YETI · Insider Trading
YETI Holdings, Inc. Common Stock
Every open-market purchase and sale reported by YETI officers, directors and 10%+ beneficial owners on SEC Form 4, which must be filed within two business days of the transaction. Sales often reflect scheduled 10b5-1 plans or tax withholding rather than a directional view, so read counts alongside the size and the filer.
| Filed | Insider | Role | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-08-18 | Matthew J Reintjes | Chair, President and CEO | F | −4,290 | −$187.95K |
| 2026-08-18 | Martin Duff | SVP Supply Chain & Operations | F | −1,420 | −$62.29K |
| 2026-08-18 | Bryan C. Barksdale | SVP, CLO and Secretary | F | −1,150 | −$50.38K |
| 2026-05-11 | Frank D Gibeau | Director | A | +3,719 | — |
| 2026-05-11 | Alison Dean | Director | A | +3,719 | — |
| 2026-05-11 | Dustan E McCoy | Director | A | +3,719 | — |
| 2026-05-11 | Mary Lou Kelley | Director | A | +6,538 | — |
| 2026-05-11 | Jan Magnus Welander | Director | A | +6,238 | — |
| 2026-05-11 | Robert K Shearer | Director | A | +9,117 | — |
| 2026-05-11 | Arne Arens | Director | A | +3,719 | — |
| 2026-05-11 | Elizabeth L Axelrod | Director | A | +3,719 | — |
| 2026-05-08 | Frank D Gibeau | Director | G | — | — |
| 2026-02-26 | Martin Duff | SVP, Supply Chain & Operations | F | −607 | −$27.58K |
| 2026-02-26 | Matthew J Reintjes | President and CEO | F | −12,277 | −$557.87K |
| 2026-02-26 | Bryan C. Barksdale | SVP, CLO and Secretary | F | −1,092 | −$49.62K |
| 2026-02-25 | Scott C Bomar | SVP, CFO and Treasurer | A | +75,343 | — |
| 2026-02-24 | Bryan C. Barksdale | SVP, CLO and Secretary | MIXED | +27,674 | −$626.52K |
| 2026-02-24 | Martin Duff | SVP, Supply Chain & Operations | MIXED | +20,298 | −$350.78K |
| 2026-02-24 | Michael John McMullen | CFO | MIXED | +24,860 | −$773.94K |
| 2026-02-24 | Matthew J Reintjes | President and CEO | MIXED | +225,232 | −$6.02M |
| 2026-02-19 | Michael John McMullen | CFO | F | −2,251 | −$108.07K |
| 2026-02-19 | Matthew J Reintjes | President and CEO | F | −5,881 | −$282.35K |
| 2026-02-19 | Bryan C. Barksdale | SVP, CLO and Secretary | F | −1,755 | −$84.26K |
| 2026-02-19 | Martin Duff | SVP, Supply Chain & Operations | F | −2,217 | −$106.44K |
| 2025-12-15 | Bryan C. Barksdale | SVP, CLO and Secretary | Sell | −9,756 | −$442.14K |
| 2025-11-25 | Martin Duff | SVP Supply Chain & Operations | F | −701 | −$26.98K |
| 2025-08-27 | Bryan C. Barksdale | SVP, CLO and Secretary | F | −676 | −$24.00K |
| 2025-08-27 | Michael John McMullen | CFO | F | −834 | −$29.62K |
| 2025-08-27 | Matthew J Reintjes | President and CEO | F | −1,754 | −$62.28K |
| 2025-08-27 | Martin Duff | SVP Supply Chain & Operations | F | −399 | −$14.17K |
| 2025-08-20 | Bryan C. Barksdale | SVP, CLO and Secretary | F | −343 | −$11.82K |
| 2025-08-20 | Martin Duff | SVP Supply Chain & Operations | F | −414 | −$14.27K |
| 2025-08-20 | Michael John McMullen | CFO | F | −454 | −$15.64K |
| 2025-08-20 | Matthew J Reintjes | President and CEO | F | −2,063 | −$71.09K |
| 2025-05-23 | Martin Duff | SVP Supply Chain & Operations | F | −701 | −$20.83K |
| 2025-05-09 | Frank D Gibeau | Director | G | — | — |
| 2025-05-05 | Arne Arens | Director | A | +5,467 | — |
| 2025-05-05 | Alison Dean | Director | A | +5,467 | — |
| 2025-05-05 | Dustan E McCoy | Director | A | +5,467 | — |
| 2025-05-05 | Elizabeth L Axelrod | Director | A | +9,523 | — |
| 2025-05-05 | Frank D Gibeau | Director | A | +5,467 | — |
| 2025-05-05 | Mary Lou Kelley | Director | A | +5,467 | — |
| 2025-05-05 | Jan Magnus Welander | Director | A | +9,171 | — |
| 2025-05-05 | Robert A Katz | Director | A | +5,467 | — |
| 2025-05-05 | Robert K Shearer | Director | A | +13,404 | — |
| 2025-03-26 | arne Magnus arens | Director | A | +446 | — |
| 2025-03-26 | Jan Magnus Welander | Director | A | +676 | — |
| 2025-02-26 | Matthew J Reintjes | President and CEO | F | −1,754 | −$65.07K |
| 2025-02-26 | Michael John McMullen | CFO | F | −834 | −$30.94K |
| 2025-02-26 | Martin Duff | SVP Supply Chain & Operations | F | −394 | −$14.62K |
| Insider | Role | Shares Held | Value |
|---|---|---|---|
| Matthew J Reintjes | Chair, President and CEO | 576,222 | $25.11M |
| Bryan C. Barksdale | SVP, CLO and Secretary | 80,074 | $3.49M |
| Michael John McMullen | CFO | 79,456 | $3.46M |
| Robert K Shearer | Director | 71,202 | $3.10M |
| Martin Duff | SVP Supply Chain & Operations | 50,710 | $2.21M |
| Mary Lou Kelley | Director | 43,646 | $1.90M |
| Dustan E McCoy | Director | 38,497 | $1.68M |
| Frank D Gibeau | Director | 28,893 | $1.26M |
| Alison Dean | Director | 21,202 | $923.77K |
| Scott C Bomar | SVP, CFO and Treasurer | 20,045 | $873.36K |
| Elizabeth L Axelrod | Director | 18,183 | $792.23K |
| Jan Magnus Welander | Director | 16,085 | $700.82K |
| Robert A Katz | Director | 10,408 | $453.48K |
| Arne Arens | Director | 9,633 | $419.71K |
Form 4 reports a change in beneficial ownership by an officer, director or 10%+ holder, and must be filed within two business days of the transaction — so this is close to real time, unlike the 45-day-lagged 13F institutional data.
Transaction codes matter more than the raw buy/sell count. Code P is an open-market purchase — an insider choosing to buy with their own money, which is the signal most research treats as informative. Code S is a sale, but sales are frequently pre-scheduled under a 10b5-1 plan or cover tax withholding on vesting equity, so a run of sales often says nothing directional. Codes A and M are grants and option exercises rather than open-market decisions.
Full filing history and per-insider positions are on the YETI quote page; the site-wide leaderboard is on the insider transactions hub.
Market data may be delayed, incomplete, or inaccurate. Not a recommendation to buy, sell, or hold any security. Verify quotes with your broker before trading. See Terms §17.