YETI (YETI Holdings, Inc. Common Stock)
Insider Trading Activity
Every open-market purchase and sale reported by YETI officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-08-18 | Matthew J Reintjes | Chair, President and CEO | F | — | — |
| 2026-08-18 | Martin Duff | SVP Supply Chain & Operations | F | — | — |
| 2026-08-18 | Bryan C. Barksdale | SVP, CLO and Secretary | F | — | — |
| 2026-05-11 | FRANK D GIBEAU | Director | A | — | — |
| 2026-05-11 | Alison Dean | Director | A | — | — |
| 2026-05-11 | DUSTAN E MCCOY | Director | A | — | — |
| 2026-05-11 | Mary Lou Kelley | Director | A | — | — |
| 2026-05-11 | Jan Magnus Welander | Director | A | — | — |
| 2026-05-11 | ROBERT K SHEARER | Director | A | — | — |
| 2026-05-11 | Arne Arens | Director | A | — | — |
| 2026-05-11 | Elizabeth L Axelrod | Director | A | — | — |
| 2026-05-08 | FRANK D GIBEAU | Director | G | — | — |
| 2026-02-26 | Martin Duff | SVP, Supply Chain & Operations | F | — | — |
| 2026-02-26 | Matthew J Reintjes | President and CEO | F | — | — |
| 2026-02-26 | Bryan C. Barksdale | SVP, CLO and Secretary | F | — | — |
| 2026-02-25 | Scott C Bomar | SVP, CFO and Treasurer | A | — | — |
| 2026-02-24 | Bryan C. Barksdale | SVP, CLO and Secretary | MIXED | — | — |
| 2026-02-24 | Martin Duff | SVP, Supply Chain & Operations | MIXED | — | — |
| 2026-02-24 | Michael John McMullen | CFO | MIXED | — | — |
| 2026-02-24 | Matthew J Reintjes | President and CEO | MIXED | — | — |
| 2026-02-19 | Michael John McMullen | CFO | F | — | — |
| 2026-02-19 | Matthew J Reintjes | President and CEO | F | — | — |
| 2026-02-19 | Bryan C. Barksdale | SVP, CLO and Secretary | F | — | — |
| 2026-02-19 | Martin Duff | SVP, Supply Chain & Operations | F | — | — |
| 2025-12-15 | Bryan C. Barksdale | SVP, CLO and Secretary | Sell | — | — |
| 2025-11-25 | Martin Duff | SVP Supply Chain & Operations | F | — | — |
| 2025-08-27 | Bryan C. Barksdale | SVP, CLO and Secretary | F | — | — |
| 2025-08-27 | Michael John McMullen | CFO | F | — | — |
| 2025-08-27 | Matthew J Reintjes | President and CEO | F | — | — |
| 2025-08-27 | Martin Duff | SVP Supply Chain & Operations | F | — | — |
| 2025-08-20 | Bryan C. Barksdale | SVP, CLO and Secretary | F | — | — |
| 2025-08-20 | Martin Duff | SVP Supply Chain & Operations | F | — | — |
| 2025-08-20 | Michael John McMullen | CFO | F | — | — |
| 2025-08-20 | Matthew J Reintjes | President and CEO | F | — | — |
| 2025-05-23 | Martin Duff | SVP Supply Chain & Operations | F | — | — |
| 2025-05-09 | FRANK D GIBEAU | Director | G | — | — |
| 2025-05-05 | Arne Arens | Director | A | — | — |
| 2025-05-05 | Alison Dean | Director | A | — | — |
| 2025-05-05 | DUSTAN E MCCOY | Director | A | — | — |
| 2025-05-05 | Elizabeth L Axelrod | Director | A | — | — |
| 2025-05-05 | FRANK D GIBEAU | Director | A | — | — |
| 2025-05-05 | Mary Lou Kelley | Director | A | — | — |
| 2025-05-05 | Jan Magnus Welander | Director | A | — | — |
| 2025-05-05 | ROBERT A KATZ | Director | A | — | — |
| 2025-05-05 | ROBERT K SHEARER | Director | A | — | — |
| 2025-03-26 | arne Magnus arens | Director | A | — | — |
| 2025-03-26 | Jan Magnus Welander | Director | A | — | — |
| 2025-02-26 | Matthew J Reintjes | President and CEO | F | — | — |
| 2025-02-26 | Michael John McMullen | CFO | F | — | — |
| 2025-02-26 | Martin Duff | SVP Supply Chain & Operations | F | — | — |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| — | 10%+ Owner | 27,339,731 | — |
| — | 10%+ Owner | 8,256,012 | — |
| — | 10%+ Owner | 6,719,853 | — |
| — | 10%+ Owner | 5,178,976 | — |
| — | 10%+ Owner | 5,103,673 | — |
| — | 10%+ Owner | 2,535,749 | — |
| — | Director | 1,661,851 | — |
| — | Director | 1,651,192 | — |
| — | Chair, President and CEO | 576,222 | — |
| — | 10%+ Owner | 389,571 | — |
| — | SVP, CLO and Secretary | 80,074 | — |
| — | CFO | 79,456 | — |
| — | Director | 71,202 | — |
| — | Chief Commercial Officer | 70,423 | — |
| — | SVP and CFO | 52,869 | — |
| — | SVP Supply Chain & Operations | 50,710 | — |
| — | Director | 43,646 | — |
| — | Director | 38,497 | — |
| — | SVP of Sales | 33,109 | — |
| — | Director | 31,646 | — |
| — | SVP,DTC & Managing Dir., Int'l | 28,952 | — |
| — | Director | 28,893 | — |
| — | SVP, Talent & ESG | 26,590 | — |
| — | Director | 21,202 | — |
| — | SVP, CFO and Treasurer | 20,045 | — |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the YETI quote page; the site-wide leaderboard is on the insider transactions hub.