
| — | Director | 29,748 | — |
| — | Chief People Officer | 25,827 | — |
| — | Director | 24,230 | — |
| — | CHIEF ACCOUNTING OFFICER | 14,095 | — |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the VITL quote page; the site-wide leaderboard is on the insider transactions hub.