VITL Vital Farms, Inc. Common Stock

XNAS 8.95 Delayed
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Stock quote, options chain, IV rank, technicals, AI analysis, and institutional ownership. Iron condor setups Expected move IV rank history Fibonacci levels Insider trading

Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.

VITL $8.95 —
Key stats
$8.95
Pre-market $9.15 +2.23%
52-Week Range
$7.95 – $38.64
YTD
-69.99%
IV Rank (30D)
88.75
Straddle Price
$1.80
P/C Vol Ratio
5.41
Market Cap
$0.4B
Open
$9.06
Day Range
$8.88 – $9.28
Volume
1,121,568
Prev Close
$9.14
Fair Value
MODEL: NEUTRAL

A blended fair-value estimate combining up to six valuation methods. Each method is weighted by how well it fits the company — DCF down-weights for unprofitable names; DDM only fires for steady dividend payers; comparables down-weight when peer multiples disagree.

  • DCF (quality-aware) — projects free cash flow with a horizon that scales to business quality. True compounders (quality 6/6) get 10 years explicit + 10 years fade before terminal; cyclical/struggling names (quality 0-1) get a 5-year terminal cliff. Quality is scored from ROE, gross margin, growth, FCF margin, debt load, and FCF consistency — the same factors that drive market premium for compounders.
  • Market-Implied Growth (in Model Inputs) — reverse-DCF that answers "what growth rate is the market pricing in?". Lets you sanity-check the deviation: if implied growth is plausible for the business, the model's bearish flag may be wrong; if implausible, the market may be over-extrapolating.
  • DDM (Gordon Growth Dividend Model) — values the stream of future dividends. Only used when trailing yield ≥ 2% and dividend payments are stable — below that the dividend is a token payout and Gordon (which values only the dividend stream) systematically underprices growth names, so those route to DCF + comparables + market anchor instead.
  • P/E, EV/EBITDA, P/B, P/S — applies the peer-group median multiple to this company's per-share metric. Peers come from the same set as the "Related symbols" card. Earnings/sales metrics are forward-tilted by the company's recent revenue growth (capped at 25%) so they're comparable to peers' growth-embedded multiples — mimics how analysts use NTM rather than TTM. Per-multiple weights are biased by company quality (e.g. P/B down-weighted for asset-light tech).
  • Market Anchor (SMA50) — the 50-day moving average, weighted by recent trading-range stability (tighter Bollinger bands → higher weight). Captures information fundamentals miss (forward consensus, sentiment, supply/demand) — but only when recent trading is steady enough that the market has converged on a view. During wild breakouts or breakdowns the anchor's weight collapses.
  • Options Expected (B-L 30d) — the risk-neutral expected stock price at 30-day options expiration, derived from the full implied-volatility surface via Breeden-Litzenberger (second derivative of call price wrt strike → implied PDF, then E[S_T]). Forward-looking, captures all options-implied information (smile, skew, term structure) in one number. Weighted by chain liquidity. SP500-only at present (pre-computed daily). Backtest evidence: adds modest alpha across most bucket × holding combos.
  • Blended value — weighted average. Confidence reflects how many methods fired and how tight peer dispersion is.
  • Deviation pill — green when blended FV ≥ 10% above current price (undervalued); red when ≥ 10% below; grey otherwise.
10-yr Treasury (rf)4.96%
Beta vs SPY0.84
Cost of Equity (CAPM)9.14% (VRP-adj)
WACC8.98%
Volatility Risk Premium+65.3pp (IV − HV30)
Effective Tax Rate21.0%
Rev. Growth (YoY, DCF input)-10.0%
DCF Horizon5 years explicit + fade
Free Cash Flow (TTM)$-0.1B
Return on Equity (TTM)0.1%
Book / Price70.5% — banking bias active (P/B is primary)
Gross Margin (TTM)28.1%
FCF Margin (TTM)-16.5%
Debt / Equity0.11
Quality Score1/6 — cyclical/struggling (5y DCF)
SMA 50$9.93 (Market Anchor value)
SMA 20 / Bollinger Mid$9.00
Bollinger Width / SMA20219.0% (drives anchor stability)
Net Debt$0.0B
Market Cap$0B
Peers used for multiples: BGS, BYND, CAG, CPB, FLO, HAIN, MDLZ, SMPL (SIC-code peers; ETF co-membership was sector-incoherent)
60-Day Conviction
26%
20-Day Fair Value
≈ by Nov 25, 2026
$8.87
α -0.9% rank 41%
conviction
55%
40-Day Fair Value
≈ by Dec 24, 2026
$8.86
α -1.0% rank 41%
conviction
35%
60-Day Fair Value
≈ by Jan 22, 2027
$8.89
α -0.7% rank 41%
conviction
26%
MethodImplied PriceWeightDetail
DCF n/a 0%
DDM (Gordon) n/a 0%
Peer P/E n/a 0% median 19.3× · 4 peers
Peer EV/EBITDA $2.87 11% median 8.9× · 7 peers
Peer P/B $6.63 14% median 1.1× · 8 peers
Peer P/S $9.37 14% median 0.6× · 8 peers
Market Anchor (SMA50) $9.93 44% stability 62% (BB-width)
Options Expected (B-L 30d) $9.38 18% 10 strikes · skew -0.07
As of 2026-10-27 · updated
About
Industry (SIC)
FOOD AND KINDRED PRODUCTS (2000) · industry map
Exchange
XNAS
Market Cap
$0.4B
Employees
739
List Date
2020-07-31
CIK
0001579733
Next Earnings
2026-11-03 (Pre-Market)
EPS Forecast
($0.14) (3 est.)
Headquarters
Austin, TX
Homepage
https://www.vitalfarms.com

Vital Farms Inc is an ethical food company. The company retails pasture-raised eggs and butter. Its products include Pasture-Raised Eggs and Pasture-Raised Butter & Ghee. The company's purpose is rooted in a commitment to Conscious Capitalism, which prioritizes the long-term benefits of its stakeholders (farmers and suppliers, customers and consumers, communities and the environment, employees, and stockholders).

Summary
—
composite
—
No summary data available for this symbol yet.

Each spoke is this symbol's rank within its sector (0–100; the dotted ring marks the sector median at 50). Higher is more constructive for a long. One spoke — News sentiment — is an absolute reading, not a sector rank. Grayed spokes have no data. A fuller shape is a summary, not a recommendation.

Chart
Seasonality
Month'21'22'23'24'25'26Avg
Jan-1.32%-9.72%16.12%-6.80%12.96%-4.59%1.11%
Feb6.35%-14.72%-8.44%18.69%-16.98%-23.14%-6.37%
Mar-22.14%-9.12%-6.02%27.33%-3.42%-29.82%-7.20%
Apr10.75%-9.73%-15.32%13.20%10.63%1.87%1.90%
May-8.55%-18.72%10.19%51.41%-9.21%-29.41%-0.72%
Jun-6.64%-11.62%-17.25%8.49%22.44%15.49%1.82%
Jul-13.30%33.64%-2.90%-19.77%-5.63%4.34%-0.60%
Aug4.17%11.45%10.04%-13.86%44.85%-16.50%6.69%
Sep-1.18%-8.14%-2.36%16.32%-20.71%-9.11%-4.20%
Oct-7.96%12.01%-1.34%-4.15%-19.21%0.34%*-3.39%
Nov-0.12%6.57%17.46%-3.94%1.62%--4.32%
Dec10.46%3.83%12.88%11.67%-2.98%--7.17%
Total-29.98%-23.06%5.29%116.48%-3.84%-66.04%-0.19%
Technical Indicators

Quick-reference for reading the values below. Indicators combine to confirm a view — no single one is a trade signal on its own.

Trend Indicators
  • SMA 20 / 50 / 200 — price above = uptrend, below = downtrend. SMA 50 crossing SMA 200 is the golden/death cross.
  • EMA 12 / 26 — faster-reacting averages; 12 above 26 is short-term bullish.
  • MACD — bullish when MACD > signal (green badge), bearish when below. Divergence from price often precedes reversals.
  • ADX (14) — trend strength regardless of direction. <20 range, 20–25 weak trend, 25–50 trend, >50 strong trend.
  • +DI / −DI — +DI > −DI favors bulls; the reverse favors bears. Read alongside ADX.
Momentum Oscillators
  • RSI (14) — <30 oversold, >70 overbought. 40–60 is neutral; trending names can stay extreme.
  • Stochastic %K / %D — <20 oversold, >80 overbought. %K crossing %D is an early momentum signal.
  • Williams %R — inverted scale: <−80 oversold, >−20 overbought.

Oscillators work best in range-bound markets; in strong trends they give premature reversal signals.

Volume & Volatility
  • Bollinger Bands — price at upper band = overbought, lower = oversold. Narrow bands (squeeze) often precede expansion.
  • OBV — cumulative volume; rising OBV confirms uptrend, falling OBV confirms downtrend. Divergence from price is a warning.
  • Vol SMA 20 / Vol ROC — today's volume vs. 20-day average. Positive ROC with price move = conviction.
  • ATR / True Range — average daily $ move; sizing and stop-loss reference.
  • HV 20 / 30 / 60 — realized (historical) volatility. Compare to IV on the options cards: IV > HV = rich premium.

Confluence matters: trend + momentum + volume agreeing carries far more weight than any single indicator. For how these feed the spread scanner score, see the algorithm docs →

Trend Indicators

SMA 20: $9.00
SMA 50: $9.93
SMA 200: $14.43
Current: $8.95
EMA 12: $8.91
EMA 26: $9.29
MACD: -0.3767 | Signal: 0.0699
BEARISH
ADX (14): 21.72
WEAK TREND
+DI: 23.59
−DI: 26.05

Momentum Oscillators

RSI (14): 45.19
NEUTRAL
Stoch %K: 71.31
Stoch %D: 53.61
Williams %R: -42.41

Volume & Volatility

BB Upper: $9.89
BB Lower: $8.11
NEUTRAL
OBV: -78,853,136
Vol SMA 20: 1,659,506
Vol ROC: -12.24%
ATR: $0.54
True Range: $0.39
HV 20: 64.0%
HV 30: 78.8%
HV 60: 64.2%

Data Summary

Data Points: 500
Last Updated:
Date Range: 2024-10-28T00:00:00 – 2026-10-26T00:00:00
AI Analysis

LLM Stock Analysis Report

VITL

Executive Summary

Overall Assessment: BEARISH (Confidence Level: 6/10)

Key Drivers:

  • Recent news headlines highlighting class action lawsuits and regulatory issues
  • Bearish sentiment in options market, with IV rank indicating medium volatility

Primary Risks:

  • Regulatory uncertainty and potential legal challenges
  • Volatility and market risk due to negative beta

Investment Thesis: VITL is a high-risk stock facing significant headwinds from regulatory issues and class action lawsuits. While the recent drop may present a buying opportunity, caution is advised due to the bearish sentiment in the options market and the potential for further downside.

Recent News Sentiment Impact: Bearish, with negative news headlines driving the price decline.

Technical Analysis

Trend Direction: Short-term (1-4 weeks): BEARISH; Medium-term (1-3 months): NEUTRAL; Long-term (3-12 months): BULLISH

Support/Resistance Levels: SMA 50 ($11.78) and SMA 200 ($20.73)

Momentum Signals:

  • RSI: 38.15, indicating a neutral trend
  • MACD signal: Bullish momentum with a crossover above the signal line
  • Bollinger Bands: Oversold, indicating potential for mean reversion

Volume Analysis: Volume trends indicate institutional selling, with on-balance volume (OBV) showing a decline.

News & Sentiment Analysis

Recent Headlines Summary: Class action lawsuits and regulatory issues dominate recent news headlines, driving the price decline.

Sentiment Assessment: Bearish, reflecting negative sentiment in the options market and news headlines.

Catalyst Identification: Upcoming regulatory announcements may impact the stock's price direction.

Market Narrative: The bearish narrative is supported by technical indicators and recent news headlines, suggesting a potential for further downside.

Risk & Volatility Assessment

Beta Interpretation: -0.18 (vs SPY), indicating negative beta - the stock moves opposite to the market.

Volatility Regime: Historical volatility is high, with IV rank indicating medium volatility.

Options Market Signals: Options market pricing a $2.35 move by expiration, with put/call volume ratio indicating bullish sentiment.

Downside Protection: SMA 50 ($11.78) and SMA 200 ($20.73) provide support levels.

Market Context & Positioning

Sector Performance: VITL is underperforming the sector, which may continue due to regulatory issues.

Institutional Activity: Institutional selling is evident in volume trends and OBV.

Correlation Analysis: The stock's correlation with the market is negative (R-squared interpretation).

Relative Valuation: VITL is undervalued relative to its peers, but this may not be enough to offset the bearish sentiment.

Key Levels & Action Items

Critical Price Levels: SMA 50 ($11.78) and SMA 200 ($20.73)

Breakout/Breakdown Levels: Break below SMA 50 or SMA 200 for further downside potential.

Time-Sensitive Catalysts: Regulatory announcements may impact the stock's price direction.

Risk Management: Use stop-loss levels at SMA 50 or SMA 200 to manage risk.

Overall, VITL presents a high-risk investment opportunity with significant bearish sentiment in the options market and recent news headlines driving the price decline. Caution is advised due to the potential for further downside and regulatory uncertainty.

Generated
Earnings History
17 of 22 under expected move
Avg Expected Move
12.84%
Avg Actual Move
9.83%
Each row pairs the pre-earnings straddle-implied expected move with the realized close-to-close move. Sorted oldest first.
Earnings Date Timing Expected Move Actual Move Ratio Outcome
2021-03-24 Pre-Market 15.68% 2.77% 0.18x Within
2021-05-11 Pre-Market 9.78% 3.03% 0.31x Within
2021-08-10 Pre-Market 8.68% 5.78% 0.67x Within
2021-11-09 Pre-Market 11.88% 9.38% 0.79x Within
2022-03-10 Pre-Market 10.33% 5.87% 0.57x Within
2022-05-05 Pre-Market 6.38% 4.94% 0.77x Within
2022-08-04 Pre-Market 15.75% 11.53% 0.73x Within
2022-11-03 Pre-Market 4.64% 3.86% 0.83x Within
2023-03-09 Pre-Market 9.39% 4.31% 0.46x Within
2023-05-04 Pre-Market 9.92% 14.85% 1.50x Exceeded
2023-08-03 Pre-Market 14.99% 25.90% 1.73x Exceeded
2023-11-02 Pre-Market 14.81% 0.97% 0.07x Within
2024-02-14 Pre-Market 3.32% 1.06% 0.32x Within
2024-05-09 Pre-Market 11.30% 26.95% 2.38x Exceeded
2024-08-08 Pre-Market 13.90% 9.27% 0.67x Within
2025-02-27 Pre-Market 13.72% 9.12% 0.66x Within
2025-05-08 Pre-Market 11.90% 9.33% 0.78x Within
2025-08-07 Pre-Market 12.40% 17.59% 1.42x Exceeded
2025-11-04 Pre-Market 15.62% 16.13% 1.03x Exceeded
2026-02-26 Pre-Market 16.74% 10.81% 0.65x Within
2026-05-07 Pre-Market 28.33% 20.67% 0.73x Within
2026-08-06 Pre-Market 23.08% 2.21% 0.10x Within

Earnings calendar: this week’s reports with expected vs actual moves →

VITL Options Activity & IV Rank

VITL IV rank history, 52-week IV rank and IV percentile →

Volatility Metrics

Current IV: 95.9%
7-DTE IV: —
Expected Move: $1.80
7-DTE Move: $1.80
Days to Exp: 25 (2026-11-20)

Options Flow

Call Volume: 56
Put Volume: 303
P/C Volume: 5.411
BEARISH
Call OI: 1,500
Put OI: 1,657
P/C OI: 1.105
Total OI: 3,157

ATM Options Pricing

ATM Call: $0.88
ATM Put: $0.93
Call %: 9.8%
Put %: 10.3%

Chain Summary

Chain Volume: 1,083
Chain OI: 31,515
Last Updated: 10/26/2026
Spread Scanner GPU

Each spread is ranked by a composite score built in three stages. Full documentation →

Stage 1 — Base Score (GPU scanner)

score = P(profit) × (credit / spread_width)
P(profit) from short leg delta (1 − |delta|), penalised above 85%. Credit uses mid-price to handle illiquid chains fairly.

Stage 2 — Skew Adjustment (±25% cap)

RR and BF (30-delta) from the persisted per-symbol skew snapshot — wing strikes picked by real greeks.delta, not a moneyness proxy. Put skew boosts bull puts, penalises bear calls. High butterfly boosts iron condors. Calendars are skew-neutral.

Stage 3 — Technical Overlay (±50% cap, 5 groups)
Group 1 · Directional Bias (±0.25)
  • RSI <40 bullish / >60 bearish
  • MACD crossover + histogram trend
  • Price vs SMA 50 & SMA 200
Group 2 · Momentum (±0.10)
  • Stochastic %K <20 / >80
  • Williams %R <−80 / >−20
Group 3 · Volatility (up to −0.25 / +0.15)
  • Blended ATR + straddle expected-move penalty
  • Bollinger Band signal (+ counter-trend penalty)
  • BB width — vol contraction boost for ICs
Group 4 · IV Regime (±0.15)
  • IV rank ≥ 75 → strong boost for credit spreads
  • IV rank < 25 → penalty (selling cheap vol)
Group 5 · Liquidity (penalty up to −0.10)
  • Min open interest across all legs
  • OI < 100 → −0.10 · OI < 500 → −0.05

score = base_score × skew_multiplier × tech_multiplier
Both multipliers are shown per spread. Beta is informational only — ATR already captures realized vol. Full algorithm documentation →

Enter a ticker to scan for optimal spread opportunities.

Evaluates all bull put, bear call, iron condor, and calendar spread combinations using GPU-accelerated analysis.

Dealer Positioning
TYPICAL γ

Estimated net dealer gamma is at the 58th percentile of this name's own daily history, within its typical range. This describes current positioning; it is not a forecast or a trading signal.

Gamma percentile
58%
vs own history
GEX tilt
-0.01
OI-weighted, today
Vanna tilt
-0.12
δ-sensitivity to IV
Charm tilt
-0.03
δ-decay vs time

Net dealer gamma is an estimate of the aggregate gamma held by options market makers across this name's option chain, weighted by open interest. Dealer positions aren't public, so it uses a standard simplifying assumption: dealers are treated as long the calls and short the puts that are open. Actual dealer books can differ.

Gamma percentile ranks today's estimate against this name's own daily history, from 0% (the lowest reading on record) to 100% (the highest). Raw gamma scales with how much open interest a chain carries, so it isn't comparable across names; the percentile is. The badge marks the bottom 20% as low and the top 20% as high.

Tilts run from −1 to +1 and show how lopsided the estimated dealer exposure is. GEX tilt compares call gamma with put gamma. Vanna tilt describes how the hedge would shift if implied volatility changed, and charm tilt how it would shift with the passage of time.

This card describes estimated positioning and where it sits historically. It is not a forecast of price direction or volatility and not a trading signal. Market-wide view: Dealer positioning screener.

· 10 ATM contracts, 4k total OI
Skew (Wing IV − ATM IV)
DTE:
Wing Δ:
Metric:
Wing vs ATM
IV(put wing) − IV(ATM), in vol points

How much the OTM put trades above (or below) the at-the-money strike. Measures the height of the put-side tail relative to ATM — i.e. how expensive crash insurance is on this name.

  • Positive (typical) — wing IV > ATM IV. Standard equity put skew: portfolios bid up crash protection, so OTM puts trade richer than ATM.
  • Near zero or negative (unusual) — wing IV ≤ ATM IV. Flat or inverted put side. Common when there's no fear demand, in tightly mean-reverting names, or right after an earnings catalyst clears.
  • Percentile vs own 3-yr history: high = wings rich (good time to sell wing premium); low = wings cheap (good time to buy protection).
  • Not directional — high or low wings don't predict up or down moves. It's a price tag on tail insurance, not a forecast.
Risk Reversal
IV(call wing) − IV(put wing), equal delta on each side

Which side of the smile is the market paying up for? Measures the tilt of the surface — call skew vs put skew at matched deltas.

  • Negative (typical) — puts richer than calls. Standard equity behavior: hedging demand makes puts carry a premium. Most large-caps sit in the −1 to −5 vol-point range.
  • Strongly negative (< −5 pts) — heavy downside hedging, elevated fear, or an upcoming catalyst (earnings, FDA, macro event). Worth flagging.
  • Positive — calls richer than puts. Unusual for equities; signals bullish momentum, short-squeeze positioning, or takeover/M&A speculation.
  • Near zero — symmetric surface. Market sees roughly equal up/down risk. Rare for large-caps; more common in commodities and FX.
Reading them together

Wing-vs-ATM tells you how expensive the tails are. Risk Reversal tells you which side is favored. Combined:

  • High wing percentile + deeply negative RR → strong put bid; stress or major event priced in. Owning protection costs a premium; selling put premium is dangerous.
  • Low wing percentile + near-zero RR → complacency; insurance cheap and balanced. Good environment to add cheap downside hedges.
  • Positive RR + elevated wings → call-side fear-of-missing-out; common in squeeze setups. Upside calls expensive, downside puts not bid.
14 DTE / 10d —
— pts EXTREME
as of Oct 26 · No data
30 DTE / 10d —
— pts EXTREME
as of Oct 26 · ATM 96.4% / Wing —

Percentile is the rank of today's reading within ~3 years of this symbol's own history. High percentile = wings are rich relative to history; not a directional signal. Skew is read off the chain in real time, not from CBOE SKEW.

Volatility Surface

Enter a ticker to render the implied volatility surface.

Volatility Smile

Enter a ticker to render the implied volatility smile.

IV Rank (7 DTE)
IV Rank (30 DTE)88.8HighOct 26
Straddle Price (30 DTE)$1.80Oct 26
Beta Analysis

Risk Metrics

Beta: -0.0865
Alpha: -123.42%
Correlation: -0.0169
R-Squared: 0.0%
Stock Volatility: 65.3%
Market Volatility: 12.7%

Analysis Details

Benchmark: SPY
Data Points: 251
Period: 252 trading days
Interpretation:
Negative beta - stock moves opposite to market
Beta & Alpha Over Time
Notable investors who own VITL
3 of 37 tracked investors
InvestorValueShare of their portfolioRankQ/Q sharesSource
Millennium Management Hedge fund
Izzy Englander
$8.6M
0.01%
#1683 of 3716-57.7%13F
Citadel Hedge fund
Ken Griffin
$7.7M
0.00%
#1773 of 6285+579.0%13F
Rockefeller Capital Management Family office
Rockefeller family
$200K
0.00%
#2601 of 4729-20.4%13F

Hedge funds, activists, holding companies and family offices we track, from their latest 13F (quarter-end value) and Form 4 filings in the last 3 years. Family offices · all institutions

VITL Institutional Ownership (13F)

Latest filings — 2026-09-30
Diluted shares outstanding: 44,937,225 (as of 2026-06-28)

Institutional managers with $100M+ AUM file Form 13F-HR quarterly, due 45 days after quarter end. Holdings are reported gross at quarter-end market value — they are a snapshot, not a real-time position.

  • Shares — long equity positions in this name, aggregated across share classes.
  • Calls / Puts — notional value of long call / put exposure where this ticker is the underlying.
  • % of Float — holder's reported shares divided by the latest diluted shares outstanding. Sums above 100% indicate large custodian / prime broker positions where the same shares are reported by multiple filers.
  • Custodian badge — filers with more than 5,000 holdings are typically broker-dealers / custodians reporting customer-held shares, not active managers.

Each filer is counted once at its latest 13F-HR filing. New filings are ingested on a weekly cadence.

234 filers39,403,066 shares$525.29M value87.68% of float
# Filer Shares Value % of Total % of Float Period
1 Vanguard Group Inc Custodian 2,845,714 $90.89M 17.30% 6.33% 2025-12-31
2 BlackRock, Inc. Custodian 5,172,187 $60.15M 11.45% 11.51% 2026-06-30
3 Divisadero Street Capital Management, LP 2,003,588 $23.30M 4.44% 4.46% 2026-06-30
4 Vanguard Capital Management LLC 1,527,524 $17.77M 3.38% 3.40% 2026-06-30
5 Goldman Sachs Group Inc Custodian 1,467,064 $17.06M 3.25% 3.26% 2026-06-30
6 NEEDHAM INVESTMENT MANAGEMENT LLC 1,210,000 $14.07M 2.68% 2.69% 2026-06-30
7 Cubist Systematic Strategies, LLC 337,180 $13.87M 2.64% 0.75% 2025-09-30
8 CIBC WORLD MARKET INC. 1,115,643 $12.97M 2.47% 2.48% 2026-06-30
9 FEDERATED HERMES, INC. 1,044,039 $12.14M 2.31% 2.32% 2026-06-30
10 HRT FINANCIAL LP 984,138 $11.44M 2.18% 2.19% 2026-06-30
11 JPMorgan Chase & Co Custodian 1,006,354 $11.37M 2.16% 2.24% 2026-06-30
12 Geode Capital Management, LLC Custodian 956,033 $11.12M 2.12% 2.13% 2026-06-30
13 State Street Corp 835,894 $9.72M 1.85% 1.86% 2026-06-30
14 Morgan Stanley Custodian 813,643 $9.46M 1.80% 1.81% 2026-06-30
15 UBS Group AG Custodian 746,030 $8.68M 1.65% 1.66% 2026-06-30
16 Millennium Management LLC Custodian 739,490 $8.60M 1.64% 1.65% 2026-06-30
17 BNP Paribas Financial Markets Custodian 733,002 $8.52M 1.62% 1.63% 2026-06-30
18 Dimensional Fund Advisors LP Custodian 720,117 $8.37M 1.59% 1.60% 2026-06-30
19 Two Sigma Investments, LP Custodian 702,843 $8.17M 1.56% 1.56% 2026-06-30
20 Bank of America Corp Custodian 695,302 $8.09M 1.54% 1.55% 2026-06-30
21 Citadel Advisors LLC Custodian 662,630 $7.71M 1.47% 1.47% 2026-06-30
22 Vanguard Portfolio Management LLC 657,436 $7.65M 1.46% 1.46% 2026-06-30
23 First Eagle Investment Management, LLC 604,960 $7.04M 1.34% 1.35% 2026-06-30
24 Invenomic Capital Management LP 526,857 $6.13M 1.17% 1.17% 2026-06-30
25 Susquehanna International Group, LLP Custodian 518,339 $6.03M 1.15% 1.15% 2026-06-30
17 filers$20.57M notional
# Filer Notional Value % of Total Period
1 Jane Street Group, LLC Custodian $4.83M 23.49% 2026-06-30
2 Citadel Advisors LLC Custodian $3.68M 17.90% 2026-06-30
3 Point72 Asset Management, L.P. $2.64M 12.81% 2026-06-30
4 IMC-Chicago, LLC Custodian $1.79M 8.71% 2026-06-30
5 Wolverine Trading, LLC Custodian $1.12M 5.46% 2025-09-30
6 Susquehanna International Group, LLP Custodian $912.96K 4.44% 2026-06-30
7 Walleye Capital LLC $886.21K 4.31% 2026-06-30
8 GROUP ONE TRADING LLC Custodian $857.13K 4.17% 2026-06-30
9 D. E. Shaw & Co., Inc. Custodian $793.17K 3.86% 2026-06-30
10 Two Sigma Investments, LP Custodian $703.62K 3.42% 2026-06-30
11 Simplex Trading, LLC Custodian $655.93K 3.19% 2026-06-30
12 CAPITAL FUND MANAGEMENT S.A. $519.86K 2.53% 2026-06-30
13 Cubist Systematic Strategies, LLC $493.80K 2.40% 2025-09-30
14 TUDOR INVESTMENT CORP ET AL $365.18K 1.78% 2026-06-30
15 Lido Advisors, LLC $232.60K 1.13% 2026-06-30
16 Walleye Trading LLC $65.13K 0.32% 2026-06-30
17 Advisory Services Network, LLC Custodian $17.45K 0.08% 2026-06-30
13 filers$27.75M notional
# Filer Notional Value % of Total Period
1 Citadel Advisors LLC Custodian $5.74M 20.68% 2026-06-30
2 Susquehanna International Group, LLP Custodian $5.61M 20.22% 2026-06-30
3 Point72 Asset Management, L.P. $3.83M 13.80% 2026-06-30
4 Jane Street Group, LLC Custodian $3.25M 11.71% 2026-06-30
5 Wolverine Trading, LLC Custodian $2.66M 9.60% 2025-09-30
6 IMC-Chicago, LLC Custodian $2.15M 7.76% 2026-06-30
7 GROUP ONE TRADING LLC Custodian $1.83M 6.61% 2026-06-30
8 Two Sigma Investments, LP Custodian $767.58K 2.77% 2026-06-30
9 Walleye Capital LLC $676.87K 2.44% 2026-06-30
10 Simplex Trading, LLC Custodian $427.98K 1.54% 2026-06-30
11 TUDOR INVESTMENT CORP ET AL $353.55K 1.27% 2026-06-30
12 CAPITAL FUND MANAGEMENT S.A. $284.94K 1.03% 2026-06-30
13 Walleye Trading LLC $161.66K 0.58% 2026-06-30

VITL Insider Trading (Form 4)

Latest: 2026-09-18
Form 4 filings — insider beneficial-ownership changes by officers, directors, and 10%+ holders. Filed within 2 business days of transaction.
Filed Reporter Role Action Shares Avg Price Net $ Link
2026-09-18 Reena Chauhan Van Hoven Chief People Officer Tax (F) −344 $10.03 -$3.5K EDGAR
2026-09-04 Joseph Michael Holland Chief Supply Chain Officer Tax (F) −412 $10.12 -$4.2K EDGAR
2026-06-12 Kofi Owusu Amoo-Gottfried Director Award (A) +10,436 — EDGAR
2026-06-12 Gisel Ruiz Director Award (A) +10,436 — EDGAR
2026-06-12 Karl Khoury Director Award (A) +10,436 — EDGAR
2026-06-12 Denny Marie Post Director Award (A) +10,436 — EDGAR
2026-06-12 Glenda J Flanagan Director Award (A) +10,436 — EDGAR
2026-06-12 Kelly J. Kennedy Director Award (A) +10,436 — EDGAR
2026-06-12 William B. Cyr Director Award (A) +10,436 — EDGAR
2026-05-21 Joseph Michael Holland Chief Supply Chain Officer Buy (P) +12,484 $8.00 $99.9K EDGAR
2026-05-21 William B. Cyr Director Buy (P) +6,000 $8.52 $51.1K EDGAR
2026-05-21 Glenda J Flanagan Director Buy (P) +6,100 $8.33 $50.8K EDGAR
2026-05-21 Reena Chauhan Van Hoven Chief People Officer Buy (P) +2,242 $8.92 $20.0K EDGAR
2026-05-21 Kelly J. Kennedy Director Buy (P) +2,500 $8.40 $21.0K EDGAR
2026-05-20 Glenda J Flanagan Director Buy (P) +6,100 $8.33 $50.8K EDGAR
Codes: P = open-market purchase · S = open-market sale · A = grant/award · M = option exercise · F = tax withholding at vest · G = bona-fide gift · D = disposition to issuer · J = other (described in filing footnote — typically 401(k), trust, inheritance) · W = will/inheritance. Only P / S codes carry directional signal.

VITL Insider Holdings

16 insiders · @ $8.95
Officers, directors, and 10%+ owners who have filed a Form 4 in the past two years, ranked by current disclosed exposure (shares × today's price). Shares are direct + indirect (via trusts / LLCs / spouse). Excludes unvested RSU and option grants — those aren't beneficially owned until vest.
# Insider Role Shares Disclosed Exposure Lifetime OM Net Filings Last Filed
1 Matthew Ohayer EXECUTIVE CHAIRPERSON 6,726,190 $60.20M -$268.04M 60 2026-03-13
2 Karl Khoury Director 1,910,605 $17.10M -$13.59M 13 2026-06-12
3 Glenda J Flanagan Director 1,651,164 $14.78M -$47.45M 10 2026-06-12
4 Russell Diez-Canseco Exec. Chair, President & CEO 706,060 $6.32M -$52.82M 69 2026-05-19
5 Peter Nicholas Pappas CSO and President, Eggs 85,564 $765.8K -$723.9K 26 2026-05-18
6 Thilo Wrede Chief Financial Officer 75,977 $680.0K -$301.2K 17 2026-05-19
7 Stephanie Coon Chief Strategy Officer 62,314 $557.7K -$1.73M 23 2026-05-19
8 Gisel Ruiz Director 56,985 $510.0K $248.0K 8 2026-06-12
9 Joanne Bal CLO, Secy. & Head of Impact 55,843 $499.8K -$2.44M 25 2026-05-19
10 Kathryn McKeon CMO and GM, Butter 50,275 $450.0K -$2.68M 19 2026-05-18
Lifetime OM Net = signed sum of open-market buys (P) and sells (S) over their career; excludes grants, tax withholdings, and dispositions to issuer. A large negative number is normal for long-tenured executives — they've sold compensation grants over many years.

VITL Board & Officers

As of SEC filings through Sep 18, 2026

Directors 8

Officers 8

10% owners 1

Changes in the last 10 years (50)
Mar 6, 2026Stephanie Coon listed as Chief Strategy Officer (previously SVP Strategy) in SEC filings
Mar 6, 2026Russell Diez-Canseco listed as President, CEO & Exec. Chair (previously President and CEO) in SEC filings
Mar 6, 2026Joanne Bal listed as CLO, Secy. & Head of Impact (previously GC, Sec. and Head of Impact) in SEC filings
Mar 4, 2026Matthew Ohayer no longer listed as a director in SEC filings
Mar 4, 2026Matthew Ohayer no longer listed as Executive Chairperson in SEC filings
Jul 1, 2025William B. Cyr became a director
Mar 5, 2025Peter Nicholas Pappas listed as CSO and President, Eggs (previously Chief Sales Officer) in SEC filings
Jan 22, 2025Kathryn McKeon listed as CMO and GM, Butter (previously Chief Marketing Officer) in SEC filings
Nov 19, 2024Stephanie Coon listed as SVP Strategy (previously SVP of People and Strategy) in SEC filings
Sep 16, 2024Reena Chauhan Van Hoven became Chief People Officer
Sep 1, 2024Joseph Michael Holland became Chief Supply Chain Officer
Aug 14, 2024The company announced the departure of Jason Dale as COO in an SEC filing
Apr 4, 2024The company announced the departure of Jeffery S Dawson as Chief Accounting Officer in an SEC filing
Mar 17, 2023Thilo Wrede became Chief Financial Officer
Mar 14, 2023Joanne Bal listed as GC, Sec. and Head of Impact (previously GC, Sec. and Head of ESG) in SEC filings
Feb 4, 2023The company announced the departure of Bo Erick Meissner as Chief Financial Officer in an SEC filing
Jan 27, 2022Stephanie Coon became SVP of People and Strategy
Jan 27, 2022Kathryn McKeon became Chief Marketing Officer
Jan 26, 2022The company announced the departure of Brent Drever from the board in an SEC filing
Jun 11, 2021Matthew Ohayer first listed as a director in an SEC filing
Not reported recently (1)
  • Scott Marcus · Last reported as Chief Marketing Officer in an SEC filing dated Feb 23, 2021
Compiled from SEC filings by the company and its directors and officers. Dates are as stated in those filings. Where no filing says when someone left, we show the last filing that listed them.

VITL Proposed Insider Sales (Form 144)

Latest: 2026-03-16
Last 30d: 0 filings  ·  Last 90d: 0 filings

What is Form 144? A notice of intent to sell restricted or control stock under Rule 144. Affiliates (officers, directors, 10%+ owners) and holders of restricted shares must file Form 144 when planning to sell more than 5,000 shares or $50,000 in any 3-month rolling window.

How it relates to Form 4: Form 144 is filed before the trade (up to 90 days in advance); Form 4 is filed within 2 business days after the trade executes. Not every Form 144 results in a sale — the filer may cancel or delay. Look for the corresponding Form 4 on the Insider Activity card to confirm a sale actually happened.

10b5-1 plans: Trades made under a pre-scheduled Rule 10b5-1 plan are not discretionary — they execute automatically on dates set months earlier, regardless of news. High 10b5-1 percentages mean less per-filing signal value, though cumulative selling volume still matters.

"Notice value": Aggregate market value the filer wrote into the Form 144 — i.e. the size of the planned sale, not necessarily the executed dollars. An amended notice (Form 144/A) replaces the original it amends, and cancelled notices are dropped, so neither is double-counted above. A filed value that is clearly inconsistent with the share count at the stock's price (a filer typo) shows as a dash and is left out of the totals.

Source & freshness: Sourced from public Form 144 filings. Refreshed daily; new filings typically appear here the morning after they are filed.

Filed Filer Role Shares Notice Value Planned Sale Broker Plan Link
2026-03-16 STEPHANIE COON Officer 6,500 $105.4K 2026-03-16 Morgan Stanley Smith Barney LLC … — EDGAR
2026-03-16 JOANNE BAL Officer 6,760 $109.6K 2026-03-16 Morgan Stanley Smith Barney LLC … — EDGAR
2026-03-16 PETER PAPPAS Officer 6,500 $105.4K 2026-03-16 Morgan Stanley Smith Barney LLC … — EDGAR
2026-03-16 KATHRYN MCKEON Officer 6,680 $108.3K 2026-03-16 Morgan Stanley Smith Barney LLC … — EDGAR
2026-03-12 THILO WREDE Officer 6,020 $105.2K 2026-03-12 Morgan Stanley Smith Barney LLC … — EDGAR
2026-03-04 RUSSELL DIEZ-CANSECO Officer, Director 27,660 $553.5K 2026-03-04 Morgan Stanley Smith Barney LLC … — EDGAR
2026-03-03 144/A OHAYER MATTHEW Former Director, Former Officer and 10% Owner 45,000 $949.0K 2026-03-02 Morgan Stanley Smith Barney LLC … 10b5-1 EDGAR
2025-12-15 RUSSELL DIEZ-CANSECO Director, Officer 41,835 $1.43M 2025-12-15 Morgan Stanley Smith Barney LLC … 10b5-1 EDGAR
2025-12-01 MATTHEW OHAYER Director, Officer, 10% Stockholder 75,000 $2.45M 2025-12-01 Morgan Stanley Smith Barney LLC … 10b5-1 EDGAR
2025-09-04 MATTHEW OHAYER Officer 100,000 $5.10M 2025-09-04 Morgan Stanley Smith Barney LLC … — EDGAR
Notice value is the aggregate market value the filer states they intend to sell — not a confirmed transaction. Compare to Insider Activity (Form 4) to see which planned sales actually executed. Market-wide feed: Planned sales (Form 144).
ETF Holders
52 ETFs hold VITL
25 shown · $40.45M total exposure · 0.01% AUM-weighted avg weight
# ETF Provider Weight $ Exposure ETF AUM As Of
1 VTI Vanguard Morningstar Total Stock Market ETF Vanguard 0.00% $10.0M — 2026-09-30
2 IWM iShares Russell 2000 ETF iShares (BlackRock) 0.01% $8.0M $74.6B 2026-10-23
3 VDC Vanguard Consumer Staples ETF Vanguard 0.04% $3.7M — 2026-09-30
4 VXF Vanguard Extended Market ETF Vanguard 0.00% $3.6M — 2026-09-30
5 IWN iShares Russell 2000 Value ETF iShares (BlackRock) 0.02% $2.9M $13.9B 2026-10-23
6 DFAS Dimensional US Small Cap ETF Dimensional 0.01% $2.4M — 2026-10-23
7 VTWO Vanguard Russell 2000 ETF Vanguard 0.01% $1.9M — 2026-09-30
8 SCHA Schwab U.S. Small-Cap ETF Nport 0.01% $1.8M — 2026-05-31
9 PSL Invesco Dorsey Wright Consumer Staples Momentum ETF Nport 0.97% $820,423 — 2026-07-31
10 FSTA Fidelity MSCI Consumer Staples Index ETF Fidelity 0.04% $553,793 $1.5B 2026-10-23
11 PRFZ Invesco RAFI US 1500 Small-Mid ETF Nport 0.02% $535,475 — 2026-07-31
12 AVSC Avantis U.S. Small Cap Equity ETF Avantis 0.02% $525,212 $3.2B 2026-10-23
13 ITOT iShares Core S&P Total U.S. Stock Market ETF iShares (BlackRock) 0.00% $453,216 $96.5B 2026-10-23
14 NUSC Nuveen ESG Small-Cap ETF Nport 0.03% $434,182 — 2026-07-31
15 GSSC Goldman Sachs ActiveBeta U.S. Small Cap Equity ETF Goldman 0.04% $400,542 $1.0B 2026-10-23
16 ISMD Inspire Small/Mid Cap ETF Nport 0.12% $388,228 — 2026-05-31
17 DFSV Dimensional US Small Cap Value ETF Dimensional 0.00% $379,082 — 2026-10-23
18 FSCC Federated Hermes MDT Small Cap Core ETF Nport 0.12% $319,619 — 2026-05-31
19 VTWV Vanguard Russell 2000 Value ETF Vanguard 0.02% $298,565 — 2026-09-30
20 DCOR Dimensional US Core Equity 1 ETF Dimensional 0.00% $254,119 — 2026-10-23
21 DFAC Dimensional US Core Equity 2 ETF Dimensional 0.00% $239,176 — 2026-10-23
22 SCHB Schwab U.S. Broad Market ETF Nport 0.00% $219,289 — 2026-05-31
23 EES WisdomTree U.S. SmallCap Fund Nport 0.02% $165,425 — 2026-06-30
24 RSSL Global X Russell 2000 ETF Global X 0.01% $150,503 — 2026-10-26
25 AVUS Avantis U.S. Equity ETF Avantis 0.00% $136,113 $14.7B 2026-10-23
Fundamentals

Quarterly filings sourced from SEC 10-Q / 10-K reports. TTM tiles aggregate the most recent four quarters; bars show the last ~12 quarters oldest → newest.

Metrics
  • Revenue — top-line sales. Look for consistent YoY growth; seasonal businesses need same-quarter comparisons (Q4 '24 vs Q4 '23).
  • Net Income — bottom-line profit after all expenses. Can be volatile from one-time items; red bars = net loss.
  • Diluted EPS — net income per share assuming options/converts are exercised. Direct input to the P/E ratio.
  • Operating Cash Flow — cash generated from core operations, before capex and financing. Harder to manipulate than net income; growing OCF is a quality signal.
How to read the bars
  • Sequential growth — quarter-over-quarter trend. Accelerating bars are a momentum signal.
  • YoY growth — compare to the same quarter a year earlier to remove seasonality.
  • Quality — OCF should roughly track Net Income over time. Large divergence (net income ≫ OCF) flags accruals risk.
  • Margins — scan the bar ratios: Net Income / Revenue tells you margin trend without needing a separate chart.

TTM (trailing-twelve-month) smooths seasonality and is used for the P/E calculation. Filings appear 30–90 days after the period closes.

Trailing P/E
—
TTM Diluted EPS
$-0.04
TTM Revenue
$765.67M
TTM Net Income
$156.00K
TTM Op. Cash Flow
$-16.71M
Quarterly figures (12 quarters)
QuarterPeriod EndRevenueNet IncomeDiluted EPSOp. Cash Flow
Q2 '262026-06-28$166.03M$-31.07M$-0.72$-27.36M
Q1 '262026-03-29$187.16M$-1.52M$-0.03$-18.55M
Q4 '252025-12-28$213.55M$16.32M$0.35$5.78M
Q3 '252025-09-28$198.94M$16.42M$0.36$23.42M
Q2 '252025-06-29$184.77M$16.64M$0.36$-761.00K
Q1 '252025-03-30$162.19M$16.90M$0.37$5.27M
Q4 '242024-12-29$165.99M$10.58M$0.23$14.78M
Q3 '242024-09-29$145.00M$7.45M$0.16$9.96M
Q2 '242024-06-30$147.39M$16.34M$0.36$16.13M
Q1 '242024-03-31$147.93M$19.02M$0.43$23.95M
Q4 '232023-12-31$135.81M$7.21M$0.17$23.73M
Q3 '232023-09-24$110.43M$4.52M$0.10$8.27M
Q2 2026 • period ending 2026-06-28 • filed 2026-08-06
Valuation

Ratios derived from TTM financials and the current market price, sampled daily. History chart shows how expensive the stock is today relative to its own recent past.

Price Multiples
  • P/E — price / TTM earnings. Rough market rule: 10–15 value, 15–25 market, >30 growth/premium. Negative when earnings are negative.
  • P/B — price / book value. Useful for financials and asset-heavy names; meaningless for asset-light software.
  • P/S — price / TTM revenue. Useful when earnings are negative or noisy (early-stage growth).
  • EV/EBITDA — capital-structure-neutral. <10 cheap, 10–15 reasonable, >20 rich. Good for comparing across leverage profiles.
  • EV/Sales — like P/S but accounts for debt + cash. Compare within sector.
Profitability & Yields
  • ROE — return on equity. >15% strong, >25% exceptional. Caution: high leverage inflates ROE.
  • ROA — return on assets. Leverage-neutral; >5% solid, >10% exceptional.
  • Div Yield — annual dividend / price. Compare to 10Y Treasury; sustained yield >6% often signals distress.
  • FCF Yield — free cash flow / market cap. >5% is attractive; negative means burning cash.
Balance Sheet
  • Debt/Equity — leverage. <1 conservative, >2 aggressive. Sector-dependent (utilities naturally high, tech low).
  • Current Ratio — short-term liquidity. >1.5 comfortable, <1 raises short-term solvency flags.
Reading the history chart
  • Compare current level to the 3-year band: near the high end = relatively expensive; near the low = relatively cheap.
  • Multiples expanding while earnings are flat = sentiment-driven rally.
  • Multiples compressing while earnings grow = value coming from fundamentals.
P/E
—
P/B
1.42
P/S
0.53
EV/EBITDA
26.29
EV/Sales
0.54
ROE
0.1%
ROA
0.0%
Div Yield
0.00%
FCF Yield
-4.15%
Debt/Equity
0.11
Current Ratio
—
Market Cap
$402.19M
as of 2026-10-26
Short Interest & Float

Regulatory short-interest reports publish on a bi-weekly settlement cadence; short-volume is reported daily by the trade-reporting facilities. Float is derived from insider-ownership filings.

Metric definitions
  • Short Interest — total shares currently sold short as of the settlement date. Lags real time by ~8 business days.
  • SI % of Float — short interest / free float. The key crowding metric.
  • Days to Cover — short interest / avg daily volume. How many full trading days it would take shorts to buy back. High DTC + catalyst = squeeze fuel.
  • Short Vol Ratio — today's short-sale volume / total volume. Intraday selling pressure proxy (not the same as short interest).
  • Free Float — shares available for public trading (total shares minus insider / restricted).
  • Float % — free float / shares outstanding. <50% = tightly held, more prone to squeezes.
How to read the signals
  • SI % of Float < 5% — typical, no particular signal.
  • 5–15% — elevated; watch for catalysts (earnings, guidance, macro).
  • 15–30% — heavily shorted; tight-float names in this range have produced notable squeezes historically.
  • >30% — extreme; borrow is likely expensive and squeeze risk is material.
  • Days to Cover > 5 combined with high SI% amplifies squeeze potential.
History chart
  • Trend matters more than level. Rapidly rising short interest often precedes negative catalysts or heavy hedging.
  • A sudden drop in SI after a rally may indicate a squeeze in progress.

Short interest is reported mid-month and end-of-month; short volume is daily.

Short Interest
8.69M
SI % of Float
25.38%
Days to Cover
3.79
Short Vol Ratio
46.8%
Free Float
34.23M
Float %
79.7%
Short interest 2026-09-30 • Short volume 2026-10-26 • Float 2026-08-14